What is a Premium Business MAT Release?

Brandpoint

The public relations industry has changed drastically over the years, from newswires to press releases to traditional print ads to the advent of native advertising and sponsored content, but it seems like the last two years have accelerated innovation more rapidly than ever.

Ontraport Survey Press Release

Ontraport

The post Ontraport Survey Press Release appeared first on The Ontraport Blog. Half of Entrepreneurs Believe They Cannot Step Away from Their Business for Even a Week. Survey Shows Many Small and Medium-Sized Business Owners are Encumbered With Daily Tasks That Could Be Automated.

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What is the Difference Between a MAT Release and a Press Release?

Brandpoint

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Press releases don’t have that luxury.

Are Press Releases Still Good For SEO? via @sejournal, @lorenbaker

Search Engine Journal

Press releases can be a useful tool for SEO, but only if they’re used correctly. The post Are Press Releases Still Good For SEO? Learn how to employ them as part of your online strategy. . appeared first on Search Engine Journal. Content Creation SEO

Thinkers360 2022 B2B Thought Leadership Outlook Research

Key findings include further gains by specialist communities over social media as primary destination for thought leadership consumers, and importance of customer trust and “any time” cadence for thought leadership producers.

WordPress Releases 6.02 Security Vulnerability Update via @sejournal, @martinibuster

Search Engine Journal

WordPress released a security and maintenance update to address three vulnerabilities. The post WordPress Releases 6.02 Security Vulnerability Update appeared first on Search Engine Journal. News WordPress

Meta Team for WordPress releases a new plugin author feature

RockContent

Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. If this kind of update were released for almost any other platform, it would most likely not make the news.

New Visible Expert® Study Released

Hinge Marketing

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. The post New Visible Expert® Study Released appeared first on Hinge Marketing.

The Top 6 Trending Topics for Summer 2022 MAT Releases

Brandpoint

Premium MAT Release : This industry-leading distribution campaign guarantees traffic and placements on the nation’s most famous online and print publications. Social Media Amplification: Amplify your Premium MAT Release! Have you started your summer MAT release campaigns?

Crisis Drives Innovation: Businesses Release More Products than Last Year

Zoominfo

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Through September, companies have released more new products in 2020 than in either 2019 or 2018, according to research by ZoomInfo. When digging into why small and large businesses are releasing so many more products in 2020 than in 2019 or 2018, there are two main reasons: survival and opportunity.

Get To Know the Spring ’22 Release

Salesforce

Innovation is one of Salesforce’s core values, and we commit to this value by releasing hundreds of new features and enhancements three times a year. Today, our first release of the new year, Spring ’22, is now generally available.

WordPress Releases a New Performance Plugin via @sejournal, @martinibuster

Search Engine Journal

The post WordPress Releases a New Performance Plugin appeared first on Search Engine Journal. WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback.

7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Press releases can be a useful tool for any size business, and they allow smaller businesses to grab the same press attention larger businesses can get. How can you make your press releases more effective and stand out against the rest?

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Versium Releases Open-Source Data Tools

Versium

Versium released a set of open-source development tools to simplify high-performance data processing for marketing, helping developers and data scientists understand and manipulate files to clean up dirty data and optimize campaigns.

How To Write a Press Release

SEMrush

In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it. Content Marketing

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8 Ways Your Corporate Communications Program Can Thrive Using a Premium Business MAT Release

Brandpoint

What is the Premium Business MAT Release? Brandpoint’s new Premium Business MAT Release provides a stunning solution to a number of challenges that corporate communications professionals are facing. If you need a quick explanation of a MAT Release, check out “ What is a MAT Release ?”.

Feature Release: Simple Email

Ontraport

The post Feature Release: Simple Email appeared first on The Ontraport Blog. You can now quickly create plain emails with stylized text and images with our new Simple Email. In this new email editor, changing your text styling is as easy as a click of a button, and you can add images that can be resized while you edit. You can also: Add alternative text for images, […]. Engineering

Instagram Releases New Reels Features via @sejournal, @BrianFr07823616

Search Engine Journal

The post Instagram Releases New Reels Features appeared first on Search Engine Journal. Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences.

Are Businesses Releasing More or Less Products in 2020? Depends on Size.

Zoominfo

Figure 1 : New product release totals are higher in 2020 than in the prior two years. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Figure 3 : Medium firms released less products in 2020 than in 2019.

