Zoominfo

APRIL 23, 2021

The Timeless Case for Automation A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue. This is a sweet spot for ZoomInfo.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

NOVEMBER 16, 2022

At ZoomInfo, we’ve spent a lot of time thinking about and optimizing the way plays work and what makes them successful. We collected play ideas from hundreds of the world’s leading companies Absence of scalability In our digital-first world, plays need to be original while still feeling relevant to grab the attention of prospects.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

Zoominfo

AUGUST 16, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? That’d be something.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

APRIL 6, 2021

Meet ZoomInfo Workflows: Your next-generation automation tool Imagine you could take a signal from a prospective customer and turn that into an automated sales play. You’ll be able to capture and incorporate relevant buying behavior and insights across your go-to-market strategy. The permutations are infinite.

Marketing Budget 130

Marketing Budget Marketing Management Ideal Customer Profiles Automation 130

Zoominfo

FEBRUARY 27, 2021

ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams. B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. The system analyzes various public-facing data points to identify triggers for sales reps to act on. 1 for good reason.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

OCTOBER 18, 2021

Use ZoomInfo TalentOS filters to identify highly relevant and diverse candidates based on the job description, seniority, and job title. Triggers The requirements of the role have been defined and it’s time to initiate the candidate search or sourcing process. Use SmartFilters to add diverse candidates into your talent pool.

Zoominfo 100

Zoominfo Ad Building Outreach Trigger Marketing 100

Zoominfo

AUGUST 2, 2021

At ZoomInfo, our sales development reps (SDRs) respond to inbound leads within 90 seconds. Offer them relevant pieces of content. If you sense that a visitor is about to bounce from your website, trigger a chatbot to start a conversation based on their engagement history. Personalize Your Chat Messages. Are they return visitors?

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

Zoominfo

NOVEMBER 30, 2021

Trigger Intent spikes for good-fit accounts with relevant job functions Action Targeted ad campaign “Potential buyers have to be a good-fit AND they have to be in-market. ” Mitchell Hanson, director of demand generation at ZoomInfo If you just have one or the other, there’s going to be waste.

Paid Search Agency 130

Paid Search Agency Ads Intent Signal Zoominfo 130

Zoominfo

SEPTEMBER 3, 2020

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. ZoomInfo offers a powerful tool for this messaging: Engage.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights. Without tightly integrated, highly accurate data and timely insights, these systems are merely empty repositories that lack the intelligence to surface, prioritize, and trigger effective, personalized engagement at scale.

Zoominfo 58

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 58

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

APRIL 5, 2023

Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans. Too many hard bounces will trigger automatic systems that shunt more of your emails to spam folders.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

SEPTEMBER 7, 2021

ZoomInfo’s Artificial Intelligence Ideal Customer Profiles (AI ICPs) analyze account profiles for deals won and lost, customer attributes, firmographics, technologies, and other relevant data points, to create ICPs. Nina Wooten, Director of Demand Generation at ZoomInfo

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Zoominfo Automation 100

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. This is meant to broaden your keyword selection so more relevant people can find you.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Zoominfo

DECEMBER 6, 2021

ZoomInfo’s FormComplete enables the real-time capture of emails from partially filled or resubmitted forms. Scenario For every ten leads submitted through a marketing form, there are six people who started to fill out a form but didn’t submit it. Maybe they got distracted or they weren’t ready to talk to someone.

Zoominfo 100

Zoominfo Trigger Marketing Paid Search Agency Marketing Prospects 100

Zoominfo

FEBRUARY 2, 2021

ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies. link] pic.twitter.com/dLyIYpLOiU — ZoomInfo (@ZoomInfo) November 12, 2020. How Do You Know When To Cross-sell? Cross-selling and up-selling? Surprisingly, yes, yes, and yes.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Zoominfo

SEPTEMBER 29, 2019

Stay relevant to what your prospects do, need, and hope to achieve. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events. ZoomInfo’s B2B contact database can make your job easier.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Zoominfo

SEPTEMBER 7, 2021

By staying in tune with economic trends, you can better position your product as a relevant and timely solution to prospects’ business challenges. Trigger Recent market developments (e.g. Trigger Recent market developments (e.g. Brian Vital, VP of sales development, ZoomInfo

