Adobe Experience Cloud Blog

JANUARY 9, 2017

Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: 1. Our research shows that 45% of survey takers are willing to spend up to five minutes completing a survey, while only a third are willing to spend up to 10 minutes.

Response Rate 48

Response Rate Customer Surveys Effectiveness Peer-to-peer 48

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. Higher Win Rates Not so long ago, sales professionals had little insight into their prospects, from the challenges they face to their accurate contact information.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Terminus

JUNE 17, 2020

Similar to Bombora intent surges, Terminus leverages machine learning and our Visitor ID tool to measure meaningful research behavior on your website and apply it to every account in your CRM. The post Spice Up Your Response Rates with Chili-Based Engagement appeared first on Terminus.

Response Rate 26

Response Rate Top of Funnel Marketing Attribution Bombora 26

Act-On

SEPTEMBER 26, 2023

Here’s a three-step process: Research trending content. A smart way to do this is to research what already works well for a company. For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%.

SME 141

SME FAQ Domain Link Building 141

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Conductor

JUNE 24, 2021

This report extremely important to us as a customer-first company, as the results involve gathering intelligence directly from our users on their satisfaction with both product features and their experience with our organization. Says Ben Dickie, Research Director of Enterprise Applications.

Features 59

Features SEO Product Customer Satisfaction 59

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance. Download the State of Video Report – 2020.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Convince & Convert

DECEMBER 6, 2023

More Customers Expect Faster Responses Now Customers expect brands to respond to their messages and complaints quickly. And the trends suggest that more customers want faster response rates. Jay Baer created a brand-new report of this key data. It’s the only way you can boost your customer satisfaction levels.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance. Sign up for Vidyard for free: [link].

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service? The most advanced bots use generative AI to help personalize responses to customer questions.

Work Management 119

Work Management Autoresponders Automation Service 119

Nuvi

JUNE 12, 2019

. — June 13, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today released its 2019 Retail Banking Reputation Report , an in-depth analysis of online data for retail banking locations representing 23 major U.S.

Enterprise Management 40

Enterprise Management Work Management Response Rate Analysis 40

Zoominfo

OCTOBER 3, 2022

Another LinkedIn user — who happened to be a researcher who studied disinformation campaigns — reported they received a message from what seemed like a run-of-the-mill salesperson, only to find out the message came from a fake account with an AI-generated image. How Many Fake LinkedIn Accounts Are There, Really?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Hubspot

APRIL 27, 2017

Your days are full of client meetings, brand research, marketing strategy sessions. Who has time to do market research for their own marketing agency? If you think market research is for clients only, better think again. Make no mistake -- market research for your own firm is no purely-academic exercise. We beg to differ.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Ad Agencies Research 68

Martech

DECEMBER 27, 2023

If you want to improve your email deliverability rate , you need to gain the trust of email service providers. Research to understand your prospects’ individual needs and pain points. If you dig too deep into your research, you’ll spend a few hours to find a prospect. Here are two examples of the good subject lines.

Email Marketing 125

Email Marketing Marketing Management Salesforce.com Deliverability 125

KoMarketing Associates

OCTOBER 4, 2018

According to the “2018 Location-Based Marketing Report” conducted by Lawless Research and Factual, marketers that implement their data into their strategies see more success when it comes to achieving their primary objectives. What was the most interesting finding/statistic to you in the report?

Advertising Agencies 120

Advertising Agencies CMO Response Rate Marketing & Strategy 120

Only B2B

AUGUST 17, 2023

Research indicates that nurtured leads tend to make purchases 47% larger than those who haven’t been nurtured. A study from Super Office suggests that emails sent at a reading level of a third grader had a 36% higher response rate. Experian reports that emails sent between 8 PM and midnight have the highest opening rates.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Martech Advisor

FEBRUARY 26, 2020

Additionally, objects that can be touched and held trigger emotional processing and leave a much deeper footprint in the brain than digital messages viewed on a screen, research from Millward Brown found. It’s unsurprising, then, that 52 percent of marketers report a moderate to major improvement. Measurable. Conclusion.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Martech

NOVEMBER 2, 2021

Farnsworth pointed to marketing research from Lawless Research that found manual tasks actually increased as tool adoption grew. Image: Lawless Research and Workato. For instance, only 7% of B2B companies responded to leads in five minutes or less in Drift’s Lead Response Report.

Marketing Automation Services 122

Marketing Automation Services Marketing Management Automation Account Based Marketing 122

Optinmonster

JANUARY 4, 2024

You Can’t Trust the Quality of the List You Might Have to Pay Hefty Fines You’ll Come Across as a Spammer Email Marketing Platforms Can Ban You You’ll Risk Your Brand Reputation Other Brands Might Use the Exact Same List Your Response Rate Will Suffer a Lot No Reputable Expert Recommends It 1. You buy an email list of 10,000 names.

Buy 83

Buy Marketing Automation Services CAN-SPAM Work Management 83

SendX

AUGUST 2, 2019

The extent of global email users exchanging emails on a day to day basis in 2017 as reported by Statista is 3.7 The same has been indicated in market research conducted by Emarsys in 2018. A combination of high open rate success, great email design success, engaging & useful content.

