We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. The post AEC Marketing Research Released appeared first on Hinge Marketing. This study is part of our commitment to the ongoing study the architecture, engineering and construction industry. MORE
The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. But it remains my personal go-to tool for data analysis and I do keep an eye on it. MORE
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. MORE
Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Keep your release simple. MORE
Allen, TX – Lead Liaison, a software company that specializes in providing marketing and sales solutions, released a collection of resources for educational institutions this week. The post Lead Liaison Releases Kit for Marketing in Higher Education appeared first on Lead Liaison. Press Releases Education Marketing in Higher Education Press Release MORE
With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. Yet, it's been estimated that some 2,000 releases are sent a day by the major wire services alone. And indeed press release headlines make excellent Twitter bait. MORE
The post Google Releases Two New Ad Formats: Their Role in Vertical Search appeared first on BrightEdge SEO Blog. Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. MORE
Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Account-Based Marketing News & Announcements Press Releases Profile Management MORE
Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. MORE
Kumar has been telling me that there is a “BIG” release at work this last weekend. After all these years with me, he fails to realizes how much I know (with my extensive reading and limited training) about psychology and reading both digital and body language … Continue reading Kumar’s BIG release = Cricket Match. Life/Experiences Parenting/Growing up Story/Telling cricket match release work MORE
With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts. MORE
Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases. MORE
Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms. MORE
Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” For non-daily news sources such as magazines, news releases were often sent through the US Mail. MORE
Well, today I’m pleased to announce the release of a new report from Hinge’s 2017 Research: Marketing & Growth Insights on the Management Consulting industry. The post Consulting Firm Research Released appeared first on Hinge Marketing. MORE
Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Video Transcription. MORE
Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. Why are press releases still important in today’s world? MORE
Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. The 4 Culprits of Sucky Press Release Writing. MORE
In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers. MORE
ActiveDEMAND Integrated Marketing Platform Expands Tracking Capability with Release of Chrome Extension. ActiveDEMAND , the integrated marketing automation platform, adds functionality to its already robust full-stack system with the release of their Chrome Extension. MORE
The post 2018 Accounting and Financial Services Research Released appeared first on Hinge Marketing. The 2018 High Growth Study took a close look at the accounting and financial services industry. MORE
Press releases have been teetering on the edge of death for years now. Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? Why Storytelling Enhances Press Release Best Practices. MORE
Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. and, of course, any number of releases in the entertainment industry to burnish the image of a band, or a movie star. Press releases drew eyes. MORE
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D MORE
Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy. Marketing Planning Hive9 B2B marketing strategy MORE
I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions. MORE
Today I am very excited to talk to you about the release of our new Employer Branding Research. The post Employer Brand Study Released [VIDEO] appeared first on Hinge Marketing. We surveyed over 800 employers and job seekers to better understand how an employer brand can benefit firms. MORE
Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. Get creative with your press release. MORE
The post 2018 Government Contractor Research Released appeared first on Hinge Marketing. Related Stories 2018 Architecture, Engineering and Construction Research Released 2018 Accounting and Financial Services Research Released The 2018 High Growth Study is Here. MORE
The post 2018 Architecture, Engineering and Construction Research Released appeared first on Hinge Marketing. MORE
Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. New product release. MORE
Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase. MORE
Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. The post Infer Releases New Predictive Behavior Scoring for Oracle Eloqua appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. MORE
A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. MORE
However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. Recipe for Potent Press Release Headlines. Press Releases B2B Press MORE
Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE
Well today, I’m pleased to announce the release of a new report for Hinge’s 2017 Research: Marketing & Growth Insights for Tech Services Firms. The post Technology Services Research Released appeared first on Hinge Marketing. MORE
Here’s what the new February 2016 Eloqua Release includes: A new UX with a lighter and brighter look and feel for the platform. This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. MORE
In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.” MORE
The post Feature Release: Automatic Email Tracking appeared first on The ONTRAPORT Blog. ONTRAPORT’s engineering team added automatic email tracking making it easier for first and last attribution data collection. We also made updates to custom objects, Campaign Builder, and order forms. Engineering MORE
The post BrightEdge Research Release: 2017 Holiday Shopping Report appeared first on BrightEdge SEO Blog. MORE
Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE
When it comes to press releases, some B2B companies are blazing trails. B2B brands who have it together understand that writing a press release isn't about creating an advertisement as much at it is about telling a story. Press Release Headline Quick Tips. Press Releases MORE
Release Related Topics B2B PR Sense
AUGUST 23, 2018
Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. The 4 Culprits of Sucky Press Release Writing.
B2B PR Sense
JULY 7, 2017
Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. Why are press releases still important in today’s world?
B2B PR Sense
JULY 9, 2017
Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. Get creative with your press release.
Biznology
MAY 25, 2018
Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving.
Advertisement
Among the one-off responses (not shown) to produce more of in 2018 were how-to-guides, original research reports, news releases, and solution briefs for sales. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.
B2B PR Sense
JULY 7, 2016
However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. Recipe for Potent Press Release Headlines. Press Releases B2B Press
Webbiquity
APRIL 21, 2016
Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. New product release.
B2B PR Sense
JANUARY 24, 2017
Press releases have been teetering on the edge of death for years now. Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? Why Storytelling Enhances Press Release Best Practices.
