article thumbnail

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. Most impactfully, the report found that success metrics are changing.

Research 233
article thumbnail

How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide.

Research 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Research Reports

SWZD

EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. Article Research Reports Homepage Resourcestable cellpadding="10" cellspacing="20".

article thumbnail

How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022.

Research 257
article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

article thumbnail

The State of B2B Influencer Marketing [Research]

Webbiquity

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. Download the full report to get all the details.

Research 198
article thumbnail

3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

Act-On 127
article thumbnail

Market Research Guide

Excelsior Research

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation.

article thumbnail

Inbox Insight Release B2B Multi Channel Strategy: Market Research Report

Inbox Insight

It uncovers the key challenges facing multi channel marketers, provides a solid depiction of the current state of multi channel marketing, and reveals unique research takeaways. Interested parties can find the report ready to download, for free, here.

article thumbnail

Using Industry Research to Fuel Category Leadership

Heinz Marketing

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? For example, you can release tenants of research to gather initial feedback.

article thumbnail

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

article thumbnail

12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. Why Is an SEO Report Important?

Report 114
article thumbnail

Seismic named the Leader in 2023 Aragon Research Globe™ for Sales Enablement Platforms

Seismic

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach.

article thumbnail

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. In results based on responses from more than 400 business leaders and marketing professionals, Ascend2 reported that marketers’ concerns about lead generation have veered away from lead volume and towards lead quality. You can download a summary of the report, and gain access to all Ascend2 research, here (registration required).

Lead Gen 161
article thumbnail

Content Reporting and Analysis: The Tape Measure of Marketing

DivvyHQ

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

article thumbnail

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

article thumbnail

Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing

KoMarketing Associates

New research suggests that marketers are becoming increasingly invested in influencer marketing, but they are prioritizing the measurement of its impact as they shift toward this tactic.

Report 196
article thumbnail

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. So, then they start reading 10K’s and the annual reports and the financials and all that kind of stuff. We do this in all our research here. So, what can marketers do differently based on your research?

Research 227
article thumbnail

Report: More Marketers Seeking to Leverage Predictive Analytics and AI

KoMarketing Associates

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology.

article thumbnail

Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Per the report: Top 5 Marketing Tactics Tech Buyers Hate: .

Buy 250
article thumbnail

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

article thumbnail

5 Customer Research Methods No B2B Company Should Skip

Contently

Customer research can surprise you. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research.

article thumbnail

[Research Round-Up] NetLine Report Examines B2B Content Consumption

B2B Marketing Directions

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. The 2022 State of B2B Content Consumption & Demand Report by NetLine Corporation provides numerous valuable insights on this vital issue.

article thumbnail

The Only 5 Keyword Research Tools You’ll Ever Need

Marketing Insider Group

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. All digital marketing starts and ends with keyword research. New to keyword research?

Keyword 182
article thumbnail

October 2022 Media Impact Report

Rain The Growth Agency

In the October 2022 edition of the Media Impact Report… Opportunities for brands in a challenging economy What you need to know about Netflix’s ad-supported tier A recap of Advertising Week New York To download the full report, click here.

Agency 52
article thumbnail

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

article thumbnail

Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. At the time of the report, YouTube followed slightly behind social media.

Report 217
article thumbnail

Marketing Research and Studies News Reports: Twitter’s Decline?

ClearVoice

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Digital Content Marketing Studies and Research.

Studies 79
article thumbnail

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. View the full report.

Report 185
article thumbnail

New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. The post New Research: How Buyer Expectations Have Changed in the Consulting Industry appeared first on Hinge Marketing.

article thumbnail

Thinkers360 2022 B2B Thought Leadership Outlook Research

Key findings include further gains by specialist communities over social media as primary destination for thought leadership consumers, and importance of customer trust and “any time” cadence for thought leadership producers.

article thumbnail

4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research

Contently

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report.

Research 144
article thumbnail

Report: Many Marketers Expect a Budget Cut Heading Into 2023

KoMarketing Associates

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. Although marketers may have less money to spend in the New Year, previous research suggests that they remain dedicated to investing in more valuable marketing technology (martech).

Budget 205
article thumbnail

TrustRadius: The Reach of Research Campaigns

Content4Demand

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences.

article thumbnail

September 2022 Media Impact Report

Rain The Growth Agency

In the September 2022 edition of the Media Impact Report… Ad spend and political action is heating up ahead of the midterms—what does it mean for advertisers? consumer behaviors To download the full report, click here. Digital Hot Topics Media Research

Agency 52
article thumbnail

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

article thumbnail

What Will the Future of Remote Work Look Like? New Research

Webbiquity

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

Work 242
article thumbnail

Report: Martech Continues to Grow in Importance to Remote Marketers

KoMarketing Associates

While this has hindered collaboration efforts for some, new research indicates that marketing technology (martech) is helping others stay focused on their top objectives. Previous research has indicated that it is expected to become a key area of investment within the next 12 months.

Report 213
article thumbnail

Report: Artificial Intelligence Grows in Importance to Email Marketers

KoMarketing Associates

As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. Although many marketers are still struggling with leveraging email, previous research indicates that their open rates continue to climb.

Report 211
article thumbnail

Report: Customers’ Declining Trust in Social Media to Impact Marketing Investments

KoMarketing Associates

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms.

article thumbnail

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.