Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. What Makes B2B Tech Buyers Distrust Brands? advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Martech

FEBRUARY 22, 2024

Now, on to this week’s releases. Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Get MarTech!

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth CPA 87

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 95

Hubspot Landing Pages Budget Programs Work Management 95

Top Rank Marketing

NOVEMBER 10, 2023

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Ideal Customer Profiles Social Media Social Networks 92

Marketing Insider Group

AUGUST 17, 2020

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. During the Event.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Here are some of the highlights.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Brandpoint

FEBRUARY 21, 2023

With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. What does the updated broadcast distribution network mean for PR professionals? What does the updated broadcast distribution network mean for PR professionals?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Webbiquity

MARCH 2, 2021

Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. Events produce socially sharable moments, while content provides socially sharable knowledge and insights. Not always, of course.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Tomorrow People

FEBRUARY 21, 2022

If the feature you’re releasing is a major one, does your feature announcement equip them with enough knowledge to make an effective and compelling case to other employees? Example: Zendesk Customer service SaaS company Zendesk constantly releases new features for all of their users. Consider the perspective of the target user.

Features 156

Features Product Tips Work Management 156

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. percent during November to 13 percent, according to recently-released data. percent during November to 13 percent, according to recently-released data.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. Dig deeper: TikTok is setting the ground rules for social media 3.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In September 2021, they launched their social-first community initiative: Scene In Black.

Brand Identity 98

Brand Identity Branding Budget Programs Communities 98

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

FunnelEnvy

DECEMBER 26, 2023

There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. The more pages, the more complex tracking and reporting will be.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. In fact, Influencer Marketing Hub reports that 60% of listeners search for a product after it’s been mentioned on a podcast. And podcasts offer an exciting opportunity to do just that.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. In short, social media helps with link building, which is critical for SEO.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Brandpoint

JULY 8, 2022

What is the Premium Business MAT Release? Brandpoint’s new Premium Business MAT Release provides a stunning solution to a number of challenges that corporate communications professionals are facing. We take lightly branded content, like an article, video or design, and distribute it across our publisher network online.

Distribution 83

Distribution Business Custom Publishing Promotion 83

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. Social and newsletter inclusion from The Business Journals. Social advocacy and credibility-boosting marketing efforts. markets online.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts. Human/Employee Error.

Social Media 125

Social Media Phishing Marketing Management Media 125

Marketing Insider Group

NOVEMBER 15, 2021

Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Social Media Insights for 2022 from Leading Content Influencers. Image Source. And I talk to people.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Social Media 52

Social Media Allocation Emarketing Media 52

Bannersnack

JUNE 29, 2023

13 minutes read According to the State of Digital Advertising report released by Creatopy in April 2023, LinkedIn ranked as the fourth most popular ad channel this year.

Linkedin 52

Linkedin Ads Social Media Advertisements 52

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. Tying Social to Business Goals.

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 121

Social Media Work Management Marketing Management Media 121

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing. And the truck is not even launched yet!

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Copyright 109

Copyright Social Media Media Guidelines 109

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. 15BB a year is shifting into commerce media networks (not just grocery!) That was around mid-March 2020. to drive demand and conversion.

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

Contently

JUNE 16, 2022

The piece of legislation amends Section 230, which has primarily protected social media and digital platforms from liability over the content their users choose to post and share. As a bonus, making a few calls and talking directly to sources is a great way to build a network of subject matter experts to draw on in the future.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. I started in the newspaper world and moved into public relations agency life before hearing this phrase.

Media 122

Media PR Paid Search Agency Distribution 122

Sprout Social

APRIL 20, 2022

Social media networks are heavily investing in the creator economy. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. As you start using them, you’ll also be updated with information on releases and updates. Source: Instagram.

Budget Programs 124

Budget Programs Paid Search Agency Tagging Ideal Customer Profiles 124

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. Want to read the full report? Forty percent use metrics and ROI to report on and analyze the impact of their marketing efforts. Want to read the full report? About the Study. Get access here. Technology. Get access here.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162