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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

Correlation and Regression : Learn the concepts of correlation and regression to better analyze data. Profile in the badge section; just click the drop-down menu and select Event/Community to view your community badge collection. These badges will appear on your Trailblazer.me

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How Technology Places CMOs at Risk of Losing Their Strategic Role

Vision Edge Marketing

What’s troubling to me is the sense that the role of Marketing is regressing. In addition to being adept at Upstream Marketing , to hold onto a seat at the table, CMOs must be viewed as more than sales enablement with tools designed to help the Sales team “hit” the number, improve productivity, and capture and analyze data.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. It is making use of regression techniques, Markov chains or more sophisticated machine learning models. How much advertising budget do I need? How is ToM awareness impacting sales?

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7 Steps to Acquiring and Keep Right Fit Customers | What’s Your Edge?

Vision Edge Marketing

Make sure your plan accounts for the customer buying journey regression of actions, activities, and the state of mind a customer goes through over a defined period of time in their relationship with your organization. This will encourage an outside-in view rather than an inside-out view. Screen prospective customers sooner.

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RollWorks announces new capabilities focused on the B2B customer journey

Martech

Journey Events will map marketing and sales activities to account progression or regression, indicating those activities which are having positive (or negative) impact on moving accounts closer to revenue. Account stages can be viewed distributed across a dashboard or individually. Why we care. ABM is evolving.

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How ChatGPT is set to change marketing technology

Martech

I think it has other uses within martech, particularly more classical machine learning tasks like regression analysis for doing like lead scoring as an example. Again, it preserves your voice, it preserves your facts, it preserves your point of view. Q: That’s great news for marketing ops. What can it do for marketers using martech?

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

Regression to the norm” is the common expression. Reps experience feedback both by viewing video role plays and receiving feedback from sales managers or coaches based on those recordings. Training and role-playing is for sales preparation and practice. Coaching is for in-game adjustments. So What’s the Problem?

B2B Sales 169