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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. In the case of startups, possibly stock.

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5 Customer Research Methods No B2B Company Should Skip

Contently

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156
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From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading

Animalz blog

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Marketing Tools for Startups.

Startups 363
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Put Your Data to Work: The Complete Playbook

What do startups and Fortune 500 companies have in common? From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. I think what’s relevant to this conversation is I was one of the really early employees at a small startup back in the day called Pardot, which is a marketing automation platform.

Linkedin 297
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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Focus your research on customers’ preferences and interests.

Loyalty 312