Aberdeen

DECEMBER 27, 2018

While affording powerful logistical regression models based on any data that it could see, predictive analytics models suffered from near data blindness, as marketing departments struggled to feed anything more than CRM, website logs, and basic firmographic data to it.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

ClickZ

JULY 18, 2019

Operational efficiency, looking at if the platform lets users easily upgrade versions with no recoding and minimal regression testing. Kibo Commerce is one of the smaller vendors mentioned in this report, with a primary focus on the North American market. Content produced in collaboration with SAP.

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

Salesforce Marketing Cloud

DECEMBER 5, 2023

Should you build a data lake or look for a vendor? Because developers, administrators, project managers and release managers work in the same space, the tool makes it easier to catch regression bugs and fix them before your new AI app gets released. A common question for IT is buy or build. But that’s not the case for most companies.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Zoominfo

AUGUST 19, 2021

Multi-vendor enrichment: A system with flexible, rules-based logic that enriches a database with multiple data providers and ensures that data is standardized and segmented to unique business requirements. Custom enrichment services: Offline matching resolves any blanks left by real-time matching.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Customer Experience Matrix

NOVEMBER 18, 2011

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Third party developers will probably pioneer these capabilities, so look for marketing automation vendors who are good at integrating with outsiders and, eventually, have the money to acquire their technology.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Valasys

MARCH 28, 2023

Machine learning model training: The transformed data is then used to train a machine learning model, such as logistic regression, decision tree, or neural network. This involves selecting the most relevant components and engineering new features that may be useful in predicting the likelihood of conversion.

Marketing AI 52

Marketing AI Lead Ranking Lead Generation Lead Scoring 52

Hubspot

DECEMBER 13, 2019

Rather than use a tag or pixel to follow the individual user around the web, MMM uses multivariate regressions to predict just how much of an impact certain sales and marketing tactics had on customer behavior. Marketing (or media) mix modeling takes a very difficult approach than MTA. Multi-channel Attribution (MCA).

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 96

Martech Advisor

DECEMBER 11, 2019

I don’t have to educate people on why cloud platforms should be embraced, but rather how a software vendor manages and provides access to its core marketing technology’s application programming interfaces (APIs) and provides platforms on which to build digital experiences. But how do you drive an enterprise-wide shift in thinking?

Digital Transformation 54

Digital Transformation Enterprise Management Work Management Marketing Management 54

DealSignal

SEPTEMBER 7, 2021

The Covid-19 Impact on B2B Marketing Budget Allocation According to McKinsey, five years worth of projected business digitization was realized in just eight weeks—and there is no regression in the face of such progress.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Marketing Interactions

SEPTEMBER 30, 2018

The company’s relevance increases with the report, but this relevance quickly regresses with the continued product focus in its communications. Consumers and business buyers have similar opinions about vendor content – that it’s less trustworthy, biased, and not a significant influencer across the buying process.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Adobe Experience Cloud Blog

JUNE 3, 2013

With so many channels and vendors, it can be nearly impossible to spend effectively or efficiently. A good way to tackle this problem is by mapping out daily cost efficiency and performing some basic regression analysis for each online advertising channel you are considering. Who does that? Creating An Analytical Allocation Model.

Allocation 48

Allocation Spending Budget Programs Lead Ranking 48

Zoominfo

AUGUST 16, 2023

Multi-vendor enrichment: A system with flexible, rules-based logic that enriches a database with multiple data providers and ensures that data is standardized and segmented to unique business requirements. Custom enrichment services: Offline matching resolves any blanks left by real-time matching.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

Martech

NOVEMBER 7, 2022

Although the big vendors predictably don’t make it very easy, with the right expert support, it is possible to compare what your unmodelled vs. modeled results look like. In fact, modeled conversions have been in place within tools like Google Ads and Facebook Ads Manager for many years.

Marketing Attribution 99

Marketing Attribution Multi-Touch Attribution Marketing Management Marketing & Strategy 99

Engagio

SEPTEMBER 29, 2021

There are two broad, primary predictions created in predictive analytics: classification and time-based regression. Classification-based predictive analytics is typically built into more sophisticated CRM and marketing automation software packages as an enhancement to lead scoring; your vendor may already offer it.

Lead Ranking 126

Lead Ranking Marketing Automation Services Analytics Marketing Qualified Leads 126

Valasys

JULY 15, 2021

Inside the organizations, the employees, marketing team, vendors, supply chains, and finance teams generate an abundance of data. All these analytical processes use statistical analysis methods like regression and clustering.

Analytics 52

Analytics Marketing AI Work Management Marketing Management 52

Customer Experience Matrix

JUNE 9, 2010

Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a sequence of buying stages. Of course, vendors only start pointing out a problem when they’re ready to sell you a solution. This is a definite improvement but not a complete solution.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

Customer Experience Matrix

NOVEMBER 28, 2012

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. You would be correct. [x+1] deployment model.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Convert

JULY 26, 2023

So, you’re not just getting a cutting-edge feature, you’re getting a trailblazing solution from a trusted vendor. Conclusion In lieu of a conclusion, we’ve drawn upon insights from Ton Wesseling and Jonny Longden ’s thought-provoking LinkedIn posts, which provide guidance for selecting a suitable experimentation tool vendor.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Buzz Marketing for Technology

JULY 31, 2008

Updated: Community and Social network Vendor Blogs. IM Standards: Vendors Are In A Different Reality. Vendor Briefing Request. Reference Architecture For Social Network Sites. A Lasting Legacy. Let the man play. I know its Friday, but can I have an online community by Monday? Leveraging Employee Social Networks. Archives.

Enterprise Management 100

Enterprise Management Work Management Organization Marketing Management 100

Customer Experience Matrix

NOVEMBER 29, 2006

The same problem really applies to any analytical technique, even things like regression that don’t require data generated from structured tests. But, as one of the vendors pointed out to me yesterday, it’s difficult for companies to run tests that last long enough to measure long-term outcomes like lifetime value.

Terms and Conditions 120

Terms and Conditions Validation Aggregators Paper 120

Webbiquity

JANUARY 31, 2017

Pricing: contact vendor for quote. Perform trend analyses, regressions, and correlations for statistical understanding. Transform your data into answers to strengthen your network with scalable information in minutes.” ” — MarketingLand. Showcase reviews: MarketingLand. 20) Tableau Software. Google Review Count: 170.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100