Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. 60% of manufacturing marketers reported they used in-person events to get in front of their audiences versus only 28% in the previous year (Understandably due to the pandemic).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

JANUARY 21, 2020

If you are looking to switch platforms or add new ones, then you’ll need to do the research to see what best fits your needs and meets your fiscal limitations. Plus, you’ll want to renew keyword research for any emerging terms that are applicable to your industry. Be sure to include this in your 2020 budget.

Budget Programs 298

Budget Programs Paid Search Agency Content Marketing Planning 298

Contently

AUGUST 5, 2020

. “A lot of times the SME is the last person who reviews, but we found that by engaging them early in the planning process, the whole thing went smoother than it normally would. ” Research backs this up. And from a compliance and legal perspective, the reviews we had to go through took way less time.”

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Content Standard

JULY 29, 2021

In our research report, Scaling Your Brand Marketing with Freelance Creators , our findings underscore how having a shared “why” among stakeholders can streamline content creation and review while eliminating common roadblocks and feedback failures. Get the latest research and best practices from Skyword today.

SME 116

SME Content Marketing Paid Search Agency Planning 116

Content Standard

NOVEMBER 4, 2021

it cites relevant information, data, and statistics that can be verified, whether by recent third-party research and studies or industry experts). Generate and publish original research Publishing newsworthy insights that distill the takeaways from an industry event or a change in the market is a great way to deliver value to your audience.

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Content4Demand

OCTOBER 9, 2018

The input of subject matter experts (SMEs) is essential to create content that buyers trust. In fact, 78% of respondents to the Demand Gen Report 2018 Content Preferences Survey said they place a higher emphasis on the trustworthiness of content sources than they used to. Each report focuses on economic trends relevant to the audience.

SME 40

SME Content Marketing Planning Content 40

Moz

JANUARY 26, 2021

For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation. The Moz link index reported approximately 90% more links than Majestic, which reported the second-largest. Moz reported the most links per domain 72% of the time. In link research, size matters.

Studies 66

Studies Domain SME PageRank 66

Velocity Partners

NOVEMBER 1, 2023

So, why does the thought of having a one-on-one conversation with an SME make your palms sweat? In this blog, we’re letting you in on what we do to prepare for and conduct SME interviews so we can get the most out of them. Every guide to interviewing talks about good preparation and research.

SME 82

SME Paid Search Agency B2B Marketing Ideal Customer Profiles 82

Content4Demand

NOVEMBER 6, 2018

The Demand Gen Report 2018 Content Preferences Survey Report found that 71% of B2B buyers go to blogs for information during the purchase process. One of the best ways to identify trends is to research SEO keywords to learn which are generating the most traffic. Let your curiosity lead you through your research.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Savanta

JUNE 20, 2011

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. They target not all SMEs but those pre-disposed to their solutions.

Case Study 120

Case Study Case Studies Segmentation SME 120

Animalz blog

SEPTEMBER 19, 2022

Even a straightforward narrative approach like a case study or clever analogy throughout your article can involve deep thought, many rewrites, or SME interviews. You need time for research, interviews , and inspiration. The best way to achieve this is by focusing less on prepared questions and more on the story your SME has to tell.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. We can write something from scratch, doing our own research to find relevant, supportive articles or documentation to back up what we are saying. Essentially, a copywriter is a content writer.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Marketing Interactions

OCTOBER 5, 2022

Corporate Visions did the seminal research on “Why Stay?” – Here’s what’s in a winning why stay story…. Another report finds improving CX is a top three objective as well as a top 3 challenge for B2B marketers. Your account manager and SME are the moderators there to help draw out the value scenario and answer questions that may arise.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Content4Demand

JANUARY 15, 2021

Some content may be usable with only moderate refreshing, reversioning, revising or additional information—updating that may only require an SME call or a little more research. Create short-form derivative content from white papers, webinars, research reports and other long-form content. Get Creative.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Marketing Insider Group

JULY 14, 2020

The Advertising Research Institute reports that product sales decline after 48 ad impressions. A report found 60 to 70 percent of B2B marketing content is unused. This allows her team to create more content and tap into every SME (subject matter expert). Their brand message has been about the product.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Content Standard

OCTOBER 8, 2020

Even before the pandemic, 57% of consumers reported feeling that the media was contaminated with untrustworthy information. Our recent research confirms a linear relationship between content creator expertise and program performance. They also now make up about two-thirds of consumers—nothing to sniff at.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Animalz blog

OCTOBER 11, 2022

A content journalist blends in-depth research, interviews, and storytelling with SEO optimization and well-defined marketing goals. Conduct Research Continuously As a content journalist, you’re never off duty. Like a reporter, you’re always looking for interesting topics, people, and angles for future articles.

