Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression. Regression Analysis looks for relationships between these variables. Here enters Regression Analysis.

Marketing technologists, growth hackers, and regression to the mean

chiefmartech

The post Marketing technologists, growth hackers, and regression to the mean appeared first on Chief Marketing Technologist.

How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out

Hubspot

One way to figure out how fast you''re growing is to run a regression analysis on your monthly traffic. In this post, we''ll explain what a regression analysis is and how to figure out what a regression analysis is telling you. What Is a Regression Analysis?

Are you a good judge of people? Think again

Integrated B2B

” Kahneman refers to the statistical phenomenon ‘regression to the mean’ In situations where a person has underperformed or overperformed remarkably, luck plays a big part. Think of a time when an employee or team member performed a task particularly poorly.

Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling

Customer Experience Matrix

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. The predictive modeling tool, prosaically named Analytics, builds logistic and least squares regression models.

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How to measure customer satisfaction in B2B markets

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to deduce what matters using a statistical technique called Regression Analysis. In a nutshell, Regression Analysis works by observing what happens to your overall satisfaction score when satisfaction scores in one area of the experience move up or down (but scores in other areas remain static). How do you measure customer satisfaction in B2B markets?

How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

Modern B2B Marketing

Our team uses machine learning techniques like PCA and classification and regression decision trees to understand which messaging produces the desired outcomes for our clients’ demographics and offerings. As marketers, we talk about analytics and lead generation all the time.

The Missing Ingredient for Sales Coaching

Avitage

Regression to the norm” […]. There is a generally high desire for sales coaching in B2B selling. Most managers and reps know it’s important. Done well, coaching can make a significant difference to rep and manager performance and success.

AI 101, Part I: What You Need to Know about Predictive Models

Ignite Tech

Once you understand the machine-learning problem you want to solve for, the next step to building a model is to employ data science methodologies like classification or regression.

NGData Gives Enterprise Marketers a Customer Data Platform of Their Own

Customer Experience Matrix

The predictions can be based on conventional predictive methods like regression or on integrated machine learning. Often the company is able to use regression models that the client has built already for other data sources.

SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

ViewPoint

Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. This year's SiriusDecisions Summit was attended by over 1,100 executives and had to be their most successful event yet. While there, I heard that they plan for 1,500 attendees next year. Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 times more revenue and 6.2

Tips for B2B customer satisfaction research

The B2B Research Blog

Using statistical techniques like Regression Analysis reveals what truly drives customer loyalty. Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research. Take care though. Get it wrong and you can actually make things a whole lot worse… Relationships matter.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

You don’t need an advanced regression model to tell you if you sold your first big deals to Financial Services companies with a new CTO. Sales and marketing event season just ended.

10 Excel Tricks Every Marketer Should Know

Hubspot

3) Understanding Regression Analysis and the Meaning of R 2. What is regression analysis? Regression analysis is a statistical process that compares the relationship between different variables in a sample. Why is regression analysis important?

Channels, campaigns and the body of work

Heinz Marketing

Still important to try and isolate the variables that worked best, which software or even a good marketing analyst with some regression analysis can do. Most B2B marketers manage channels not campaigns. They’re focused on the email going out next Tuesday, for example, or the trade show next month. These are managed as isolated events, and unfortunately are often measured as isolated events. Did the email generate enough response? How much pipeline did the lunch and learn generate?

Driving action from a customer satisfaction programme

The B2B Research Blog

Instead, use a statistical technique called Regression Analysis which deduces what matters by observing what happens to your overall satisfaction score when satisfaction scores in one area of the experience move up or down (but scores in other areas remain static). Most companies have a customer satisfaction research programme in place, but not all are made equal.

3 hacks of agile scrum for content design

Biznology

Bug testing, integration, regression testing, UX testing, etc., I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut , writing about the challenges of adopting agile.

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Social Media Measurement – Would You Still Do It If There Was No ROI?

Marketing Insider Group

Now this doesn’t consider effectiveness directly so you will need other models like pre / post unaided awareness studies and probably some regression and multi-variate hocus-pocus to get a better view on what really works. There has been plenty of debate about the ROI of social media.

Blink: A side door to the unconscious

The B2B Research Blog

Finally, apply a statistical technique called regression. Sometimes things just feel right. We can’t say why, they just do. The house bought not because it ticked all the boxes, but because you could imagine living there. The supplier chosen not after an exhaustive procurement assessment, but because they just seemed to fit. In his book, Blink, Malcolm Gladwell explores experiences like these.

