Spring 2016 Product Release Highlights
MAY 24, 2016
Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels.
7 tips for effective press releases
AUGUST 12, 2016
Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Keep your release simple.
Hello News Releases; Good Bye Press Releases
DECEMBER 19, 2011
In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.”
Captora Releases Advanced Functionality for Paid Search
SEPTEMBER 2, 2015
The post Captora Releases Advanced Functionality for Paid Search appeared first on Captora Blog Today we announced the general availability of new market changing additions to our Paid Search Application.
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.
Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder
MARCH 17, 2016
Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Account-Based Marketing News & Announcements Press Releases Profile Management
Government Services Research Released
FEBRUARY 8, 2017
Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Video Transcription.
AEC Marketing Research Released
FEBRUARY 1, 2017
We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. The post AEC Marketing Research Released appeared first on Hinge Marketing. This study is part of our commitment to the ongoing study the architecture, engineering and construction industry.
Should B2B Marketers Kill the Press Release?
DECEMBER 1, 2014
The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn''t. I asked him, "What if there isn''t any news, then what?" His response? Just gin something up."
Number One Press Release Don’t – Don’t Write Too Much
B2B Marketing Traction
AUGUST 26, 2013
There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). In my opinion, the number one “Don’t” is writing too much in one release. A well-written press release has ONE angle and a focus.
Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
Customer Experience Matrix
AUGUST 18, 2016
Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.
News Releases in Industrial Content Marketing — Part II
Industrial Marketing Today
NOVEMBER 16, 2012
Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
10 Amazing Ideas for B2B Press Releases
APRIL 21, 2016
Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. New product release.
Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?
JUNE 22, 2016
Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. Naturally, the worth of the press release often comes into question.
How to Write a Press Release [Free Template]
OCTOBER 24, 2013
Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Press Releases Can Be Viable Content Type. but we can’t ignore one of our most valuable pieces of content: the press release.
Why Industrial News Releases Make Good Blog Posts
Industrial Marketing Today
NOVEMBER 9, 2012
Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Inside a Social Media News Release
DECEMBER 6, 2011
Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.
When Press Releases Do (and Don't) Help Your Marketing
JANUARY 14, 2013
When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. However, there are now other tactics that need to be coupled with press releases in order to make them effective. The Benefits of Using a Press Release.
Eight Ways to Get More Out of Your Press Release
SEPTEMBER 15, 2016
Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it.
Introducing the Modern Press Release
Modern B2B Marketing
JULY 22, 2013
Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? I keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release.
How to Get a Bigger Bang from Your Press Releases
JULY 31, 2015
Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. and, of course, any number of releases in the entertainment industry to burnish the image of a band, or a movie star. Press releases drew eyes.
2017 High Growth Research Report Released
JANUARY 30, 2017
We’re pleased to announce the release of our 2017 High-Growth Study. The post 2017 High Growth Research Report Released appeared first on Hinge Marketing. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. You’ll get a window into firm financial performance, strategy and marketing, and learn what the fastest growing firms do to set them apart.
Consulting Firm Research Released
FEBRUARY 15, 2017
Well, today I’m pleased to announce the release of a new report from Hinge’s 2017 Research: Marketing & Growth Insights on the Management Consulting industry. The post Consulting Firm Research Released appeared first on Hinge Marketing.
Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
APRIL 21, 2016
Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. The post Infer Releases New Predictive Behavior Scoring for Oracle Eloqua appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.
Optimize Account Based Marketing for Revenue with Latest Bizible Release
APRIL 20, 2016
With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts.
It's Not About The Release Anymore. PR is Now Social PR.
JULY 26, 2016
The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.
Engagement is Everywhere: Marketo’s Spring 2015 Product Release
Modern B2B Marketing
APRIL 14, 2015
With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love.
Event Marketing Maintenance Release
MAY 3, 2012
There will be a maintenance release rolling out this week to address a few issues that were affecting customers. The post Event Marketing Maintenance Release appeared first on VR Product Blog. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. This is just an update to keep you informed on all changes; you will not experience any downtime or slow performance from the application during this time. Fixes.
Technology Services Research Released
FEBRUARY 21, 2017
Well today, I’m pleased to announce the release of a new report for Hinge’s 2017 Research: Marketing & Growth Insights for Tech Services Firms. The post Technology Services Research Released appeared first on Hinge Marketing.
Cheetos Made Lip Balm? 18 of the Weirdest Product Releases From Famous Brands
MARCH 6, 2016
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. When it comes down to it, the underlying goal of any type of advertising is to solidify a company’s brand identity in the minds of consumers.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Wondering how to write a press release? Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media.
Attack of the Customers Press Release
JANUARY 24, 2013
I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion.
SnapApp’s New Product Release, Canopy: A Whole New Habitat for Creating Interactive Content
FEBRUARY 27, 2017
Today is the day – the latest SnapApp release has launched, and it’s beautiful! .
You've Spoken and We've Listened: Topliners Upgrades Released
AUGUST 1, 2016
Today Is the Day We have now released exciting updates and fixes to enhance Topliners. '; I am here to get you up to speed: This is the most personal released platform to date. This release now offers a personalized experience and access to the content matters the most.
Google AdWords Releases “Advanced Reporting” in Select Accounts
MAY 14, 2015
The post Google AdWords Releases “Advanced Reporting” in Select Accounts appeared first on Fathom. Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access!
The CIA Released Their Style Guide, and It's Absolutely Fascinating
JULY 14, 2014
This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The Chicago Manual of Style. The Associated Press Stylebook. And I guess I have to mention that college-age necessity: the MLA Handbook.
Accounting & Financial Services Research Released [VIDEO]
MARCH 13, 2017
Hinge is very excited about the release of the 2017 research on marketing and growth strategies for the accounting and financial services industry, a special edition of our annual High Growth Study.