Expert insights. Personalized for you.
Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. ProsperWorks recently conducted “The State of Customer Management in the Relationship Era” report to determine how marketers and sales representatives are maintaining relationships with existing customers. MORE
For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) But with an ever-growing to-do list and a full calendar, how do you make time to build those lasting relationships? MORE
No matter what the economy does, there’s a statistical relationship between employee activation and ROI. The post The Direct No-Nonsense Relationship Between Employee Activation and ROI appeared first on Marketing Insider Group. MORE
Blueprint To Relationship Marketing. Advisors who utilize relationship marketing strategies average 42% higher AUM growth. It is the advisor that is able to successfully pair their relationship marketing efforts with technology that enables increased communication bandwidth and campaign automation that is leading the way into the future. You will learn: What are the fundamental principles of Relationship Marketing (RM)? MORE
Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. Storytelling is an innate part of human connection. MORE
The post Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship appeared first on Influitive. At Influitive, everything we say and do is in the eyes of our customers and their best interests. MORE
When it comes to making a big decision, you want to have a prior relationship with the company or person you’re doing business with. When you have a relationship, you trust them to sell you something that works well and is also the right fit for you. MORE
The post Deepening B2B customer relationships with “the funnel beyond the funnel” appeared first on Biznology. I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake. MORE
This is a kind of marketing that promotes closer relationships, made by people and for people. The only reason why androids could never replace humans is that they don’t build relationships. In this model, relationships between companies and customers develop based on long-term trust. In this relationship, making mistakes and testing is allowed. This is how relationships evolve! MORE
Initially, when building a relationship with influencers, you want to offer them something of value- something that’s actually useful to them. On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s expert On the Fly is Ian Cleary of Razor Social. MORE
Continue reading → The post Use Loyalty Content To Sustain Your Hard-Won Customer Relationships appeared first on Content Marketing Institute. If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. MORE
The post Advocacy Insights Inside Salesforce Deepen Customer Relationships appeared first on Influitive. Salesforce is the home of those who live and breathe revenue. MORE
Relationships make the world go round. Relationships are key to every aspect of our lives. The post The Future Of Customer Relationships appeared first on Marketing Insider Group. From that first flicker of attraction in high school or college to walking down the aisle on your wedding day. From landing your first customer to striking the business deal which takes your start-up to the next level. So why […]. MORE
Unfortunately, many marketers focus more on creating great content machines than creating great customer relationships and authentic brands. Answer this question with yes or no. Does content marketing, where you give your users and website visitors information and insights on how to achieve their goals more effectively, still work? And no. And this type of marketing just doesn’t cut it anymore. MORE
98 percent of marketers claim personalization advances customer relationships. Build customer relationships with email automation. Email automation helps businesses connect and build relationships with their customers while freeing up time so teams can focus on other valuable tasks. MORE
The relationship between the two tends to be pretty tense. One of the issues between CEO and CMO relationships is the lack of pushback. With a good CEO-CMO relationship, these decisions can be made together in a marketing research based manner. MORE
The CEO really wanted to establish a relationship with me, the PR agency rep said. Each pitch invariably ends with an offer to connect with an executive for the client company, a conversation that I’m told is intended to “build a relationship.” That isn’t a relationship, it’s a mugging, and PowerPoint is their blunt weapon. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect. MORE
In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. Relationship intelligence broadens your outreach potential by connecting the dots that are laid out by other types of intelligence. MORE
Develop a relationship. Relationships take time. You talk about relationships as a marketer. However, you don’t really mean a relationship. What do businesses really mean when they talk about relationships and what is marketing’s place in those relationships with clients, prospects and the marketplace at large? Business Relationships that Matter In the vast majority of enterprise B2B companies, relationships that matter are between people. MORE
Sell greatly means that you understand it's not about the transaction; it's about the relationship. Prospect and nurture more effectively by being relationship-focused. If you’re successful in building relationships, the transactions will take care of themselves. MORE
