Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders

Engagio

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. The full report reveals which key ABM challenges must be overcome, including measurement.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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4 Steps to Developing Your Customer Care Strategy

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Did we miss an important or mission-critical piece of research?

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Research Report: Lead Gen Not as Easy as Marketers Think

The Point

This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. You can download a summary of the report, and gain access to all Ascend2 research, here (registration required).

Research Reports

emedia

EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. Article Research Reports Homepage Resourcestable cellpadding="10" cellspacing="20".

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Conduct audience research: Successful marketers are three times more likely than their less successful counterparts to say they do audience research at least once per quarter. Which is why a documented strategy and audience research are so important.

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The Sales Enablement Handbook

reports which are presented to different. training, which can allow sales ops to collect data, structure strategies and report. According to research the average length of the sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

B2B market research – 10 unique features

Savanta

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

BrightEdge Research Release: 2017 Holiday Shopping Report

Brightedge

The 2017 BrightEdge Holiday Shopping Report shows that ecommerce conversions spike on Thanksgiving and Cyber Monday, and desktop still drives the majority of final ecommerce transactions over the holidays. By SEOs for SEOs ecommerce Integrated Marketing Mobile SEO Research

Research Study: Fourth Annual Sales Effectiveness Report Now Available

Conversica

Research Study: Fourth Annual Sales Effectiveness Report Now Available. In our Fourth Annual Sales Effectiveness Report , we break down what goes into a successful lead follow-up strategy and the results that companies are seeing from the tactics that make up this strategy.

Report: Marketing Content Often Fails to Resonate with B2B Buyers

KoMarketing Associates

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Previous research shows that video marketing, for instance, is beginning to grow in prominence.

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How B2B Marketing is Changing in 2018

Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.

Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. About 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

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Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Modern Marketing

This year, we’re pleased as punch (yes pleased as punch) to provide you with not one, but two research reports on the topic of holiday shopping and consumers and all that good stuff. The second report is entitled: Holiday Research 2014 Part 1: Unwrapping Shopper Plans.

Report: Video Content Now Propelling Success Rates for Email Marketers

KoMarketing Associates

Video content is playing a critical role in how marketers reach out to their target audiences, and new research shows that it is paying off when it is used in email marketing as well.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers.

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Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization

KoMarketing Associates

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line.

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Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. Previous research indicates that more marketing emails are now making it into the inboxes of their subscribers.

Report: Marketing Automation Incentives are Fueling Marketers’ Success

KoMarketing Associates

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research.

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Report: Customers are Now Driving Marketers’ Data-Driven Initiatives

KoMarketing Associates

As marketers continue to invest in data and analytics to increase their overall effectiveness, new research suggests that customers are actually a driving force behind this area of investment. IAB recently published “The Outlook for Data 2019” report and statistics showed that this year, 69.4

Report: More Leads Now Coming from Sales Teams than Marketers

KoMarketing Associates

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. The usual assumption is that lead generation is first and foremost a marketing responsibility,” wrote the authors of the report.

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Report: Efficiency in Marketing Remains a Top Priority for CMOs

KoMarketing Associates

As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. Simply put, CMOs will need to account for how well their technology investments are performing,” wrote the authors of the report.

B2B content marketing research

Savanta

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough).

Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM.

Report: B2B Marketers Expect Content to Help Them Boost Sales and Convert Customers

KoMarketing Associates

As B2B marketers focus on creating more content, new research shows that they expect to drive business with the assets they are developing, ultimately improving their bottom line.

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.

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Report: Marketers are Failing to Tap Into The Potential of First-Party Data

KoMarketing Associates

New research suggests that marketers now have easy access to first-party data, but they are not yet tapping into all of its potential. Previous research indicates that marketers may be simply overwhelmed with the amount of data at their fingertips, and much of it is now being tossed aside.

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The State of Social 2019 Report: New Data and Social Media Marketing Research

Buffer

Research Social Media Marketing

Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true?

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McKinsey’s insights on personalization and martech: New report

ClickZ

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world.

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