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Valasys

NOVEMBER 5, 2019

Building Trust with Personalized Content: According to a report from Marketing Land, personalized email deliver 6X higher transaction rates, however, 70% of the brands fail to use them. Projective yourself as the Subject Matter Experts (SME) is an effective strategy to establish trust at first contact with a B2B lead over email.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Bluetext

APRIL 14, 2023

For B2G marketers creating PR programs that tap into public sector digital transformation, there are a few key considerations: Agencies Don’t Transform Overnight Less than one in ten (7%) government leader respondents in an EY 2022 report said they believe their organization has achieved its digital transformation goals.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Chris Koch

AUGUST 13, 2010

As a researcher, I know that that is a pretty respectable survey sample. We can invite them to talk with an internal SME, create a session about the issue at the next user conference and invite to attend, etc. The information from a social site like this changes how journalists can write about a huge company like HP. What do you think?

Social Media 100

Social Media Media SME B2B 100

Sana Commerce

AUGUST 27, 2022

Get the full insights from our B2B Buyer Report. Download report. Depending on whether you are a large, enterprise company or a small to medium-sized business (SMB or SME), your e-commerce project team can take various shapes. Get our latest report to learn what buyers want and how to meet their e-commerce expectations in 2022.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Content4Demand

DECEMBER 11, 2020

It may be worth your while to conduct new persona research to understand what they need from you now. Persona research was just part of the discussion when we presented our session at the recent Strategy & Planning Series hosted by Demand Gen Report. Job search sites are Caine’s secret research weapon.

Research 98

Research Paid Search Agency Buyer Personas SME 98

Magisto

JULY 1, 2019

Wetmore conducted research and found that the average person uses 13 different time management methods, and gets interrupted once every 8 minutes (50 – 60 times a day) causing tremendous loss of productivity (4 hours lost daily – whoa!). As an SME, this is one of the best tools to stay organized at work. Dr. Donald E.

Work Management 68

Work Management Enterprise Management Marketing Management Budget Programs 68

Moz

FEBRUARY 22, 2021

To do this, take a look at Search Console’s Rich Results Report to review pages at scale, or use their Structured Data Testing Tool and Rich Results Test to inspect individual pages. Optimize for on-page SEO: Ensure that you have strong on-page SEO with good keyword research , headings, and accurate information. Organize your content.

SME 62

SME CMS Development Marketing Websites Industry CMS 62

Content Standard

MAY 19, 2021

And, crucially, it’s built to support continued experimentation and optimization over time: Skyword research shows that 85 percent of top-performing content marketing programs routinely adjust their content mix to adapt to changing business needs. Access your complimentary copy of the full report for more details.

Work Management 140

Work Management Marketing Management SME Content Marketing 140

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Bring on a generalist if your content plan spans a wide variety of topics and requires light online research from trusted journals and authoritative associations.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

DivvyHQ

SEPTEMBER 23, 2022

Your blog is often the centerpiece of your content marketing offering. Google eats up your fresh content and serves it up to hungry audiences. And continual feeding bears more fruit. But sometimes the well of fresh ideas runs dry. To ensure you never run into a drought, we're serving up 6 exercises to get your team's creative juices flowing. .

Content 85

Content Google Creativity Content Marketing 85

SmartBug Media

JUNE 3, 2020

Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. I'm 36 and began my career working as a reporter, a role I kept for 6.5 I'm 36 and began my career working as a reporter, a role I kept for 6.5

SME 90

SME Tips Copywriting Case Studies 90

Buzz Marketing for Technology

JULY 7, 2008

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

JULY 12, 2010

Most of us have, through the classroom, TV shows or somewhere in life, learned about the reporter’s questions : who , w hat , when , where and why. According to recent research , these are used by 70% or more of those active in social media (no other single tool was used by more than half of respondents). Share this on Bebo.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Strategic-IC

APRIL 14, 2023

They act as a reporting model that will help you track progress and, ultimately, measure the success of your ABM efforts. This can take the shape of detailed industry reports, unique digital experiences, or peer-to-peer engagement with subject matter experts. Enter the three Rs : Reputation, Relationships, and Revenue.

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies Paid Search Agency 62

ClearVoice

AUGUST 14, 2023

Share expert insights, industry analyses, and research findings. Establish thought leadership in cybersecurity Thought leadership positions your cybersecurity SME as an influential and authoritative voice in the industry. Content types can include blog posts, white papers, ebooks, case studies , and research reports.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Is there any research or resources on this topic you would point to? Can you speak to how the changing buyer has increased the need for sophisticated sales enablement solutions?

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Digital B2B Marketing

JUNE 7, 2012

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. A system for managing all aspects of online media planning, buying and reporting, including RTB inventory, data and direct media buys.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Metadata

JULY 21, 2021

This is the project board I used to manage the 2021 CEO Report campaign. Premortem : Back when I was playing with She-Ra and He-Man dolls, researchers found that you can increase your ability to predict future outcomes by 30% by imagining the event already happened. I also ask people to raise concerns ahead of time.

Campaigns 52

Campaigns SME Template Act-On 52

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. Gordon Graham.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly).

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141