There is a powerful relationship between culture and growth. The post The Powerful Relationship Between Culture and Growth appeared first on VisionEdge Marketing. MORE
Advocate Marketing 101 advocacy marketing strategy advocacy program b2b advocacy b2b advocacy program b2b customer engagement b2b customer experience b2b customer relationships building customer relationships customer advocacy customer advocacy program customer marketing customer programs customer reach customer user groups cxupdate deepening customer relationships reaching customers starting a customer advocacy program MORE
We’ve recently added a new feature to ActiveDEMAND that will help Senior Living facilities, family-service providers like dentists and optometrists, debt collectors, and other businesses that use contact relationships in marketing. Examples of what contact relationships can do. MORE
As content marketing strategists, we help determine how our clients can engage with and cultivate a relationship with their customers, including determining what interesting, valuable, and delightful content can help create those building blocks of an ongoing relationship. Delivering relevant, informative, and valuable content is key to solidifying a lasting relationship with your customers and distinguishing yourself from your competition. MORE
Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. successful working relationship with our customers and partners. An agency they can build an enduring relationship with. Marketing consultancy R3 recently put the industry average for the length of a client-agency relationship at just 3.2 Do all parties have the right knowledge to embark on an agency relationship? MORE
How long do your client relationships last on average? But when you compare it to larger marketing agencies, you’ll be surprised to find that the average length of client engagements can go much longer, with global top 40 agency-client relationships lasting 22 years on average. . MORE
LinkedIn can be a great way not only to find experts with whom to align yourself, but also to help create the kinds of relationships that will open these possibilities up to you. . Build Relationships. I’ve alluded to the value of on-going relationships a couple of times here. Take the time to build a relationship on small, low-risk engagements before you ask for a bigger commitment. (Photo credit: AltimeterGroup). MORE
Building strong relationships is the key to successful sales. In the healthcare and life sciences industries, those relationships have traditionally developed in person. This yields “relationship intelligence,” which is essential for turning cold contacts into warm leads. MORE
If you’re thinking of trying out this route but are not sure how to create a mutually beneficial influencer marketing relationship, then read on. Connect with your shortlist of influencers and work on building a relationship with them before you ask them to promote your business. One of the most important elements of growing a business is marketing. MORE
Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships. MORE
And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? MORE
New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. To better understand the important factors of B2B customer relationships, Gyro and the Financial Times’ Commercial Insight Group recently conducted a study called “The Business Feeling Index.” But how are customer expectations changing and shaping the nature of relationships with marketers? MORE
But sellers have been challenged to build trust through relationships. In this breakdown, we share three concrete changes you can adopt within your own organization to build better digital relationships. They might not get a second chance to build a meaningful digital relationship. MORE
Relationships are emotion based, so keep the product specs out of the equation. To develop meaningful relationships, demonstrate passion for your service to your audience. 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency advocacy brand crm customer delight Eloqua Experience Harley Davidson human behavior Ken Schmidt passion relationships MORE
Relationship Related Topics Oracle
JANUARY 19, 2020
Sell greatly means that you understand it's not about the transaction; it's about the relationship. Prospect and nurture more effectively by being relationship-focused. If you’re successful in building relationships, the transactions will take care of themselves.
Outbound Engine
SEPTEMBER 16, 2020
For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) But with an ever-growing to-do list and a full calendar, how do you make time to build those lasting relationships?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ANNUITAS
NOVEMBER 15, 2021
But sellers have been challenged to build trust through relationships. In this breakdown, we share three concrete changes you can adopt within your own organization to build better digital relationships. They might not get a second chance to build a meaningful digital relationship.
Influitive
JANUARY 13, 2022
The post Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship appeared first on Influitive. At Influitive, everything we say and do is in the eyes of our customers and their best interests.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Influitive
NOVEMBER 13, 2020
The post Advocacy Insights Inside Salesforce Deepen Customer Relationships appeared first on Influitive. Salesforce is the home of those who live and breathe revenue.
