Zoominfo

OCTOBER 18, 2022

Not so long ago, many startups found it easy to attract significant venture capital investment. However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Hubspot

JANUARY 12, 2024

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Source: Similarweb Notably, Musinsa raised $190m last year, at a time when VC money is cooling on Asian startups. Two companies jumped out at me right off the bat: ? Source: Bloomberg ? Want more content like this?

Startups 73

Startups Business Buzz Curation 73

Webbiquity

FEBRUARY 21, 2023

We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. This whole niche was eliminated in one day when Steam—the platform these sites depended on—released an update that made their very existence impossible. In our case, that works well.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Oktopost

DECEMBER 9, 2020

Listen to the Podcast Now: About Christie Le: Christie has spent her entire professional career building social media and digital content marketing strategies for B2B brands across different industries from information technology, SaaS, startups, video production agencies, to nonprofits. Later she introduced Oktopost to Burwood Group.

Social Media 147

Social Media Media Startups Transparency 147

Zoominfo

DECEMBER 11, 2020

Want to work for a startup? Early-stage funding stayed strong in the pandemic , pointing to continued opportunities at startups for job seekers. Clearly, investors continued to respond to the innovation displayed by startups despite the difficulties of 2020. The trend of healthy funding has likely continued since April.

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

Spiralytics

JUNE 11, 2023

A significant recent example occurred in April 2023, when TikTok user ghostwriter977 released the song “ Heart on my Sleeve ,” using the voices of international artists Drake and The Weeknd—despite none actually singing or being connected to the project in any capacity. With experts expecting the industry to be worth $416.8

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Smashmouth Marketing

JUNE 1, 2022

Then in the late ‘90s, when I was a co-founder and CEO of a startup, Pangaea, which used rudimentary AI to do product configuration. (We Click for Press Release. He did graduate the following year, so I didn’t see much of him after that, other than at a golf tourney here and there. Lastly, thank you Mike Farrell.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Webbiquity

DECEMBER 7, 2021

So, you and I originally met at a BETA Showcase event during Twin Cities Startup Week , and the group over there always does a great job on that. It’s been really exciting to kind of come full circle and get plugged in and involved with the Twin Cities Startup community. Hi Davis, how are you doing today? Davis: Doing great.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Martech

APRIL 20, 2023

Catchlight , a Fidelity Labs startup, has released an AI-generated prospect email feature for financial advisors. The post This week’s AI product releases: Google adds generative to ads and more appeared first on MarTech. It also generates media buying reports based on the insights it finds. Get MarTech! In your inbox.

Paid Search Agency 101

Paid Search Agency Ads Google Product 101

Lake One

NOVEMBER 23, 2022

Startups have a lot on their plate. So why should content marketing for startups be a priority? Why is Content Marketing for Startups important? Content marketing is an excellent way for startups to raise brand awareness, develop customer trust, and gain credibility in their industry. What is Content Marketing?

Startups 75

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 75

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 100

B2B Marketing Studies B2B Marketing Analytics Tools 100

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. In 2022, OpenAI had $544.5

Marketing AI 66

Marketing AI Paid Content Marketing Management Forecasting 66

chiefmartech

MAY 2, 2023

Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. Happy #MartechDay to you! You can download a hi-res slide of the landscape or even a super hi-res PDF. Some have one winner.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

chiefmartech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. The groups of Content & Experience and Social & Relationships categories have consistently had the most new startups.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

chiefmartech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution.

Work Management 110

Work Management Marketing Management API Paid Search Agency 110

Zoominfo

JANUARY 23, 2021

As a sales account manager, consider this: In 2020 (during the global pandemic), there were more product releases than in the prior two years, with small and large businesses out-innovating the mid-market. With increased innovation, there are greater selling opportunities for account managers. Next Steps for Better Sales Account Management.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

chiefmartech

JULY 11, 2022

Enterprise automation company Workato (disclosure: I’m an advisor to them) recently released their 2022 Work Automation Index. I love scrappy, highly-fluid startups, which have been the primary users of most “no code” platforms. With a huge backlog of cool things to share with you. Here’s the first….

Automation 101

Automation Enterprise Management Work Management Planning 101

Martech

JULY 26, 2023

A : I worked for a dotcom startup that eventually went belly up like so many did. Many years ago, I worked for a technology startup in the data warehousing industry. And I get called into the president’s office and he brings out some from our major competitor press release that says they’re getting 200,000 hits on their website.

Startups 92

Startups Cross-Selling Press Analytics 92

Sage Marketing

APRIL 12, 2023

Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. Find below a refined list of the 15 best startup podcasts for entrepreneurs, founders, startup CEOs, or anyone looking for valuable information to help grow their business in 2023. Like learning but short on time?

