Salesforce Marketing Cloud

DECEMBER 5, 2023

Researchers who tested the toxicity of a widely used generative AI tool, recently found that assuming certain personas, such as of the boxer Muhammad Ali, significantly increased the toxicity of the response. Toxicity: Toxic language, harmful dialogue and hurtful comments can appear in large language model (LLM) outputs.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

ClearVoice

OCTOBER 29, 2018

Two questions we answer in the second part of this research, that we expect will be helpful to you as a marketer, include: How prevalent is the practice of authors soliciting their readers to share the content? When authors do request readers to share their content, does it lead to a higher likelihood of that content being shared?

Correlation 65

Correlation Advertising Mediums Statistics Analysis 65

Zoominfo

AUGUST 19, 2021

Scoops : Actionable leads that are sourced through surveys and ZoomInfo’s in-house research team. Modeling & scoring services: Lookalike regression and custom models are used to identify net-new, cross-sell , or upsell opportunities for product lines, divisions, and go-to-market teams.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Content Marketing Institute

NOVEMBER 12, 2018

HANDPICKED RELATED CONTENT: Content Marketing and Sales Alignment: Bridging the Gap [New Research]. Then, they can use the data on their platform to run regression models or different statistical analysis to forecast or predict the outcomes of various scenarios. ROI reports and ROI calculators. Product pages on the website.

Lead Ranking 95

Lead Ranking Lead Scoring Work Management Content Marketing 95

Atomic Reach

JULY 12, 2022

Many of us have been forced to play it safe, regress to the mean, sound like everyone else, and settle for less than what we had hoped we could achieve. This is not something we could have done using traditional AB testing, qualitative or quantitative research. Verbal reporting” wouldn’t cut it.

Marketing AI 52

Marketing AI A/B testing Lead Ranking Psychographics 52

Rain: The Growth Agency

MAY 19, 2020

It’s been widely reported, for example, that Facebook ad rates have fallen as a result of the pandemic. All of this data provides directional reporting so you can quickly optimize your advertising investment. All of our models are based on linear and nonlinear regression. Media impressions are extremely affordable right now.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

EMagine B2B Blog

FEBRUARY 7, 2019

In January 2019, the National Institute on Drug Abuse reported that more than 130 Americans per day die from opioid overdoses. This active recovery program and interventional approach is 3 times more effective than traditional treatment methods and 92% more accurate at predicting 3 days before the onset of regressive behavior.

Work Management 53

Work Management Marketing Management Startups Paid Search Agency 53

Marketing Interactions

SEPTEMBER 30, 2018

Unfortunately, the following recent research findings indicate not a lot has changed since I wrote my book four years ago: 55% of B2B marketers somewhat or strongly agree that they have difficulty getting their message and content in front of their target audience. Widen Connectivity Report , 2018. Bridge the Gap , 2018, Ytel].

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Content Marketing Institute

MAY 21, 2018

Writers for an analytics company, for example, will struggle if they aren’t familiar with concepts like regression analysis. Buyer persona research : The more your writer can get inside your customer’s head, the more precise the writing will be. Subscribe them to access performance reports in your marketing system or Google Analytics.

Buyer Personas 109

Buyer Personas Copywriting Content Ideal Customer Profiles 109

Hubspot

AUGUST 27, 2015

Should you dive into your analytics and run a few reports? Your sales team, your customers, and your analytics reports will all help you piece together what content is most valuable for converting leads into customers, which will help you attach certain points to certain offers, emails, and so on. Should you interview your customers?

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Directive Agency

AUGUST 8, 2017

AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. The inflated CTR wasn’t natural, so results eventually regressed back to the mean. Your queries report will tell you most (some) of the search queries people are using to access your site. So back to the Queries report.

CTR 40

CTR SERP Activities Google 40

Convert

JANUARY 10, 2023

After this, we have benchmarks and ballparks where we dive into those numbers and projections from our research. On a small team like Ryan’s, there are two designers focused on concepts/ideation and research. This comes in the form of CXL’s State of Optimization reports. Shortcut to Learning: Hire a Consultant.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 52

Hubspot

MAY 7, 2013

If we regress to the mean, we fail. Social media is too important to “regress to the mean.” In a 2012 report from Adobe , 52% of marketers cited difficulties in accurately measuring ROI as their biggest source of frustration in social marketing -- so they rely on what they do have; clicks and interaction data.

