KoMarketing Associates

FEBRUARY 7, 2023

Marketers Remain Skeptical of Artificial Intelligence As marketers continue to view AI with skepticism, previous research indicates that the obstacles they are facing with this technology may be dampening their enthusiasm for its potential. Interestingly, the majority (67%) believe that artificial intelligence (AI) is primarily a fad.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Martech

APRIL 16, 2024

digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Longer view. Released quarterly, “IAB Internet Advertising Revenue Report” was initiated by the IAB in 1996. “Despite inflation fears, interest rates at record highs, and continuing global unrest, the U.S. Why we care.

Advertisements 100

Advertisements Advertising Paid Search Agency Privacy 100

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. You can watch a demo here.

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

Zoominfo

OCTOBER 20, 2020

Figure 1 : New product release totals are higher in 2020 than in the prior two years. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Figure 3 : Medium firms released less products in 2020 than in 2019. Source: ZoomInfo. Source: ZoomInfo.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Martech

MARCH 6, 2024

54% view AI as crucial for seamless integration of online and offline data. At NRF, the IAB released a report underscoring the value of in-store media,” said Artem Lavrinovich, Chief Data and Product Offer at Cooler Screens, in a release. “At 15% have privacy concerns about AI integration.

Marketing AI 111

Marketing AI Media Paid Search Agency Privacy 111

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early. Think again.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

KoMarketing Associates

NOVEMBER 10, 2020

In addition, 88% say that their most recent technology purchase met their needs, suggesting that most marketers have a “positive view” of their recent martech integration, according to the authors of the report. In general, most marketers (69%) say they have invested in martech to accelerate digital transformation.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

Martech

MARCH 8, 2024

This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” Women in SEO In other area of marketing, like martech for instance, it’s more difficult to get a clear view of how women are faring. Women hold 51% of the jobs in U.K. For women, it’s Account Manager.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Ad Agencies CMO 111

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. In this view, the used-by counter shows a bird’s eye “1-50 of many.” This displays a nice summary view of how many assets are using each email template, with clickable links. Get MarTech!

Marketo 110

Marketo Enterprise Management Template Sales Qualified Leads 110

Martech

MAY 19, 2023

HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. Saved views for website pages and blog posts. The release enables you to report on who scheduled a meeting and who was assigned the meeting.

Terms and Conditions 88

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 88

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. 1 in “view-only” mode, meaning users cannot yet build a flow from scratch. Engagement Map became available on Aug.

Marketo 91

Marketo API Display Verticals 91

Martech

OCTOBER 18, 2023

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. Click here to view more MarTech webinars. Will you be one of them, or are you still wondering if GenAI is for you?

Marketing AI 111

Marketing AI Planning Content Marketing Content 111

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. These reports can be added to a HubSpot dashboard where you may view your other manager reporting. This release includes managing missed calls and voicemail.

Enterprise Management 98

Enterprise Management Hubspot Click Rate Marketing Management 98

Content Marketing Institute

APRIL 19, 2023

Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI. Content marketing for demand generation programs took a hit in the past year. Continue reading →

Demand Generation 120

Demand Generation Demand Research Generation 120

Salesforce Marketing Cloud

DECEMBER 6, 2023

When a new release comes out, I write a blog about it. Not because I want to read 500+ pages of release notes, but because I want to understand the new features and use them in a pre-release sandbox. Always be release-ready The first handheld mobile phone was made in 1973, weighing 4.4 LBS (yikes).

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here. These reports are now out of beta.

Knowledge Base 86

Knowledge Base Hubspot Validation Landing Pages 86

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars. View the complete set of October 2023 Marketo Release Notes. Get MarTech! In your inbox.

Marketo 102

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 102

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. Watch a video about this release here. Watch a video about these two releases. Encourage greater adoption and data collection by using the new beta release to send and reply to emails within the mobile app.

Enterprise Management 89

Enterprise Management Hubspot Terms and Conditions Sample 89

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Plus, several Payments and Playbooks releases allow managers to access the information they need. Learn more about best practices to begin using this new release.

