KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Technology >> Network.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

DECEMBER 19, 2019

Marketers are constantly striving to provide a consistent customer experience across all of their channels, but new research suggests that many are still struggling to achieve this goal. Customer Experience Remains a Top Challenge.

Marketing Report 159

Marketing Report Customer Satisfaction Touchpoints Statistics 159

KoMarketing Associates

OCTOBER 9, 2019

Although marketers have an abundance of data at their fingertips, new research suggests that they are still having trouble leveraging it and integrating it into their strategies. For 15 percent of customers, the number of touchpoints prior to purchase is 11 or more. Marketers, Data Issues, and the Customer Experience.

Multi-Touch Attribution 120

Multi-Touch Attribution Marketing Report Touchpoints Statistics 120

KoMarketing Associates

JULY 20, 2022

As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame. Ascend2 recently published its “Improving Marketing Attribution” report, and statistics indicated that the majority of marketers (95%) agree that having a unified data source improves marketing attribution.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

KoMarketing Associates

NOVEMBER 3, 2021

As marketers look to recover from the impact of the COVID-19 pandemic, new research suggests that they are focusing on refining the customer experience. About 81% of marketing and customer experience leaders believe that personalization and ease for the customer at digital touchpoints will be critical over the next few years.

Allocation 224

Allocation Budget Programs Touchpoints Content 224

KoMarketing Associates

MARCH 23, 2017

Marketers are gathering more customer data, but research suggests that they are not capitalizing on new opportunities with this information in real-time. More than a quarter (28 percent) claim that they can only deliver “a handful” of these types of experiences through their platforms and touchpoints.

Marketing Report 120

Marketing Report CMO Touchpoints Marketing & Strategy 120

ClickZ

JULY 12, 2019

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. The report also has some suggestions as to where brands need to focus in order to be proactive on their personalization journey.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. Download the full report, here. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

SmartBug Media

NOVEMBER 30, 2020

In our current digital space, we see multiple touchpoints within each Buyer’s Journey. This means, hypothetically, a user could see your Facebook ad, do research organically on Google to find out more about your offerings, and convert through one of your Google advertisements. Last Click.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Inbox Insight

SEPTEMBER 10, 2020

According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years. Our unique content brings together the best content from vendors, brands and tech experts with research conducted by Inbox Insight. Leadership.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Heinz Marketing

NOVEMBER 12, 2019

To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019. In our research, we uncovered five major insights. Successful video programs are able to drive buyers from their first touchpoint with your organization down to the last.

Research 83

Research Video Marketing Budget Programs B2B 83

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Marketing AI 106

Marketing AI Effectiveness Privacy Ideal Customer Profiles 106

KoMarketing Associates

JUNE 2, 2020

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies. In addition, 51% of marketers who say personalization is best across multiple touchpoints earned 300% ROI or more.

ROI 156

ROI Studies Personalization Touchpoints 156

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

KoMarketing Associates

OCTOBER 31, 2019

However, new research shows that this doesn’t come without its fair share of challenges. While utilizing data to develop a personalization strategy can be effective, previous research suggests that it isn’t always easy to access the information necessary to do so. Silos and Accessing Valuable Marketing Data.

Multi-Touch Attribution 121

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Personalization 121

Webbiquity

NOVEMBER 28, 2023

And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. And you need to be present at every touchpoint.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Let’s get into it!

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Martech

AUGUST 30, 2022

CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. Download the full MarTech Intelligence Report : Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide. Get MarTech! In your inbox.

Touchpoints 95

Touchpoints Gartner Word of Mouth Loyalty 95

KoMarketing Associates

FEBRUARY 13, 2020

Arm Treasure Data reported that silos, in particular, are hurting marketers looking to leverage data. On top of that, the customer journey is becoming even more complex with the number of different touchpoints continuing to increase. Nearly 47% of marketers claim that their information is siloed and difficult to access.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. Let’s get into it!

