Outbrain

FEBRUARY 6, 2022

For creative agencies, the Super Bowl spot is the most coveted and significant of all – brands use the commercials, or “anchor videos” as Vaynerchuck calls them, to define how they want the public to perceive them. So what can marketers who don’t have the huge budget necessary to land the top spot learn from the Super Bowl?

Paid Search Agency 29

Paid Search Agency Planning Ads Advertising Agencies 29

Sprout Social

FEBRUARY 22, 2022

Since YouTube Shorts was released in July 2021, this feature has reached 15 billion daily average views. Although your Shorts can be up to 60 seconds, the sweet spot seems to be at 58 seconds or less. Because of the viral nature of the content, you can boost visibility and reach new audiences. Keep it below 58 seconds.

Youtube 135

Youtube Verticals Mobile Marketing Video Marketing 135

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Hubspot

FEBRUARY 11, 2018

It can't just be a typical advertisement -- it needs to compete for attention with viral, non-branded content. Google released a list of the top 10 most watched ads on YouTube from 2017, and we've compiled them here to inspire your next digital ad campaign. See how that idea manifests in this catchy spot: 10. Watch it now.).

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Sprout Social

OCTOBER 25, 2022

When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. Collaborate with other brands. Do hashtags work anymore?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

ClearVoice

AUGUST 9, 2021

The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile. Those of us that are avid writers spot grammatical flaws almost instantly. CASE STUDY . The kickoff or the campaign was brilliant and holistic.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Contently

SEPTEMBER 22, 2016

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident. You need to retire the press release. The detail was incredible.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. Practice Transparency.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. See how to maximize the SEO value of press releases with this checklist. Bhargava focuses on the landscape in which we work, spots trends, and explains how marketers can tap into and take advantage of them.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’!

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Outbrain

NOVEMBER 13, 2021

Going Viral. Going viral is not necessarily something you can plan for or predict. Even Netflix may have been taken by surprise with the viral success of Squid Game. ” Squid Game has proven to be the quintessential example of contemporary “virality”.

Word of Mouth 29

Word of Mouth Planning Viral Marketing Marketing & Strategy 29

Content Marketing Institute

JUNE 8, 2018

Marketers have to produce stories that transcend these ephemeral 15-second cotton-candy spots to create loyalty beyond the “like” button. Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018. Click To Tweet. Manage hopes and fears. Instead, get specific.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Navigate the Channel

MAY 24, 2023

Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal. Remember that it takes nanoseconds for a bad experience to blow up on social, but it only takes seconds for a positive experience to go viral as well. We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.

Public Relations 101

Public Relations Examples Campaigns PR 101

Outbrain

NOVEMBER 13, 2021

Going Viral. Going viral is not necessarily something you can plan for or predict. Even Netflix may have been taken by surprise with the viral success of Squid Game. ” Squid Game has proven to be the quintessential example of contemporary “virality”.

Word of Mouth 26

Word of Mouth Planning Viral Marketing Marketing & Strategy 26

Convince & Convert

AUGUST 23, 2013

“It’s not about going viral; it’s about being useful.” The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question. In an effort to make their statistics more transparent, Facebook released data on its mobile growth.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Biznology

MARCH 19, 2014

It was Ellen’s celebrity selfie gone viral. But viewing patterns are changing quickly, even as old media companies cling to the 30-second spot. Netflix doesn’t release its viewership numbers, so it’s hard to say how any one of its shows compares to ABC’s Oscar extravaganza. Lupito Nyong’o''s amazing, A+ speech?

Television marketing 80

Television marketing Advertisements Advertising Mobile Advertising 80

Hubspot

JUNE 26, 2017

Back in the late 80's, Sports Illustrated released an exciting new offer: Buy a subscription to the magazine, and you got a free football shaped phone. The copywriting shines in this ingenious promo spot for Showtime's crime drama, Ray Donovan, now entering its fifth season. Check out my conversation with the bot below.

Paid Search Agency 73

Paid Search Agency Ads Best Practices Advertising Agencies 73

Content Standard

MAY 28, 2015

Achieving virality is the goal of any video marketing content, so while Duracell deserves praise for its success, it has hardly broken new ground—at least where viral video is concerned. “The new spots remind people of the skill of our ASE-certified technicians at Firestone Complete Auto Care.”

Viral Marketing 40

Viral Marketing Creativity Video Marketing Work Management 40

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Results : 500,000 viral updates on company products.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

KoMarketing Associates

DECEMBER 21, 2017

In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. The study is really fantastic and while they note “there is no magic formula for creating a viral or popular headline,” there is still a ton of great info and it’s worth the read.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Content Standard

MAY 28, 2015

The campaign’s popularity led to a DVD release and a spate of imitators from other car manufacturers. With an average run time over 10 minutes, each spot gets time to establish a tone and a sense of place. BMW also managed a tidy 12 percent year-over-year sales increase. – iframe –> What Led to The Hire?

