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We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. The post AEC Marketing Research Released appeared first on Hinge Marketing. Related Stories 2017 High Growth Research Report Released Why Your Clients are Stressed and Why You Should Care AEC Marketing Trends: 2017 Edition. This study is part of our commitment to the ongoing study the architecture, engineering and construction industry. MORE
Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Press releases can be a useful tool for any size business, and they allow smaller businesses to grab the same press attention larger businesses can get. How can you make your press releases more effective and stand out against the rest? MORE
With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. Yet, it's been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients. In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. Imagine your press release as a meal. MORE
From “There is plenty of fish in the sea” to “Use the right bait” and “Catch and Release” – one can find countless analogies […]. The post ‘Catch & Release: How it is not a Closing Strategy? Data Data mining b2b leads b2b sales business data catch and release Data Mining data mining company data mining services data scrubbingB2B sales is a lot like fishing. MORE
Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus. MORE
Kumar has been telling me that there is a “BIG” release at work this last weekend. After all these years with me, he fails to realizes how much I know (with my extensive reading and limited training) about psychology and reading both digital and body language … Continue reading Kumar’s BIG release = Cricket Match. Life/Experiences Parenting/Growing up Story/Telling cricket match release work MORE
The post Feature Release: Simple Email appeared first on The Ontraport Blog. You can now quickly create plain emails with stylized text and images with our new Simple Email. In this new email editor, changing your text styling is as easy as a click of a button, and you can add images that can be resized while you edit. You can also: Add alternative text for images, […]. Engineering MORE
Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications. Public Relations PR best practices press releases MORE
Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!) MORE
Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” For non-daily news sources such as magazines, news releases were often sent through the US Mail. Regardless of how they were delivered, news releases served an important role in mass communication. MORE
Well, today I’m pleased to announce the release of a new report from Hinge’s 2017 Research: Marketing & Growth Insights on the Management Consulting industry. The post Consulting Firm Research Released appeared first on Hinge Marketing. Related Stories AEC Marketing Research Released 2017 High Growth Research Report Released Why Your Clients are Stressed and Why You Should Care. MORE
Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important? How to distribute your press release. MORE
The post Feature Release: New Dashboard Metrics appeared first on The Ontraport Blog. We’ve added some of your highly requested metrics to the dashboard. These new additions let you use your dashboard as a thorough overview of all the stats that matter to you. Custom objects You can now create metrics for Deals, Companies and your custom objects. To set up your metrics, simply select the object type. […]. MORE
Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. The post Government Services Research Released appeared first on Hinge Marketing. Video Transcription. MORE
Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways. MORE
Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing. MORE
In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers. Because it can serve as a channel throughout the funnel from high-level discovery all the way to deep intent searches, strategic use of the platform can have a significant impact on the bottom line. MORE
Today, with the release of Forrester’s Total Economic Impact (TEI) research report , sales teams don’t have to wonder any longer. A rep who is consistently exceeding her (or his) quota is a lot like a great sales pitch: people want to know more. Peers and their sales managers and leaders alike are wondering: How are you doing this, and how can we replicate your success? MORE
We decided that releasing some of our paid Rock University courses would be a quick and efficient way to collaborate with professional growth during the quarantine. We defined that we would release 5 courses per week and also bring more information about the subject of the week in our social media, getting the teachers to interact and answer questions live. The post We released our premium courses for free during Covid-19. MORE
Now it’s time to promote your company update with a press release. Here are six tips on how to write a powerful press release. The first question you should ask yourself is, “What is my objective for this release?” You just launched a killer new mobile app. MORE
Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? . 4) Advantages of a press release . MORE
Dynamics 365 2020 Release Wave 2 General Availability Dates You Should Know. Some Microsoft Dynamics 365 users may already be reaping the benefits of the Wave 2 Release. 1, 2020: “General availability: This is when production deployment for the 2020 release wave 2 begins. MORE
Learn more about Crimson Hexagon's platform enhancement, Live Dashboards. Platform brand brands Consumer insight Consumer Insights dashboard Dashboards live dashboard live dashboards MORE
Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. MORE
Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. In a previous article about press release best practices , we covered the basics, such as crafting an awesome press release headline, or what to include within the body of your press release. Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. Optimize Your Press Release. MORE
What’s New in the Salesforce Winter 2021 Release Part 2. Do you feel prepared for the Salesforce Winter 2021 Release ? With everything going on in 2020, this release may have snuck up on you! Incomplete Release Update. Winter ’21 Release Highlights. MORE
The post Feature Release: Import Relationships With Custom Objects appeared first on The Ontraport Blog. One of the first steps as a new Ontraport user is importing your data from other systems so you can use the full power of the platform. Until now, you’ve been able to import only one type of data at a time, such as your contacts or the companies they belong to, and then connect […]. MORE
