Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

Marketing technologists, growth hackers, and regression to the mean


The post Marketing technologists, growth hackers, and regression to the mean appeared first on Chief Marketing Technologist.

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How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out


One way to figure out how fast you''re growing is to run a regression analysis on your monthly traffic. In this post, we''ll explain what a regression analysis is and how to figure out what a regression analysis is telling you. What Is a Regression Analysis?

Selecting a right Machine Learning algorithm for predictive analytics needs: Classification vs Regression vs Clustering – Big Data Analytics Guide


was published by Microsoft sometime back to help beginning data scientists on how to choose a Machine Learning algorithm for different predictive analytics needs: Classification (to predict categories), Clustering (to discover structure), Regression (to predict values) and Anomaly Detection (to find unusual data points).” “An interesting cheat sheet (a nice infographic!)

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression. Regression Analysis looks for relationships between these variables. Here enters Regression Analysis.

Tips for B2B customer satisfaction research

The B2B Research Blog

Using statistical techniques like Regression Analysis reveals what truly drives customer loyalty. Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research. Take care though. Get it wrong and you can actually make things a whole lot worse… Relationships matter.

5 Personalized Prospecting Ideas You Can Use Today


No, this doesn’t mean we’re regressing. Let’s face it, regardless of how successful a rep you are, we can all use some fresh ideas every once in awhile.

From 2016 to 2017, 5X more marketing automation vendors were added than removed


Sure, maybe massive consolidation will happen anyway — maybe as soon as next year — and this will all regress to a 1990’s-style business software market.

Finding Your Brand Voice

Content Standard

You have to decide before you start working with these people whether your publication wants these creatives to regress to the proverbial mean or have license to take these stories wherever they think they should go.

Driving action from a customer satisfaction programme

The B2B Research Blog

Instead, use a statistical technique called Regression Analysis which deduces what matters by observing what happens to your overall satisfaction score when satisfaction scores in one area of the experience move up or down (but scores in other areas remain static). Most companies have a customer satisfaction research programme in place, but not all are made equal.

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score


Note, though, that the most mathematically sound method is one that employs a data mining technique, such as logistic linear regression. Logistic linear regression involves building a formula in Excel that'll spit out the probability that a lead will close into a customer.

Has Social Media Marketing Lost Its Way?


If we regress to the mean, we fail. Social media is too important to “regress to the mean.” The first time I ever tweeted about a company and got a tailored response felt like serendipity.

4 Ways to Optimize the Middle of the Funnel

Modern B2B Marketing

At Socedo, our demand generation manager performs a regular regression analysis on our database across several different behavioral factors to determine which characteristics make up a “good” lead.

Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School

Modern Marketing

Others might be easily typecast as “right-brained” tastemakers (imagine a talented creative director or web designer) – if not for their impressive understanding of regression analyses, Chi-squared tests, and other go-to tools in the fledgling field of marketing statistics. Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle.

NGData Gives Enterprise Marketers a Customer Data Platform of Their Own

Customer Experience Matrix

The predictions can be based on conventional predictive methods like regression or on integrated machine learning. Often the company is able to use regression models that the client has built already for other data sources.

Intro to Lead Generation: How to determine if a lead is qualified

B2B Lead Generation Blog

But if you have a big old messy database, terms like predictive analytics , partition analysis , and regression analysis might be good to discuss with your data analysts … and might help you find some hidden treasure. Tweet Dear Daniel, First of all, happy new year!

The Missing Ingredient for Sales Coaching


Regression to the norm” […]. There is a generally high desire for sales coaching in B2B selling. Most managers and reps know it’s important. Done well, coaching can make a significant difference to rep and manager performance and success.

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]


It''s as if selling to people who work at companies somehow regresses our interpersonal skills. I once went to a marketing conference. I don''t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing.

P2P 40

Social Media Measurement – Would You Still Do It If There Was No ROI?

Marketing Insider Group

Now this doesn’t consider effectiveness directly so you will need other models like pre / post unaided awareness studies and probably some regression and multi-variate hocus-pocus to get a better view on what really works. There has been plenty of debate about the ROI of social media.

How Much Should Sponsored Articles Really Cost? [New Data]


A multivariable regression analysis showed strong correlations between blog prices and Domain Authority, Facebook Fans, AlexaReach, and PageRank. Sponsored articles are one of the new shiny new objects in the content marketing world.

