Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. Our solution, called Roivenue , works differently and works in two major steps: First, it uses enhanced connectors, which pull conversion and impression data from all platforms.
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