Driving action from a customer satisfaction programme

The B2B Research Blog

Instead, use a statistical technique called Regression Analysis which deduces what matters by observing what happens to your overall satisfaction score when satisfaction scores in one area of the experience move up or down (but scores in other areas remain static). Most companies have a customer satisfaction research programme in place, but not all are made equal.

From 2016 to 2017, 5X more marketing automation vendors were added than removed

chiefmartech

Sure, maybe massive consolidation will happen anyway — maybe as soon as next year — and this will all regress to a 1990’s-style business software market.

Vendor 108

Do our B2B customers really want personalisation?

TaylorMadeIn KEW

The main tool that organisations use here is regression analysis, which correlates specific variables to buying behaviours and thus the degree to which each variable affects that behaviour. I’m back from my B2B marketing mini-sabbatical!

How Healthcare Companies Are Tackling The Opioid Crisis

EMagine B2B Blog

This active recovery program and interventional approach is 3x more effective than traditional treatment methods and is 92% more accurate at predicting 3 days before regressive behavior.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

An automated approach would eliminate that by using techniques like regression analysis to derive the formulas directly from the data. As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future.

Vendor 203

Analyze This: Learn Marketing Analytics in a Week

Marketing Action

Regression analysis. Trend analysis. Conjoint analysis. Factor analysis. Know what they are? Know when to use them? (No No peeking at Google.). Many of your colleagues don’t either. But they (and you) may soon be expected to.

Intro to Lead Generation: How to determine if a lead is qualified

B2B Lead Generation

But if you have a big old messy database, terms like predictive analytics , partition analysis , and regression analysis might be good to discuss with your data analysts … and might help you find some hidden treasure. Tweet Dear Daniel, First of all, happy new year!

5 Personalized Prospecting Ideas You Can Use Today

Vidyard

No, this doesn’t mean we’re regressing. Let’s face it, regardless of how successful a rep you are, we can all use some fresh ideas every once in awhile.

Blog Conversations Don't Lead to More Views or Links [New Data]

Hubspot

The correlation numbers in the above graphic are linear regressions. For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation."

How to Find a Writer Who Won’t Kill Your Content

Content Marketing Institute

Writers for an analytics company, for example, will struggle if they aren’t familiar with concepts like regression analysis. Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work.

Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School

Modern Marketing

Others might be easily typecast as “right-brained” tastemakers (imagine a talented creative director or web designer) – if not for their impressive understanding of regression analyses, Chi-squared tests, and other go-to tools in the fledgling field of marketing statistics. Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle.

2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

The business cycle has taken a little longer to heal but I believe we are more likely to take off in 2012 than we are to regress. I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them.

Finding Your Brand Voice

Content Standard

You have to decide before you start working with these people whether your publication wants these creatives to regress to the proverbial mean or have license to take these stories wherever they think they should go.

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How to become your team’s outbound king or queen

Vidyard

Whenever you take a long break, you’ll regress and rejections will start to sting again. Top outbound reps don’t reach the #1 spot by waiting in line. They skip everything that doesn’t move real deals forward. That includes the pointless check-ins, the moonshot deals, and the customers who are happy to talk but will never buy. Their success has nothing to do with callousness, luck, or speed, and everything to do with prioritization.

The 29 Best Web Analytics Tools

Webbiquity

Perform trend analyses, regressions, and correlations for statistical understanding. While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it.

How to Democratize Product & Process Innovation: What We Learned by Hacking

Sales Intelligence View

Avoiding regression is a sub-par survival plan — and we we’re pretty sure that status quo won’t get us very far either. Innovate or Die. About 50 years ago, living to 61 was normal.

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

It then uses regression analysis to estimate the influence of each promotion and promotion attributes, such as ad size and format, on stage movement. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems.

Shredded Wheat or Cap’n Crunch: Making Tough Decisions In Allocating Online Ad Spend

Modern B2B Marketing

A good way to tackle this problem is by mapping out daily cost efficiency and performing some basic regression analysis for each online advertising channel you are considering.

The Best Media Coverage Money Can’t Buy: How Loyola-Chicago’s Cinderella Run Triggered a One-Time Marketing Opportunity

Content Standard

Over time, the impact will fade, and the surge in revenue will regress back to the mean. Loyola University Chicago was supposed to lose their first game in the NCAA Men’s Basketball Tournament.

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot

Note, though, that the most mathematically sound method is one that employs a data mining technique, such as logistic linear regression. Logistic linear regression involves building a formula in Excel that'll spit out the probability that a lead will close into a customer.