Statistics 150

Statistics Email Marketing Open Rate Click Rate 150

Biznology

SEPTEMBER 26, 2019

Self-reporting. Direct your campaign inquiries to a web-based response form for their preliminary qualification, especially in a high-volume environment. Self-reporting on the web saves money for you and time for your prospect. As you plan, here are 12 key points to guide B2B marketers in improving their results. .

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Conversica

MAY 22, 2018

FOSTER CITY, CA - (22 May, 2018) Annual Sales Effectiveness Report Finds 27% of Educational Institutions Did Not Respond to Student Leads, Up From 11% Last Year. FOSTER CITY, CA —May 22, 2018— Conversica , the leader in conversational AI for business, today announced new findings from its Sales Effectiveness Report in Education.

Education 40

Education Research Sales Qualified Leads Gartner 40

Nuvi

FEBRUARY 14, 2020

Research Provides Insight into Who’s on Track to Rank Among the Top for Reputation Excellence in the U.S., Canada and Europe in its 2020 Automotive Reputation Report. Canada and Europe in its 2020 Automotive Reputation Report. New this year, the Report takes a look at Canadian and European automotive brands in addition to U.S.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Work Management 40

Outreach

AUGUST 24, 2021

For every 250 deliveries, a great Sequence has a 27% open rate or more, so this data point is a relevant detail in the bigger picture of buyer sentiment. Top line response rate. The top line response rate is the percentage of individuals who respond at some point in an email campaign. Email response rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Zoominfo

FEBRUARY 8, 2022

We also boast a team of over 300 people who research and verify company information every day, an industry-leading 16 AI patents, and five third-party expert partners that supplement and verify our data. Remember: One view of reporting brings transparency and visibility across teams.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Researching Prospects Mining through LinkedIn or industry databases for companies or contacts to pitch can be a huge black hole for your time. If these tasks make you groan inside (or out loud), you aren’t alone.

Marketing AI 71

Marketing AI Top of Funnel Lead Scoring Lead Ranking 71

Only B2B

MAY 22, 2020

Once you decide what services your company needs, you then need to research potential telemarketing agencies that suit your needs the best. Discuss Reporting And Feedback. Reporting & Feedback. After assessing the workforce, experience and budget, discuss their method of reporting. Our Clients.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

Porch Group Media

MAY 4, 2021

In recent findings from PFL and Demand Metric, marketers who use 4 to 6 channels in their omnichannel campaigns report the best response rates in reaching consumers with meaningful engagement. In terms of channels, brands plan to focus more spend on social media, search, video and email, according to research by Nielsen.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Porch Group Media

AUGUST 25, 2020

In recent findings from PFL and Demand Metric, marketers who use 4 to 6 channels in their omnichannel campaigns report the best response rates in reaching consumers with meaningful engagement. A large percentage of study participants (84%), also reported that direct mail improves campaign performance.

Marketing Automation Services 59

Marketing Automation Services Case Studies Marketing & Strategy Response Rate 59

BuzzSumo

MARCH 21, 2017

As you can see from this research provided by Boomerang, this is no small amount, either. According to Boomerang, which looked at 250,000 emails, those with no spelling errors in the topic subject line received a 34% reply rate. On average, each error cost the response rate by 14%. This was by no small amount, either.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

Webbiquity

APRIL 25, 2019

Getting segmentation right is crucial to email marketing success, with segmented email campaigns having 14.37% higher open rate than spray-and-pray emails. Email personalization can potentially double your response rate. Paid Advertising. Buying text ads in search engines is still generally cost-effective, with 64.6%

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Sprout Social

JULY 30, 2019

Not only does having these metrics give you an opportunity to showcase the impact of your work to executives, but providing consistent social media metric reports can lead to major shifts for your social team, including budget increases and increased access to resources. A high rate means the people who see the post find it interesting.

Social Media 107

Social Media Media Budget Programs Response Rate 107

Webbiquity

OCTOBER 16, 2018

Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.” But the reality is quite different.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Vidyard

SEPTEMBER 14, 2021

Do the Research 3.3 Response rates for financial services sales emails are at an all-time low. Video is how you can change that and get those responses up. Do the Research When creating a video, do the research and integrate what you’ve gathered about a client’s needs into the conversation. Webcam Videos 2.2

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

MARCH 17, 2021

Forrester Research Finds that User-Generated Video Tools Are Here to Stay . The recent report, The Forrester Tech Tide TM : Sales Technologies, Q1 2021 , examined a range of sales technologies and their ability to help organizations win, serve and retain customers. Download the State of Video Report – 2020. About Vidyard.

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

Schubert B2B

JULY 28, 2023

These prospects are likely to do a greater amount of research because they’re driven by things like ROI, profitability, financial impact, and benefit to the organization. They’re spending time researching their options and weighing their choices. HubSpot reports that the average inbound lead costs about 61% less than outbound leads.

Paid Content 62

Paid Content Marketing Budget Inbound Marketing B2B Marketing 62

KoMarketing Associates

NOVEMBER 8, 2018

The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123