Scoop.it

JANUARY 7, 2021

press releases. For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Make Use of Viral Trends. company backgrounder. bio of your business. bios of your management. contact information.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. ” Months after the Creator Fund’s initial announcement in June 2020, the official TikTok @CreatorPortal account released a series of videos breaking down what the fund is and how it works.

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. ” Months after the Creator Fund’s initial announcement in June 2020, the official TikTok @CreatorPortal account released a series of videos breaking down what the fund is and how it works.

Work Management 108

Work Management Paid Search Agency Viral Marketing Lock-In 108

Onalytica B2B

NOVEMBER 12, 2018

A more creative and product focused content strategy means that platforms such as Instagram, Twitter, Blogs, Facebook, YouTube, Pinterest and Snapchat are a focus for B2C brands. This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos. Social Media Channels. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

ClearVoice

JULY 18, 2023

It also means that you should release new content on a predictable schedule. This is the process of capitalizing on something that’s trending, shooting a quick ad, and releasing it on social media. Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism. ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Optinmonster

FEBRUARY 11, 2024

And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. Examples include: Viral marketing campaigns. Leveraging social proof.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

ClearVoice

MARCH 14, 2024

One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend. One example is the now-classic “ Puppyhood ,” a YouTube video created by Buzzfeed in partnership with Purina. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Hubspot

SEPTEMBER 15, 2020

Product promotions and releases. A few major brands such as Apple or Nestle — which we'll dive into, below — use live streaming to promote new product releases. This provides a sense of authenticity and trust into your product releases — plus, seeing a live release of a product is exciting and builds excitement around the release.

Examples 101

Examples Ad Building Brand Identity Branding 101

Buffer

FEBRUARY 8, 2022

With the rise of short-form videos, powerful creator tools, and features that drive virality inside and outside of the platform, TikTok achieved more than forty percent growth last year. It’s also now the most visited domain on the internet , ending Google’s fifteen-year reign. It doesn’t seem to be slowing down either.

Planning 76

Planning Viral Marketing Mobile Marketing Custom Publishing 76

Kapost

JUNE 24, 2016

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. The company produces and posts stop-motion videos and webisodes across its YouTube, Facebook, Vine, and Instagram accounts, and users can sort them based on LEGO themes. The Avengers?

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

SmartBug Media

JULY 17, 2020

Credit: YouTube. Dollar Shave Club’s Our Blades Are F ing Great video was released in 2012. However, it remains the gold standard of how to go viral by disrupting the way you create authoritative content. Our blades are f ing great.”.

Generation 99

Generation Lead Ranking Lead Scoring Leads 99

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Call-To-Action. Measurement Is Always Important. What’s Next?

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Sprout Social

DECEMBER 14, 2022

The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord. In October, they brought the viral #GothTarget to the metaverse via Meta Horizon Worlds to celebrate spooky season. Target held several metaverse activations in 2022.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Sprout Social

APRIL 4, 2023

This limited release of content drives urgency which further drives engagement. Semrush To promote their latest blog post or YouTube video, Semrush shares valuable highlights in their stories. Let’s say you want to create a YouTube video on a particular topic. How do you vet the topic using ephemeral content?

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Planning Work Management 117

Marketing Insider Group

APRIL 2, 2014

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. The Big 4: Twitter, Facebook, LinkedIn and YouTube. And YouTube is a totally different thing. And YouTube is a totally different thing. Slideshare: The New Kid On The Block.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

Sprout Social

AUGUST 10, 2022

Since the PR and influencer marketing campaign and its re-release, Cyberpunk 2077 has sold more than 18 million copies, with a 7/10 user score on Metacritic. One of those influencers was Casey Neistat, a famous YouTuber: dear @Nike i appreciate you for standing with @Kaepernick7 [link]. pic.twitter.com/53fZ37Av98.

PR 132

PR Work Management Paid Search Agency Planning 132

Content Standard

AUGUST 31, 2018

Riverdale , a moody reimagining of the Archie comics, is one of Netflix’s most viral and bingeworthy hits for young adults—in no small part because of Instagram. YouTube : A video is a video, right? Sure, there will be some overlap between the brand stories you tell on IGTV and YouTube. Not always.

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

Vidyard

AUGUST 9, 2017

And while almost half a million minutes of video are uploaded to YouTube alone every day, not all of it is worthwhile (we rest our case on PewDiePie). Microsoft’s new Story Remix app, soon to be released on Windows 10, can recognize objects well enough to apply animations over them, according to CNBC. But curation by AI does.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Martech Advisor

MARCH 6, 2020

Unable to stave off competition from Instagram, which released its own 15-second video clip feature on its app, Vine quickly lost users and Twitter, which purchased Vine for $30 million, shut down the app. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The TikTok Viral. But Vine was short-lived.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

ClearVoice

NOVEMBER 3, 2020

After releasing a 30-second holiday spot they thought would resonate with customers, high-end brand Peloton went viral for the wrong reasons in late 2019, taking a ton of heat for a commercial deemed “sexist” by many. It’s also what made the Aviation ad so funny. In this case, the launch itself was a surprise.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Content Marketing Content 96

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Outgrow

OCTOBER 7, 2021

Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. 8 Distribute Press Releases and Create a Press Kit. With press releases, you stand a chance to pop up in Google search when someone’s looking for more information about your brand. Last, choose the platform carefully.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Contently

JULY 7, 2016

If you really like ad parodies and disturbing sci-fi, then boy do I have the YouTube video for you. In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. Portal A’s parody chops are well known in the advertising world.