Hubspot 95

Hubspot Work Management Contact Marketing Fulfillment 95

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Availability : This will debut in pilot this October (Winter ’24 release) followed by Spring ’24 general availability release.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Martech

MARCH 18, 2024

Only 17% think they have a unified view of the customer, while almost half are in the early stages of (or still considering) building customer profiles. Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data.

Marketing AI 83

Marketing AI Generation Guidelines Ideal Customer Profiles 83

Martech

MARCH 8, 2023

The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Overall, this release provides a more user-friendly interface that simplifies the platform without sacrificing performance. The post Salesforce spring 2023 release: The business executive’s guide, part 1 appeared first on MarTech. Get MarTech!

CMS Development 89

CMS Development Business Work Management Template 89

Martech

OCTOBER 21, 2022

HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. This release builds on improvements in viewing permissions added in August.

SMS 92

SMS Hubspot Template Marketing Automation Services 92

Martech

NOVEMBER 4, 2022

The October release continues a series of Dynamic Chat chatbot enhancements. The release of Dynamic Chat is discussed here. Admins no longer have the task of sending conversations generated by Dynamic Chat sessions to sales representatives, and reps won’t have to go into Dynamic Chat to view conversations.

Lead Ranking 110

Lead Ranking Lead Scoring Marketo Paid Search Agency 110

Brightedge

APRIL 8, 2024

We released exclusive findings on Perplexity. This past month has provided insights into Google's strategic direction as they prepare for the highly anticipated widespread release of SGE. The BrightEdge Generative Parser™ has recorded notable declines in views on March 15th and again on the 19th.

Google 52

Google Allocation User-Generated Content Display 52

Martech

FEBRUARY 20, 2024

said in a release: “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. What Walmart is saying. Seth Dallaire, executive vice president and chief revenue officer of Walmart U.S., We also believe it enables a profitable advertising business that is rapidly scaling.

Paid Search Agency 89

Paid Search Agency Buy Ads Amazon 89

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 95

Hubspot Landing Pages Budget Programs Work Management 95

Seismic

FEBRUARY 27, 2024

Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles. Administrators have access to improved audit trails to view how, when, and by whom content is accessed. See the latest features and updates in action Want to see our Fall ‘23 Release for yourself?

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

Martech

FEBRUARY 5, 2024

View daily updates on the On-Demand Webinar dashboard, which include the number of leads watching on demand as well the watch duration for all visitors. Manual live chat termination With Adobe’s continued investment in dynamic chat, a new feature released in January enables visitors and agents to manually terminate live sessions.

Webinar Metrics 100

Webinar Metrics Demand Marketo API 100

Martech

APRIL 17, 2024

Gmail and Yahoo sending requirements to commit to memory The new sending requirements Gmail and Yahoo released in February target parties sending emails to lists larger than 5,000 records. The view you get in these tools goes beyond what you can pull within your ESP, so make them part of your regular reference checks to keep spam low.

CAN-SPAM 90

CAN-SPAM Data Hygiene Domain Privacy 90

Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. Allowing admins to assign roles provides a layer of security while still enabling your team to view past chats and data records. This provides a clear ability to view the current live and approved assets while working on an update in a draft version.

Marketo 78

Marketo Landing Pages Paid Search Agency Template 78

Salesforce Marketing Cloud

JUNE 14, 2022

The CRM Analytics Summer ’22 Release is here! The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Let’s take a deeper look at some of the biggest new features in this CRM analytics summer release. Read the release notes.

CRM 98

CRM Analytics Aggregators Keywords 98

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 84

Enterprise Management Hubspot Paid Search Agency Work Management 84

Martech

JANUARY 18, 2023

Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. There were several enhancements to engage loyalty members through journeys and improvements in gamifying retention strategies in the latest release.

eCommerce 85

eCommerce Business Loyalty SMS 85

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Send subscription-related emails to the right buying contact for a company by using the new release to designate the buyer contact on a subscription record.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Top Rank Marketing

OCTOBER 6, 2023

adults viewing the sectors in a positive light, and a scant six percent perceiving them as very positive, with 40 percent holding either somewhat or very negative views of the industries. MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. This release may make using HubSpot Payments more effective than issuing invoices or quotes and attributing additional revenue to a specific sales, marketing or customer success activity.

Ad Frequency 93

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 93