Marketing Vendor Selection: Trends You'll Need to Support
Customer Experience Matrix
NOVEMBER 18, 2011
Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Third party developers will probably pioneer these capabilities, so look for marketing automation vendors who are good at integrating with outsiders and, eventually, have the money to acquire their technology. But marketing automation vendors haven’t built many special features to make video easier to use.