Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Writerly AI ’s EKOM is a digital asset creation and optimization engine. It can import and export data directly to and from a CMS with bulk optimization.

Marketing AI 86

Marketing AI Research Digital Asset Management Enterprise Management 86

Marketing Insider Group

NOVEMBER 6, 2023

That way, your ads will lead to relevant content that matches users’ search intents, making visitors more likely to stay on your page, explore the rest of your website, and take action, such as by making a donation. To do this, determine the audience you’re trying to reach and what keywords they’re likely to search for on Google.

Paid Search Agency 251

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 251

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

Search Engine Journal

FEBRUARY 21, 2023

The post Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] appeared first on Search Engine Journal. Download our pocket guide and discover which tools will be most essential to your agency's success this year.

Ad Agencies 96

Ad Agencies Features Research SEO 96

Search Engine Journal

SEPTEMBER 7, 2021

Search Engine Journal's first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary. The post The State of SEO 2021: Key Industry Survey Findings [Research] appeared first on Search Engine Journal.

Customer Surveys 115

Customer Surveys SEO Research 115

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. Domain authority is a numeric score, developed by Moz, that represents how likely a website is to rank on search engine results pages (SERPs) compared to its competitors. But what is domain authority?

Domain 340

Domain Lead Scoring Lead Ranking SERP 340

KoMarketing Associates

OCTOBER 14, 2021

Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area. Previous research indicates that it has also had an impact on everything from key performance indicators (KPIs) to budgets.

Marketing Report 264

Marketing Report SEO Planning Marketing & Strategy 264

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. One key part of understanding your target audience is identifying the keywords they are most likely to use in search.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Webbiquity

AUGUST 1, 2023

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Search Engine Journal

JUNE 15, 2022

TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism. The post Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys appeared first on Search Engine Journal.

Purchase 86

Purchase Research Studies 86

Search Engine Journal

JUNE 15, 2022

TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism. The post Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys appeared first on Search Engine Journal.

Purchase 83

Purchase Research Studies 83

KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2%

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Why You Need To Find Current Trending Topics Content quality and quantity are critical for ranking well on search engines. Don’t worry — we’re here to help you out.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Let’s explore each of those steps and how they each contribute to effective search optimization. 7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research.

Process 103

Process SEO B2B Marketing Lead Scoring 103

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 4 Best Content Planning Tools. 3) Bubbl.us. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Conductor

SEPTEMBER 22, 2022

Save time with your SEO keyword research workflows with the ability to start tracking any keyword for any U.S. Eliminate the tedious task of researching keywords one at a time with bulk keyword research that supports up to 50 topics at once. Optimize your SEO keyword research workflows. location instantly.

Keywords 52

Keywords Features Research Adwords 52

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

Heinz Marketing

JANUARY 14, 2022

What is the key to conducting research to inform a strategy that needs to scale, but also needs to reach people at an individual level? In there, you might search for “rant” to find threads of people expressing real problems they are facing today. Targeting sales engineers? So how do you find folks? link] (702K members).

Research 103

Research Tips Enterprise Management Work Management 103

Top Rank Marketing

JANUARY 24, 2024

The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still only at the top of the alphabet. While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward. Algorithms.

Marketing AI 102

Marketing AI SEO Ad Building Marketing & Strategy 102

Marketing Insider Group

NOVEMBER 30, 2021

High branded search volume is a good sign that consumers are searching specifically for your brand. Digital marketing platform Bynder found in their 2020 State of Branding Report found that 43% of marketers named “growing brand awareness” their number one goal for the year. Paid vs. organic search traffic. Image Source.

Brand Identity 309

Brand Identity Branding SERP Paid Search Agency 309

Act-On

SEPTEMBER 26, 2023

Despite constant search engine algorithm updates, the answer is still … yes. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. These sites have high credibility with search engines. Here’s a three-step process: Research trending content.

SME 141

SME FAQ Domain Link Building 141

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? What is search intent? Or are they searching for a specific individual or business?

Intent 194

Intent Optimization Google SERP 194

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. Everybody wants them, right? What is SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Marketing Insider Group

NOVEMBER 8, 2021

Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. What I am referring to is the research needed to get done even before campaigns are launched or content is even created. Search Volume Still Works. The hypothesis is that buyers search the way that they talk.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

ClearVoice

SEPTEMBER 16, 2019

Understanding what your target audience is searching for is just as important as flour is for baking a cake. You can research keywords simply by typing the keyword “wedding cakes” in a keyword tool, organize the results by monthly search volume and discover the keywords that you should be using in your content. Ranktracker.

Keywords 75

Keywords Research Tools Cost Per Click 75

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” ” The search giant expects this update to reduce unhelpful, low-quality content by 40%. This update is part of a broader effort to combat content spam, as Search Engine Land reports.

Generation 100

Generation CAN-SPAM Domain Content 100

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Is the reporting actionable? Click here to download!

Enterprise Management 102

Enterprise Management Digital Asset Management Work Management Marketing Management 102

Top Rank Marketing

OCTOBER 25, 2023

Conducting an SEO audit is a key practice for gaining a firm grasp on your company’s website and digital assets, their performance, and where the opportunities lie to grow your impact in search. Research has found that organic search accounts for more than half of all website traffic globally. What is an SEO audit?

SEO 112

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 112

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Keyword research/rank analysis. Most enterprise SEO platforms provide link analysis (i.e.,

Enterprise Management 137

Enterprise Management Marketing Management Search Marketing Lead Ranking 137

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145