Oracle
SEPTEMBER 26, 2018
Unfortunately, many marketers focus more on creating great content machines than creating great customer relationships and authentic brands. Answer this question with yes or no. Does content marketing, where you give your users and website visitors information and insights on how to achieve their goals more effectively, still work? And no. And this type of marketing just doesn’t cut it anymore.
Vision Edge Marketing
MARCH 3, 2020
There is a powerful relationship between culture and growth. The post The Powerful Relationship Between Culture and Growth appeared first on VisionEdge Marketing.
Biznology
AUGUST 31, 2015
The CEO really wanted to establish a relationship with me, the PR agency rep said. Each pitch invariably ends with an offer to connect with an executive for the client company, a conversation that I’m told is intended to “build a relationship.” That isn’t a relationship, it’s a mugging, and PowerPoint is their blunt weapon. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect.
Oracle
OCTOBER 20, 2019
Initially, when building a relationship with influencers, you want to offer them something of value- something that’s actually useful to them. On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s expert On the Fly is Ian Cleary of Razor Social.
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
|
Biznology
FEBRUARY 23, 2018
The post Deepening B2B customer relationships with “the funnel beyond the funnel” appeared first on Biznology. I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake.
Zoominfo
FEBRUARY 28, 2021
In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. Relationship intelligence broadens your outreach potential by connecting the dots that are laid out by other types of intelligence.
Salesforce
DECEMBER 1, 2021
Building strong relationships is the key to successful sales. In the healthcare and life sciences industries, those relationships have traditionally developed in person. This yields “relationship intelligence,” which is essential for turning cold contacts into warm leads.
Content Marketing Institute
OCTOBER 19, 2021
Continue reading → The post Use Loyalty Content To Sustain Your Hard-Won Customer Relationships appeared first on Content Marketing Institute. If you think new customer acquisition should be content marketing’s primary goal, you may want to think again.
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Influitive
JUNE 22, 2017
Advocate Marketing 101 advocacy marketing strategy advocacy program b2b advocacy b2b advocacy program b2b customer engagement b2b customer experience b2b customer relationships building customer relationships customer advocacy customer advocacy program customer marketing customer programs customer reach customer user groups cxupdate deepening customer relationships reaching customers starting a customer advocacy program
Marketing Insider Group
OCTOBER 20, 2016
Relationships make the world go round. Relationships are key to every aspect of our lives. The post The Future Of Customer Relationships appeared first on Marketing Insider Group. From that first flicker of attraction in high school or college to walking down the aisle on your wedding day. From landing your first customer to striking the business deal which takes your start-up to the next level. So why […].
KoMarketing Associates
MAY 29, 2018
New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. To better understand the important factors of B2B customer relationships, Gyro and the Financial Times’ Commercial Insight Group recently conducted a study called “The Business Feeling Index.” But how are customer expectations changing and shaping the nature of relationships with marketers?
Influitive
JULY 8, 2021
Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships.
Advertisement
From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
Metadata
AUGUST 31, 2020
When it comes to making a big decision, you want to have a prior relationship with the company or person you’re doing business with. When you have a relationship, you trust them to sell you something that works well and is also the right fit for you.
Marketing Insider Group
SEPTEMBER 14, 2020
98 percent of marketers claim personalization advances customer relationships. Build customer relationships with email automation. Email automation helps businesses connect and build relationships with their customers while freeing up time so teams can focus on other valuable tasks.
