Customer Experience Matrix

NOVEMBER 18, 2011

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Third party developers will probably pioneer these capabilities, so look for marketing automation vendors who are good at integrating with outsiders and, eventually, have the money to acquire their technology. But marketing automation vendors haven’t built many special features to make video easier to use.

Vendor 143

Vendor Experience Trends Customer 143

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape. Specifically: 142 vendors remained unchanged from last year. 4 vendors changed their name, focus, or ownership. 66 vendors were added.

Vendor 61

Vendor Regression Ads Marketing Automation 61

TrueInfluence

APRIL 7, 2021

Regression analysis helps understand various relationships between the data sets. The level of premium data needed for AI-driven B2B marketing is found through regression analysis using multiple independent variables. Not all intent vendors source data in the same way.

Multivariate 87

Multivariate Marketing AI Analysis Regression 87

Customer Experience Matrix

FEBRUARY 17, 2015

If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. The predictions can be based on conventional predictive methods like regression or on integrated machine learning.

Experience 183

Experience Regression Customer API 183

Customer Experience Matrix

NOVEMBER 13, 2010

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. Rather than go into more details, I'll just point you to the vendor's on-demand demo. The predictive modeling tool, prosaically named Analytics, builds logistic and least squares regression models. The vendor says a half-million rows with a couple hundred variables is a reasonable universe to model.

Cost 154

Cost Experience Customer Regression 154

Aberdeen HCM Essentials

DECEMBER 27, 2018

While affording powerful logistical regression models based on any data that it could see, predictive analytics models suffered from near data blindness, as marketing departments struggled to feed anything more than CRM, website logs, and basic firmographic data to it. Logistical regressions optimize media mix models based upon advertising response rates by accounts showing buyer intent.

Intent 40

Intent Regression Analytics Sample 40

DealSignal

SEPTEMBER 7, 2021

The Covid-19 Impact on B2B Marketing Budget Allocation According to McKinsey, five years worth of projected business digitization was realized in just eight weeks—and there is no regression in the face of such progress.

Budget 52

Budget Regression Advertising Agency Gartner 52

Valasys

JULY 15, 2021

Inside the organizations, the employees, marketing team, vendors, supply chains, and finance teams generate an abundance of data. All these analytical processes use statistical analysis methods like regression and clustering.

Analytics 52

Analytics Regression Marketing AI Correlation 52

ClickZ

JULY 18, 2019

Operational efficiency, looking at if the platform lets users easily upgrade versions with no recoding and minimal regression testing. Kibo Commerce is one of the smaller vendors mentioned in this report, with a primary focus on the North American market. On the positive side, Forrester notes that customers “liked working with a responsive, small vendor,” and that price was a strong selling point.

Forrester 47

Forrester B2C Elasticity Regression 47

Martech Advisor

DECEMBER 11, 2019

I don’t have to educate people on why cloud platforms should be embraced, but rather how a software vendor manages and provides access to its core marketing technology’s application programming interfaces (APIs) and provides platforms on which to build digital experiences.

Regression 53

Regression API Touchpoints Sample 53

TrueInfluence

JULY 9, 2019

Next, the information is aggregated using a regression analysis to look for surges that register above normal activity levels. If you do not have the manpower, technopower, or automation resources, then don’t burn yourself out: third-party intent signals are available through vendors such as True Influence. However, make sure to ask the right questions when assessing the attributes of the right vendor, such as: 1.

Intent 69

Intent Regression Marketing AI Forrester 69

Customer Experience Matrix

JUNE 9, 2010

Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a sequence of buying stages. Of course, vendors only start pointing out a problem when they’re ready to sell you a solution. Examples of vendors taking this approach include: - Marketo recently announced new " Revenue Cycle Analytics " marketing measurement features with its customary hoopla.

Click 151

Click Funnel Purchase Customer 151

Customer Experience Matrix

NOVEMBER 28, 2012

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. Knowing this, you might suspect there are other real time decision management vendors with roots in Web marketing.

Experience 157

Experience Customer Channel De-duplication 157

Hubspot

DECEMBER 13, 2019

Rather than use a tag or pixel to follow the individual user around the web, MMM uses multivariate regressions to predict just how much of an impact certain sales and marketing tactics had on customer behavior.

Touchpoints 75

Touchpoints Hubspot Software Regression 75

Customer Experience Matrix

NOVEMBER 29, 2006

The same problem really applies to any analytical technique, even things like regression that don’t require data generated from structured tests. But, as one of the vendors pointed out to me yesterday, it’s difficult for companies to run tests that last long enough to measure long-term outcomes like lifetime value

Test 120

Test Experience Customer Regression 120

Marketo

JUNE 3, 2013

With so many channels and vendors, it can be nearly impossible to spend effectively or efficiently. A good way to tackle this problem is by mapping out daily cost efficiency and performing some basic regression analysis for each online advertising channel you are considering. Author: Patrick Chen When it comes to deciding where to spend your online ad budget these days, do you ever feel overwhelmed with choices?

Marketo 105

Marketo Spending Regression Online 105

Marketing Interactions

SEPTEMBER 30, 2018

The company’s relevance increases with the report, but this relevance quickly regresses with the continued product focus in its communications. Consumers and business buyers have similar opinions about vendor content – that it’s less trustworthy, biased, and not a significant influencer across the buying process. A good customer experience must be relevant.

Relevance 55

Relevance Interactive Regression Help 55

Buzz Marketing for Technology

JULY 31, 2008

Updated: Community and Social network Vendor Blogs. IM Standards: Vendors Are In A Different Reality. In individual-level regressions of engagement in category-spanning communication patterns, we find that women, mid- to high-level executives, and members of the executive management, sales and marketing functions are most likely to participate in cross-group communications. Vendor Briefing Request. Collaborative Thinking.

Buzz 100

Buzz Organization Organic Regression 100

Webbiquity

JANUARY 31, 2017

Pricing: contact vendor for quote. Perform trend analyses, regressions, and correlations for statistical understanding. While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Analytics 164

Analytics Marketing Automation Services Tools Best 164