Selecting an Advertising Agency
WebMarketCentral
JUNE 7, 2005
On the anti-RFP side are Alison Glander's "Drowning in RFPs" from Promo magazine, and "Why RFP's (sic) Are A Bad Idea" from the Business of Business Marketing blog. RFPs seem to be a highly controversial topic, with some authors detailing how to create the perfect RFP while others recommend not using one at all.
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