Oracle
NOVEMBER 5, 2013
Relationships are emotion based, so keep the product specs out of the equation. To develop meaningful relationships, demonstrate passion for your service to your audience. 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency advocacy brand crm customer delight Eloqua Experience Harley Davidson human behavior Ken Schmidt passion relationships
FMG Suite
MARCH 7, 2019
Blueprint To Relationship Marketing. Advisors who utilize relationship marketing strategies average 42% higher AUM growth. It is the advisor that is able to successfully pair their relationship marketing efforts with technology that enables increased communication bandwidth and campaign automation that is leading the way into the future. You will learn: What are the fundamental principles of Relationship Marketing (RM)?
Speaker: Candyce Edelen, CEO, PropelGrowth
How Sales can build a network of high-value relationships and book sales calls. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods.
Oracle
NOVEMBER 16, 2017
If you’re thinking of trying out this route but are not sure how to create a mutually beneficial influencer marketing relationship, then read on. Connect with your shortlist of influencers and work on building a relationship with them before you ask them to promote your business. One of the most important elements of growing a business is marketing.
Oracle
JANUARY 6, 2015
As content marketing strategists, we help determine how our clients can engage with and cultivate a relationship with their customers, including determining what interesting, valuable, and delightful content can help create those building blocks of an ongoing relationship. Delivering relevant, informative, and valuable content is key to solidifying a lasting relationship with your customers and distinguishing yourself from your competition.
Marketing Insider Group
MARCH 17, 2020
No matter what the economy does, there’s a statistical relationship between employee activation and ROI. The post The Direct No-Nonsense Relationship Between Employee Activation and ROI appeared first on Marketing Insider Group.
Tomorrow People
NOVEMBER 28, 2017
Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. successful working relationship with our customers and partners. An agency they can build an enduring relationship with. Marketing consultancy R3 recently put the industry average for the length of a client-agency relationship at just 3.2 Do all parties have the right knowledge to embark on an agency relationship?
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
And continuing the conversation in a way that fosters rewarding relationships for you and customers. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.
BenchmarkONE
DECEMBER 1, 2021
How long do your client relationships last on average? But when you compare it to larger marketing agencies, you’ll be surprised to find that the average length of client engagements can go much longer, with global top 40 agency-client relationships lasting 22 years on average. .
ActiveDEMAND
JANUARY 6, 2021
We’ve recently added a new feature to ActiveDEMAND that will help Senior Living facilities, family-service providers like dentists and optometrists, debt collectors, and other businesses that use contact relationships in marketing. Examples of what contact relationships can do.
Oracle
FEBRUARY 14, 2020
Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. Storytelling is an innate part of human connection.
Marketing Insider Group
OCTOBER 28, 2021
The relationship between the two tends to be pretty tense. One of the issues between CEO and CMO relationships is the lack of pushback. With a good CEO-CMO relationship, these decisions can be made together in a marketing research based manner.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
Digital B2B Marketing
JUNE 28, 2012
Develop a relationship. Relationships take time. You talk about relationships as a marketer. However, you don’t really mean a relationship. What do businesses really mean when they talk about relationships and what is marketing’s place in those relationships with clients, prospects and the marketplace at large? Business Relationships that Matter In the vast majority of enterprise B2B companies, relationships that matter are between people.
Biznology
FEBRUARY 14, 2014
LinkedIn can be a great way not only to find experts with whom to align yourself, but also to help create the kinds of relationships that will open these possibilities up to you. . Build Relationships. I’ve alluded to the value of on-going relationships a couple of times here. Take the time to build a relationship on small, low-risk engagements before you ask for a bigger commitment. (Photo credit: AltimeterGroup).
RockContent
SEPTEMBER 25, 2020
This is a kind of marketing that promotes closer relationships, made by people and for people. The only reason why androids could never replace humans is that they don’t build relationships. In this model, relationships between companies and customers develop based on long-term trust. In this relationship, making mistakes and testing is allowed. This is how relationships evolve!
KoMarketing Associates
JULY 9, 2018
Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. ProsperWorks recently conducted “The State of Customer Management in the Relationship Era” report to determine how marketers and sales representatives are maintaining relationships with existing customers.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.
135 
Let's personalize your content