Search Engine Journal

FEBRUARY 21, 2023

Download our pocket guide and discover which tools will be most essential to your agency's success this year. The post Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] appeared first on Search Engine Journal.

Ad Agencies 96

Ad Agencies Features SEO Research 96

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. This report looks at the current tools used by GTM teams.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. Approximately 29% believe that AI tools and technology will replace all of their marketing writers. “AI

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. SEO tools are essential when it comes to effective strategizing. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

KoMarketing Associates

AUGUST 30, 2022

While this has hindered collaboration efforts for some, new research indicates that marketing technology (martech) is helping others stay focused on their top objectives. Additionally, 33% stated that video collaboration tools were most useful when it came to staying connected and focused.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

SmartBug Media

JULY 12, 2021

There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Broadly speaking, there are eight categories of marketing tools. Monitoring and reporting. Fundamental Marketing and Reporting Tools. Storage Tools.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Webbiquity

AUGUST 6, 2020

But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research. ” This may not be wise.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

KoMarketing Associates

JANUARY 11, 2022

Marketing technology (martech) and data have long been intertwined, but new research suggests that B2B marketers are still facing numerous challenges when it comes to leveraging both of these assets. On average, respondents stated that they use about seven martech tools per week. However, only 39% reported having data completeness.

Account Based Marketing 237

Account Based Marketing ABM B2B Sales Statistics 237

KoMarketing Associates

JULY 7, 2022

As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others. However, it is worth noting that every category of martech has grown over the last two years, in general. Leveraging Artificial Intelligence for Marketing Purposes.

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

Marketing Insider Group

DECEMBER 21, 2020

Let’s reflect on the year and evaluate the tools available to move forward. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. That’s exactly what we’re seeing today. this year as well. Makes sense.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

KoMarketing Associates

NOVEMBER 2, 2021

However, new research suggests that this abundance is becoming more overwhelming as they execute their digital marketing strategies. SharpSpring, in conjunction with Ascend2, recently published “The State of MarTech” report. About 27% have between four and six tools, while 12% have between seven and 10 tools at their disposal.

Marketing Report 220

Marketing Report Budget Programs Marketing & Strategy Statistics 220

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. Approximately 73% of respondents say that insufficient tools/technology are their primary challenge when it comes to data and analytics.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. Is your information unique? Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. Download both of these reports from SWZD to get all the details.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

KoMarketing Associates

SEPTEMBER 21, 2022

However, new research indicates that they are still not fully included in the development of these apps. As more marketers begin to turn toward new marketing technology (martech) , such as apps, previous research has shown notable growth in this area. The Growing Investment in Marketing Technology.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide. Stake’s book, Qualitative Research: Studying How Things Work.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Updated data reported here more recently show a similar shift. Second, per the LeadMD research, buyers don’t expect you to stop marketing. Conditions Are Changing Quickly. Nicely done.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Kissmetrics .

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 4 Best Content Planning Tools. 4 Best Content Planning Tools. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. Some marketers have more incentives to use automation than others, and those who do often see more benefits, according to previous research.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. The report also reveals that thought leaders don’t have to be high-profile.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Marketing Insider Group

JANUARY 2, 2023

Seasoned marketing professionals know that readability tools can send you down a rabbit hole. But if you’re new to the idea of readable content, you may be surprised by how misleading readability tools can be. Avoid getting fooled by the misleading nature of readability tools and understand how to use them to your advantage.

Tools 172

Tools High Quality Lead SEO Trust Marketing 172

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Insider Group

JULY 3, 2023

Best of all, the tool is free. Also, make sure you use Google Trends alongside other marketing tools. The tool shares if a topic is hot, building traction, or declining. A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. Content marketing has not always been an easy tactic for marketers, and previous research suggests that this may be because of poor digital asset management (DAM).

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

Oktopost

MARCH 26, 2024

In fact, research shows that 78% of businesses that use social selling outperform those that don’t. What is an Influenced Opportunity Report? An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline.

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report. Use tools and technology to improve efficiency and collaboration.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Seismic

APRIL 16, 2024

Every professional – regardless of their field – has a tool they can’t live without. In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic change. If you’re ready to dive into the full report, you can download it here.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A Bloomberg report found Firefly was trained, in part, on AI-generated images. It also has limited exceptions for text and data mining, which balance copyright protection with promoting innovation and research. In the U.S.

Marketing AI 94

Marketing AI Training Tools Copyright 94

Contently

JULY 7, 2022

Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. WordTracker is a paid tool.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

ANNUITAS

MARCH 21, 2023

4,000 installs and nearly 1,000 high usage customers building engagement on the tool set, powering more than 5.3m Also, Dynamic Chat now more easily integrates with CRM tools to add chat insights into the CRM record with minimal effort. And the company noted that it is seeing strong uptake for the feature set: with more than.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. But a few stood out as…unexpected.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 107

Marketing Report B2B Marketing Advertising Agencies B2B 107