Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? In rough terms: Relevance = interest/effort.

Is the Classic Webinar Still Relevant?

ScribbleLive

In fact, webinars drive huge demand and 73% of B2B marketers say they are the best way to generate high-quality leads, according to a massive GoToWebinar research report. The post Is the Classic Webinar Still Relevant? We all know the drill. Sign in at the top of the hour.

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”.

Is programmatic advertising relevant in B2B?

The B2B Research Blog

Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B?

Best Practices for Selling to Government Agencies

Research The first step in any selling venture is to do your research. Researching the government agency you are interested in. When you first begin researching the agency you are. business specialist or an IT manager relevant to your product.

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

B2B content marketing research

The B2B Research Blog

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.

Why Relevance Outsmarts Personalization in B2B Marketing

Kapost

Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience.

Research Roundup – part 5

Hinge Marketing

?. Reputation and price used to be the number one and number two factors that buyers used to evaluate professional services providers, today it’s expertise and relevant experience. Thanks for tuning into Hinge’s Research Roundup. Any Industry Research Video Blogs

Keyword Research – It’s Not Just for SEO

Marketing Insider Group

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

needs to be above a relevant minimum threshold for. Ultimately, a well-researched, executed and. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been.

When You Need Research to Be in the Know and How to Do It

Measure Up Marketing

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. Make the Research Count.

Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research

ANNUITAS

Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle. Does one research study automatically nullify previous studies? If we do not, what if the newest Sirius research and that of CEB, Forrester and ITSMA are all correct?

B2B content marketing research

The B2B Research Blog

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Those at the coal-face of content marketing have found that the most successful campaigns have three common features: the target market finds the content relevant, interesting and useful. Content marketing works.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

How B2B Marketing is Changing in 2018

Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.

Improve Sales Proficiency By Being Relevant to Buyers

Avitage

Why relevant? What does relevant really mean? How would you know if you are being relevant with a buyer? Relevant — adjective; 1. Being relevant is important due to the shift of the locus of control in buying/selling situations.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

And, to focus in on how to become relevant to the communities they serve. Research has proven that goals can vary immensely. Utilize The Right Buyer Persona Research Approach. To get at goals and behaviors requires qualitative research. by Gregor Črešnar.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

Why Relevance Outsmarts Personalization in B2B Marketing

Kapost

Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience.

The Sales Enablement Handbook

where relevant, the time IT spend on each full-time employee. According to research the average length of the sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.

How Crew Clothing Used Relevance to Increase Conversion [Case Study]

Modern Marketing

It’s relevance. Just let those numbers sink in for a minute and think to yourself ‘are your marketing messages relevant to those your customers and prospects?’

B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms.

How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

They have compared your offering to those of your competitors on the web, researched peer reviews and public articles and made their own conclusions without you. This enabled the sales teams to immediately demonstrate their relevance when communicating to their buyers in healthcare.

Why the Word Relevant is More Important Than Ever for CMOs

Modern Marketing

From the apps to the games to the videos, there is so much "stuff" that's fighting for the attention of YOUR customer or buyer - the need to be relevant has never been more important.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved.

Promoting World-Class Research

Fathom

Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers.

Class 114

Tech Marketers Think Outside the Buyer’s Journey [New Research]

Content Marketing Institute

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. More emphasis on targeted, relevant, well-timed content. CMIContent #research Click To Tweet.

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer

BuzzSumo has access to some of the world’s most robust Facebook data, which powers lots of incredible research studies like this one where we analyzed content from 20,000 influential Facebook Business Pages. We didn’t sit in a conference room and say, ‘Oh, let’s do some market research.’

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

In 2014 the Pigeon update made search results more relevant. This raises the question of whether consumers would be less likely to use ad blocking if the content that interrupts their experience were more relevant and personalized?

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Generating quality, relevant content (12%). B2B social media; is it a case of the Emperor’s New Clothes?

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query? An expert page is a document that links to many other topically relevant pages.

Is Glengarry Glen Ross Still Relevant to Sales?

Sales Intelligence View

CRM Intelligence lead enrichment Leads pre-call research Sales Management sales productivity Sales Strategy Software Tools modern sales techniques Sales Intelligence Sales Reps Valuable Sales Tools > Trite Sales Mantras.

Why You Need Original Research for Content Marketing

Content Standard

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Thorough audience research incorporates qualitative methods.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals.

How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Is Author Rank Really Relevant?

Hubspot

Create relevant content. I wrote: While 1,001 SEO schmoes may have 1,001 different fail-safe, white hat, field-proven tactics, everyone agrees the one thing all search engines are after is relevance. Here ye, here ye.