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. One of the interesting findings in this report is that the traditional divide between sales and marketing has shifted,” said Neisser. “In

Account Based Marketing 137

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 137

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. “It assumes a first-touch or last-touch attribution model and doesn’t take into account the multiple buyers and touchpoints involved.”

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Marketing Insider Group

AUGUST 18, 2020

which touchpoints need human interaction for a better customer experience. HubSpot reported that 26% of marketers failed in finding the right technologies to fit their needs! Ask yourself these questions so you don’t go wrong: Have we done enough research? Sales and marketing should thus be clear on. where to automate.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Porch Group Media

NOVEMBER 17, 2021

According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. According to research by Delighted , consumers are spread out across offline and online channels.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

ANNUITAS

APRIL 19, 2022

Buyers are choosing to engage in new ways as they continue to increasingly prefer to do their own research prior to ever getting on the phone with a salesperson. When’s the last time you conducted research to find out where your prospects are searching for information? Begin by conducting first party research.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Vision Edge Marketing

DECEMBER 15, 2020

B2B buyers complete the majority of their research, outreach, and evaluation during the first three months of the sales cycle. In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Marketing analyst : Tracks and reports content marketing performance metrics.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

ClickZ

JULY 16, 2019

In a recent story we reviewed research firm Altimeter’s report on Digital Darwinism, which revealed that the most digitally innovative brands invest heavily in technology. The Altimeter report synthesizes interviews with nine top CMOs and CDOs in industry-leading companies such as 20 th Century Fox and Nestlé Waters (NW).

Touchpoints 110

Touchpoints Paid Search Agency Advertising Agencies Lead Ranking 110

Martech

APRIL 20, 2023

billion by the IAB in their Internet Advertising Revenue Report. Helping when customers research products Where can brands get involved in the customer journey? Our customer spends a lot of time researching on our site before making a decision. Retail media networks (RMNs) are a rapidly growing channel for advertisers.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Multi-Channel 100

Only B2B

APRIL 10, 2024

Here are some common hurdles: Complexity of the Funnel: According to the CEB report B2B sales often involve on average 7 decision makers and can take anywhere from 6 to 18 months on average. Closed-Loop Reporting: Implement reporting systems that track MQLs throughout the entire sales funnel.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Adobe Experience Cloud Blog

OCTOBER 9, 2018

As marketers, we all have our go-to reports—those that help us gain an understanding of campaign performance, answer fundamental questions, and guide our next steps. Corresponding Reports. Executive VP/ VP of Sales. ? Contribution to pipeline. ? Revenue report. ? Pipeline report. For example: Stakeholder.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

sagefrog

JANUARY 24, 2024

Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Advanced attribution models are key here, unveiling insights into the multifaceted customer journey and moving beyond last-touch attribution to recognize the true impact of each marketing touchpoint.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Nuvi

JUNE 23, 2020

As the Highest-Ranking Vendor in Both Online Reputation Management and Local Listing Management Reports, Reputation.com Demonstrates its Platform’s Power and Reach. Rankings on G2 reports are based on data provided to us by real users,” said Michael Fauscette, chief research officer, G2. “We REDWOOD CITY, Calif.

Enterprise Management 52

Enterprise Management Marketing Management Lead Scoring Lead Ranking 52

Hubspot

AUGUST 22, 2022

The most effective strategies for building rapport are being attentive and engaged, staying positive, and finding common ground: Doing research on your prospect and their company is also a top strategy that we’ll get dive into more later on. Goal 2: Making the Sales Process More Efficient. Goal 4: Winning More Market Share.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Only B2B

NOVEMBER 20, 2023

Research from Alterra Group found that 97% of marketers achieved a higher ROI with ABM than with other marketing initiatives. Research by ITSMA discovered that 85% of marketers who measured ROI described ABM as delivering higher returns than any other marketing approach.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles B2B Marketing ABM 62