Supercharge Your Onboarding Emails: Webinar Recording + Q&A

Litmus

A great first impression is often the first crucial step to building a long-lasting relationship. When new prospects enter the top of your funnel through a newsletter signup, free trial offer, or asset download, how do you best introduce them to your brand, set expectations, and plant the seeds for relationships that last? Val Geisler: Real time is best. Val: I’d argue that email is an engagement tool as much as it is a revenue generating tool.

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Live Optimization Notebook: Welcome & Onboarding Emails

Litmus

A great first impression often is the first crucial step to building a long-lasting relationship. In it, onboarding email expert Val Geisler and Litmus’s Chad S. It’s no different in email marketing. But creating effective welcome and onboarding emails is hard ! Many of your peers are facing the very same challenge, so let’s learn from each other with our first-ever Live Optimization Notebook.

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5 Tips for Creating Great Onboarding Emails

Litmus

Your first outreach sets expectations for the new relationship, and how you go about it matters. When it comes to new subscribers, first impressions speak volumes.

Email 101

Don’t Fear Chatbots If You Have a Rich Content Strategy

Content Marketing Institute

This increasingly creates more problems down the road when the brand embraces AI conversational interfaces for customer relationships. “OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”.

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Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

Content Marketing Institute

Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. “A Person (age, gender, stage of life, language, relationships).

59 Female Marketing and Growth Experts You Should be Following

Hubspot

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel.

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IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

This map was created with our Influencer Relationship Management software (IRM). The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items.

#SproutChat Recap: How to Teach Your Colleagues Personal Branding

Sprout Social

Val Vesa (@adspedia) April 12, 2017. As you grow your personal brand, work to find ways to quantify the value of these relationships bring. Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization.

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4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! Instead of having the sales or outreach email be the first touch, she first built a relationship off of email, so she can separate herself from the “dozens of completely cold email outreaches daily” that these founders receive.

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4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! Instead of having the sales or outreach email be the first touch, she first built a relationship off of email, so she can separate herself from the “dozens of completely cold email outreaches daily” that these founders receive.

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