Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders

Engagio

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. The full report reveals which key ABM challenges must be overcome, including measurement.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Chief Marketer’s Annual B2B Lead Generation Survey.

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The Sales Enablement Handbook

reports which are presented to different. training, which can allow sales ops to collect data, structure strategies and report. According to a Salesforce survey, there are no less than 306 metrics identified as sales enablement metrics. The Sales Enablement.

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle.

Survey 245

Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age.

Survey 246

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. You can download a summary of the report, and gain access to all Ascend2 research, here (registration required).

How B2B Marketing is Changing in 2018

Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. View the full report.

5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

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Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media.

Survey 245

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” As marketers look in-house for data and analytics, previous research shows their dissatisfaction with data from third-party sources.

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5 Ways to Get More Bang for Your Survey Bucks

Content4Demand

Surveys are tried and true assets in most content arsenals. The reasons are pretty clear: Surveys can give brands a lot of amplification power, using key takeaways and unexpected trends to fuel social sharing and even PR/media outreach. Blog B2B marketing surveys survey campaigns

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Wibbitz published the “Navigating the Video Content Marketing Landscape” report and found that 56 percent of marketers in the U.S.

Survey 241

Survey: MarTech Now Accounts for 29% of Total Marketing Expenses

KoMarketing Associates

As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses.

Survey 240

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. The differences are relatively small with the significant exception that Europeans report using personalization in 20% fewer channels (4.1 I also have several surveys that asked about CDP deployment. 990 survey responses.

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Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Marketers have an abundance of data at their fingertips, but previous research shows they are not entirely confident in it.

Survey 244

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Conduct audience research: Successful marketers are three times more likely than their less successful counterparts to say they do audience research at least once per quarter. Which is why a documented strategy and audience research are so important.

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Survey: 76% of Marketers Now Taking a Strategic Approach to Managing Content

KoMarketing Associates

As marketers gain more insight into what works for their teams, new research shows that they are taking strategic approaches to marketing as a whole. This is not the first time that research has revealed that having a marketing strategy in place can be beneficial.

Survey 170

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.

Survey 243

B2B market research – 10 unique features

Savanta

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

Survey: Website Speed May Impact Marketers’ Ability to Influence Customers

KoMarketing Associates

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor.

Survey 170

Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. About 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

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Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey?

Survey: 52% of Marketers Have Only Been “Somewhat Successful” with MarTech Utilization Strategies Intact

KoMarketing Associates

MarTech continues to grow in prominence, but new research indicates that marketers have still been slow to reap the benefits, and MarTech utilization strategies are failing to help them achieve primary objectives.

Survey 170

Survey: Top CMOs Remain Concerned About ROI, Big Data and AI

KoMarketing Associates

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today.

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Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers.

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Report: Marketers Hold Concerns Surrounding the Use of Automation Tools

KoMarketing Associates

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets.

Report 156

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5

Survey 247

Survey: Hyper-Personalization is Becoming a Top Priority for More Marketers

KoMarketing Associates

Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level.