KoMarketing Associates

NOVEMBER 9, 2021

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. Previous research indicated that it also remains a key driver of sales revenue. It outperformed SMS by 92% and banner ads by 39%.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

Optinmonster

APRIL 4, 2024

SMS Marketing: Do you plan to also send SMS marketing messages ? Streamline your marketing tools by choosing an email platform with an SMS add-on. In-depth Reporting : Go with a platform that lets you adopt a data-driven approach. These base prices give you 20,000 email sends each month and scale up from there.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Delivra

SEPTEMBER 26, 2018

84% of Americans are accessing the internet from smartphones—a percentage that has significantly risen from the 23% that was reported in 2010.— Pew Research Center. And nearly half of Americans anticipated having a smart speaker (think Amazon Echo) by the end of 2018, according to a recent Adobe report. .— USC Annenburg.

Multi-Channel 49

Multi-Channel SMS Advertising Channels Automation 49

Webbiquity

OCTOBER 10, 2017

Reports argue that in the U.S However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! B2B decision makers are using a mobile device for their research 42% of the time! LinkedIn reported that 57% of their engagement is happening on mobile.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing & Strategy Marketing Strategy 242

SendX

JUNE 23, 2021

From April 1 to September 30, 2018, Canadians made 137,029 complaints to the Spam Reporting Centre, more than 5,000 each week. This research suggests that the importance of CASL is rising for Canadians. By 2017, there were just two individuals left on the planet. Spam in the form of text messages is also on the increase.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Enablement for all.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Marketing Insider Group

JULY 15, 2020

In fact, a recent coronavirus report from Hawke Media shows that searches for “what’s open near me” have increased more than 60 percent , highlighting the importance of businesses keeping customers informed via their online listings. . According to a recent GlobalWebIndex report, 45 percent of consumers in the U.S. The Search Is On.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Martech

MAY 13, 2022

The mobile marketing ecosystem includes ads on mobile websites and apps but goes beyond the traditional digital marketing paradigms to exploit mobile-centric features like SMS, MMS, and proximity targeting. 7 common mobile marketing techniques: Short message service (SMS) marketing. Get personal with SMS marketing.

Mobile Marketing 115

Mobile Marketing Work Management Marketing Automation Services Marketing Management 115

ANNUITAS

APRIL 19, 2022

Buyers are choosing to engage in new ways as they continue to increasingly prefer to do their own research prior to ever getting on the phone with a salesperson. When’s the last time you conducted research to find out where your prospects are searching for information? Begin by conducting first party research.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Martech

APRIL 23, 2024

We research brand preference, and what matters most is brand ownership and equity,” said De Haas. “As That will mean different things for different businesses – maybe for you it’s about increasing engagement in your customers’ inboxes, or reaching them at the right time via SMS.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Sharpspring

AUGUST 16, 2022

Most likely because the iMessage services (built on older SMS and MMS protocols) align with Apple’s business strategy of locking customers into the Apple ecosystem. The State of Martech, by the research firm Ascend2 and SharpSpring, found that 44% of marketing teams are using 4 or more tools to execute their strategy.

Google 87

Google Budget Programs Lock-In SMS 87

TrustRadius Marketing

APRIL 17, 2022

Research and Markets 2021) 56% of companies are currently using marketing automation. The second most automated form of marketing is Social media marketing, with 47% of marketers reporting some form of automation. This includes getting better at gathering, using, and reporting information about clients. Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

QuanticMind

OCTOBER 9, 2023

Direct response email campaigns can draw attention to anything and everything: flash sales, new reports, product or service discounts, upcoming events, items sitting in an abandoned cart, and more. It caused a huge stir across the advertising industry. The proof? Want one last example of direct response marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Marketing Insider Group

APRIL 22, 2021

Make automation work for you with customized drip campaigns for SMS and email. An all-in-one engagement tool to collaborate from a shared inbox, automate customer interactions where possible, generate reports, and more. Start your research on YouTube for tutorials and educational content. Help Scout.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Martech

NOVEMBER 19, 2021

Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% 80% of common questions can be answered by chatbots, according to a report from IBM. Personalized SMS.

Personalization 129

Personalization Paid Search Agency Work Management Conference 129

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. The primary goal was to speed and simplify user navigation, which its research found was the root cause of 70% of user problems. The new interface is a huge improvement.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Ranking 120

SmartBug Media

SEPTEMBER 14, 2023

This is especially frustrating after you spend hours making predictions, analyzing reports, and forecasting sales to estimate your stock needs. Take the time to conduct thorough market research to determine competitive pricing, and explore creative ways to offset overstock through promotional efforts like email and social media.

Marketing & Strategy 75

Marketing & Strategy Marketing Strategy Work Management Planning 75

Litmus

DECEMBER 7, 2022

“We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.” White, Head of Research, Oracle Marketing Consulting.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. SMS or texting, which require users to opt in, allows you to reach your content consumer via a native app on their phones. research Click To Tweet.