Ideal Customer Profiles 100

Ideal Customer Profiles Campaigns Zoominfo Trigger Marketing 100

Zoominfo

SEPTEMBER 3, 2020

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Zoominfo

FEBRUARY 8, 2022

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

SEPTEMBER 15, 2020

“If you want to cut through the fat & emerge as a brand your buyers want to engage with, your marketing has to seamlessly resonate with your buyer’s goals, interests, & preferences.” – @BrennerMichael Find more #personalization wisdom here: [link] pic.twitter.com/YPBjoO1KJf — ZoomInfo (@ZoomInfo) September 12, 2018.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

JULY 13, 2023

At ZoomInfo, we tend to think of a successful customer retention and expansion strategy as having three key phases: planning, execution, and enablement. These goals should be specific, measurable, achievable, relevant, and time-bound. Here’s how we put it all together. Setting SMART goals. Measuring progress.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Zoominfo

FEBRUARY 2, 2021

ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies. link] pic.twitter.com/dLyIYpLOiU — ZoomInfo (@ZoomInfo) November 12, 2020 How Does Cross-Selling Increase Customer Lifetime Value? How Do You Know When To Cross-Sell?

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. Create a damaging admission and communicate based on an authentic flaw” Dave Gerhard @ZoomInfo #GrowthSummit18.

Zoominfo 170

Zoominfo B2B Sales Act-On B2B Marketing 170

Zoominfo

AUGUST 5, 2020

Stay relevant to what your prospects do, need, and hope to achieve. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events. Today’s buyers are overwhelmed with similar products and services.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Filled with tons of relevant examples – that can be customized to your business or industry – Hug Your Haters also includes insightful personal anecdotes that make Hug Your Haters a roller coaster ride of learning, hilarity, and inspiration.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Zoominfo

OCTOBER 5, 2021

At ZoomInfo, our sales development reps (SDRs) respond to inbound leads within 90 seconds. Offer them relevant pieces of content. If you sense that a visitor is about to bounce from your website, trigger a chatbot to start a conversation based on their engagement history. Are they return visitors?

Sales Qualified Leads 100

Sales Qualified Leads Marketing Websites Marketing Automation Services Lead Scoring 100

Zoominfo

APRIL 19, 2018

Stay relevant to what your prospects do, need, and hope to achieve. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events. Today’s buyers are overwhelmed with similar products and services.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Zoominfo

SEPTEMBER 15, 2020

“If you want to cut through the fat & emerge as a brand your buyers want to engage with, your marketing has to seamlessly resonate with your buyer’s goals, interests, & preferences.” – @BrennerMichael Find more #personalization wisdom here: [link] pic.twitter.com/YPBjoO1KJf — ZoomInfo (@ZoomInfo) September 12, 2018 2.

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Zoominfo

FEBRUARY 23, 2021

If you don’t understand your target audience—their interests, pain points, and buying triggers—how are you supposed to sell to them? It eliminates the previously manual process of locating the relevant insights you need while verifying them for accuracy and giving you a complete overview of every prospect.”.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

AUGUST 5, 2020

Stay relevant to what your prospects do, need, and hope to achieve. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events. Today’s buyers are overwhelmed with similar products and services.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Heinz Marketing

DECEMBER 9, 2021

Features/functionality: ZoomInfo has a portfolio of solutions that combine B2B intelligence and company contact data with engagement software, and dynamic workflows. Engagement: Pump the richest B2B data into your tech stack or take advantage of ZoomInfo’s fully-loaded suite of applications to reach your buyers faster.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

SalesIntel

MARCH 1, 2024

Let’s dive into some of the leading alternatives and what sets them apart: SalesIntel – A Powerhouse of Data Precision SalesIntel takes the lead as a unique alternative, offering unparalleled accuracy, relevancy, and extensive data coverage. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

SalesIntel

AUGUST 2, 2023

Let’s dive into some of the leading alternatives and what sets them apart: SalesIntel – A Powerhouse of Data Precision SalesIntel takes the lead as a unique alternative, offering unparalleled accuracy, relevancy, and extensive data coverage. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

Zoominfo

OCTOBER 23, 2018

Essentially, dynamic content tailors your marketing emails for each and every person—making the content more relevant to the individual recipient. To begin your own campaign, consider the different ways your buyers express interest in your products—then, develop nurture campaign workflows to be triggered in response to these signals.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. Through the use of big data, businesses can automate the email marketing process and send relevant information to the user at each step of the buying journey.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

Zoominfo

AUGUST 20, 2019

It’s difficult to stay inspired, relevant, and creative in B2B marketing. One way to ease blank page syndrome is the writing prompt – a word, phrase, question, photo, or other trigger designed to get the creative juices flowing! ZoomInfo MarketingOS Finally, ABM with data you can trust. Do not fear the blank page!

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100