Is the end of television advertising near? Maybe, maybe not


When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. So is television advertising over?

Television Ownership Declines in the U.S.


For nearly 20 years, television manufacturers have experienced a rise in ownership of their devices. But according to new data released by The Nielsen Company, television ownership is declining, with 96.7

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Using QR codes on television: Good or bad?


Starting off as a 4-day experiment in October, QR codes have become a staple for both its print and television campaigns. HSN isn't the only company taking advantage of QR codes on television. Imagine a late night of channel surfing.

Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster


These innovative companies include: Lenovo – manufactures enterprise PCs, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software, and smart televisions.

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Interactive video for sales just got a big boost from Apple


That’s changed with the release of Apple’s iOS 10. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.”

Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV


Tru Optik’s CTV data management platform , which is designed for OTT set-top boxes and Internet-accessible television programming, addresses 80 million households. The post Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV appeared first on ClickZ. Connected TV (CTV) audience platform Tru Optik is out with a free privacy compliance solution, Privacy.TV, for Net-delivered TV programming that supports California’s new privacy law.

Rollable TVs, Walking Cars, HUGE Social Presence – CES 2019.


In the sea of unconventional products vying for consumer attention, televisions stole the show. Many brands released technology that improved the audio and display, but MicroLED and rollable TVs are what consumers couldn’t get enough of. Privacy, expensive prices, and technology taking jobs were the three largest complaints from new releases at the event. Last week consumers and brands flocked to Las Vegas for CES 2019.

Vidyard’s Personalized Holiday Video Wins Globally-Recognized Telly Award: Best B2B Video Campaign of the Year


Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. Press Releases

Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game


And Budweiser isn’t alone – Mercedes-Benz has also released its Super Bowl ad online in the days leading up to the event, as has Snickers, Squarespace and many, many others. The Future of the Internet is Television None of these companies are strangers to online video. Controversy – The Other Side of Social While releasing video content early allows brands to capitalize on the online pre-hype, virality is a double-edged sword.

Is your website’s newsroom missing key pieces of content?


Sending out press releases and advertising on a regular basis will garner the attention you are looking for; but what happens if they come to your website looking for information? Press Releases. If there have been any radio or television interviews, post those too.

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

Corporate underwriting of artistic endeavors unrelated to Mobil’s core issues, including sponsorship of the PBS television series, Masterpiece Theatre. The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp.,

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Traditionally, PR has spread information through media outlets such as newspapers, trade publications, and television. With social media, you can share everything from product launches , to company news , to the release of ebooks and case studies , all from your social media account.

What Customers Expect with Cross-Channel Marketing

Modern Marketing

To promote its iPhone 6 release, Apple asked consumers to photograph everyday moments and share them on social media with the hashtag #ShotOniPhone6. The tech company then turned its favorite submissions into print and television ads, which earned it a whopping 6.5

3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

Press Releases. What are press releases? There are enough opinions flying around about press releases to confuse the heck out of you. Some strongly believe press releases have passed their expiration date. First, let’s consider press releases as used today.

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The second screen: what it means for small business marketers


Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption. Mobile phones quickly became another appendage – an ever-present device that is a computer, television and oh yeah, a telephone, all in one small package.

Apple Takes a Big Bite Out of the OTT Marketplace


Society’s preconceived notion of television is quickly changing pace and consumers are unsure how to keep up. Pricing for access has not been released, but the quality of Apple’s original programming, (worth $2 billion) may call for a premium rate.

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Bell Media Executes Digital Experiences With Engage


Bell Media is Canada’s leading media company with premier assets in television, radio, out-of-home advertising, and digital media. They own 30 local television stations led by CTV, Canada’s #1 television network, as well as 30 specialty channels.

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

They determined that their campaign for their CLA model should include a traditional marketing tactic, which was a Super Bowl television ad with Usher and Kate Upton. Starbucks updated their website and released a television commercial in conjunction with the 10-day campaign.

How is COVID-19 Impacting Advertising, Marketing and Media?