Paid Search Agency 82

Paid Search Agency Ads Viral Marketing Youtube 82

Vidyard

JULY 5, 2017

For YouTube, there was Shareyourworld. Now, not all marketers have the resources, the network, or the writing chops to engage in a large-scale propaganda effort like Salesforce, but that’s part of the value of disruptive storytelling: it’s Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Hubspot

APRIL 20, 2020

If enough people participate in the exchanges, a campaign can go viral. Viral marketing campaigns show us how much power there is in marketing. Lover album release campaign. News radio provider NPR has a lot of programs, but my favorite by far is their Tiny Desk Concert series, which has 3 million subscribers on YouTube alone.

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

seo.co

OCTOBER 4, 2022

It was released in September of 2018 and by January 2019 it had been downloaded more than 10 million times. TikTok is an app that was released more than three years ago. TikTok is an app that has taken over the world in a relatively short time. What is TikTok? Since then, it has been downloaded by millions.

Traffic 98

Traffic Marketing & Strategy Marketing Strategy Advertising Agencies 98

Magisto

JANUARY 13, 2020

From there, lots of apps and sites started to release their own story features. Podcasts are not as searchable and discoverable as a YouTube video, for instance. YouTube is now the second most used search engine in the world. Everyday, people watch 1 billion hours of videos on YouTube and generate billions of views!

Trends 84

Trends Planning Lead Ranking Lead Scoring 84

Hubspot

APRIL 12, 2018

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. The company also pays YouTube influencers to post videos of themselves trying different Warby Parker glasses on. No one can guarantee that a video will go viral.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Contently

JULY 11, 2016

With 46 million YouTube subscribers, PewDiePie is arguably the most powerful individual force in the gaming industry. His channel is the largest on YouTube by a large margin: The closest, HolaSoyGerman, has 28 million subscribers. So when PewDiePie plays your game, it’s like winning the jackpot. The problem? Because Warner Bros.

Advertising Agencies 60

Advertising Agencies Youtube Rules Viral Marketing 60

Buffer

DECEMBER 14, 2022

Optimizing your TikTok content for search engine optimization will help you to drive more targeted traffic to your videos, increase your chances of going viral, and gain more followers. TikTok SEO can help to increase the visibility of your content on the platform, boost your engagement, and attract a wider audience.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Vidyard

MARCH 31, 2015

million views on YouTube, and that number continues to grow. With two videos released in February, two more in early March, and another just last week, followers of Volkswagen’s YouTube channel are treated to another hilarious video on a regular basis. Capitalize on trends to build virality.

Video Marketing 50

Video Marketing Campaigns Top of Funnel Viral Marketing 50

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. B2B organizations can showcase the human aspect of the organization by releasing an employee-curated weekly playlist. Themed as Living with Lag, the campaign video has amassed over 6 million YouTube views so far. Create a Domino Effect a.k.a.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Outbrain

NOVEMBER 13, 2021

Going Viral. Going viral is not necessarily something you can plan for or predict. Even Netflix may have been taken by surprise with the viral success of Squid Game. ” Squid Game has proven to be the quintessential example of contemporary “virality”.

Word of Mouth 29

Word of Mouth Planning Viral Marketing Marketing & Strategy 29

SmartBug Media

FEBRUARY 1, 2019

I’m not just talking about using video to show off your latest service line or newest product release (although it does a fabulous job for both of those), but I’m also talking about promoting new ideas into the world.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Schubert B2B

AUGUST 16, 2017

Another use of inbound PR would be optimizing all of the releases in your newsroom. Fill your releases with inbound and outbound links. When media outlets pick up your releases, be sure to get backlinks to draw in more prospects. Use releases to publicize what you’re going to be doing at the trade show.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Navigate the Channel

MAY 24, 2023

Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal. Remember that it takes nanoseconds for a bad experience to blow up on social, but it only takes seconds for a positive experience to go viral as well. We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Outbrain

NOVEMBER 13, 2021

Going Viral. Going viral is not necessarily something you can plan for or predict. Even Netflix may have been taken by surprise with the viral success of Squid Game. ” Squid Game has proven to be the quintessential example of contemporary “virality”.

Word of Mouth 26

Word of Mouth Planning Viral Marketing Marketing & Strategy 26