Social Media 28

Social Media Social Marketing Media Paid Search Agency 28

Martech Advisor

APRIL 22, 2020

The analysis takes many forms, but one of the most simple, yet powerful, forms is basic regression analysis. You can do basic regression analysis with nothing more than a spreadsheet and some common formulae but it becomes cumbersome as datasets get larger and more complex. This may come in the form of a dashboard or a report.

Marketing Automation Services 110

Marketing Automation Services Practices Tools Marketing Analytics Tools 110

ATAK Interactive

OCTOBER 24, 2019

Regression testing for new features; . One Last Thing… According to Research and Market’s “ Global B2B E-Commerce Market 2018 ” report, B2B eCommerce is projected to be two times higher than B2C by 2020. Regardless of QA methodology, there are a few areas of particular concern: Performance testing; .

Enterprise Management 78

Enterprise Management Work Management Marketing Automation Services CMS Development 78

Zoominfo

AUGUST 16, 2023

Scoops: Actionable leads that are sourced through surveys and ZoomInfo’s in-house research team. Modeling & scoring services: Lookalike regression and custom models are used to identify net-new, cross-sell , or upsell opportunities for product lines, divisions, and go-to-market teams.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

ATAK Interactive

OCTOBER 24, 2019

Regression testing for new features; . One Last Thing… According to Research and Market’s “ Global B2B E-Commerce Market 2018 ” report, B2B eCommerce is projected to be two times higher than B2C by 2020. Regardless of QA methodology, there are a few areas of particular concern: Performance testing; .

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

ATAK Interactive

OCTOBER 24, 2019

Regression testing for new features; . One Last Thing… According to Research and Market’s “ Global B2B E-Commerce Market 2018 ” report, B2B eCommerce is projected to be two times higher than B2C by 2020. Regardless of QA methodology, there are a few areas of particular concern: Performance testing; .

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

Savanta

OCTOBER 15, 2016

Most companies have a customer satisfaction research programme in place, but not all are made equal. Others are passive observers – they simply report on the situation but do little to change it. Before anything is measured, another group of key stakeholders needs to shape the research – customers. Rule 8: Close the loop.

Customer Satisfaction 166

Customer Satisfaction Rules Customer Surveys Loyalty 166

Savanta

AUGUST 15, 2016

Most companies have a customer satisfaction research programme in place, but not all are made equal. Others are passive observers – they simply report on the situation but do little to change it. Before anything is measured, another group of key stakeholders needs to shape the research – customers. Rule 8: Close the loop.

Customer Satisfaction 120

Customer Satisfaction Rules Customer Surveys Loyalty 120

Convert

OCTOBER 4, 2022

Eventual regression to the mean: This happens when your sampling technique does not consider a large chunk of the population and fixates on a single faction. Earlier, we talked about eventual regressions to the mean. Source: Research Gate. If the sample is compact, the variable will always return to average.

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52

Martech

JUNE 23, 2023

Honestly, we did some research because Pega doesn’t have a monopoly on this — Salesforce has the Einstein machine, Adobe has one, there were some bespoke ones we came across from some smaller names — but the reality was no decision engine has it all and some customization would be needed.”

Enterprise Management 91

Enterprise Management Marketing AI Work Management Marketing Management 91

Data Cleaning/CRM Appending

DECEMBER 5, 2019

Data Mining is miles ahead of traditional market research. Using complex statistical methods and techniques such as patterns, clustering and regressions, data mining un-complicate things for businesses, especially in the marketing division. Now, can you really afford to miss this wagon? We don’t think so! However, first things first!

