Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression. Regression Analysis looks for relationships between these variables. Here enters Regression Analysis.

Marketing technologists, growth hackers, and regression to the mean

chiefmartech

The post Marketing technologists, growth hackers, and regression to the mean appeared first on Chief Marketing Technologist.

How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out

Hubspot

One way to figure out how fast you''re growing is to run a regression analysis on your monthly traffic. In this post, we''ll explain what a regression analysis is and how to figure out what a regression analysis is telling you. What Is a Regression Analysis?

Are you a good judge of people? Think again

Integrated B2B

” Kahneman refers to the statistical phenomenon ‘regression to the mean’ In situations where a person has underperformed or overperformed remarkably, luck plays a big part. Think of a time when an employee or team member performed a task particularly poorly.

Unstructured Data Vs. Structured Data: A 3-Minute Rundown

Hubspot

It’s also difficult to examine unstructured data with standard data analysis methods and tools like regression analysis and pivot tables. You can also easily examine structured data with standard data analysis methods and tools like regression analysis and pivot tables.

Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling

Customer Experience Matrix

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. The predictive modeling tool, prosaically named Analytics, builds logistic and least squares regression models.

Cost 212

How to measure customer satisfaction in B2B markets

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to deduce what matters using a statistical technique called Regression Analysis (see here for a full discussion of this technique). In a nutshell, Regression Analysis works by observing what happens to your overall satisfaction score when satisfaction scores in one area of the experience move up or down (but scores in other areas remain static). How do you measure customer satisfaction in B2B markets?

How to measure customer satisfaction in B2B markets

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to deduce what matters using a statistical technique called Regression Analysis. In a nutshell, Regression Analysis works by observing what happens to your overall satisfaction score when satisfaction scores in one area of the experience move up or down (but scores in other areas remain static). How do you measure customer satisfaction in B2B markets?

Buyer Intent and Predictive Analytics – Unified Through Data Science

Aberdeen

While affording powerful logistical regression models based on any data that it could see, predictive analytics models suffered from near data blindness, as marketing departments struggled to feed anything more than CRM, website logs, and basic firmographic data to it.

AI 101, Part I: What You Need to Know about Predictive Models

Ignite Tech

Once you understand the machine-learning problem you want to solve for, the next step to building a model is to employ data science methodologies like classification or regression.

NGData Gives Enterprise Marketers a Customer Data Platform of Their Own

Customer Experience Matrix

The predictions can be based on conventional predictive methods like regression or on integrated machine learning. Often the company is able to use regression models that the client has built already for other data sources.

SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

ViewPoint

Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. This year's SiriusDecisions Summit was attended by over 1,100 executives and had to be their most successful event yet. While there, I heard that they plan for 1,500 attendees next year. Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 times more revenue and 6.2

Tips for B2B customer satisfaction research

The B2B Research Blog

Using statistical techniques like Regression Analysis reveals what truly drives customer loyalty. Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research. Take care though. Get it wrong and you can actually make things a whole lot worse… Relationships matter.

Build a Business Around Your Website: How to Set Your Project & Team Up for Success

Modern B2B Marketing

QA typically includes a regression test to check each feature and function detailed in the specification and previously available on the site to ensure it’s all working properly. Regression tests are a quick way to check each use case and note what passed and failed. A good regression test makes a difference between QA representing 5% and 40% of the project time. I use Google Sheets for the regression plan and Google Forms for the reported issues.

Building a Business Around Your Website: Going Live & Measuring Success

Modern B2B Marketing

A regression test is the only way to deliver complete and quick testing. I create regression tests in Google Sheets. Every time there’s a new release I run back through the regression test and mark items as pass or fail. This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team.

10 Excel Tricks Every Marketer Should Know

Hubspot

3) Understanding Regression Analysis and the Meaning of R 2. What is regression analysis? Regression analysis is a statistical process that compares the relationship between different variables in a sample. Why is regression analysis important?