SMS 109

SMS Conversion Planning Paid Search Agency 109

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. A robust email marketing strategy is still a key foundation for any marketing program, combined with SMS and mobile push.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Contently

DECEMBER 22, 2017

For example, you could create and customize private sharing buttons on your websites for email, SMS, and chat platforms like WhatsApp. Popular topics from our research included rock music, left-wing politics, gaming, bars and nightclubs, and local news. Click here to download the full report on the world of dark social.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

ClearVoice

AUGUST 31, 2020

According to engagement research by the Gallup organization, employees who are genuinely cared for, respected, and considered in the workplace provide higher-quality work which yields higher-quality outcomes. SMS personalized outreach. SMS read and response rates this high indicate something special is occurring here… and it is.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Convince & Convert

SEPTEMBER 30, 2021

Do this by researching their industry and tailoring your content to their interests and needs. This self-report card allows for progress checks over time as a good base for identifying what steps taken are helping. Video tools that allow for viewability reporting, like Vidyard GoVideo. SMS Messaging .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 194

TrustRadius Marketing

OCTOBER 27, 2022

These customer interactions can be carried out through email, SMS, push notifications, or direct messages on your website. Many customers do their own research before contacting sales or service reps. 10 Interaction tracking Ticketing system Collaborative workflows Reporting Learning curve Customer support SAP Service Cloud 9.4/10

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Vision6

OCTOBER 27, 2020

Vision6 is Australia’s most trusted SMS and email marketing software, so you can only imagine my excitement. Vision6 is an SMS and email marketing software with a user-friendly interface, endless email templates, SMS functions and easy to navigate menus. I was over the moon to say the least.

SMS 78

SMS Work Management Paid Search Agency Marketing Management 78

Sharpspring

SEPTEMBER 7, 2021

To learn more, we teamed up with Ascend2 , a leader in research-based marketing, to survey a panel of marketing professionals and marketing research subscribers on their current and projected use of marketing automation. Get the Full Report. The Agency Marketer’s Perspective. Why Marketers Use Automation.

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

SmartBug Media

JANUARY 31, 2023

SMS marketing efforts are becoming more and more common for similar reasons—smartphones are frequently used, text messaging is a highly personalized channel, and engagement rates tend to be faster. In fact, according to research reported by CleanLink, nearly 80 percent of U.S.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Hubspot

OCTOBER 22, 2020

According to our research, the following five are a great fit for B2C marketing automation. From email to SMS, and even internal automations like lead scoring and CRM updates, HubSpot is easy to get accustomed to and can quickly become your team’s marketing automation best friend.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Martech

DECEMBER 19, 2023

Since then, I’ve not seen any reports or research that indicates hard bounces for permanently undeliverable email addresses have gone through the roof. But take a moment to check your post-send email activity reports more closely than usual. That might be because Google is rolling out the account removal gradually.

Marketing & Strategy 107

Marketing & Strategy Opt-out CAN-SPAM Work Management 107

Televerde

JULY 13, 2021

Research your industry to better understand the most common issues customers are experiencing. This seems obvious, but consumers still report issues with customer service agents as one of the most common problems they experience when seeking customer support. Know the most common pain points in your industry. Long Hold Times.

Peer-to-peer 98

Peer-to-peer Top of Funnel SMS High Quality Lead 98

Convince & Convert

JANUARY 8, 2014

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Grab a copy of this very interesting report for yourself (it’s free). I wasn’t a math major, but if everything is going up, what is going down?

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

Porch Group Media

JUNE 3, 2021

The pandemic has altered how consumers shop, research for new products and engage with brands. In a report by Smart Insights and BrightTALK, investment in digital marketing has been a cost-effective technique for many industries to mitigate the impact of the pandemic. In fact, email outperformed SMS by 92% and banner ads by over 39%.

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

Conversica

JUNE 16, 2022

AI Assistants deliver personalized, two-way conversations with customers over email, website chat, or SMS. Explore the 451 Research Report: Augmenting Customer Success with Intelligent Virtual Assistants. Want a deeper dive into how Conversational AI and Intelligent Automation augment Customer Success teams?

Cross-Selling 52

Cross-Selling SMS Act-On Automation 52

Televerde

JULY 6, 2021

The overwhelming majority of consumers report that customer reviews affect their buying decisions. SMS and Phone Call. Customers may be less likely now to answer an actual call, but SMS messaging is an easy and effective way to make requests that your customer will see (text messages are read at an even higher rate than email).

Top of Funnel 59

Top of Funnel SMS Case Studies Case Study 59

TrustRadius Marketing

APRIL 21, 2022

Transparency Market Research, 2021) The help desk software market share is projected to reach a revised size of $21.8 Globally, h elp desk interactions increased on WhatsApp 111%, SMS (15% ), social media (11% ), and chat (10%). Help desk users report a satisfaction rate of about 83%. Billion by 2027. Businesswire 2020).

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

Conversica

NOVEMBER 29, 2022

According to research by the marketing intelligence company Aberdeen Group, 61 percent of B2B marketers report lead scoring as the major driving force behind investing in AI. email, SMS, and website chat) and nurture them until they become customers.

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

Zoominfo

DECEMBER 5, 2017

Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. B2B customers have become desensitized to words such as “reports”, “forecasts”, and “intelligence” ( source ). SMS messages can have a clickthrough rate as high as 30.3% Sales development reps average 94.4

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100