Enterprise Management 52

Enterprise Management Business Work Management Marketing Management 52

Convert

MAY 23, 2023

It does seem that collecting consent (without dark patterns) to bucket visitors into A/B tests, and then ensuring that they are consistently served the same variation, for consistency in reports and to prevent data pollution, is indeed becoming more and more difficult.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Moz

MAY 5, 2020

My "fundamental" question might sound like a stupid question, especially given the wide impact of the COVID-19 pandemic, but it's important to remember that traffic fluctuates all the time — there are weekends and seasonality and plain, old regression to the mean. For smaller/daily updates, you can check our MozCast research project.

Traffic 74

Traffic Google CTR Lead Scoring 74

Convert

MARCH 10, 2021

If you’re already confident in your setup, and simply looking for more visual appeal in your reports, configure with Google Data Studio, by adding a simple script to each page or use Google Tag Manager. Most Customizable Tracking & Reporting Options. You can also easily install these custom reports to have at your fingertips.

Marketing Analytics Tools 94

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 94

Aberdeen

MARCH 14, 2019

These retailers started modeling the likelihood (by means of logistic regression) that a consumer would purchase a product based on their browsing history (if a customer added an item to their cart, they are x% more likely to purchase that product). Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Banner Ads Cross-Selling 40

Hubspot

JANUARY 30, 2015

The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. 3) Understanding Regression Analysis and the Meaning of R 2. What is regression analysis?

Correlation 28

Correlation Verticals Salesforce.com Sample 28

Content Marketing Institute

JULY 18, 2018

New workflow rules required posts go through extra regression testing through IT, taking publishing from days to weeks. According to an Accenture survey , 69% of C-suite executives report that “technical debt makes their IT function much less responsive to changes in the market.”. The cadence slowed to a crawl. Click To Tweet.

Enterprise Management 66

Enterprise Management CMS Development Digital Asset Management Industry CMS 66

Online Marketing Institute

DECEMBER 23, 2010

Consider this: in May of last year, Hitwise reported that 92 percent of all search-driven clicks in that month came from the organic set of results. Plus, JP Morgan and the Search Engine Marketing Professionals Organization (SEMPO) reported that approximately $39 billion per year is spent on PPC advertising, compared to just $1.4

SEO 40

SEO SEM Paid Search Agency B2B 40

Webbiquity

JANUARY 31, 2017

Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more. The setup is simple, the interface is simple, and report generating is simple.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Zoominfo

DECEMBER 2, 2019

It won’t take an advanced regression model to discover that you did your biggest deals with Financial Services companies who recently hired a new CTO! From there, you have the information you need to start building your pipeline strategy. More on this in the next section).

Small Business Marketing 216

Small Business Marketing Startups Peer-to-peer Ad Building 216

DiscoverOrg

MAY 30, 2018

You don’t need an advanced regression model to tell you if you sold your first big deals to Financial Services companies with a new CTO. Create 1 – 2 whitepapers, research reports, videos, or ebooks that put a unique spin on your story. A favorable condition like a new CTO, or new round of funding. Geographic location.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

Zoominfo

DECEMBER 2, 2019

Look for a pattern related to any of the following data points: Industry Company size Geographic location Funding history, or important company updates like a new CIO or a recent acquisition It won’t take an advanced regression model to discover that you did your biggest deals with Financial Services companies who recently hired a new CTO!

Startups 100

Startups Small Business Marketing Ad Building Demand Generation Agencies 100

Hubspot

MARCH 7, 2016

She is a brilliant researcher and a  self-proclaimed introvert who noticed something fascinatingly simple about skilled public speakers: They all looked comfortable, and they all appeared to be in command -- even if that appearance was all a big ruse. Many of whom also suffer from glossophobia. Harry Potter references and GIFs included.

Case Studies 28

Case Studies Work Management Terms and Conditions Act-On 28

QuanticMind

APRIL 6, 2018

Information is the oil of the the 21st century, and analytics is the combustion engine. — Peter Sondergaard, Gartner Research. Emerging Jobs Report , machine learning engineer is now the fastest growing position. Regression—Medical Mortality Prediction. Other data supports this point.

Marketing AI 40

Marketing AI Lead Ranking CAN-SPAM Cross-Selling 40