Customer Experience Matrix

FEBRUARY 17, 2015

If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 13, 2010

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. Rather than go into more details, I'll just point you to the vendor's on-demand demo. The predictive modeling tool, prosaically named Analytics, builds logistic and least squares regression models.

Lead Ranking 120

Lead Ranking Marketing Automation Services Cost Lead Scoring 120

Hubspot

DECEMBER 13, 2019

Google, Amazon, and Facebook — the three largest ad networks — have placed limitations on cross-platform tagging. Rather than use a tag or pixel to follow the individual user around the web, MMM uses multivariate regressions to predict just how much of an impact certain sales and marketing tactics had on customer behavior.

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 96

Customer Experience Matrix

NOVEMBER 18, 2011

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Third party developers will probably pioneer these capabilities, so look for marketing automation vendors who are good at integrating with outsiders and, eventually, have the money to acquire their technology.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 28, 2012

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. You would be correct. [x+1]

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

JUNE 9, 2010

Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a sequence of buying stages. Of course, vendors only start pointing out a problem when they’re ready to sell you a solution. This is a definite improvement but not a complete solution.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

Convert

JULY 26, 2023

So, you’re not just getting a cutting-edge feature, you’re getting a trailblazing solution from a trusted vendor. Conclusion In lieu of a conclusion, we’ve drawn upon insights from Ton Wesseling and Jonny Longden ’s thought-provoking LinkedIn posts, which provide guidance for selecting a suitable experimentation tool vendor.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52