Meta Team for WordPress releases a new plugin author feature


Last month, the Meta Team for released a new plugin author feature in the official directory. If this kind of update were released for almost any other platform, it would most likely not make the news.

New Visible Expert® Study Released

Hinge Marketing

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. The post New Visible Expert® Study Released appeared first on Hinge Marketing.


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Crisis Drives Innovation: Businesses Release More Products than Last Year


In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Through September, companies have released more new products in 2020 than in either 2019 or 2018, according to research by ZoomInfo. When digging into why small and large businesses are releasing so many more products in 2020 than in 2019 or 2018, there are two main reasons: survival and opportunity.

WordPress 5.8 Released With Nearly 300 New Features & Fixes via @sejournal, @martinibuster

Search Engine Journal

A major version upgrade of WordPress was released, version 5.8, Released With Nearly 300 New Features & Fixes appeared first on Search Engine Journal. containing nearly 300 improvements and new features The post WordPress 5.8

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing.

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Feature Release: Simple Email


The post Feature Release: Simple Email appeared first on The Ontraport Blog. You can now quickly create plain emails with stylized text and images with our new Simple Email. In this new email editor, changing your text styling is as easy as a click of a button, and you can add images that can be resized while you edit. You can also: Add alternative text for images, […]. Engineering

7 tips for effective press releases


Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Press releases can be a useful tool for any size business, and they allow smaller businesses to grab the same press attention larger businesses can get. How can you make your press releases more effective and stand out against the rest?

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Are Businesses Releasing More or Less Products in 2020? Depends on Size.


Figure 1 : New product release totals are higher in 2020 than in the prior two years. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Figure 3 : Medium firms released less products in 2020 than in 2019.

How To Write a Press Release


In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it. Content Marketing

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Microsoft Advertising Announces June Product Releases & Updates via @sejournal, @hoffman8

Search Engine Journal

Today, Microsoft Advertising announced its July product releases and updates. The post Microsoft Advertising Announces June Product Releases & Updates appeared first on Search Engine Journal. Here’s what advertisers need to know!

News Releases in Industrial Content Marketing — Part II

Industrial Marketing Today

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Summer 2020 Release: Introducing Seismic Interactive Content


Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences.

Brand marketing: 4 ways businesses should be using press releases — but many aren’t


Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus.

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How to Write Press Release Headlines That People Actually Read

B2B PR Sense

However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. If only all press release headlines incorporated that measure of clarity, but without the negative press attention. Now, for a few stellar examples of press release headlines: This gets you curious and laughing at the funny mental image. Press Releases B2B Press

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete


Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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How to Craft Modern MAT Releases for the New Media Landscape


The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before.

How Apple's iOS 14.5 Release Could Impact Advertisers


But, with this week's release of IOS14.5, Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze.

Feature Release: New Dashboard Metrics


The post Feature Release: New Dashboard Metrics appeared first on The Ontraport Blog. We’ve added some of your highly requested metrics to the dashboard. These new additions let you use your dashboard as a thorough overview of all the stats that matter to you. Custom objects You can now create metrics for Deals, Companies and your custom objects. To set up your metrics, simply select the object type. […].

Don’t Publish a Press Release. Create a Product Story Instead


When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. Now, the series has become a staple of new product releases. The post Don’t Publish a Press Release.

The Biggest Problems Solved by Marketo’s Q1 Releases

SmartBug Media

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Here is a summary of optimizations and key problems solved with the release.

Dynamics 365 2020 Release Wave 2 General Availability Dates You Should Know

Ledgeview Partners

Dynamics 365 2020 Release Wave 2 General Availability Dates You Should Know. Some Microsoft Dynamics 365 users may already be reaping the benefits of the Wave 2 Release. 1, 2020: “General availability: This is when production deployment for the 2020 release wave 2 begins.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.

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Just Released: Forrester's TEI Report


Today, with the release of Forrester’s Total Economic Impact (TEI) research report , sales teams don’t have to wonder any longer. A rep who is consistently exceeding her (or his) quota is a lot like a great sales pitch: people want to know more.

8 Steps to a Standout Press Release

Hinge Marketing

One way to obtain earned media is to write a press release that is both newsworthy and suited to the journalists’ beat. Like any good story, a successful press release is as much about content as context. Press releases are meant to be informative yet brief.

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Inside a Social Media News Release


Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.

2021 High Growth Study on AEC Firms Released

Hinge Marketing

The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. The post 2021 High Growth Study on AEC Firms Released appeared first on Hinge Marketing.

Crimson Hexagon Releases Audience Lists

Brandwatch Marketing

Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging

Just Released: AdWords Industry Benchmark Report 2017


In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers. Because it can serve as a channel throughout the funnel from high-level discovery all the way to deep intent searches, strategic use of the platform can have a significant impact on the bottom line.

Feature Release: Auto SSL on Hosted Pages


The post Feature Release: Auto SSL on Hosted Pages appeared first on The Ontraport Blog. Our new auto SSL feature redirects every site visitor to a secure version of your page. You’ll no longer need to remember to include “https” in your links or add code to your page to manually redirect visitors to secure pages. This applies to new pages you create; to activate this feature on existing pages, […].

What’s New in the Salesforce Winter 2021 Release Part 2

Ledgeview Partners

What’s New in the Salesforce Winter 2021 Release Part 2. Do you feel prepared for the Salesforce Winter 2021 Release ? With everything going on in 2020, this release may have snuck up on you! Incomplete Release Update. Winter ’21 Release Highlights.

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” For non-daily news sources such as magazines, news releases were often sent through the US Mail. Regardless of how they were delivered, news releases served an important role in mass communication.

Crimson Hexagon Releases Live Dashboards

Brandwatch Marketing

Learn more about Crimson Hexagon's platform enhancement, Live Dashboards. Platform brand brands Consumer insight Consumer Insights dashboard Dashboards live dashboard live dashboards

Government Services Research Released

Hinge Marketing

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. The post Government Services Research Released appeared first on Hinge Marketing. Video Transcription.

Why Industrial News Releases Make Good Blog Posts

Industrial Marketing Today

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

What is a MAT Release?


MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. What are the benefits of a MAT release? Here are the top five benefits of a MAT release. MAT release examples.

Hello News Releases; Good Bye Press Releases


In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.” Quality of the News: Always keep in mind that news releases are for factual news – not opinion. Have you ever used these terms in your news releases? Free Press Releases.

Feature Release: Import Relationships With Custom Objects


The post Feature Release: Import Relationships With Custom Objects appeared first on The Ontraport Blog. One of the first steps as a new Ontraport user is importing your data from other systems so you can use the full power of the platform. Until now, you’ve been able to import only one type of data at a time, such as your contacts or the companies they belong to, and then connect […].