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

It then uses regression analysis to estimate the influence of each promotion and promotion attributes, such as ad size and format, on stage movement. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems.

2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

The business cycle has taken a little longer to heal but I believe we are more likely to take off in 2012 than we are to regress. I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them.

Analyze This: Learn Marketing Analytics in a Week

Marketing Action

Regression analysis. Trend analysis. Conjoint analysis. Factor analysis. Know what they are? Know when to use them? (No No peeking at Google.). Many of your colleagues don’t either. But they (and you) may soon be expected to.

7 Real Marketing Interview Questions From HubSpot's CMO


If you find someone who starts making a coherent argument about why you might want to use logistic regression, factor or cluster analysis, actuarial science, or stochastic modeling to figure this out. Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets.

The 29 Best Web Analytics Tools


Perform trend analyses, regressions, and correlations for statistical understanding. While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it.

12 Uncomfortable Things That Will Make You More Successful


10 Excel Tips and Tricks Every Marketer Should Know : A blog post teaching you how to create a histogram and what exactly regression analysis entails. In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable.

Blink: A side door to the unconscious

The B2B Research Blog

Finally, apply a statistical technique called regression. Sometimes things just feel right. We can’t say why, they just do. The house bought not because it ticked all the boxes, but because you could imagine living there. The supplier chosen not after an exhaustive procurement assessment, but because they just seemed to fit. In his book, Blink, Malcolm Gladwell explores experiences like these.

Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?


At a high level, you may be seeing these effects in your account: Regression Toward the Mean: You may see a lot more Quality Scores in the middle range (4s, 5s, 6s, 7s) and fewer outliers at the high and low ends -- with the possible exception of an increase in keywords with a Quality Score of 1.

How to Democratize Product & Process Innovation: What We Learned by Hacking

Sales Intelligence View

Avoiding regression is a sub-par survival plan — and we we’re pretty sure that status quo won’t get us very far either. Innovate or Die. About 50 years ago, living to 61 was normal.

Shredded Wheat or Cap’n Crunch: Making Tough Decisions In Allocating Online Ad Spend

Modern B2B Marketing

A good way to tackle this problem is by mapping out daily cost efficiency and performing some basic regression analysis for each online advertising channel you are considering.

The Future Is Not What It Used to Be - Our Predictions for 2012


In a regressive sense, we will miss his charismatic launches of new innovations: Apple will surely survive, but miss his leadership.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

An automated approach would eliminate that by using techniques like regression analysis to derive the formulas directly from the data. As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future.

AI 101, Part I: What You Need to Know about Predictive Models


Once you understand the machine-learning problem you want to solve for, the next step to building a model is to employ data science methodologies like classification or regression.

Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling

Customer Experience Matrix

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. The predictive modeling tool, prosaically named Analytics, builds logistic and least squares regression models.

How to measure customer satisfaction in B2B markets

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to deduce what matters using a statistical technique called Regression Analysis. In a nutshell, Regression Analysis works by observing what happens to your overall satisfaction score when satisfaction scores in one area of the experience move up or down (but scores in other areas remain static). How do you measure customer satisfaction in B2B markets?

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

Market Mix Modeling (MMM) shows how sales volume outcomes are dependent on various independent marketing touches and other non-marketing factors by using statistical techniques, such as regression.

6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity


As a result, the marketing team decreased the number of points given to email opens (and implemented regressive scoring for leads that opened a certain number of emails without clicking). Chances are if you’re reading this blog, you’re in charge of leads for your company.

SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth


Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. This year's SiriusDecisions Summit was attended by over 1,100 executives and had to be their most successful event yet. While there, I heard that they plan for 1,500 attendees next year. Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 times more revenue and 6.2

Do You Have What It Takes to Earn an A?

Measure Up Marketing

Applying ordinal logistic regression (Chi-square = 126.592, df 6, p < 001) to the survey results proves there is a direct relationship between those marketers who clearly convey to the leadership team how marketing is impacting the business and who are able to directly link between marketing activities with business outcomes with those marketing organizations that receive an A.

Blog Conversations Don't Lead to More Views or Links [New Data]


The correlation numbers in the above graphic are linear regressions. For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation."