KoMarketing Associates

DECEMBER 22, 2021

As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area. DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy.

Account Based Marketing 235

Account Based Marketing ABM Marketing Report Marketing & Strategy 235

KoMarketing Associates

NOVEMBER 30, 2022

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space. About 72% “agree/strongly agree” that virtual events are now more important than ever to their marketing strategy. In-Person B2B Marketing Events Continue to Rebound.

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. BuzzSumo provides insights into their content strategy , helping you refine yours.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. Here are six key findings from the report.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. The authors of the report note that there is no universally agreed-upon definition of integrated marketing. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. While strategizing in terms of content has proven beneficial for many marketers, previous research shows that taking the same approach to data can pay off as well.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

KoMarketing Associates

MARCH 23, 2021

However, new research shows that not all marketers have strategies in place to gain a definitive competitive advantage using intent data. Ascend2 recently published the “Using Intent Data” report, and statistics showed that just 28% of marketers say they have an intent data strategy in place and it is measurable.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. But a few stood out as…unexpected.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

KoMarketing Associates

OCTOBER 13, 2020

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. The Struggle to Implement an ABM Strategy. Approximately 25.21% claimed that they already have an ABM strategy in place.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. What have you learned in the last year?

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

KoMarketing Associates

JULY 15, 2020

As marketers look to resonate with customers and prospects, new research suggests that those who strive to improve the customer experience (CX) are seeing more positive results. As marketers see benefits from focusing on the CX, their organizations are adopting a more customer-centric approach, according to previous research.

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

Marketing Insider Group

MAY 18, 2020

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

KoMarketing Associates

MARCH 26, 2018

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Content Disorganization Still Plaguing Marketers.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Qualitative research provides one of the best analytical methods to inform and create this connection with customers.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

KoMarketing Associates

SEPTEMBER 15, 2020

Although account-based marketing (ABM) has grown in popularity among marketers, new research suggests that many organizations are still in the early stages of rolling out such programs. Just 14% of marketers said they were currently rolling out an ABM pilot program, while 22% said they fully have an ABM strategy in place and it is measurable.

Account Based Marketing 157

Account Based Marketing Marketing Report Marketing & Strategy Planning 157

KoMarketing Associates

MAY 9, 2018

Marketers have been integrating account-based marketing (ABM) into their overall strategies, but how confident are they in executing this part of their plan? To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” B2B Marketers and ABM Practices.

Account Based Marketing 156

Account Based Marketing ABM Marketing Report Marketing & Strategy 156

KoMarketing Associates

OCTOBER 11, 2017

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives.

Marketing Report 149

Marketing Report Marketing & Strategy Planning Marketing Strategy 149

KoMarketing Associates

JANUARY 31, 2018

In the “Why Your Data Strategy is Your B2B Growth Strategy” report, one-third of respondents (34 percent) said that their company’s data strategy is just “average.” It’s clear that companies want to do better,” wrote the authors of the report. Marketers Are Committed to Ongoing Investment in Data.

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

KoMarketing Associates

MARCH 5, 2018

Artificial intelligence (AI) has become a prominent tool among marketers, but new research suggests that many are still hesitant to incorporate it into their existing strategies. Previous research has hinted at marketers’ skepticism of AI. Forty-four percent believe that they have no perceived need for AI at the moment.

Marketing AI 170

Marketing AI Marketing Report Marketing & Strategy Marketing Strategy 170

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. At B2B Forum the two companies held a panel to discuss the research and share insights. Best Practices and Final Thoughts: Collaborate with the sales department for a cohesive webinar go-to-market strategy.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

KoMarketing Associates

OCTOBER 23, 2019

Many B2B marketers use content marketing to reach out to their prospects and customers, but new research shows that the most successful of the group are going above and beyond to achieve their objectives through content marketing. Video Grows in Demand as a Form of Marketing Content.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

OCTOBER 16, 2019

Although not all marketers have integrated their content marketing programs with their overall strategies, new research suggests that more have done so than in previous years. PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5

Marketing Report 122

Marketing Report Marketing & Strategy Webinar Metrics Marketing Strategy 122

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report. This awoke a sleeping giant: content marketing.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Hinge Marketing

NOVEMBER 3, 2022

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Some strategies that sellers were using a couple of years ago, might not be as relevant to your buyers now.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

KoMarketing Associates

NOVEMBER 2, 2017

As CMOs look ahead to the New Year and beyond, research suggests that they will be moving from a more product-centric marketing strategy to a buyer-centric model. Marketers were asked to rank their growth strategies in terms of importance to their company over the next two years on a scale of 0 to 100.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

KoMarketing Associates

SEPTEMBER 10, 2019

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content. Wibbitz recently conducted the “How to Make Social Video Work for Your Marketing Team” report to gauge how marketers are leveraging this content as a part of their strategies.

Marketing Report 122

Marketing Report Marketing Budget Video Marketing Marketing & Strategy 122

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99