Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. In the current report we are focusing on consulting firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. 52 reviews) Matomo is possibly the most similar straight-up replacement for the soon-to-be-gone UGA. Like UGA, it provides an incredible range of reports. Your pricing will vary based on your traffic volume.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

AUGUST 31, 2021

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. Search, trials, and reviews matter. Analyst reports don’t.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) And second, the report is based on first-party data.

Research 52

Research B2B Paper Content 52

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent). Marketing and the Timing of Outreach.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. This was followed by video (52%), reviews/testimonials (48%), and events (41%). Over the past year, most B2B marketers (71%) say that content marketing has become “more important.” “If

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Google Review Count: 715,000. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) LinkedIn and Ipsos reported some survey findings for subsets of the total survey sample.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. ” The report is just a part of that.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Nuvi

DECEMBER 8, 2021

Report finds that retailers must prioritize online and in-store experiences, as well as employee experience this holiday season, and beyond. million shopper reviews, Reputation’s report ranked the top retailers in 2021 and uncovered key trends to look out for: . Review volume is up 12% from 2020. San Ramon, Calif.,

Google 40

Google Business Ideal Customer Profiles Purchase Intent 40

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Case Studies : These are the B2B equivalent of product reviews. Product research can take a long time.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) Just 15% of the respondents reported that they had achieved wide-scale implementation of AI. Overall, the survey findings indicate that the use of AI in marketing is still in the early stages.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. Often the Annual Report will include details of how the market is structured, sources of sales, company strategy, risks faced and more. Search the CMA’s report archives here. Review sites.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. Often the Annual Report will include details of how the market is structured, sources of sales, company strategy, risks faced and more. Search the CMA’s report archives here. Review sites.

Research 120

Research B2B Eye-Tracking B2B Sales 120

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.)

Research 52

Research B2B Purchase Intent Paper 52

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.” Plus, positive customer reviews impact future business.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Marketing Insider Group

OCTOBER 26, 2020

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review. More so, 58% report it is not an effective use of time. More so, 58% report it is not an effective use of time.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Webbiquity

OCTOBER 5, 2021

Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). Here are six more interesting results from the SWZD research. As reported here previously, Millennials are taking over tech buying. Testimonials: Customer reviews and case studies are big.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 93

Analysis Marketing AI Examples SWOT 93

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Google Review Count: 46,500. 1) SEMrush.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Recent research by Gartner produced similar results. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Marketing Insider Group

JUNE 19, 2023

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Execute monthly or quarterly reviews of your annual analysis. For example, Semrush has an Organic Research feature that lists competitors.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

B2B Marketing Directions

AUGUST 21, 2022

The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey. Therefore, the findings of the research may not be completely applicable to all types of B2B purchases.

Marketing Management 52

Marketing Management Research B2B Vendors 52

Hubspot

MAY 18, 2021

Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? In this post, let's review the top strategies you can use to get to know your email subscribers according to research. Do buyer persona research. One of the first things I do every day is check my email. Use analytics.

Research 101

Research Buyer Personas Open Rate Click Rate 101