3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

Report 173

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

Report 244

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Did we miss an important or mission-critical piece of research?

Budget 284

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.

The Sales Enablement Handbook

reports which are presented to different. training, which can allow sales ops to collect data, structure strategies and report. According to research the average length of the sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. You can download a summary of the report, and gain access to all Ascend2 research, here (registration required).

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Conduct audience research: Successful marketers are three times more likely than their less successful counterparts to say they do audience research at least once per quarter. Which is why a documented strategy and audience research are so important.

Report 202

Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM.

BrightEdge Research Release: 2017 Holiday Shopping Report

Brightedge

The 2017 BrightEdge Holiday Shopping Report shows that ecommerce conversions spike on Thanksgiving and Cyber Monday, and desktop still drives the majority of final ecommerce transactions over the holidays. By SEOs for SEOs ecommerce Integrated Marketing Mobile SEO Research

How B2B Marketing is Changing in 2018

Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.

Report 207

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Modern Marketing

This year, we’re pleased as punch (yes pleased as punch) to provide you with not one, but two research reports on the topic of holiday shopping and consumers and all that good stuff. The second report is entitled: Holiday Research 2014 Part 1: Unwrapping Shopper Plans.

10 tips for creating effective business reports

Biznology

An efficient business report is crucial for any successful project. However, if you want the results of your work to be appreciated properly, the report should be impressive. It is not enough just to provide the key ideas and the data of the research.

Report 129

Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true?

Report 198

7 New BrightEdge Industry Vertical SEO and Marketing Research Reports

Brightedge

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

New Research Report: Referral Marketing for Professional Services Firms

Hinge Marketing

Our previous research found that increasing referrals was the top marketing initiative for professional services firms in 2015. We wanted to find the answers, so we got down to research. Our New Research Survey on Non-Client Referrals Much more common than you might think.

How Buyer Research Behavior Impacts Content Consumption

Aberdeen

Can we see obvious differences in the content consumption habits of people conducting buyer research in a particular space? Specifically, we identified all those users who seemed to be actively conducting buyer research. (We

Persona to person: new research shows the payback of customer personas — but too few marketers are joining the dots

Tomorrow People

With statistics from recent research, this infographic shows how personas are keeping it real for content marketers. Wanna know how top marketers are using persona research to create compelling content marketing strategies? Content Marketing CMI Report Infographic

B2B content marketing research

The B2B Research Blog

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough).

The State of Social 2019 Report: New Data and Social Media Marketing Research

Buffer

Research Social Media Marketing

New Research Suggests Marketers May Want to Cater to B2B Buyers’ Emotions

KoMarketing Associates

As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought.

Report: Despite Challenges, B2B Marketers Remain Dedicated to Account-Based Marketing

KoMarketing Associates

Although B2B marketers are still relatively new in adopting account-based marketing (ABM), new research shows that they are already seeing success with this tactic.

Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. Previous research suggests that social media marketers struggle with it as well.

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.

Report 201

Comparing News Consumption and Active Research

Aberdeen

Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase.

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

Report 177

2017 High Growth Research Report Released

Hinge Marketing

Download the research summary here. The growth rates for each of the research groups (High-Growth, Average-Growth and No-Growth) are shown in Figure 2. As the research report documents, these High-Growth firms are nearly three times as likely to favor technology as a differentiator. In fact, more than one-third of these firms conduct systematic, structured research on their target audience at least quarterly – a practice unique to High-Growth firms.

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The report is set to be launched late August, but here’s a sneak preview.

Report: Customers Seeking Less Promotional Email From Marketers

KoMarketing Associates

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

Introducing the 2018 Content Planning Report

DivvyHQ

It’s with this mindset that we’re proud to unveil the 2018 Content Planning Report. By reading this report, you’ll be able to benchmark and contextually analyze your own content planning efforts across various dimensions (strategy, workflow, collaboration, tools, metrics, etc.).

Plan 71

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.

Report 188

Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

New research suggests that it’s not always video that outperforms display advertising. IAS recently published the “Media Quality Report H1 2018” to determine how video and display marketing performed in the first half of 2018 compared to last year.

2016 High Growth Research Report Released

Hinge Marketing

If you are at all familiar with Hinge, you know that we do an awful lot of research on high growth professional services firms. Our latest research report marks the first of Hinge’s new annual High Growth Study. Our research-based strategies are designed to be implemented.

Report: Real-Time Analytics Becoming More Critical to Marketing

KoMarketing Associates

SAS, Intel, and Accenture recently teamed up with the Harvard Business Review to conduct the “Real-Time Analytics: The Key to Unlocking Customer Insights and Driving the Customer Experience” report.

Report 212

Announcing DivvyHQ’s 2017 Research Report: Content Planning Challenges, Trends & Opportunities

DivvyHQ

It’s also exactly why we set out to execute our first ever original research initiative, 2017 Research Report: Content Planning Challenges, Trends & Opportunities. Download the research report to get started.

Plan 65

Report: The Ambitious SME

The B2B Research Blog

But a new study from SAP and Circle Research proves that these are exceptions to the rule. Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’.

SME 199

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Check out what my friends Ann Handley and Joe Pulizzi each have to say about the report.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs.