10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. Why are press releases still important in today’s world?

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Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving.

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How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. Get creative with your press release.

How to Write Press Release Headlines That People Actually Read

B2B PR Sense

However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. Recipe for Potent Press Release Headlines. Press Releases B2B Press

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10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. New product release.

Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers.

How to Increase Your Press Release Readership by 80% [Free Video Tutorial]

B2B PR Sense

When it comes to press releases, some B2B companies are blazing trails. B2B brands who have it together understand that writing a press release isn't about creating an advertisement as much at it is about telling a story. Press Release Headline Quick Tips. Press Releases

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6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases.

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AEC Marketing Research Released

Hinge Marketing

We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. The post AEC Marketing Research Released appeared first on Hinge Marketing. This study is part of our commitment to the ongoing study the architecture, engineering and construction industry.

Government Services Research Released

Hinge Marketing

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Video Transcription.

Kumar’s BIG release = Cricket Match

Ambal's Amusings

Kumar has been telling me that there is a “BIG” release at work this last weekend. After all these years with me, he fails to realizes how much I know (with my extensive reading and limited training) about psychology and reading both digital and body language … Continue reading Kumar’s BIG release = Cricket Match. Life/Experiences Parenting/Growing up Story/Telling cricket match release work

Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.

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Consulting Firm Research Released

Hinge Marketing

Well, today I’m pleased to announce the release of a new report from Hinge’s 2017 Research: Marketing & Growth Insights on the Management Consulting industry. The post Consulting Firm Research Released appeared first on Hinge Marketing.

Technology Services Research Released

Hinge Marketing

Well today, I’m pleased to announce the release of a new report for Hinge’s 2017 Research: Marketing & Growth Insights for Tech Services Firms. The post Technology Services Research Released appeared first on Hinge Marketing.

How To Strategize For The New Eloqua Release

ANNUITAS

Here’s what the new February 2016 Eloqua Release includes: A new UX with a lighter and brighter look and feel for the platform. This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices.

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Employer Brand Study Released [VIDEO]

Hinge Marketing

Today I am very excited to talk to you about the release of our new Employer Branding Research. The post Employer Brand Study Released [VIDEO] appeared first on Hinge Marketing. We surveyed over 800 employers and job seekers to better understand how an employer brand can benefit firms.

ActiveDEMAND Releases Free Chrome Extension

ActiveDEMAND

ActiveDEMAND Integrated Marketing Platform Expands Tracking Capability with Release of Chrome Extension. ActiveDEMAND , the integrated marketing automation platform, adds functionality to its already robust full-stack system with the release of their Chrome Extension.

News Releases in Industrial Content Marketing — Part II

Industrial Marketing Today

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Ignite Tech

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. The post Infer Releases New Predictive Behavior Scoring for Oracle Eloqua appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

Optimize Account Based Marketing for Revenue with Latest Bizible Release

bizible

With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts.

Feature Release: Automatic Email Tracking

Ontraport

The post Feature Release: Automatic Email Tracking appeared first on The ONTRAPORT Blog. ONTRAPORT’s engineering team added automatic email tracking making it easier for first and last attribution data collection. We also made updates to custom objects, Campaign Builder, and order forms. Engineering

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Ignite Tech

Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Account-Based Marketing News & Announcements Press Releases Profile Management

2018 Government Contractor Research Released

Hinge Marketing

The post 2018 Government Contractor Research Released appeared first on Hinge Marketing. Related Stories 2018 Architecture, Engineering and Construction Research Released 2018 Accounting and Financial Services Research Released The 2018 High Growth Study is Here.

2018 Accounting and Financial Services Research Released

Hinge Marketing

The post 2018 Accounting and Financial Services Research Released appeared first on Hinge Marketing. The 2018 High Growth Study took a close look at the accounting and financial services industry.

Accounting Marketing Budget Benchmark Study Released [Video]

Hinge Marketing

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.

Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.”

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” For non-daily news sources such as magazines, news releases were often sent through the US Mail.

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Press Release: Trio of CMOs Discuss Success with Hive9

Hive9

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy. Marketing Planning Hive9 B2B marketing strategy

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2018 Architecture, Engineering and Construction Research Released

Hinge Marketing

The post 2018 Architecture, Engineering and Construction Research Released appeared first on Hinge Marketing.

Press Release: 3D Augmented Reality Scenes – the Next Frontier of AR for the Enterprise

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D

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BrightEdge Research Release: 2017 Holiday Shopping Report

Brightedge

The post BrightEdge Research Release: 2017 Holiday Shopping Report appeared first on BrightEdge SEO Blog.

Lead Liaison Releases Kit for Marketing in Higher Education

Lead Liaison

Allen, TX – Lead Liaison, a software company that specializes in providing marketing and sales solutions, released a collection of resources for educational institutions this week. The post Lead Liaison Releases Kit for Marketing in Higher Education appeared first on Lead Liaison. Press Releases Education Marketing in Higher Education Press Release

Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.

Mat Release Relevancy

Brandpoint

Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. Mat releases are the ideal complement to your pitching efforts and you barely have to lift a finger. The post Mat Release Relevancy appeared first on Brandpoint.com.

NEWS: DealSignal Releases New TAM Module

DealSignal

DealSignal Releases New TAM Module. the leading On-demand Contact Data Platform for B2B Marketing and Sales, today released a new total audience measurement (TAM) module that helps B2B marketing and sales teams accurately measure and visualize their total audience and compare it against the current coverage in their CRM and marketing automation systems to identify gaps. to Help B2B Marketers Accurately Assess Their Total Audience and Identify Gaps in their CRM Data Coverage.

9 Steps to Writing the Perfect Press Release

Sharpspring

How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix.

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Press Release: Google and Kaon Collaborate, Increasing AR User Adoption in the Enterprise with Immersive Experiences Built on ARCore

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore.

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2017 High Growth Research Report Released

Hinge Marketing

We’re pleased to announce the release of our 2017 High-Growth Study. The post 2017 High Growth Research Report Released appeared first on Hinge Marketing. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. You’ll get a window into firm financial performance, strategy and marketing, and learn what the fastest growing firms do to set them apart.

Vertica Announces 3.5 Release

Customer Experience Matrix

Summary: the new release of Vertica's columnar database can store several related data elements in a single column. release. version of Vertica is scheduled for release this October. Didn't we used to call that a row-oriented database? Benefits seem limited. Analytical database vendor Vertica yesterday announced its 3.5 The main feature is a new architecture called "Flexstore", which can combine several data elements into a single column.