B2B PR Sense
SEPTEMBER 2, 2016
With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. Yet, it's been estimated that some 2,000 releases are sent a day by the major wire services alone. And indeed press release headlines make excellent Twitter bait.
bizible
JULY 11, 2017
In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers.
Industrial Marketing Today
NOVEMBER 16, 2012
Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
B2B PR Sense
SEPTEMBER 7, 2016
When it comes to press releases, some B2B companies are blazing trails. B2B brands who have it together understand that writing a press release isn't about creating an advertisement as much at it is about telling a story. Press Release Headline Quick Tips. Press Releases
Hinge Marketing
FEBRUARY 1, 2017
We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. The post AEC Marketing Research Released appeared first on Hinge Marketing. This study is part of our commitment to the ongoing study the architecture, engineering and construction industry.
Hinge Marketing
FEBRUARY 8, 2017
Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Video Transcription.
Ambal's Amusings
MARCH 30, 2016
Kumar has been telling me that there is a “BIG” release at work this last weekend. After all these years with me, he fails to realizes how much I know (with my extensive reading and limited training) about psychology and reading both digital and body language … Continue reading Kumar’s BIG release = Cricket Match. Life/Experiences Parenting/Growing up Story/Telling cricket match release work
Schubert B2B
MAY 4, 2018
Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases.
Marketing Craftmanship
AUGUST 31, 2011
Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” For non-daily news sources such as magazines, news releases were often sent through the US Mail.
Hinge Marketing
FEBRUARY 15, 2017
Well, today I’m pleased to announce the release of a new report from Hinge’s 2017 Research: Marketing & Growth Insights on the Management Consulting industry. The post Consulting Firm Research Released appeared first on Hinge Marketing.
Marketri
DECEMBER 19, 2011
In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.”
ANNUITAS
FEBRUARY 11, 2016
Here’s what the new February 2016 Eloqua Release includes: A new UX with a lighter and brighter look and feel for the platform. This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices.
Hinge Marketing
FEBRUARY 21, 2017
Well today, I’m pleased to announce the release of a new report for Hinge’s 2017 Research: Marketing & Growth Insights for Tech Services Firms. The post Technology Services Research Released appeared first on Hinge Marketing.
Biznology
DECEMBER 6, 2011
Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.
Hinge Marketing
JULY 28, 2017
Today I am very excited to talk to you about the release of our new Employer Branding Research. The post Employer Brand Study Released [VIDEO] appeared first on Hinge Marketing. We surveyed over 800 employers and job seekers to better understand how an employer brand can benefit firms.
ActiveDEMAND
MARCH 15, 2018
ActiveDEMAND Integrated Marketing Platform Expands Tracking Capability with Release of Chrome Extension. ActiveDEMAND , the integrated marketing automation platform, adds functionality to its already robust full-stack system with the release of their Chrome Extension.
Kaon
AUGUST 1, 2018
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.
Ignite Tech
APRIL 21, 2016
Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. The post Infer Releases New Predictive Behavior Scoring for Oracle Eloqua appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.
bizible
APRIL 20, 2016
With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts.
Ignite Tech
MARCH 17, 2016
Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Account-Based Marketing News & Announcements Press Releases Profile Management
Hinge Marketing
JUNE 14, 2017
Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.
Biznology
JANUARY 5, 2016
A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.
Industrial Marketing Today
NOVEMBER 9, 2012
Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Hive9
MAY 15, 2017
Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy. Marketing Planning Hive9 B2B marketing strategy
Hinge Marketing
MARCH 6, 2018
The post 2018 Accounting and Financial Services Research Released appeared first on Hinge Marketing. The 2018 High Growth Study took a close look at the accounting and financial services industry.
Hinge Marketing
MARCH 20, 2018
The post 2018 Government Contractor Research Released appeared first on Hinge Marketing. Related Stories 2018 Architecture, Engineering and Construction Research Released 2018 Accounting and Financial Services Research Released The 2018 High Growth Study is Here.
Marketing Action
JULY 31, 2015
Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. and, of course, any number of releases in the entertainment industry to burnish the image of a band, or a movie star. Press releases drew eyes.
Ontraport
MAY 14, 2018
The post Feature Release: Automatic Email Tracking appeared first on The ONTRAPORT Blog. ONTRAPORT’s engineering team added automatic email tracking making it easier for first and last attribution data collection. We also made updates to custom objects, Campaign Builder, and order forms. Engineering
Brightedge
SEPTEMBER 26, 2018
The post Google Releases Two New Ad Formats: Their Role in Vertical Search appeared first on BrightEdge SEO Blog. Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search.
Hinge Marketing
MARCH 13, 2018
The post 2018 Architecture, Engineering and Construction Research Released appeared first on Hinge Marketing.
Customer Experience Matrix
MAY 8, 2013
I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.
Kaon
FEBRUARY 27, 2018
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D
Brightedge
NOVEMBER 20, 2017
The post BrightEdge Research Release: 2017 Holiday Shopping Report appeared first on BrightEdge SEO Blog.
Lead Liaison
JULY 27, 2017
Allen, TX – Lead Liaison, a software company that specializes in providing marketing and sales solutions, released a collection of resources for educational institutions this week. The post Lead Liaison Releases Kit for Marketing in Higher Education appeared first on Lead Liaison. Press Releases Education Marketing in Higher Education Press Release
Customer Experience Matrix
DECEMBER 6, 2010
The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. But it remains my personal go-to tool for data analysis and I do keep an eye on it.
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