How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

Oracle

Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days! How a Nonprofit Launched the Most Viral Campaign Ever [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? I’ll admit, it does take a little bit of both, but behind every piece of viral content is a solid marketing strategy. For this very reason, I’ve added a “takeaway” section to some of my favorite viral campaigns below.

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Successful Viral Marketing Campaign Tactics

Stevens & Tate

Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times. Unfortunately, “going viral” is not something that you can just do.

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Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape

Contently

” Then he started listening to the mixtape, a five-track release from Hamburger Helper called Watch the Stove. At first, laughter: Hamburger Helper just released a mixtape? That’s what made Watch the Stove a rare corporate project that actually went viral in a positive way. People who started to listen kept listening because it sounded like a real release—not a business-driven attempt at one. Brands Featured viral

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13 Tips on How To Go Viral in 2020

Scoop.it

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it.

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5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)

Contently

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident. You need to retire the press release. For the past few years, Kellner has been touting one of my favorite messages in content marketing: You need to retire the press release.

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The Art and Science of Viral Videos

Hubspot

Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. So let''s take a look at some of the research that''s been done on viral videos and identify some of the commonalities that can make them internet-famous.

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The Best B2B Viral Video Ever

Hubspot

The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made. How do you get started with YouTube, video podcasting, live streaming, or viral videos?/h4> YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story.

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Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. They have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when brands go viral. 12 Small Brands That Went Viral.

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More Viral Campaigns

Anything Goes Marketing

Marketing Sherpa put out another great article on viral campaigns. Their tips are deadly (in a good way - just like "viral" campaigns). Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. I liked this one on the success of a whitepaper download (this one focused on how to create a press release). I suggest checking it out. If you're into marketing, get their weekly newsletter.

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9 Experts Answer “What Makes an Online Video Worth Sharing?”

Oracle

by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” If a video is released that has something to do with a current event, trend or topic in the news, people will share it. Marketers and creative types are constantly on the hunt for video marketing tips.

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So you wanna make a viral video?

Vidyard

We’ve all seen the viral videos. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. It is for this reason that I hear so many marketers talk about creating the next viral video. As a video marketing company, I want to give some perspective on what makes up a viral video.

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4 Psychological Reasons Why Mundane Online Content Goes Viral

Content Standard

Digital marketers are familiar with the basic building blocks of virality: Online content that’s highly emotional, timely, and sharable can catch fire across the Web. The Psychology Behind Virality. Things that are novel—new, different, and unusual—can trigger the release of reward chemicals in the brains. When the brain interprets something novel, it also reacts by releasing dopamine, which in turn makes us want to go exploring for additional reward.

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are you paid enough? new salary survey released

The Effective Marketer

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough?

9 Viral Change.org Petitions Nonprofits Can Learn From

Hubspot

This is the key to getting a petition to go viral , even if it’s just within a few individuals'' networks. The petitioner asked Apple to release “a worker protection strategy for new product releases” and for the company to “publish the results of the Fair Labor Association’s monitoring” on suppliers, which should include the “names of suppliers found to have violations and what those violations are.”.

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This Is Your Brain on Viral Content: What Psychology Says You'll Click On

Hubspot

Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. At Fractl, we’ve established some factors that can help a campaign idea morph into an online phenomenon, but knowing how to create great content is the foundation of any viral campaign. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout.

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The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

Hubspot

It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. My team at Fractl recently used the Pleasure-Arousal-Dominance (PAD) model to analyze the emotional responses to 100 of the top images from Reddit’s r/pics community to determine the ideal emotional combinations for viral images. What is your favorite example of viral content done right?

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Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

Hubspot

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Virality, thy name is Kian. Finding Viral Triggers. The lesson here is not: “Hire Kian and Go Viral” (Though the Movember Foundation may want to send him a fruit basket). Below are a few of the leading posts for Movember virality in October.

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10 Tips I Learned About Creating Viral Campaigns From Larry Kim

Hubspot

Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Keep reading to learn Kim's ten tips for effectively creating viral content -- but first, let's dive into the backstory of the campaign itself. Larry Kim's Viral Campaign -- The Backstory. Larry Kim's report went viral, sparking discussion on ABC News , Forbes , Business Insider , and more.

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Interesting Infographics: How To Make Your Content Go Viral

LEADership

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns? According to a recent infographic released by WhoIsHostingThis.com , we cannot foresee content becoming viral.

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7 Companies That Jumped on a Viral Craze at Just the Right Time

Hubspot

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So we're going to highlight them in the blog post to help inspire you to jump on the next viral craze! Or, you know, so you can just relive funny viral trends.