Figure 1 : New product release totals are higher in 2020 than in the prior two years. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Figure 3 : Medium firms released less products in 2020 than in 2019. MORE
Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. Before writing a B2B press release… You should keep in mind that a good press release requires interesting and unique information; it should include facts and be objective. New product release. MORE
Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase. MORE
MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. What are the benefits of a MAT release? Here are the top five benefits of a MAT release. MAT release examples. MORE
The post Feature Release: Auto SSL on Hosted Pages appeared first on The Ontraport Blog. Our new auto SSL feature redirects every site visitor to a secure version of your page. You’ll no longer need to remember to include “https” in your links or add code to your page to manually redirect visitors to secure pages. This applies to new pages you create; to activate this feature on existing pages, […]. MORE
The post Feature Release: Conditional Redirects on Forms appeared first on The Ontraport Blog. Have a field that lets you know if your contacts are ready to buy? No problem — send those contacts straight to your order page. Using our new conditional redirects, you can personalize where contacts will be sent based on the information they submit on your form. You aren’t limited to landing pages; send contacts […]. MORE
However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. If only all press release headlines incorporated that measure of clarity, but without the negative press attention. Now, for a few stellar examples of press release headlines: This gets you curious and laughing at the funny mental image. Press Releases B2B Press MORE
Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE
Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. If this kind of update were released for almost any other platform, it would most likely not make the news. MORE
Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging MORE
In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.” Quality of the News: Always keep in mind that news releases are for factual news – not opinion. Have you ever used these terms in your news releases? Free Press Releases. MORE
Release Related Topics 
Act-On
JUNE 11, 2019
Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications. Public Relations PR best practices press releases
RockContent
OCTOBER 12, 2020
Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. If this kind of update were released for almost any other platform, it would most likely not make the news.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B PR Sense
AUGUST 23, 2018
Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing.
Webbiquity
NOVEMBER 20, 2019
Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)
B2B PR Sense
JULY 7, 2016
However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. If only all press release headlines incorporated that measure of clarity, but without the negative press attention. Now, for a few stellar examples of press release headlines: This gets you curious and laughing at the funny mental image. Press Releases B2B Press
Seismic
AUGUST 31, 2020
Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences.
|
Ontraport
JULY 9, 2019
The post Feature Release: Simple Email appeared first on The Ontraport Blog. You can now quickly create plain emails with stylized text and images with our new Simple Email. In this new email editor, changing your text styling is as easy as a click of a button, and you can add images that can be resized while you edit. You can also: Add alternative text for images, […]. Engineering
B2B PR Sense
JULY 7, 2017
Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.
Ledgeview Partners
OCTOBER 8, 2020
What’s New in the Salesforce Winter 2021 Release Part 2. Do you feel prepared for the Salesforce Winter 2021 Release ? With everything going on in 2020, this release may have snuck up on you! Incomplete Release Update. Winter ’21 Release Highlights.
Biznology
AUGUST 12, 2016
Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Press releases can be a useful tool for any size business, and they allow smaller businesses to grab the same press attention larger businesses can get. How can you make your press releases more effective and stand out against the rest?
RockContent
MAY 15, 2020
We decided that releasing some of our paid Rock University courses would be a quick and efficient way to collaborate with professional growth during the quarantine. We defined that we would release 5 courses per week and also bring more information about the subject of the week in our social media, getting the teachers to interact and answer questions live. The post We released our premium courses for free during Covid-19.
|
Biznology
MAY 25, 2018
Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus.
Ontraport
MAY 8, 2019
The post Feature Release: New Dashboard Metrics appeared first on The Ontraport Blog. We’ve added some of your highly requested metrics to the dashboard. These new additions let you use your dashboard as a thorough overview of all the stats that matter to you. Custom objects You can now create metrics for Deals, Companies and your custom objects. To set up your metrics, simply select the object type. […].
B2B PR Sense
SEPTEMBER 2, 2016
With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. Yet, it's been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients. In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. Imagine your press release as a meal.
Biznology
DECEMBER 6, 2011
Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.
Zoominfo
OCTOBER 20, 2020
Figure 1 : New product release totals are higher in 2020 than in the prior two years. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Figure 3 : Medium firms released less products in 2020 than in 2019.
Ontraport
JUNE 19, 2019
The post Feature Release: Auto SSL on Hosted Pages appeared first on The Ontraport Blog. Our new auto SSL feature redirects every site visitor to a secure version of your page. You’ll no longer need to remember to include “https” in your links or add code to your page to manually redirect visitors to secure pages. This applies to new pages you create; to activate this feature on existing pages, […].
