Trade Press Services Newsletter

SEPTEMBER 7, 2023

Press release(s). Well-crafted and compelling press releases are the cornerstone of any media kit. Include relevant and recent press releases about newsworthy aspects of your business, personal achievements, new products or services, partnerships, etc. What is your contact information? Need help creating a press kit?

Press 130

Press Personalization Brand Identity Branding 130

Webbiquity

NOVEMBER 9, 2021

News Release Boilerplate. Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

OCTOBER 4, 2022

and they use it through The Trade Desk’s programmatic platform. was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool. Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. Get MarTech! In your inbox. Processing.Please wait.

Cost per Acquisition 119

Cost per Acquisition Paid Search Agency Ads ROAS 119

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. Do they know their roles at the trade show?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Martech

AUGUST 23, 2022

MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0 , the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. Unified ID 2.0 Unified ID 2.0 Unified ID 2.0 Coming together? “We welcome MediaMath to the Unified ID 2.0

Privacy 98

Privacy Advertisements Advertising Tools 98

Martech

MARCH 17, 2022

Today, The Trade Desk announced an integration with Adobe’s Real-Time CDP, making it the first DSP integration with the Adobe CDP for CTV campaigns. Advertisers can also use their first-party data on the CDP for all other channels through The Trade Desk. The Trade Desk already developed Unified ID 2.0 Processing.Please wait.

Ad brokers 113

Ad brokers Advertising Agencies Multi-Channel Advertisements 113

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. China Trading Desk’s China Marketing Maestro is an AI tool for understanding Chinese consumers. Get MarTech! In your inbox.

Marketing AI 94

Marketing AI Allocation Zoominfo ROAS 94

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows. What’s clear though is that the industry will never return to 2019.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

SEPTEMBER 14, 2023

Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. To fund the increase in RMN spend, brands are reallocating funds from digital platforms, and traditional media non-advertising “shopper/trade marketing,” according to the study. Why we care.

Guidelines 124

Guidelines Advertising Agencies Media Paid Search Agency 124

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The post Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report appeared first on Trade Press Services.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Trade Press Services

JANUARY 2, 2024

Are Trade Publications Still a Viable B2B Marketing Medium? Wishing you a Happy New Year from Trade Press Services! The post Lessons Learned in 2023 and How to Use Them in 2024 appeared first on Trade Press Services. Seeking an Extraordinary Ability Visa?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Valasys

MARCH 21, 2024

Transaction Details Unknown Despite the volume of shares sold and the price at which Moody New York Trust Division traded them not being given out, the sales made it one of the most valued American banking portfolios. AMD’s Recent Performance After a successful year in stock trading, AMD saw its first drop post recent share sale.

Opinions 40

Opinions Transparency Trust Marketing Pricing 40

Navigate the Channel

OCTOBER 31, 2023

. – ER Marketing is privileged to receive a top Building Systems Council (BSC) Jerry Rouleau Award for Excellence in Marketing and Home Design, administered and judged by the National Association of Home Builders (NAHB), one of the largest trade associations in the U.S., 15-17 in Washington, D.C.,

Advertising Agencies 65

Advertising Agencies Paid Search Agency Cable Press 65

Top Rank Marketing

AUGUST 4, 2023

Ars Technica “We are releasing three more foundation models, for music and audio. billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Martech

MARCH 20, 2024

In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees. Work with outside experts If you’re changing the company name, work with a branding agency. They’ll be able to suggest numerous names based on a variety of types: Acronyms (e.g., Hybrid names (e.g.,

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

ClearVoice

FEBRUARY 7, 2022

The popular restaurant chain has once again released Nacho Fries on its limited-run menu. B2B marketing trends: Samsung shows how the metaverse might be the next big thing for trade shows. As is true in past years, the company plans to create a “trailer” to promote the item.

Trends 131

Trends Campaigns Planning Trade Show 131

Navigate the Channel

JANUARY 3, 2023

Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. What’s troubling is that more than 95% of news releases are not used for one (or more) of three reasons: They aren’t relevant.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’!

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Kaon

SEPTEMBER 13, 2017

With the recent release of Apple iOS 11, we’re seeing a new era of mixed reality interactive features for a wide variety of enterprise and consumer applications that will, yet again, elevate the utility and value of all of our mobile phones and tablets. It’s still on the homepage today, if you want to go take a look!

Trade Show 0

Trade Show Business Tagging B2B Sales 0

Valasys

JUNE 29, 2023

ITC was quick to point out that e-commerce has become integral to various crucial channels for business to overtake traditional trade methods. Annabelle further added that the recent digitalization of trade has become a game changer and can help MSMEs tap into new markets and grow their businesses.