Video Marketing 40

Video Marketing Television marketing Brand Identity Branding 40

Content Standard

DECEMBER 11, 2015

The hotel company is poised to release a sequel to its popular 15-minute short film Two Bellmen. Released on a separate YouTube channel earlier this year, Two Bellmen tells the comedic story of two competitive bellmen who have to work together to thwart an art heist.

Mobile Advertising 40

Mobile Advertising Content Youtube Viral Marketing 40

Bluetext

MAY 12, 2023

That premise, according to Forbes, helped to guide its selections for the recently released 2023 Forbes Entrepreneurial CMO 50 list. They pivoted from a ready-to-launch campaign to a call-and-response spot where WR Odell Beckham addresses the QB’s complaint.

CMO 26

CMO Enterprise Management Work Management Advertising Agencies 26

Vidyard

JANUARY 29, 2015

million per 30 second spot on NBC’s coverage of this year’s Super Bowl, which begs the question: why can I watch so many ads online a full week before the Super Bowl? The post Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game appeared first on Vidyard. Every hour. Whether you want to or not.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Hubspot

JANUARY 15, 2015

The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. When Evian released its water ballet ad featuring babies in 1998, it was a hit. Honda released teasers prior to the full ad run to generate buzz and the spots went viral.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

SnapApp

JULY 21, 2016

Cribbing some high-viral traffic by slipping in a few keywords to get new attention to your site is a tough approach to dismiss. So, if you already knew that your audience was made up of augmented-reality gaming/ programming or Pokemon die-hards, you would have circled that Pokémon GO release date months ago.

Marketing & Strategy 48

Marketing & Strategy Marketing Qualified Leads Lead Ranking Touchpoints 48

Parse.ly

OCTOBER 22, 2019

Still, there are plenty of bright spots. Content Marketing Next | Spotting Non-Obvious Trends to Predict The Future and Win in Business. But you’ll barely notice, because the trends he spots and predictions he makes are so commonly discussed now, it would fit in with any recently released episode. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Hubspot

FEBRUARY 27, 2017

February brought us an impressive selection of 30-second spots, extended videos, and interactive campaigns. Released in late January, the three-minute video opens on a room full of Danes dividing themselves into boxes based largely on superficial traits -- their professions, hometowns, economic backgrounds etc. 1) Snuggle.

Paid Search Agency 28

Paid Search Agency Banner Ads Ads Banners 28

Hubspot

SEPTEMBER 26, 2016

This spot for the company produced by SMFB Oslo fully encapsulates the sentiment in a simple, joyful way. John Stamos is joined by his former cast members Bob Saget and Dave Coulier in this Y&R Vinizius -produced spot. His dragon agrees, they share a laugh, and the two speed off into a grainy, '80s quality CG sky. 5) Sunny Delight.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Tactics 28

ClearVoice

AUGUST 1, 2019

What’s Good Here: A special clothing collection released just for Pride could be either very opportunistic or very socially responsible. Aerie has been a frontrunner in responsible fashion advertising since its inception. The super-inclusive underwear brand is known for embracing all shapes and types in its marketing, sizing and CSR.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Content Standard

JUNE 17, 2015

Tech-savvy consumers can spot a desperate attempt to capture attention; if a brand does not work to earn eyes or connect with the audience, consumers will write its content off as disingenuous and move on. However, sometimes marketers’ efforts can backfire.

Video Marketing 40

Video Marketing Campaigns Brand Identity Branding 40

Lenny's Newsletter

SEPTEMBER 12, 2023

Unlike on the B2C side, there was no sort of viral loop that got going that made us think, ‘Okay, we found it.’ .” You may not feel like you have PMF even when you reach 100 customers: “ I remember with the first 100 or so customers, every customer kind of felt like the last customer we would get, to be honest.

CPO 145

CPO Product Work Management Enterprise Management 145

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. In fact, this feel-good, joyful sentiment can be seen as far back as 1971, when Coca-Cola released this iconic advert. But if there's one thing we know for sure, it's that emotions rule our decision-making.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

SEPTEMBER 12, 2019

This ad is similar to another spot from Apple that was nominated for the 2018 Outstanding Commercial Emmy. Although they didn't promote one product or brand specifically, P&G's ad launched significant discussions from social media and news outlets after the ad went viral. Don't Mess With Mother" (Apple). It's a Tide Ad" (Tide).

Video Marketing 72

Video Marketing Paid Search Agency Marketing & Strategy Amazon 72

Hubspot

MAY 16, 2012

1) The 'Party Planner' Stereotype: Real marketers know that marketing isn't about planning parties and sending out press releases; they see event marketing and PR as two parts of a larger inbound marketing strategy. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Sprout Social

JUNE 6, 2022

TikTok is known for its viral videos and trendy dances, but there’s another layer of the app that makes it so enticing: the comments. Brands comment on viral videos frequently. Commenting on viral videos is another common practice. Ride the coattails of viral content to earn the top comment.

Viral Marketing 90

Viral Marketing Paid Search Agency Enterprise Management CAN-SPAM 90