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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

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Report: Marketers Lacking the Necessary Resources to Execute Personalization

KoMarketing Associates

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. However, only 39% stated that they have the on-demand resources they need to run personalization within their organization.

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AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

Findings of the Study Diving into the heart of our ‘Man vs. Machine’ research, we meticulously analyzed the performance of human, AI-generated, and hybrid content across several key metrics. Human content creation, by contrast, is limited by individual productivity and resources.

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Report: Marketers Still Lack Resources to Provide an Optimal Customer Experience

KoMarketing Associates

However, new research suggests that they are struggling to leverage data to achieve their goals. While data access remains a challenge for many marketers, previous research indicates that a lack of CX strategy has also proven to be problematic. The Rising Importance of Defined CX Strategies.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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64.2% of Marketers Challenged by Lack of Personalization Budget and Resources

KoMarketing Associates

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. As marketers point to unactionable data as a key personalization issue, previous research has indicated that a lack of real-time analytics is also hindering customer engagement efforts.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. This report looks at the current tools used by GTM teams.