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Email Platform Requirements & RFI Template for Buyers

TrustRadius Marketing

The software you use to power your email strategy makes all the difference— not only in what kinds of communication, personalization, and reporting you can set up, but also how easily you can do it. If you’re researching, evaluating, and/or implementing a new email platform, make sure you have a handle on your organization’s needs.

RFI 52
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Digital events platforms: Best of the Bot

Martech

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. This will help you avoid choosing a vendor that doesn’t offer the critical features you need.

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Questions to ask about conversion optimization platforms

Martech

Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Then develop the questions you’ll need to answer when researching solutions and talking to vendors. Finally, decide whether or not you need to engage in a formal RFI/RFP process. Get MarTech!

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24 questions to ask account-based marketing vendors during a demo

Martech

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without. Click here to download!

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24 questions to ask identity resolution vendors during a demo

Martech

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary. Click here to download!

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Questions to ask vendors before buying a customer journey orchestration solution

Martech

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration.

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23 questions to ask identity resolution vendors during a demo

Martech

Take your list of capabilities and then do some research. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Decide whether or not you need to engage in a formal RFI/RFP process. What reporting do you provide that will document the ROI from our identity efforts?