Spring 2016 Product Release Highlights

Captora

Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels.

Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers.

Trending Sources

7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Keep your release simple.

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Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.”

Google Releases Penguin 3

Vertical Response

We’re happy to report that Google has finally started releasing Penguin 3 and will continue to roll it out over the next few weeks. If you notice unusually low traffic to your site in the upcoming weeks, you maybe have been hit by this newest release of Google Penguin.

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Infer

Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Account-Based Marketing News & Announcements Press Releases Profile Management

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Number One Press Release Don’t – Don’t Write Too Much

B2B Marketing Traction

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). In my opinion, the number one “Don’t” is writing too much in one release. A well-written press release has ONE angle and a focus.

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Should B2B Marketers Kill the Press Release?

MLT Creative

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn''t. I asked him, "What if there isn''t any news, then what?" His response? Just gin something up."

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Government Services Research Released

Hinge Marketing

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Video Transcription.

How to Write a Press Release [Free Template]

Hubspot

Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Press Releases Can Be Viable Content Type. but we can’t ignore one of our most valuable pieces of content: the press release.

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Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

Kaon

With the release of the ASUS ZenFone AR, Kaon Interactive can immediately provide its Fortune 500 customers with the most advanced B2B marketing AR and VR solutions all on one device. The release of the ASUS ZenFone AR marks a whole new opportunity for enterprise marketers.

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Employer Brand Study Released [VIDEO]

Hinge Marketing

Today I am very excited to talk to you about the release of our new Employer Branding Research. The post Employer Brand Study Released [VIDEO] appeared first on Hinge Marketing. We surveyed over 800 employers and job seekers to better understand how an employer brand can benefit firms.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. Naturally, the worth of the press release often comes into question.

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AEC Marketing Research Released

Hinge Marketing

We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. The post AEC Marketing Research Released appeared first on Hinge Marketing. This study is part of our commitment to the ongoing study the architecture, engineering and construction industry.

When Press Releases Do (and Don't) Help Your Marketing

Hubspot

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. However, there are now other tactics that need to be coupled with press releases in order to make them effective. The Benefits of Using a Press Release.

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Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.

How to Get a Bigger Bang from Your Press Releases

Marketing Action

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. and, of course, any number of releases in the entertainment industry to burnish the image of a band, or a movie star. Press releases drew eyes.

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Eight Ways to Get More Out of Your Press Release

KEO Marketing

Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it.

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Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. The post Infer Releases New Predictive Behavior Scoring for Oracle Eloqua appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

Introducing the Modern Press Release

Modern B2B Marketing

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? I keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release.

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9 Steps to Writing the Perfect Press Release

Sharpspring

How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix.

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Optimize Account Based Marketing for Revenue with Latest Bizible Release

bizible

With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts.

Event Marketing Maintenance Release

Vertical Response

There will be a maintenance release rolling out this week to address a few issues that were affecting customers. The post Event Marketing Maintenance Release appeared first on VR Product Blog. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. This is just an update to keep you informed on all changes; you will not experience any downtime or slow performance from the application during this time. Fixes.

It's Not About The Release Anymore. PR is Now Social PR.

Hubspot

The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.

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News Releases in Industrial Content Marketing — Part II

Industrial Marketing Today

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love.

2017 High Growth Research Report Released

Hinge Marketing

We’re pleased to announce the release of our 2017 High-Growth Study. The post 2017 High Growth Research Report Released appeared first on Hinge Marketing. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. You’ll get a window into firm financial performance, strategy and marketing, and learn what the fastest growing firms do to set them apart.

Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments

Kaon

With the release of iOS 11 and the launch of Apple’s ARkit, Kaon Interactive is driving AR adoption in the B2B space, with 50+ live enterprise AR applications in use, by hundreds of thousands of customers, sales teams and channel partners globally. Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality.

Why Industrial News Releases Make Good Blog Posts

Industrial Marketing Today

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

Consulting Firm Research Released

Hinge Marketing

Well, today I’m pleased to announce the release of a new report from Hinge’s 2017 Research: Marketing & Growth Insights on the Management Consulting industry. The post Consulting Firm Research Released appeared first on Hinge Marketing.

Cheetos Made Lip Balm? 18 of the Weirdest Product Releases From Famous Brands

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. When it comes down to it, the underlying goal of any type of advertising is to solidify a company’s brand identity in the minds of consumers.

10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. New product release.

Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

The post Google AdWords Releases “Advanced Reporting” in Select Accounts appeared first on Fathom. Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access!

Tomorrow People opens NYC Office and appoints US Managing Partner

Tomorrow People

Press Release USATomorrow People is happy to announce the opening of a United States office in Manhattan, New York City following the acquisition of notable US clients amid a growing demand for global B2B content marketing programs.

The CIA Released Their Style Guide, and It's Absolutely Fascinating

Hubspot

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The Chicago Manual of Style. The Associated Press Stylebook. And I guess I have to mention that college-age necessity: the MLA Handbook.

Pinterest Releases Promoted Pins to All

Vertical Response

Pinterest recently announced that they’ve released their successful Promoted Pin functionality to every U.S.-business The post Pinterest Releases Promoted Pins to All appeared first on VerticalResponse Blog.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share.