Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Keywordinsights.ai for trending keywords in search.

Marketing AI 103

Marketing AI Content Marketing Enterprise Management Planning 103

Vision Edge Marketing

MAY 24, 2022

In rocky waters, it’s even more important for businesses to up their investment in six areas: voice of customer research. industry and market reports from analysis. Strategy : Hunkering down only works in the short term. The long term requires sustainable growth. frequent conversation with customer.

Contingency Planning 238

Contingency Planning Paid Search Agency Business Terms and Conditions 238

B2B Marketing Directions

MARCH 21, 2021

The 2020 Survey is the third installment of Grist's research regarding B2B thought leadership. This type of research can be particularly useful because it allows us to see how survey responses have or haven't changed over an extended period of time. Twenty-eight percent of the respondents reported consuming the same amount.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Vision Edge Marketing

MARCH 21, 2023

It: Allows your business to increase revenue and profitability, which is crucial for long-term success. The 7 Best Mountaineering Tips to Scale Confidently Climbing is fraught with obstacles, including treacherous terrain riddled with competitive predators, unexpected market and economic conditions, and team exhaustion.

Contingency Planning 159

Contingency Planning Work Management Marketing Management Business 159

Vision Edge Marketing

NOVEMBER 1, 2022

chance of a global recession, according to a probability model run by Ned Davis Research. Even though we have signals that we’re in a recession, as we write this post, the National Bureau of Economic Research has not yet called it a recession by providing an official start date. Have there been reports on progress?

Budget Programs 212

Budget Programs Terms and Conditions Work Management Analysis 212

B2B Marketing Directions

FEBRUARY 5, 2023

has risen as the Federal Reserve has increased interest rates and taken other steps to tighten financial conditions in an effort to combat inflation. The objective of this research was to identify the strategies that can "help companies survive a recession, get ahead during a slow-growth recovery, and be ready to win when good times return."

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

sagefrog

JANUARY 24, 2024

Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Coupling this with refined reporting processes transforms raw data into actionable intelligence. Reporting turns complex analytics into clear narratives, providing marketers with streamlined insights.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Zoominfo

AUGUST 1, 2022

However, today’s conditions feel markedly different to those two previous recessions. Recession Sales Tip #1: Be Prepared to Prove Your Worth Tightening economic conditions almost invariably result in tightened spending across all aspects of an organization. The job market’s strong right now, which is different,” Wolf says.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.

Business 104

Business Analysis Work Management Forecasting 104

sagefrog

JANUARY 24, 2024

Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Coupling this with refined reporting processes transforms raw data into actionable intelligence. Reporting turns complex analytics into clear narratives, providing marketers with streamlined insights.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Tiecas

APRIL 14, 2024

GenAI can drastically accelerate your industrial content creation processes, from sparking new ideas to streamlining research and supplementing limited in-house bandwidth. Example: Incorrectly using the term “pressure” when “flow rate” is more accurate.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

B2B Marketing Directions

NOVEMBER 15, 2020

Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. The research focused primarily on the expanding role of e-commerce in B2B buying. The data was pulled in June. But this virus, too, shall pass.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Salesforce Marketing Cloud

DECEMBER 18, 2023

Get the free report What is asset service management? Critical condition monitoring: Catch problems before they happen with AI-powered sensors that continuously track and report temperature, pressure, vibration, and other indicators back to your field service management. Here’s what you need to know — no matter your industry.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Salesforce Marketing Cloud

OCTOBER 9, 2023

Learn how to use data to inform your DEI work Create a culture that embraces diversity, fosters innovation, and paves the way for long-term success. That’s where leaders will report on their progress against our three synchronized collective actions: leadership, reporting, and representation.” Read on for our tips. said Casey.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Biznology

JULY 26, 2017

In terms of background, Enli is a Portland-based company with a population health management platform for health systems. In population health initiatives, the healthcare provider’s goal is to manage an ambulatory patient’s chronic conditions while avoiding hospitalization. Reports from Google or Marketo are no longer enough.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Sprout Social

SEPTEMBER 26, 2023

In fact, The State of Social Report 2023 shows 96% of leaders believe AI and machine learning (ML) capabilities can help them improve decision-making processes significantly. It’s also crucial to pay careful attention to the terms and conditions (T&C) as the situation is unique in the case of AI vendors.

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. Market Research Overview.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors?

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Sana Commerce

AUGUST 24, 2023

According to the latest B2B Buyer Report , which collates results from over 1000 B2B buyers across industries, a third of all orders placed online include order errors. As more B2B businesses embrace e-commerce, having an optimized returns strategy becomes crucial in ensuring customer satisfaction and long-term profitability.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

Hinge Marketing

NOVEMBER 30, 2021

To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create The Digital Transformation Imperative : a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now. .

