Is the end of television advertising near? Maybe, maybe not


When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. So is television advertising over?

Television Ownership Declines in the U.S.


For nearly 20 years, television manufacturers have experienced a rise in ownership of their devices. But according to new data released by The Nielsen Company, television ownership is declining, with 96.7

Super Bowl 2019: Digilant Releases Infographic


Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.

Using QR codes on television: Good or bad?


Starting off as a 4-day experiment in October, QR codes have become a staple for both its print and television campaigns. HSN isn't the only company taking advantage of QR codes on television. Imagine a late night of channel surfing.

Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster


These innovative companies include: Lenovo – manufactures enterprise PCs, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software, and smart televisions.

Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV


Tru Optik’s CTV data management platform , which is designed for OTT set-top boxes and Internet-accessible television programming, addresses 80 million households. The post Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV appeared first on ClickZ. Connected TV (CTV) audience platform Tru Optik is out with a free privacy compliance solution, Privacy.TV, for Net-delivered TV programming that supports California’s new privacy law.

Rollable TVs, Walking Cars, HUGE Social Presence – CES 2019.


In the sea of unconventional products vying for consumer attention, televisions stole the show. Many brands released technology that improved the audio and display, but MicroLED and rollable TVs are what consumers couldn’t get enough of. Privacy, expensive prices, and technology taking jobs were the three largest complaints from new releases at the event. Last week consumers and brands flocked to Las Vegas for CES 2019.

Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game


And Budweiser isn’t alone – Mercedes-Benz has also released its Super Bowl ad online in the days leading up to the event, as has Snickers, Squarespace and many, many others. The Future of the Internet is Television None of these companies are strangers to online video. Controversy – The Other Side of Social While releasing video content early allows brands to capitalize on the online pre-hype, virality is a double-edged sword.

Is your website’s newsroom missing key pieces of content?


Sending out press releases and advertising on a regular basis will garner the attention you are looking for; but what happens if they come to your website looking for information? Press Releases. If there have been any radio or television interviews, post those too.

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

Corporate underwriting of artistic endeavors unrelated to Mobil’s core issues, including sponsorship of the PBS television series, Masterpiece Theatre. The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp.,

What Customers Expect with Cross-Channel Marketing

Modern Marketing

To promote its iPhone 6 release, Apple asked consumers to photograph everyday moments and share them on social media with the hashtag #ShotOniPhone6. The tech company then turned its favorite submissions into print and television ads, which earned it a whopping 6.5

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Traditionally, PR has spread information through media outlets such as newspapers, trade publications, and television. With social media, you can share everything from product launches , to company news , to the release of ebooks and case studies , all from your social media account.

3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

Press Releases. What are press releases? There are enough opinions flying around about press releases to confuse the heck out of you. Some strongly believe press releases have passed their expiration date. First, let’s consider press releases as used today.

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Apple Takes a Big Bite Out of the OTT Marketplace


Society’s preconceived notion of television is quickly changing pace and consumers are unsure how to keep up. Pricing for access has not been released, but the quality of Apple’s original programming, (worth $2 billion) may call for a premium rate.

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The second screen: what it means for small business marketers


Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption. Mobile phones quickly became another appendage – an ever-present device that is a computer, television and oh yeah, a telephone, all in one small package.

Bell Media Executes Digital Experiences With Engage


Bell Media is Canada’s leading media company with premier assets in television, radio, out-of-home advertising, and digital media. They own 30 local television stations led by CTV, Canada’s #1 television network, as well as 30 specialty channels.

2019 Super Bowl Infographic Part 1 – What Media Buyers Need to Know to Prepare for the Big Game


To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.

2019 Super Bowl Infographic Part 2 – What Media Buyers Need to Know to Prepare for the Big Game – copy


To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.

What Instagram’s IGTV Can Offer Brands


Once the polls closed, the twins incorporated the feedback before releasing the final video on their own account and Bacardi’s IGTV channel. After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne.

The Evolution of Modern Marketing Automation [Infographic]


From radio, to television, to the internet and smart phones, marketers have had to become more creative in order to reach their audience through the noise.

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

They determined that their campaign for their CLA model should include a traditional marketing tactic, which was a Super Bowl television ad with Usher and Kate Upton. Starbucks updated their website and released a television commercial in conjunction with the 10-day campaign.

