The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. These top networks have been covered each of the last 4 years. Social Media

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

3 Ways to Improve Media Relationships With Social Networking

Fathom

Networking, according to businessdictionary.com, is “creating a group of associates and keeping it active through regular communication for mutual benefit.” When it comes to placement p i ck-up, networking and relationships are vital.

Choose the Right Social Networks to Boost Your Business

Marketing Action

You have to embrace social media and integrate it into your marketing strategy. The good news is you don’t have to have a brand presence on every single social networking platform out there. Choose the social networks that fit your audience.

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. Technology & Social Media.

How to Write Press Release Headlines That People Actually Read

B2B PR Sense

However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. Recipe for Potent Press Release Headlines. Press Releases B2B Press

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Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere

Tapinfluence

It’s important for marketing agencies, influencer networks and platforms like TapInfluence to keep a pulse on the ever-changing needs of influencers to better guide our brand customers to maximize their content relationships and ultimately, their success.

Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Marketo

Why should I care about Social Networks? . 96% of GenY has joined a social network. But why are people so interested in social networks? Generating a viral effect: leveraging the social graph.

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Hubspot

It’s very easy for social media marketers to get caught up in the latest "in" thing. As each new social network pops up, many people feel the pressure to be on every single one. As a result, they struggle to generate any real customers or prove the ROI of social media.

10 Proven MAT Release Writing Tips

Brandpoint

The MAT release is a tried-and-true paid media tactic to build brand awareness and secure quality media placements without pitching a single editor. Know the difference between a press release and a MAT release. Always pair your MAT release with at least one image.

Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. The Video Introduction and the Social Network Sharing.

20 Percent of UK Social Networking is Mobile [New Data]

Hubspot

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting.

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

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Vidyard Releases Free and Pro Offerings of its Business-Grade Video Hosting Service; Helps All Companies Easily Create, Customize and Share Videos

Vidyard

Designed for businesses first, Vidyard helps professionals make use of video to engage audiences on their website, social media channels, email marketing, in one-to-one customer communications, and even for internal communications. Press Releases

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. One method is to periodically publish news releases with high-level details of recent customer wins.

Online Reputation Management (ORM) definition and process

Biznology

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We optimize and reinforce the network of content and websites we have created for maximum ranking and promotional power.

Exploit the hours employees spend on social media

Biznology

According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

LinkedIn Releases Offical Share Button

Hubspot

Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. Social matters in b2b.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social Media in the Enterprise.

Tools I use to amplify social campaigns

Biznology

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight.

Fast and Furious Feature Releases – A Marketo Community Update

Marketo

Customers can now keep track of ideas that they submitted and know exactly when we are starting to develop them for release. We have already have released six customer feature requests and currently are working on 14 to release soon.

Stop doing PR. Start doing visibility.

Chris Koch

Most journalists have discovered social media as an important research tool. PR creates a communications campaign with press releases, calling and emailing influencers, etc. Beyond discovering and prepping spokespeople for the company, PR becomes responsible for making them nodes on the online network that can be easily found by influencers and customers. Examples of how you do this are: Make them visible on social networks.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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What is Webbiquity? How to Be Everywhere Online

Webbiquity

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. Welcome to Webbiquity! What exactly is that?

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Brighter, Shinier: Get To Know SnapApp's 3.8 Release

SnapApp

In our biggest release of 2014, SnapApp 3.8, For this release, we’ve made updates to the menus to streamline workflow, improved existing functionality, and provided easier access to our knowledge base. release includes an overhaul to our Knowledge Base.

3 Characteristics of Successful Modern-Day Press Releases

Hubspot

This is a guest post by Sarah Skerik, PR Newswire’s vice president of social media, and the author of Unlocking Social Media for PR. Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009.

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SocialOomph offers essential Twitter tools

Biznology

It can even include press releases, content, links, visions, business plans, philosophies, ethical stances, and “best of” content — content that at one point was timely but is now not so much stale but not exactly current. Rock Your Rank with Network Blogging!

Is It Finally Time to Bid Adieu to the Press Release?

Hubspot

When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them. if nobody’s reading these releases, why on earth are companies still spending all this money to create and distribute them?

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Gmail Releases Smart Folders, Email Marketers Be Aware

Hubspot

Labs Google continues to release interesting new features designed to help email users. With the rising adoption promotional emails and bulk mail notifications from social networks, our inboxes are being flooded.

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages.

3 factors in winning the social media horse race

Chris Koch

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Enter Social Customer Support …. So why wouldn’t you center you social media efforts on providing outstanding customer support?

The essential guide to Snapchat for business

Sprout Social

Snapchat is one of the fastest-growing social media platforms. Remember, it’s best to keep your company usernames the same across all social platforms. A company’s primary goal on social media should be to engage with their target market and direct them to whatever the company is selling. To get started, encourage users to follow you on Snapchat by sharing your new Snapchat account on your other social media profiles. New products/releases.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. And Social Media can actually help accelerate this stat for you because of the viral effect.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!

Social business and the workforce: ROI, risk and reward

Biznology

and Social Business were introduced to our business jargon. However, the reality in 2011 is that the internal use of social technologies in large enterprises across the globe still faces an interesting situation: while most large companies have already gone through some 2.0

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