Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 102

ROI Work Management Marketing Management Case Studies 102

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! ” Only 29%?! ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. consumers with the help of research firm Censuswide. With shrinking budgets, marketers are looking to improve ROI by exploring channels they might not have fully mastered yet.

Budget Programs 109

Budget Programs Marketing Report Marketing Management Marketing Budget 109

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. The answer is market research. other areas of business) have been a bright spot in my life as a healthcare tech writer.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. B2B Marketers and the ROI of Video Content. However, previous research suggests that it has been difficult for them to measure ROI. However, 44 percent claimed that measuring ROI remains a top challenge.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The emphasis added below is mine. That’s old-school thinking from 20 years ago.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. New This Year: What Drives Strong ABM ROI? The full report reveals which key ABM challenges must be overcome, including measurement.

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. And unlike attribution models, which are retroactive indicators of ROI, Content Value is a leading indicator.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI.

ROI 173

ROI Planning Class Work Management 173

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

KoMarketing Associates

JUNE 18, 2019

There’s good reason to focus on informational content: The B2B buyer’s journey is only getting longer and more complex, according to Demand Gen Report. This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

The Daily Egg

APRIL 15, 2019

We’ve always thought that great research uncovers secret behaviors. What we (Crazy Egg and Nonfiction Research together) uncovered in this study is that marketers are secretly skipping over a simple practice that — in 15 minutes a week — could answer a lot of the challenges that keep them up at night.

ROI 96

ROI Marketing Websites Studies Marketing Report 96

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Blame a few fuzzy data in a 2011 study. A McKinsey report predicts that the growth of consumer packaged goods (CPG) outside the traditional West foreshadows an overseas boom, particularly in Asia.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

KoMarketing Associates

JULY 5, 2019

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. On the opposite end of the spectrum, 52.5 percent of companies with no personalization strategy have experienced revenue loss.

Marketing Report 120

Marketing Report Personalization Custom Publishing Marketing & Strategy 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Champion Communications

FEBRUARY 8, 2023

It is a somewhat depressing fact, then, that B2B CEOs and CMOs are struggling to see eye-to-eye when it comes to their PR programs. A recent study commissioned by Champion found that more than four-in-five (84%) B2B CEOs find talking to the CMO at their organisation about PR ‘awkward’. The misalignment works both ways.

PR 62

PR Research B2B CMO 62

KoMarketing Associates

AUGUST 8, 2017

As marketers continue to invest in social media, research suggests that they are still challenged to prove the success of their initiatives. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

KoMarketing Associates

MARCH 6, 2017

Personalization is ensuring that marketers can deliver a consistent customer experience, and new research indicates that it is also helping them boost their bottom line. Recent research has revealed that organization leaders are specifically turning to personalization to meet their customer needs.

Studies 123

Studies Personalization Leads Lead 123

KoMarketing Associates

JUNE 11, 2018

As marketers look ahead into the future, more of them are investing in content planning to gauge the ROI of their efforts, according to new research. The “2018 State of Email Workflows” report from Litmus revealed that more than half of marketers (55 percent) are now using a content calendar year-round. percent vs. 49.5

Marketing Report 135

Marketing Report Email Marketing Planning Advertising Agencies 135

Engagio

DECEMBER 10, 2018

And, most telling, 45% of organizations are seeing 2x in ROI over traditional marketing programs according to research by ITSMA and the ABM Leadership Alliance (October 2018). From the same report by the ITSMA and ABM Leadership Alliance, of the companies doing ABM, roughly half of the programs are in their first year.

Account Based Marketing 48

Account Based Marketing ABM Studies Research 48

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Why we care. Get MarTech! In your inbox.

Marketing Report 99

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 99

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Develop and Invest in Marketing ROI Metrics. The Most Effective B2B Marketing Strategies. Harness the Power of Big Data. Create More Relevant Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

KoMarketing Associates

SEPTEMBER 5, 2019

Many marketers are turning to social media to appeal to their target audience, but new research shows they still face a number of challenges when it comes to strategizing and implementing this tactic.

Social Media 124

Social Media Social Marketing Studies Media 124

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Contently

NOVEMBER 1, 2021

Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content. In the study, 87 percent of respondents said their customers expected content to be personalized. Brand consistency remains a struggle.

Demand 199

Demand Content Marketing Guidelines Content 199

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Contently

OCTOBER 19, 2017

Content marketing studies tend to be happy-go-lucky affairs. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. But I wanted to dig deeper to draw out more unorthodox insights from the report—and not all of them are good. An ROI reckoning is coming.

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. This is just a taste of everything that’s been packed into this terrific report.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Contently

DECEMBER 22, 2017

As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. Popular topics from our research included rock music, left-wing politics, gaming, bars and nightclubs, and local news. Click here to download the full report on the world of dark social.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. The ANA (Association of National Advertisers) recently released a report, Growth and Opportunities in Content Marketing. The ANA report found that 59% of the respondents lack actionable insights with current content performance metrics. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Marketing Insider Group

MARCH 28, 2016

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. An overwhelming 96% reported that their digital marketing efforts lead to ad waste […].

Advertising ROI 100

Advertising ROI ROI Advertisements Advertising 100

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Summaries of industry research reports are most valuable when the results are fresh. Image credit: Andrea Piacquadio on Pexels.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294