We released our premium courses for free during Covid-19. Check out the results!

RockContent

We decided that releasing some of our paid Rock University courses would be a quick and efficient way to collaborate with professional growth during the quarantine. The post We released our premium courses for free during Covid-19.

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News Releases in Industrial Content Marketing — Part II

Industrial Marketing Today

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Don’t Publish a Press Release. Create a Product Story Instead

Contently

When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. Now, the series has become a staple of new product releases. The post Don’t Publish a Press Release.

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How To Write And Distribute Press Releases

BuzzSumo

Digital PR

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Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus.

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Google Releases Annual Search Spam Report via @sejournal, @BrianFr07823616

Search Engine Journal

The post Google Releases Annual Search Spam Report appeared first on Search Engine Journal. Google's annual report details its achievements in fighting spam and preventing users from clicking on harmful sites.

Summer 2020 Release: Introducing Seismic Interactive Content

Seismic

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences.

How to Find & Brainstorm Press Release Topics & Titles

seo.co

Content writing for regular press releases is a valuable strategy. There’s only one downside: press releases aren’t easy. Just paying to push your press release to various publishers can be expensive, and perhaps more importantly, getting your press release published is tough.

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Kumar’s BIG release = Cricket Match

Ambal's Amusings

Kumar has been telling me that there is a “BIG” release at work this last weekend. After all these years with me, he fails to realizes how much I know (with my extensive reading and limited training) about psychology and reading both digital and body language … Continue reading Kumar’s BIG release = Cricket Match. Life/Experiences Parenting/Growing up Story/Telling cricket match release work

Maximize Your Salesforce ROI With the Summer ’22 Release

Salesforce

The Summer ’22 Release preview is here! We release hundreds of new products, features, and enhancements three times a year, and many of them are free! Learn more about these and other features and innovations in the Summer ’22 Release. Summer ’22 Release demo video.

Feature Release: New Dashboard Metrics

Ontraport

The post Feature Release: New Dashboard Metrics appeared first on The Ontraport Blog. We’ve added some of your highly requested metrics to the dashboard. These new additions let you use your dashboard as a thorough overview of all the stats that matter to you. Custom objects You can now create metrics for Deals, Companies and your custom objects. To set up your metrics, simply select the object type. […].

The Biggest Problems Solved by Marketo’s Q1 Releases

SmartBug Media

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Here is a summary of optimizations and key problems solved with the release.

8 Steps to a Standout Press Release

Hinge Marketing

One way to obtain earned media is to write a press release that is both newsworthy and suited to the journalists’ beat. Like any good story, a successful press release is as much about content as context. Press releases are meant to be informative yet brief.

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Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.

Dynamics 365 2020 Release Wave 2 General Availability Dates You Should Know

Ledgeview Partners

Dynamics 365 2020 Release Wave 2 General Availability Dates You Should Know. Some Microsoft Dynamics 365 users may already be reaping the benefits of the Wave 2 Release. 1, 2020: “General availability: This is when production deployment for the 2020 release wave 2 begins.

WordPress 5.8.1 Released to Fix Multiple Vulnerabilities via @sejournal, @martinibuster

Search Engine Journal

Released to Fix Multiple Vulnerabilities appeared first on Search Engine Journal. WordPress Update 5.8.1 addresses three security issues in REST API, Gutenberg editor and Lodash JavaScript library. Recommends updating now The post WordPress 5.8.1

How to Craft Modern MAT Releases for the New Media Landscape

Brandpoint

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before.

Versium Releases Open Source Development Tools for High Performance Data Processing

Versium

Versium, a leading data technology company, today released a set of open source development tools to simplify high performance data processing for improved marketing outcomes. The first release in a new initiative to make data more accessible, Versium’s open source. REDMOND, WASH.

Press Release – MindFire, Inc. Expands Agency Offerings, Names Leta Wood as Vice President Of Customer Success

MindFire

The post Press Release – MindFire, Inc. Expands Agency Offerings, Names Leta Wood as Vice President Of Customer Success appeared first on MindFire, Inc. Thought Leadership

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Microsoft Advertising Announces June Product Releases & Updates via @sejournal, @hoffman8

Search Engine Journal

Today, Microsoft Advertising announced its July product releases and updates. The post Microsoft Advertising Announces June Product Releases & Updates appeared first on Search Engine Journal. Here’s what advertisers need to know!

Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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