EMagine B2B Blog

MAY 19, 2015

Unwillingness to take a call to discuss the RFP, answer our questions and get to know us outside of “a vendor”. Making a decision based on nit-picky items such as the perfect font and size of the font (Your website, understandable… an RFP, really?). Making a decision without speaking with any references.

RFP 40

RFP Work Management Marketing Websites Marketing Management 40

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Don’t hesitate to ask for a demonstration of the specific capabilities that you have identified in your RFI/RFP. Import and segment data. Processing.Please wait. See terms.

Marketing Automation Services 112

Marketing Automation Services Marketing Management Vendors Marketing Automation 112

Lead Forensics

APRIL 2, 2024

Objections: Competition & Existing Relationships 5. “ Response: Stay connected and nurture the relationship. “We have to go through a formal RFP (Request for Proposal) process.” ” Response: Demonstrate RFP expertise. Express your experience with RFP 49.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Paul Gillin

DECEMBER 27, 2010

Now they’ve followed it up with a second version that includes an “RFP Bill of Rights&# that “will hopefully help provide guidance on how to do an RFP right and fairly,&# Maggie says. It provides guidance for marketers to consider in publishing RFPs that are fair to the bidding agencies.

RFP 50

RFP Social Media Media Marketing Proposals 50

Zoominfo

APRIL 21, 2020

If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. And you can make it show through your RFP/RFI responses. Show Your Relationship Potential. Relationships in the account-based world must be authentic, and you need to nurture them.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Martech

NOVEMBER 1, 2021

Those relationships can hardly be seamless without allowing some degree of access to data and systems. The baseline requirements would be incorporated in the RFP process for maximum transparency. Marketing organizations are by no means alone in working with third-party vendors and cloud-based SaaS solutions.

Google 93

Google RFP Ad Frequency Vendors 93

Biznology

JUNE 3, 2020

If you can innovate through the crisis, and show customers superior performance, it will have a lasting effect on the customer relationship. It is involved in every stage of the customer relationship. Ramp up your virtual relationships. Where is the opportunity in a crisis like this? So, where is this heading?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Sprout Social

APRIL 20, 2023

Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. It is totally possible to find a great agency partner and build a wonderful working relationship with them that brings value for your team and brand. Follow our template for creating a strong social media RFP.

Paid Social Agency 125

Paid Social Agency Paid Search Agency Social Media Ad Agencies 125

Lead Forensics

APRIL 2, 2024

Objections: Competition & Existing Relationships 5. “ Response: Stay connected and nurture the relationship. “We have to go through a formal RFP (Request for Proposal) process.” ” Response: Demonstrate RFP expertise. Express your experience with RFP 49.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Walker Sands

OCTOBER 12, 2020

Some companies prefer to go through a more formal RFP process with multiple agencies and a series of rounds to get to “the one,” while others prefer to keep the pool smaller with a more informal approach centered around in-depth interviews and creative thinking exercises. If I take the RFP route, what should be included in that?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

ViewPoint

AUGUST 16, 2018

A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP).

Lead Scoring 136

Lead Scoring Lead Ranking Sales Qualified Leads Leads 136

Marketing Insider Group

JULY 1, 2020

They could not get access to the VPs and the CXO that Ryder (a larger, national competitor) had close relationships with. To overcome the relationship gap with the much larger competitor, the team decided to involve sales & take a personal approach to marketing.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Sprout Social

DECEMBER 6, 2023

Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). Who will manage the ongoing relationship with your influencer partner(s)?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 65

Work Management RFP Video Marketing Vendors 65

Strategic-IC

FEBRUARY 16, 2021

This success can be seen in everything from the social selling campaign where we plugged sales teams into our systems to automate part of the process through to the relationship with the SDRs and lead nurturing. We’re pretty transparent as we have a very open agency-client relationship. Alex: Absolutely. Alex: Full disclosure.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Heinz Marketing

MARCH 2, 2019

Never Respond To An RFP That You Didn’t Write! Maybe you shouldn’t be spending your time chasing RFPs. Relationships Rule, but Data Drives Sales, Too. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 4 Ways to Build Transparency as a Leader. Forget Cash.

Transparency 63

Transparency RFP Account Based Marketing B2B Thought Leadership 63

BenchmarkONE

AUGUST 10, 2022

It’s about building a long-lasting relationship. It’s great to spend time networking at marketing industry conventions, meetups, and conferences, but there’s another marketing channel you may be missing out on: RFPs. Consider the fact that the average RFP win rate is 44%. Real networking isn’t about a quick win.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Heinz Marketing

MARCH 31, 2018

Why Your RFP Response Rarely Wins. Need help crafting an RFP response? 11 Ways to Develop Awesome, Long-term Relationships Where You Work. It’s a Trap! Look no further! Great article, Jason Jordan.