SME 52

SME Digital Transformation Barriers Advertising Mediums 52

Martech

DECEMBER 10, 2021

IPONWEB provides an enterprise media trading infrastructure for advertisers and publishers with DSP and SSP solutions. Criteo offers audience-based advertising solutions across the open Internet by compliantly connecting first-party data across its network of brands and media. Why we care.

Funnel Advertising 110

Funnel Advertising Advertising Funnels Acquisitions Custom Publishing 110

SmartBug Media

APRIL 6, 2022

The costs and risks involved, and the different intricacies of releasing such a product to the mass market, are very prohibitive to many people—and that’s why most people opt to create downloadable or online games only. This way you will avoid producing and releasing too many products into the market when the demand is low and make a loss.

Product 105

Product Work Management Opt-out Fulfillment 105

Brandpoint

MARCH 23, 2020

Adjust your messaging Do you have sponsored content or MAT releases in the works? With sponsored content distribution products like the Premium MAT Release, you can zero in on the exact demographic that you need to reach. Read More: The Premium MAT Release] 5. Here are six things you can do to help during the COVID-19 crisis.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Martech

OCTOBER 27, 2022

That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. In 2021, Jeff Green, CEO of The Trade Desk described CTV as the most effective vehicle for advertising ever created. No fewer than 98% of brands believe that CTV advertising will be bigger than mobile.

Advertisements 102

Advertisements Advertising Brand Identity Branding 102

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. As exciting as this is, organizers don’t release the list of attendees. Now the trade show is over.

Trade Show 120

Trade Show ROI RFP Work Management 120

Martech

JANUARY 3, 2022

CES, the major tech trade show originally scheduled for January 5 through 8 will, now close one day early die to COVID-19 concerns. “The step was taken as an additional safety measure to the current health protocols that have been put in place for CES,” said the Consumer Technology Association in a release.

Course 111

Course Trade Show Ideal Customer Profiles Profiling 111

SmartBug Media

MAY 20, 2020

Press releases. Trade shows and other events. Press release: If the topic and/or speaker are particularly meaty, put out a press release about the webinar and email it to your favorite online industry journalists. Trade shows and other events: If you’re headed to a. Advertising. Signature lines. Internal experts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Marketing Craftmanship

MARCH 13, 2021

At that time, the CBOE had a significantly greater number of options listings compared with the Amex, but a small number of listings were traded on both exchanges. The CBOE is so much larger than the Amex, and the CBOE only trades options, so why is that a story?” Our weekly conversations were always friendly.

Media 147

Media PR Press Advertising Agencies 147

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. For example, let’s say your business is attending a major trade show in your area.

SEO 105

SEO Lead Ranking Lead Scoring Press 105

sagefrog

NOVEMBER 14, 2023

Attend Industry Trade Shows Trade shows remain a cornerstone in B2B marketing—and the top area of marketing spend for 25% of those surveyed in the latest B2B Marketing Mix—for good reason. Remember that participating in a trade show is much more impactful when you have a well-planned strategy. See how we do it → 9.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Hubspot

OCTOBER 7, 2020

To understand what the term "trading up" means, let's start with a scenario. In this scenario, you've "traded up" in a variety of consumer categories: including coffee, technology, clothing, and even workout gear. Here, let's explore what trading up means, as well as what it means specifically for marketers.

Word of Mouth 97

Word of Mouth Lead Ranking Cross-Selling High Quality Lead 97

Martech

DECEMBER 6, 2021

Actor Ryan Reynolds, who became Chief Creative Officer at MNTN when it acquired his agency Maximum Effort, said in a release: ““I really like marketing, but I don’t think it should be too burdened with overthinking and a deluge of data and process. This is CaaS. ” Why we care.

Creativity 105

Creativity Advertising Agencies Allocation Paid Search Agency 105

Martech

FEBRUARY 17, 2022

“ATS provides Hearst and our partners with a powerful mechanism to connect audiences in a privacy-first manner that will deliver increased relevance for consumers and improved campaign performance for marketers,” said Kristen O’Hara, chief business officer of Hearst Magazines, in a release. Why we care.

Privacy 95

Privacy Paid Search Agency Advertising Agencies Newsletter 95

Trade Press Services

DECEMBER 11, 2023

Also, the newly released Microsoft365 Copilot integrates generative AI into live meetings, business development, graphic design and other applications. For example, when Samsung employees used ChatGPT to review and edit their code, they mistakenly revealed some of Samsung’s trade secrets. Next-level content creation.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52