Martech Advisor

One noteworthy example: Universal shifted its theatrical releases to streaming. At the same time, television, especially connected TV, is both an important source of news and entertainment. The vast majority of these services, whether digital or television, are ad-supported.

Why You Need Long-form Storytelling to Become a Thought Leader


Great dramatic arcs are the reason why hours and hours are spent binging on television shows. When a reader listens to or reads a story that elicits an emotionally charged response (as all good stories do) like humour, joy or sadness, dopamine is released by the brain making it easier to remember the story with great accuracy. This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader.

Manufacturing Industry Marketers Must Adjust to Industry 4.0


And, television NFL broadcasts have been using AR long before that to show you that first-down line or the breakdown sketches superimposed on the replay. Industry 4.0 is a major disruptor of manufacturing.

What Instagram’s IGTV Can Offer Brands


Once the polls closed, the twins incorporated the feedback before releasing the final video on their own account and Bacardi’s IGTV channel. After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne.

Which Downton Abbey Characters Would Survive as Modern B2B Marketers?

The Forward Observer

In the British period drama television series Downton Abbey , one of the most widely watched television shows in the world, a dominant plot themes is the contrast and friction between the old order and the new. Artillery B2B Marketing Blog > The Forward Observer.

Voice Assistants – The Next Big Opportunity For Digital Marketers


I distinctly remember when Apple first released Siri and everyone was enthralled with asking her silly questions. Since the release of Siri, many companies have released their own voice assistant.

5 Common Integrated Marketing Mistakes and How to Avoid Them


Upon the model's release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry. It's just released a new product — a panini-grill that doubles as a waterproof speaker.

What Marketers Can Learn from Netflix’s Bandersnatch

Modern Marketing

Earlier this year, Netflix released a new installment in its Black Mirror franchise, and this one is interactive. Netflix first destroyed Blockbuster, and next to fall is likely—if not already—cable television. Two warnings on this post.

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Why Major Institutions Lost Public Trust, and How They Can Gain It Back


” The murdered officer, codenamed “Deep Throat,” was actually a fictional character in the Season 1 finale of the television show The X-Files. (He In 1994, a high-ranking FBI officer was murdered.

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How to Create Sports Content for Big Events


He encourages content marketers to provide information they are unable to learn from television or sportscasters. Tell me things I cannot see on television.” Sports is one of the largest industries on the planet.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Television & Radio Ads.

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AdTech Roundup: Top Things in Advertising Technology – Martech Series


AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. The awards were presented in March for excellence on behalf of two DMI clients, the Internet & Television Association (NCTA) and the International Spy Museum.

The ultimate guide to live blogging in 2020


Even today, news channels on television have special, dedicated structures to be on air whenever and for as long as necessary to follow real-time events.

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What Instagram’s IGTV Can Offer Brands


Once the polls closed, the twins incorporated the feedback before releasing the final video on their own account and Bacardi’s IGTV channel. After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne.

Is Binge Watching the Next Video Marketing Metric?

Content Standard

Many people have stories about their relationships to television when they were growing up. Binge watching, streaming, offline show content—none of these really entered into the traditional TV formula in the decades that followed the television’s creation.

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The Need for Speed in a Crisis

Eric Mower + Associates

The news usually breaks before we have a press release drafted or a statement written. window when local and national television news aired. The Mower office in Charlotte is just around the corner from the NASCAR Hall of Fame.

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Back to Basics: What is Digital Marketing?


Initially, companies sponsored and produced television programs to advertise their products and services. Nowadays, traditional cable television is a bit of a dying breed. In the end, though, Nike blew past its expectations in the months following the release of the ad.

12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign


Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell. There’s a reason talk shows—radio, web, or television—are so engaging; They have guests!

12 inspiring social media monitoring case studies


KMART : Measured online reactions from an ad released across different channels at different time periods. NESTLE PURINA : Monitored Feed the Cattitude, an integrated campaign involving television spots, a landing page, a mobile app, and a Facebook page.