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Sage Marketing

APRIL 12, 2023

Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. Find below a refined list of the 15 best startup podcasts for entrepreneurs, founders, startup CEOs, or anyone looking for valuable information to help grow their business in 2023. Like learning but short on time?

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Lenny's Newsletter

SEPTEMBER 5, 2023

Mostly new tech startups from our YC batch, but also non-tech small businesses (like a children’s swimming camp) that we happened to know through family and friends. The first one was an early employee of our last startup. We wanted delivery startups, we wanted fintech, we wanted stuff that’s very operationally heavy.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Top Rank Marketing

DECEMBER 29, 2023

and Canada noted that a supply chain management system was their most important technology solution, according to recently-released survey findings. SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2 percent rise in year-over-year advertising spending during November 2023, the U.S.

Paid Search Agency 108

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 108

Lake One

NOVEMBER 23, 2022

Startups have a lot on their plate. So why should content marketing for startups be a priority? Why is Content Marketing for Startups important? Content marketing is an excellent way for startups to raise brand awareness, develop customer trust, and gain credibility in their industry. What is Content Marketing?

Startups 52

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 52

Hubspot

MARCH 18, 2024

If your company is a startup, for example, your company most likely doesn’t have the brand recognition to charge the same prices. You can also mention features you’ll be releasing soon — these benefits will make your product seem more desirable, even though they’re not available yet.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

Tomorrow People

JULY 19, 2022

Diversification is the riskiest since you’re releasing an untested product in an unfamiliar marketplace. In fact, a study conducted by CB Insights shows that 35% of startups fail because there was no market need for their offering. News coverage: For major launches, you may also want to target PR coverage for your new release.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Martech

AUGUST 2, 2022

We are still seeing significant investment activity in established players and startups. Our first Stackmate Report was released last month and covers marketing automation platforms. While some say there are too many martech solutions and the sector is over-invested, that’s not what the money shows. In the U.S., Processing.Please wait.

Marketing Automation Services 117

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 117

chiefmartech

MARCH 4, 2023

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. This is an opportunity for new martech startups to disrupt incumbents. But I brought data to back up my claim. I swear, I’m not trying to pitch you.

SMB 106

SMB Planning Elasticity Advertising Agencies 106

Contently

AUGUST 22, 2019

It’s sort of a small startup within a startup, tasked with testing our assumptions and developing new solutions to our clients’ pain. A few weeks ago, we released an interactive content strategy course at Contently. The art of empathy. I had two dozen spreadsheets on my computer that told me who our clients were.

Bundling 137

Bundling Marketing & Strategy Startups Content 137

Webbiquity

NOVEMBER 16, 2021

Braden, you and I met almost a couple of months ago now, at Twin Cities Startup Week , six or seven weeks ago. It wasn’t until we released this add-on that we’ve gotten the most organic discovery. You mentioned that was a great event for you, that you met some great people there, and generated a lot of attention.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

chiefmartech

MARCH 30, 2021

Fast forward five years, and the team at MartechTribe in the Netherlands, just released their 2021 European Martech Supergraphic. But seeing these many martech solutions that originate out of Europe is inspiring on a number of levels: The startup ecosystem in Europe is thriving! Martech is just one category.

Product 144

Product Software Startups Acquisitions 144

chiefmartech

APRIL 26, 2022

we’ll release the 2022 marketing technology landscape, along with a State of Martech report. Meanwhile, new martech startups and other more established companies continue to enter the space. We’re going to release something really special this year that I guarantee you’ll want to be one of the first to have access to.

Acquisitions 108

Acquisitions Digital Transformation Software Paid Search Agency 108

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. In an environment like this, new opportunities for startups abound.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice.

Account Based Marketing 83

Account Based Marketing ABM DemandBase Marketing Analytics Tools 83

chiefmartech

JULY 30, 2022

” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups , the truth is that martech is merely a part of a much larger software revolution. Second, new software startups keep being launched. More than what Frans and I came up with in our 2022 martech landscape release in May.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

chiefmartech

FEBRUARY 8, 2021

First, the 2021 Enterprise SalesTech Landscape above, produced by Nancy Nardin of Smart Selling Tools, was released last week. It now features 1,078 solutions across 45 unique categories. It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

Content Standard

APRIL 28, 2020

.” Google Small Business Google Small Business’s video stories show how their advertising products help support the business and marketing goals of entrepreneurs and startups. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

chiefmartech

SEPTEMBER 5, 2021

This was a massive graduating class: 377 startups from 47 countries. Secoda — aggregating company data and metadata, especially for startups. The biggest of these deals inevitably end up in headlines that you see from widely covered press releases. Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71