Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers.

Spring 2016 Product Release Highlights

Captora

Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels.

Trending Sources

7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Keep your release simple.

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Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.”

Captora Releases Advanced Functionality for Paid Search

Captora

The post Captora Releases Advanced Functionality for Paid Search appeared first on Captora Blog Today we announced the general availability of new market changing additions to our Paid Search Application.

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Infer

Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Account-Based Marketing News & Announcements Press Releases Profile Management

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Should B2B Marketers Kill the Press Release?

MLT Creative

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn''t. I asked him, "What if there isn''t any news, then what?" His response? Just gin something up."

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Number One Press Release Don’t – Don’t Write Too Much

B2B Marketing Traction

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). In my opinion, the number one “Don’t” is writing too much in one release. A well-written press release has ONE angle and a focus.

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Government Services Research Released

Hinge Marketing

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Video Transcription.

News Releases in Industrial Content Marketing — Part II

Industrial Marketing Today

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

AEC Marketing Research Released

Hinge Marketing

We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. The post AEC Marketing Research Released appeared first on Hinge Marketing. This study is part of our commitment to the ongoing study the architecture, engineering and construction industry.

9 Steps to Writing the Perfect Press Release

Sharpspring

How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix.

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How to Write a Press Release [Free Template]

Hubspot

Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Press Releases Can Be Viable Content Type. but we can’t ignore one of our most valuable pieces of content: the press release.

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Why Industrial News Releases Make Good Blog Posts

Industrial Marketing Today

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. New product release.

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Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. Naturally, the worth of the press release often comes into question.

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Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.

When Press Releases Do (and Don't) Help Your Marketing

Hubspot

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. However, there are now other tactics that need to be coupled with press releases in order to make them effective. The Benefits of Using a Press Release.

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Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. The post Infer Releases New Predictive Behavior Scoring for Oracle Eloqua appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

How to Get a Bigger Bang from Your Press Releases

Marketing Action

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. and, of course, any number of releases in the entertainment industry to burnish the image of a band, or a movie star. Press releases drew eyes.

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Eight Ways to Get More Out of Your Press Release

KEO Marketing

Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it.

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Introducing the Modern Press Release

Modern B2B Marketing

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? I keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release.

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Optimize Account Based Marketing for Revenue with Latest Bizible Release

bizible

With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts.

2017 High Growth Research Report Released

Hinge Marketing

We’re pleased to announce the release of our 2017 High-Growth Study. The post 2017 High Growth Research Report Released appeared first on Hinge Marketing. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. You’ll get a window into firm financial performance, strategy and marketing, and learn what the fastest growing firms do to set them apart.

It's Not About The Release Anymore. PR is Now Social PR.

Hubspot

The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.

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Consulting Firm Research Released

Hinge Marketing

Well, today I’m pleased to announce the release of a new report from Hinge’s 2017 Research: Marketing & Growth Insights on the Management Consulting industry. The post Consulting Firm Research Released appeared first on Hinge Marketing.

Event Marketing Maintenance Release

Vertical Response

There will be a maintenance release rolling out this week to address a few issues that were affecting customers. The post Event Marketing Maintenance Release appeared first on VR Product Blog. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. This is just an update to keep you informed on all changes; you will not experience any downtime or slow performance from the application during this time. Fixes.

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love.

Cheetos Made Lip Balm? 18 of the Weirdest Product Releases From Famous Brands

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. When it comes down to it, the underlying goal of any type of advertising is to solidify a company’s brand identity in the minds of consumers.

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent

Wondering how to write a press release? Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media.

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Accounting Marketing Budget Benchmark Study Released [Video]

Hinge Marketing

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.

Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

The post Google AdWords Releases “Advanced Reporting” in Select Accounts appeared first on Fathom. Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access!

The CIA Released Their Style Guide, and It's Absolutely Fascinating

Hubspot

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The Chicago Manual of Style. The Associated Press Stylebook. And I guess I have to mention that college-age necessity: the MLA Handbook.

You've Spoken and We've Listened: Topliners Upgrades Released

Modern Marketing

Today Is the Day We have now released exciting updates and fixes to enhance Topliners. '; I am here to get you up to speed: This is the most personal released platform to date. This release now offers a personalized experience and access to the content matters the most.

Pinterest Releases Promoted Pins to All

Vertical Response

Pinterest recently announced that they’ve released their successful Promoted Pin functionality to every U.S.-business The post Pinterest Releases Promoted Pins to All appeared first on VerticalResponse Blog.

Technology Services Research Released

Hinge Marketing

Well today, I’m pleased to announce the release of a new report for Hinge’s 2017 Research: Marketing & Growth Insights for Tech Services Firms. The post Technology Services Research Released appeared first on Hinge Marketing.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share.