Vision Edge Marketing

DECEMBER 5, 2023

This step often requires conducting research and collecting data. If primary research is not an option, consider secondary research such as analyst report, and leveraging your customer advisory board. Spot Opportunities. Use the research to then draw lines between competitors, customers, and connectors.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Operating systems for smartphones had a big impact on completion rates,” wrote the authors of the report. Finding Success with Video Content Marketing.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

SmartBrief - Marketing

FEBRUARY 6, 2024

A 30-second spot cost $7 million, which was about the same price that Fox Sports charged for spots in last year’s game. Brands buying high-ticket Super Bowl spots want engagement, which goes beyond mere recall, and if that’s declining, it’s not a good sign. That’s a hefty investment for brands.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Introducing the 2020 Conversion Benchmark Report. This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Oktopost

MAY 4, 2023

He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Webbiquity

FEBRUARY 17, 2022

Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success. Whether you conduct this research internally or hire someone to do it for you doesn’t matter as long as you get the information that you need. Use outside agencies and market research as needed.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. And, whenever they make those purchases, 21% of consumers aim to do more brand and product research than they had for pre-pandemic purchases. Consumers aren't rushing to grab their wallets.

Research 101

Research Brand Identity Branding Budget Programs 101

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Increase patient engagement during research and development A growing body of evidence shows that people who are well-informed and are motivated to actively engage in their healthcare have better health outcomes. Because of how rare it is, there is not enough research done to know the best way to treat it,” says Angulo.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

KoMarketing Associates

MAY 12, 2020

Marketing video completion rates (VCR) were slightly down in Q4 2019, according to new research. Extreme Reach recently published its “2019 Q4 and Full Year Video Benchmarks” report, and data suggested that the average VCR in Q4 2019 was 88%. This data suggests that 15 seconds may be the “sweet spot” for video marketers.

Marketing Report 156

Marketing Report Video Marketing Advertising Benchmark Statistics 156

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? B2B customers are exceptionally savvy and can spot sponsored content a mile away.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Here’s what stood out to me in the report ( click images for higher resolution ).

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. There has been a huge amount of research on diversity in the workplace. in 2022 to 30.8%, the same as in 2021, according to the report.

Business 92

Business Paid Search Agency Work Management Sample 92

KoMarketing Associates

JUNE 25, 2018

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. percent from Q4 2017 to Q1 2018.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Marketing Insider Group

APRIL 11, 2023

Using SEO-based research and keywords to optimize content for high ranking on SERPs. Why Spend Your Budget on Digital Marketing Services? Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Distribution. Sharing content on relevant platforms to promote content to target your audience. Optimization.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Marketing Insider Group

JUNE 29, 2020

An over-reliance on data could leave you with many blind spots and hinder you from seeking innovative and new ideas. A brand trust survey, The Edelman Trust Barometer Special Report , delivered some interesting tidbits on trust and marketing. When you couple data with customer empathy, the results can be extremely successful.

Lead Scoring 364

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 364

ClearVoice

SEPTEMBER 7, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. When doing research, have you ever felt you were without the evidence that helps prove your theory? freelancing #writing Click To Tweet.

Research 65

Research Rules Opinions Creativity 65

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Optinmonster

DECEMBER 20, 2023

It’s like having a map where X marks the spot for SEO treasure. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Once, while researching for a OptinMonster’s blog, I focused on informational and commercial intent.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. HubSpot’s research found that 53% of U.S. in the 55+ category.

Lead Gen 114

Lead Gen Hubspot CRM Peer-to-peer 114

Webbiquity

JANUARY 21, 2020

You may think you know what a phishing email looks like, and it’s true that some are easy to spot. In some cases, phishing attacks are getting so polished that it’s almost impossible to spot them. Ludovic Rembert is a security analyst, researcher, and founder of PrivacyCanada.net. Advanced Phishing Techniques.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

Launch Marketing

NOVEMBER 15, 2023

Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands. Facebook and LinkedIn have historically fought for the top spot, while Facebook has a larger number of users the focused audience of professionals on LinkedIn has proven to be a powerful tool for B2B lead generation.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Marketing Insider Group

FEBRUARY 13, 2023

The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders). Their recommendations are spot-on, and I encourage everyone to review the ABM benchmark research and view the on-demand webinar.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Only a little over half had a documented content marketing strategy despite nearly all (97 percent) reporting that content marketing was a part of their marketing strategy.