Demand 52

Demand RFP B2B Thought Leadership B2B 52

ViewPoint

JUNE 24, 2016

More specifically, this book is different because: We look at the customer relationship before and after the sale, not just during. We talk about how to build credibility, how to earn trust, and how to engage with a customer before there’s an RFP or a deal on the table. Relationships matter.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 68

Work Management RFP Video Marketing Vendors 68

Jackie Walts

DECEMBER 13, 2017

For the search itself, the most critical advice I have is to keep your review team small and made up only of folks who have a day to day relationship with the vendor. Now draft that into an RFP. My no-fail format for an RFP is a comprehensive list of client needs and then questions that let the agency show how well they meet them.

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

KoMarketing Associates

NOVEMBER 19, 2015

In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. If you genuinely, carefully, nurture a relationship with them, you may be rewarded with access to their network or with a key introduction.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

ViewPoint

AUGUST 9, 2016

A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP).

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Demand 120

Hubspot

APRIL 26, 2023

After all, you've spent time, energy, and resources building a relationship — and giving up means you have nothing to show for it. And even if you manage to convince a poor-fit prospect to buy, you're setting yourself up for an unhappy customer relationship and a potential hit to your reputation.

Work Management 79

Work Management Lead Scoring Lead Ranking RFP 79

Stevens & Tate

MARCH 15, 2021

Most clients and agencies set goals at the beginning of their relationship or at the start of a new campaign. Write an RFP. Decide how many RFPs you hope to receive, how many marketing agencies you will meet with in person, and how you will make the final decision. Often, the best relationships stem from personal connections.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 59

thePoint

JULY 21, 2020

As you review the stages and the associated notes you can see a buyer progresses to search for and consider different alternatives before developing some actual “intent” to purchase where they develop an RFP/RFQ (for some businesses) or simply informally or formally know what features/benefits they are particularly looking to purchase.

Buyer's Journey 52

Buyer's Journey B2B Marketing RFP B2B 52

Martech

DECEMBER 7, 2021

We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons. This helps establish a long-term trust and relationship with the vendor based on the understanding that it will always be on the cutting edge.

Work Management 90

Work Management Enterprise Management Digital Asset Management Marketing Management 90

DiscoverOrg

AUGUST 17, 2016

It’s a perfect storm of getting in front of people, building relationships, and then leveraging those relationships into generating revenue. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive.

Trade Show 120

Trade Show ROI RFP Work Management 120

Heinz Marketing

FEBRUARY 13, 2023

I think what’s particularly interesting is, when you talk to those decision makers, they say “when I consume good thought leadership, I’m more likely to include the producer in an RFP. So maybe I’m interested in buying more things from them, expanding that relationship. I’m your host, Matt Heinz.

Top of Funnel 99

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 99

SpotMe Blog

JANUARY 26, 2022

In this review, we focus on User Experience, Features, and Security offered by SpotMe, the B2B event marketing platform with the tools & production to build amazing customer relationships. Download your RFP template for virtual events now. SpotMe brings all your event needs under one roof. A great contender as Zoom alternative.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Golden Spiral

SEPTEMBER 15, 2021

What do you want the relationship to look like? Many companies opt for an RFP as a way to easily weigh the pros and cons for each agency. Whether or not your company wants to go the route of a formal RFP, there are some questions you should ask all your vendors. Whatever the case, be honest in the analysis of your current team.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Strategic-IC

AUGUST 3, 2020

The early stage, so, it might be measuring the increase in RFP invitations. I mean, here at the agency, we measure the impact of ABM programmes on three key business outcomes and they are namely Revenue, as you just mentioned, Relationships, and also Reputation. So, Relationships. So, we kind of broke it down into two stages.

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118

Hubspot

AUGUST 21, 2020

You may have stumbled across our other posts on relationship selling , social selling , and organizational selling , but today I present to you: outcome selling. Because outcome selling is built on listening to the client, the meetings between the two parties serve as perfect opportunities to strengthen the customer relationship.

Product 91

Product RFP Customer Satisfaction Work Management 91

Martech

OCTOBER 28, 2021

As good as it looks so far, we need to dive in and look at how these moves benefit marketers and whether they change the approach to the vendor relationship. Recently, I was on a client call during an RFP when we heard the news about the Cheetah Digital acquisition. 3 implications for email marketers. I see three threads: 1.

Acquisitions 130

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 130

DemandBase

MAY 28, 2020

Basically, the data that lives in your customer relationship management (CRM) system. Have multiple users in the account have downloaded an RFP template? Get laser-focused on bottom-of-the-funnel success metrics like marketing- and sales-qualified leads (MQLs and SQLs), opportunities, wins, and revenue. Purchase Intent.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

B2B Marketing Directions

JUNE 6, 2021

In this study, Gartner surveyed 1,100 B2B customers who had recently considered continuing or expanding their relationship with an existing supplier. Solicitation Vehicle - What type of solicitation vehicle should the buying team use - an RFI, an RFP, or an RFQ? How should the team structure the solicitation document?

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52