Brandwatch Marketing
FEBRUARY 8, 2019
Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging
Outreach
MARCH 11, 2020
Today, with the release of Forrester’s Total Economic Impact (TEI) research report , sales teams don’t have to wonder any longer. A rep who is consistently exceeding her (or his) quota is a lot like a great sales pitch: people want to know more. Peers and their sales managers and leaders alike are wondering: How are you doing this, and how can we replicate your success?
Launch Marketing
AUGUST 26, 2020
Now it’s time to promote your company update with a press release. Here are six tips on how to write a powerful press release. The first question you should ask yourself is, “What is my objective for this release?” You just launched a killer new mobile app.
bizible
JULY 11, 2017
In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers. Because it can serve as a channel throughout the funnel from high-level discovery all the way to deep intent searches, strategic use of the platform can have a significant impact on the bottom line.
Brandwatch Marketing
DECEMBER 18, 2018
Learn more about Crimson Hexagon's platform enhancement, Live Dashboards. Platform brand brands Consumer insight Consumer Insights dashboard Dashboards live dashboard live dashboards
Ontraport
JUNE 25, 2019
The post Feature Release: Import Relationships With Custom Objects appeared first on The Ontraport Blog. One of the first steps as a new Ontraport user is importing your data from other systems so you can use the full power of the platform. Until now, you’ve been able to import only one type of data at a time, such as your contacts or the companies they belong to, and then connect […].
Marketing Craftmanship
AUGUST 31, 2011
Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” For non-daily news sources such as magazines, news releases were often sent through the US Mail. Regardless of how they were delivered, news releases served an important role in mass communication.
Industrial Marketing Today
NOVEMBER 16, 2012
Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Ontraport
MAY 15, 2019
The post Feature Release: Conditional Redirects on Forms appeared first on The Ontraport Blog. Have a field that lets you know if your contacts are ready to buy? No problem — send those contacts straight to your order page. Using our new conditional redirects, you can personalize where contacts will be sent based on the information they submit on your form. You aren’t limited to landing pages; send contacts […].
Data Cleaning/CRM Appending
APRIL 25, 2020
From “There is plenty of fish in the sea” to “Use the right bait” and “Catch and Release” – one can find countless analogies […]. The post ‘Catch & Release: How it is not a Closing Strategy? Data Data mining b2b leads b2b sales business data catch and release Data Mining data mining company data mining services data scrubbingB2B sales is a lot like fishing.
Hubspot
JUNE 13, 2019
Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important? How to distribute your press release.
Brandpoint
FEBRUARY 24, 2019
MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. What are the benefits of a MAT release? Here are the top five benefits of a MAT release. MAT release examples.
B2B PR Sense
JULY 9, 2017
Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. In a previous article about press release best practices , we covered the basics, such as crafting an awesome press release headline, or what to include within the body of your press release. Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. Optimize Your Press Release.
Hinge Marketing
FEBRUARY 8, 2017
Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. The post Government Services Research Released appeared first on Hinge Marketing. Video Transcription.
Marketri
DECEMBER 19, 2011
In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.” Quality of the News: Always keep in mind that news releases are for factual news – not opinion. Have you ever used these terms in your news releases? Free Press Releases.
Hinge Marketing
FEBRUARY 1, 2017
We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. The post AEC Marketing Research Released appeared first on Hinge Marketing. Related Stories 2017 High Growth Research Report Released Why Your Clients are Stressed and Why You Should Care AEC Marketing Trends: 2017 Edition. This study is part of our commitment to the ongoing study the architecture, engineering and construction industry.
Altitude Branding
OCTOBER 1, 2020
Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? . 4) Advantages of a press release .
Ambal's Amusings
MARCH 30, 2016
Kumar has been telling me that there is a “BIG” release at work this last weekend. After all these years with me, he fails to realizes how much I know (with my extensive reading and limited training) about psychology and reading both digital and body language … Continue reading Kumar’s BIG release = Cricket Match. Life/Experiences Parenting/Growing up Story/Telling cricket match release work
Hinge Marketing
FEBRUARY 15, 2017
Well, today I’m pleased to announce the release of a new report from Hinge’s 2017 Research: Marketing & Growth Insights on the Management Consulting industry. The post Consulting Firm Research Released appeared first on Hinge Marketing. Related Stories AEC Marketing Research Released 2017 High Growth Research Report Released Why Your Clients are Stressed and Why You Should Care.
Webbiquity
APRIL 21, 2016
Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. Before writing a B2B press release… You should keep in mind that a good press release requires interesting and unique information; it should include facts and be objective. New product release.
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