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Spiralytics

FEBRUARY 12, 2024

From adapting to search engine algorithms and enhancing online visibility to strategizing for long-term growth, there’s no doubt that SEO experts are valuable. Apart from creating a visually appealing layout, SEO professionals aid in attracting and retaining organic traffic for your website, setting the stage for long-term digital prominence.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Hinge Marketing

JANUARY 27, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: Consulting Services Edition describes these challenges and how firms have responded to them. The report looks first at overall industry trends within the larger context of the general professional services industry. The data is in.

Consulting 112

Consulting Studies Allocation Marketing Budget 112

Hinge Marketing

AUGUST 3, 2017

We’ve written before on the importance of brand research. What specific points of leverage does a firm that conducts research have that it didn’t before? Let me begin by explaining what I mean by the term “brand research.” It’s based on research Hinge did to reveal the relationship between research and business growth.

Research 48

Research Brand Identity Branding Terms and Conditions 48

Martech

NOVEMBER 14, 2023

Research and development teams should take the lead, with their companies talking to customers, looking at the market to see what others are doing and where they can gain an advantage. We thought we might see a fall-off of this appetite for change because of rocky economic conditions as we came out of the pandemic. That’s exciting.

Planning 133

Planning Marketing AI Enterprise Management Work Management 133

Marketing Insider Group

DECEMBER 29, 2020

According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Reframe your point of view as market conditions change. Show respect, and prove you’re looking out for your audience’s best interests at all times. Remain adaptable.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. Market Research Overview.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Salesforce Marketing Cloud

APRIL 17, 2023

Globally, as economic conditions deteriorated, consumers became more price sensitive. They reported that the #1 reason they switched brands in 2022 was better pricing. Get articles selected just for you, in your inbox Sign up now Additionally, consumers did a lot more research before making a purchase.

Marketing AI 98

Marketing AI Loyalty Terms and Conditions Lead Ranking 98

KoMarketing Associates

SEPTEMBER 8, 2020

It evaluates photos for different conditions: business, dating, or social media. Just be sure to use the available space, and always be thinking about what terms your ideal client or boss would use when they are looking for someone like you. Do research the keywords you’re using in your profile. Do complete the Skills section.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Televerde

AUGUST 18, 2021

Fast Company recently reported that lack of diversity is driving employees away from companies. They attributed this discomfort to their treatment in relation to their gender, ethnicity, socio-economic background, or neurodevelopmental condition. GM) is a great example of the long-term effects of supplier diversity.

Advertising Agencies 116

Advertising Agencies Ethics Terms and Conditions Communities 116

seo.co

NOVEMBER 19, 2020

SEO: A Long-Term Strategy. Reporting is lackluster or inaccurate. SEO agencies can help you with a number of different aspects of SEO, from research and initial planning to onsite content development to link building. SEO: A Long-Term Strategy. First, you need to understand that SEO is a long-term strategy.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Ad Agencies SEO 96

Vision Edge Marketing

SEPTEMBER 12, 2017

He did so with the conditions that your phone could never go to voicemail if you were at your desk, and that the rule of returning calls by the end of the business day still applied. Both believed that customer retention was critical to long-term success. He was very reluctant to install voicemail.

Work Management 156

Work Management Marketing Management Service Terms and Conditions 156

Vision Edge Marketing

SEPTEMBER 26, 2017

Before we can answer what is different about the Marketing Ops of the BIC, we must first define the term Marketing Ops. Marketing runs on processes: Planning processes, reporting processes, customer journey mapping, content creation processes, opportunity management processes, and so on. Campaign Analysis and Reporting.

Resource Management 152

Resource Management Planning Enterprise Management Budget Programs 152

Brandpoint

MARCH 13, 2023

A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. After all: Like the weather, we can’t create the sales conditions we want. 71% of B2B buyers begin their research with a generic online search.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Zoominfo

MARCH 21, 2022

According to the report, more than 24 million Americans left their jobs between April and September 2021, an unprecedented high. Data via MIT Sloan While no two corporate cultures are exactly alike, researchers found a lot of overlapping attributes for what employees consider toxic workplaces. and 4.5 %, respectively.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

Heinz Marketing

APRIL 21, 2020

In the best of market conditions, companies that wait for a market opportunity to present itself aren’t likely to be successful. All in on ebooks: Several CMOs shared that some of their events and field budget has been diverted to long-form content, namely ebooks and data/research-based reports.

Planning 92

Planning Peer-to-peer Terms and Conditions Marketing Analytics Tools 92