Why You Need Long-form Storytelling to Become a Thought Leader


Great dramatic arcs are the reason why hours and hours are spent binging on television shows. When a reader listens to or reads a story that elicits an emotionally charged response (as all good stories do) like humour, joy or sadness, dopamine is released by the brain making it easier to remember the story with great accuracy. This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader.

Manufacturing Industry Marketers Must Adjust to Industry 4.0


And, television NFL broadcasts have been using AR long before that to show you that first-down line or the breakdown sketches superimposed on the replay. Industry 4.0 is a major disruptor of manufacturing.

What Can Your Business Learn From Restaurant Marketing? [Infographic]


magazine Bon Appétit released its inaugural culture-themed issue, in which it explored -- among other topics -- just how we became so obsessed with food. Some believe it began with food permeating popular culture -- for example, with televised cooking and restaurant exploration shows.

What Marketers Can Learn from Netflix’s Bandersnatch

Modern Marketing

Earlier this year, Netflix released a new installment in its Black Mirror franchise, and this one is interactive. Netflix first destroyed Blockbuster, and next to fall is likely—if not already—cable television. Two warnings on this post.

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Voice Assistants – The Next Big Opportunity For Digital Marketers


I distinctly remember when Apple first released Siri and everyone was enthralled with asking her silly questions. Since the release of Siri, many companies have released their own voice assistant.

Which Downton Abbey Characters Would Survive as Modern B2B Marketers?

The Forward Observer

In the British period drama television series Downton Abbey , one of the most widely watched television shows in the world, a dominant plot themes is the contrast and friction between the old order and the new. Artillery B2B Marketing Blog > The Forward Observer.

What Instagram’s IGTV Can Offer Brands


Once the polls closed, the twins incorporated the feedback before releasing the final video on their own account and Bacardi’s IGTV channel. After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne.

Why Major Institutions Lost Public Trust, and How They Can Gain It Back


” The murdered officer, codenamed “Deep Throat,” was actually a fictional character in the Season 1 finale of the television show The X-Files. (He In 1994, a high-ranking FBI officer was murdered.

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23 Outstanding Social PR Guides


What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. A Guide to Press Release Optimization by Business Wire.

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How to Create Sports Content for Big Events


He encourages content marketers to provide information they are unable to learn from television or sportscasters. Tell me things I cannot see on television.” Sports is one of the largest industries on the planet.

3 Toy Brands Unexpectedly Spark a Content Marketing Adventure

Content Marketing Institute

Netflix recently released a documentary series, The Toys That Made Us , an in-depth look behind some of the most popular toy lines from the ’70s and ’80s – Star Wars, Barbie , GI Joe, and He-Man and Masters of the Universe. ? ?. I am a bit of a nerd and I hold to that moniker with pride.

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8 Easy Ways to Freshen Up Your Digital Marketing Strategy

Crimson Marketing

Your customers are not just on the web or watching television, more than likely they are using both at the same time. This newly released Facebook tool can be a great way to narrow down your demographic and use your advertising money wisely.

PBS Gets a Facelift: Here’s How The Logo Has Changed Since 1970


When the Public Broadcasting Service took over the public broadcasting role from for its predecessor, National Educational Television (NET), they needed a temporary “ident,” a network identification spot, to fill the screen. Reading Time: 5 minutes.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Television & Radio Ads.

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4 Examples of Integrated Marketing Done Right


Getting the word out about AnyWare involved an integrated marketing strategy encompassing press releases and television as well as digital and social advertising, with a goal of one-half of all orders being made digitally (which they reached handily).

Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers


For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Apple is rumored to be on the verge of releasing a new product that will bring video streaming and web applications to television sets.

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5 Classic Magazine Content Formats to Borrow for Your Blog


Examples: Beauty brands typically produce roundup content as high quality as beauty magazines these days — but for eclecticism and being on top of the latest releases, Birchbox and Sephora continually lead in content. Trying to diversify and liven up your brand’s digital content experience?

The Need for Speed in a Crisis

Eric Mower + Associates

The news usually breaks before we have a press release drafted or a statement written. window when local and national television news aired. The Mower office in Charlotte is just around the corner from the NASCAR Hall of Fame.

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Is Binge Watching the Next Video Marketing Metric?

Content Standard

Many people have stories about their relationships to television when they were growing up. Binge watching, streaming, offline show content—none of these really entered into the traditional TV formula in the decades that followed the television’s creation.

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