Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? In rough terms: Relevance = interest/effort.

Is the Classic Webinar Still Relevant?

ScribbleLive

In fact, webinars drive huge demand and 73% of B2B marketers say they are the best way to generate high-quality leads, according to a massive GoToWebinar research report. The post Is the Classic Webinar Still Relevant? We all know the drill. Sign in at the top of the hour.

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”.

Keyword Research – It’s Not Just for SEO

Marketing Insider Group

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research.

Best Practices for Selling to Government Agencies

Research The first step in any selling venture is to do your research. Researching the government agency you are interested in. When you first begin researching the agency you are. business specialist or an IT manager relevant to your product.

Is programmatic advertising relevant in B2B?

The B2B Research Blog

Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B?

Improve Sales Proficiency With Relevant Sales Conversations

Avitage

Why relevant? What does relevant really mean? How would you know if you are having a relevant conversation with a buyer? Relevant — adjective; 1. Being relevant is important due to the shift of the locus of control in buying/selling situations.

B2B content marketing research

The B2B Research Blog

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly.

Why Relevance Outsmarts Personalization in B2B Marketing

Kapost

Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

needs to be above a relevant minimum threshold for. Ultimately, a well-researched, executed and. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research

ANNUITAS

Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle. Does one research study automatically nullify previous studies? If we do not, what if the newest Sirius research and that of CEB, Forrester and ITSMA are all correct?

B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan.

How B2B Marketing is Changing in 2018

Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.

B2B content marketing research

The B2B Research Blog

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Those at the coal-face of content marketing have found that the most successful campaigns have three common features: the target market finds the content relevant, interesting and useful. Content marketing works.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals.

Improve Sales Proficiency By Being Relevant to Buyers

Avitage

Why relevant? What does relevant really mean? How would you know if you are being relevant with a buyer? Relevant — adjective; 1. Being relevant is important due to the shift of the locus of control in buying/selling situations.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

And, to focus in on how to become relevant to the communities they serve. Research has proven that goals can vary immensely. Utilize The Right Buyer Persona Research Approach. To get at goals and behaviors requires qualitative research. by Gregor Črešnar.

The Sales Enablement Handbook

where relevant, the time IT spend on each full-time employee. According to research the average length of the sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

Why Relevance Outsmarts Personalization in B2B Marketing

Kapost

Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience.

3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Finding a place for traditional market research tactics in your content marketing workflow can help keep your audience intelligence strategy as accurate as possible and allows you to uncover even more about the immediate needs your customers are facing.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms.

How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

They have compared your offering to those of your competitors on the web, researched peer reviews and public articles and made their own conclusions without you. This enabled the sales teams to immediately demonstrate their relevance when communicating to their buyers in healthcare.

Why the Word Relevant is More Important Than Ever for CMOs

Modern Marketing

From the apps to the games to the videos, there is so much "stuff" that's fighting for the attention of YOUR customer or buyer - the need to be relevant has never been more important.

Tech Marketers Think Outside the Buyer’s Journey [New Research]

Content Marketing Institute

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. More emphasis on targeted, relevant, well-timed content. CMIContent #research Click To Tweet.

New research: Boost organic growth from current customers

B2B Lead Generation

And it’s sort of our mission in life, at least in the business to business space where I spend most of my time, trying to understand with data, with research, with analytics, what does world-class B2B selling and marketing look like? We get after that, again, with all sorts of analysis and research. This is brand new research for us. ”, of this growth question, especially in sales, which is especially relevant for us today.

Promoting World-Class Research

Fathom

Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers.

Class 114

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

In 2014 the Pigeon update made search results more relevant. This raises the question of whether consumers would be less likely to use ad blocking if the content that interrupts their experience were more relevant and personalized?

How Crew Clothing Used Relevance to Increase Conversion [Case Study]

Modern Marketing

It’s relevance. Just let those numbers sink in for a minute and think to yourself ‘are your marketing messages relevant to those your customers and prospects?’

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Generating quality, relevant content (12%). B2B social media; is it a case of the Emperor’s New Clothes?

B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan.

Marketing With Intent Data: Add Context, Timing and Relevance To Campaigns

Strategic-IC

Consider Buying Intent For Contextual, Relevant, Resonant Campaigns. Related: Below, we outline a 3-step approach - considering Context, Timing and Relevance - that will help you identify your ‘active’ market, spot those critical customer buying signals and turn them to business advantage.

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation

I think what’s relevant to this conversation is I was one of the really early employees at a small startup back in the day called Pardot, which is a marketing automation platform. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email?

Is Glengarry Glen Ross Still Relevant to Sales?

Sales Intelligence View

CRM Intelligence lead enrichment Leads pre-call research Sales Management sales productivity Sales Strategy Software Tools modern sales techniques Sales Intelligence Sales Reps Valuable Sales Tools > Trite Sales Mantras.

9 Essential Tips for Researching Your Next Content Campaign

Marketing Insider Group

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. Research Your Competition. Pew Research Center.

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research.