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Super Bowl 2019: Digilant Releases Infographic

Digilant

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. Companies have also started releasing the ads prior to the game. Gillette released their Superbowl ad last week and it has already been viewed nearly 20 million times on Youtube.

Duracell Demonstrates How Creative Video Marketing Can Make the Mundane Go Viral

Content Standard

Achieving virality is the goal of any video marketing content, so while Duracell deserves praise for its success, it has hardly broken new ground—at least where viral video is concerned. What’s unique about Duracell, though, compared to the other firms with top viral marketing videos released in May, is that the company has managed to create a compelling, entertaining strategy around a rather mundane product: batteries.

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Infographic: The Secret Formula for the Perfect Viral Share

Crimson Marketing

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. The global “Thank You Moms” campaign released by Procter & Gamble at the opening of the 2014 winter games, had us all calling our mothers after sometimes grabbing for a tissue. The post Infographic: The Secret Formula for the Perfect Viral Share appeared first on.

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HubSpot Releases 'Gangnam Style' Parody, 'Inbound Style' [MUSIC VIDEO]

Hubspot

Although, perhaps there's a lesson in viral marketing somewhere. So you're curious to learn about the latest internet sensation, huh? I’ll give you one. Just guess what it is. Okay, okay -- we'll give you a few hints. This new phenomenon involves dancing, horses, crazy outfits, a carousel, and a kid who dances like Michael Jackson. That’s right! It’s Korean pop single, “Gangnam Style” by rapper and choreographer PSY.

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort).

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use.

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Webinar: How GE Keeps a Huge Audience Coming Back for More

Contently

“I basically ignored press releases and focused one hundred percent on storytelling. Today, GE Reports has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Brands GE reddit viral webinarMy stories have real protagonists who are trying to solve real problems and reach real outcomes.

The Interview as Sony False Flag Publicity Stunt

Biznology

It is entirely plausible that someone at Sony could have hired hackers to crack Sony Pictures, release an uncomfortable amount of data (Sony has been hacked 56 times in the last 12-years, after all) and destroy an uncomfortable amount of hard drives. According to Wired , none of the hacks, attacks, cracks or releases of personal, corporate, or private information was blamed in any way on The Interview, attributed to North Korea, or the Guardians of Peace.

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Viral Marketing Campaigns - Keep It Simple

WebMarketCentral

Creating a successful viral marketing campaign has been likened to hitting home runs—you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate. Put another way, there is no magic formula for producing a viral campaign, you just have to try different concepts. There are, however, certain characteristics that will either increase the odds of viral success, or doom it to failure.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Content Marketing Crisis Management Digital Marketing Internet Marketing Public Relations Reputation Management Social Media Marketing airline analytics CBS Chief financial officer Facebook overselling social media social media marketing twitter United Airlines Viral video

Mizuno running long tail outreach marketing case study

Biznology

To support the campaign of this type, I always develop and design a social media news release (SMNR) — a microsite — to make it as easy as possible for all the bloggers I pitch. Internet Marketing Outreach Marketing Viral Marketing chris abraham crossfit Gini Dietrich grouphigh Mizuno Runner''s World Sally Falkow twitter Tyler Collins The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.

Happy 5th Aniversary To YouTube’s First Viral Video

Hubspot

On this day, five years ago, the first “viral video” appeared online under the name “Lazy Sunday.” On YouTube’s 5th Birthday in May, Google released some impressive stats about its video sharing site. Online video doesn't have to be viral--in the B2B world it is great when a few hundred people watch your video, as long as those people are qualified prospects for your business.

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Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game

Vidyard

And Budweiser isn’t alone – Mercedes-Benz has also released its Super Bowl ad online in the days leading up to the event, as has Snickers, Squarespace and many, many others. Controversy – The Other Side of Social While releasing video content early allows brands to capitalize on the online pre-hype, virality is a double-edged sword. The post Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game appeared first on Vidyard.

Accountants are Cool (No, Really!).Show the World with Video Marketing

Marketri

Well, maybe that's an overstatement, but… a B2B marketing video so entertaining that it's gone viral is not completely unheard of. Ok, maybe a viral video is an extreme expectation (though not unattainable), but I figured there have to be some interesting takeaways, lessons learned and best practices to be learned from WithumSmith+Brown (WS+B). Accountant Marketing Accounting Firm Marketing Video Marketing Viral Marketing Marketing (General

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Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott

Marketing Insider Group

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The 6th edition has just released, 10 years after the book’s debut.

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4 Ways an Agency Can Help Your In-House Instagram Advertising Strategy

Brandpoint

Everyone’s dream is for a post on social to go viral, but instead, your goal should be for the maximum percentage of your target audience to see your post and interact with it. What is a MAT release? Learn more about what MAT releases are (and aren’t) here.