Marketing AI 173

Marketing AI Trends Google SEO 173

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. If you’re interested in purchasing the full report, click here. Want to read the full report?

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Nuvi

JUNE 23, 2020

As the Highest-Ranking Vendor in Both Online Reputation Management and Local Listing Management Reports, Reputation.com Demonstrates its Platform’s Power and Reach. Rankings on G2 reports are based on data provided to us by real users,” said Michael Fauscette, chief research officer, G2. “We REDWOOD CITY, Calif.

Enterprise Management 52

Enterprise Management Marketing Management Lead Scoring Lead Ranking 52

SmartBrief - Marketing

SEPTEMBER 15, 2023

In her AI Weirdness blog and her book, “ You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It’s Making the World a Weirder Place ,” she showcases the blind spots AI still has and digs into the strange situations they can produce. Then there’s the creepy stuff, like the chatbot that hit on a reporter.

Marketing AI 52

Marketing AI Lead Ranking Lead Scoring Creativity 52

Nuvi

SEPTEMBER 25, 2020

Reputation.com’s RXM platform achieved the top ranking on the Enterprise Grid® Report Online Reputation Management by receiving positive reviews from verified users compared to similar ORM category products. Reputation.com also received top ratings on the Enterprise Grid® Report for Social Media Suites and Social Media Analytics.

Enterprise Management 52

Enterprise Management Marketing Management Lead Scoring Lead Ranking 52

Martech

DECEMBER 27, 2023

To authenticate your domain, configure four basic records: Sender Policy Framework (SPF) DomainKeys Identified Mail (DKIM) Domain-based Message Authentication, Reporting, and Conformance (DMARC) Brand Indicators for Message Identification (BIMI) Warm it up Warming up means slowly increasing the amount of messages you send from one email address.

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

Sprout Social

FEBRUARY 1, 2024

Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

NetLine

MARCH 6, 2024

You can use intent data to identify those prospects that are actively researching solutions in your industry. Buyer-level intent data goes a step further and informs you about who within an account is doing that research. More importantly, you can prioritize accounts based on their level of engagement and likelihood to convert.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. This part of the Sprout Social report really caught my attention. Let me just say, it’s about time.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. Market research: Discover content ideas to fill gaps with NLP tools that can conduct analyses of your website and your competitors’ sites. Humans are still the primary drivers of content.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

QuanticMind

AUGUST 16, 2023

And the consequences of brand safety missteps can be dire: 65% of consumers report that they are “likely or very likely to stop buying from a brand that advertises next to misinformation”; and 73% of consumers “agree or strongly agree that they would feel unfavorably towards brands that have been associated with misinformation.”

Social Media 85

Social Media Advertisements Advertising Brand Identity 85

Vidyard

JULY 20, 2016

And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. Discover the 4 myths of online video in Forrester’s report here. And that’s why Forrester elected to research this topic and provide tangible recommendations. Get the Report.

Research 50

Research Video Marketing Forrester Planning 50

Hinge Marketing

FEBRUARY 23, 2022

Last year in 2021, when the Hinge Research Institute conducted our annual High Growth Study in partnership with Deltek , consulting firms—like all other professional services firms—were caught up in the monumental wave of uncertainty introduced by the COVID-19 pandemic. If you’re interested in purchasing this full report, click here.

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66

SmartBrief - Marketing

JANUARY 28, 2024

Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. The post Report: Brand characters beat celebrities in Super Bowl ads appeared first on SmartBrief. Ads with brand characters and branded situations (e.g., Stars, yet only 10% of ads used them.

Ads 62

Ads Brand Identity Branding Correlation 62