3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Did we miss an important or mission-critical piece of research?

Budget 330

How B2B Marketing is Changing in 2018

Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.

2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders

Engagio

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. The full report reveals which key ABM challenges must be overcome, including measurement.

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.

Research Reports

emedia

EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. Article Research Reports Homepage Resourcestable cellpadding="10" cellspacing="20".

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Conduct audience research: Successful marketers are three times more likely than their less successful counterparts to say they do audience research at least once per quarter. Which is why a documented strategy and audience research are so important.

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B2B market research – 10 unique features

Savanta

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

BrightEdge Research Release: 2017 Holiday Shopping Report

Brightedge

The 2017 BrightEdge Holiday Shopping Report shows that ecommerce conversions spike on Thanksgiving and Cyber Monday, and desktop still drives the majority of final ecommerce transactions over the holidays. By SEOs for SEOs ecommerce Integrated Marketing Mobile SEO Research

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Modern Marketing

This year, we’re pleased as punch (yes pleased as punch) to provide you with not one, but two research reports on the topic of holiday shopping and consumers and all that good stuff. The second report is entitled: Holiday Research 2014 Part 1: Unwrapping Shopper Plans.

4 Steps to Developing Your Customer Care Strategy

Report: Most Content Marketers Now Strive to Increase Brand Awareness

KoMarketing Associates

Many content marketers are focused on improving brand awareness through their strategies, but as new research shows, this top goal is not always the easiest to achieve.

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Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. About 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

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Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8

B2B content marketing research

Savanta

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough).

The Sales Enablement Handbook

reports which are presented to different. training, which can allow sales ops to collect data, structure strategies and report. According to research the average length of the sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

McKinsey’s insights on personalization and martech: New report

ClickZ

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world.

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Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers.

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Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. Previous research indicates that more marketing emails are now making it into the inboxes of their subscribers.

Report: Marketing Automation Incentives are Fueling Marketers’ Success

KoMarketing Associates

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research.

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The State of Social 2019 Report: New Data and Social Media Marketing Research

Buffer

Research Social Media Marketing

Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM.

Report: Efficiency in Marketing Remains a Top Priority for CMOs

KoMarketing Associates

As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. Simply put, CMOs will need to account for how well their technology investments are performing,” wrote the authors of the report.

10 tips for creating effective business reports

Biznology

An efficient business report is crucial for any successful project. However, if you want the results of your work to be appreciated properly, the report should be impressive. It is not enough just to provide the key ideas and the data of the research.

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Report: More Leads Now Coming from Sales Teams than Marketers

KoMarketing Associates

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. The usual assumption is that lead generation is first and foremost a marketing responsibility,” wrote the authors of the report.

Report 214

B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The report is set to be launched late August, but here’s a sneak preview.

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.

Report 244

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.

Report 201

Report: ‘Pioneering’ CMOs Differ in their Strategy from Marketing Counterparts

KoMarketing Associates

Now, new research is shedding light on what they do differently than their colleagues. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack.

9 Things Marketers Need to Know About Original Research in 2019 [New Data] 

BuzzSumo

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. In the past 12 months, 39% of marketers published original research . Research takes time.

Report: 34% of Marketers Say Their Company Only Analyzes 20% of Available Customer Data

KoMarketing Associates

Many marketers have a large amount of data at their fingertips, but new research suggests that they are not extracting as much valuable information from it as possible. Brands need access to and understanding of their own data across all platforms,” wrote the authors of the report.

Report: Marketing Content Often Fails to Resonate with B2B Buyers

KoMarketing Associates

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Previous research shows that video marketing, for instance, is beginning to grow in prominence.

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