Should you Solicit Social Shares? Data Says… (2 of 2)

ClearVoice

I first ran a regression analysis looking at just one factor (whether they requested claps) and one response (whether they received more claps). This is part two of a two-part series evaluating the practice of soliciting shares in your marketing content.

The Significance of A Test Case Management Software for A Startup

Altitude Branding

You can select test cases and use them again in regression cycles. A startup is founded by individual entrepreneurs or founders to search for a scalable and repeatable business model.

How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

Modern B2B Marketing

Our team uses machine learning techniques like PCA and classification and regression decision trees to understand which messaging produces the desired outcomes for our clients’ demographics and offerings. As marketers, we talk about analytics and lead generation all the time.

Approaching Intent Data: Why the Disillusionment?

Aberdeen

These retailers started modeling the likelihood (by means of logistic regression) that a consumer would purchase a product based on their browsing history (if a customer added an item to their cart, they are x% more likely to purchase that product).

Channels, campaigns and the body of work

Heinz Marketing

Still important to try and isolate the variables that worked best, which software or even a good marketing analyst with some regression analysis can do. Most B2B marketers manage channels not campaigns. They’re focused on the email going out next Tuesday, for example, or the trade show next month. These are managed as isolated events, and unfortunately are often measured as isolated events. Did the email generate enough response? How much pipeline did the lunch and learn generate?

Social Media Measurement – Would You Still Do It If There Was No ROI?

Marketing Insider Group

Now this doesn’t consider effectiveness directly so you will need other models like pre / post unaided awareness studies and probably some regression and multi-variate hocus-pocus to get a better view on what really works. There has been plenty of debate about the ROI of social media.

Driving action from a customer satisfaction programme

The B2B Research Blog

Instead, use a statistical technique called Regression Analysis which deduces what matters by observing what happens to your overall satisfaction score when satisfaction scores in one area of the experience move up or down (but scores in other areas remain static). Most companies have a customer satisfaction research programme in place, but not all are made equal.

Blink: A side door to the unconscious

The B2B Research Blog

Finally, apply a statistical technique called regression. Sometimes things just feel right. We can’t say why, they just do. The house bought not because it ticked all the boxes, but because you could imagine living there. The supplier chosen not after an exhaustive procurement assessment, but because they just seemed to fit. In his book, Blink, Malcolm Gladwell explores experiences like these.

3 hacks of agile scrum for content design

Biznology

Bug testing, integration, regression testing, UX testing, etc., I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut , writing about the challenges of adopting agile.

Design 168

How is the Healthcare Industry Working to Reduce Opioid Addiction

EMagine B2B Blog

This active recovery program and interventional approach is 3 times more effective than traditional treatment methods and 92% more accurate at predicting 3 days before the onset of regressive behavior.

Driving action from a customer satisfaction programme

The B2B Research Blog

Instead, use a statistical technique called Regression Analysis which deduces what matters by observing what happens to your overall satisfaction score when satisfaction scores in one area of the experience move up or down (but scores in other areas remain static). Most companies have a customer satisfaction research programme in place, but not all are made equal.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

You don’t need an advanced regression model to tell you if you sold your first big deals to Financial Services companies with a new CTO. Sales and marketing event season just ended.

3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Content Marketing Institute

Then, they can use the data on their platform to run regression models or different statistical analysis to forecast or predict the outcomes of various scenarios. Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers.

Blog Conversations Don't Lead to More Views or Links [New Data]

Hubspot

The correlation numbers in the above graphic are linear regressions. For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation."

Analyze This: Learn Marketing Analytics in a Week

Marketing Action

Regression analysis. Trend analysis. Conjoint analysis. Factor analysis. Know what they are? Know when to use them? (No No peeking at Google.). Many of your colleagues don’t either. But they (and you) may soon be expected to.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

An automated approach would eliminate that by using techniques like regression analysis to derive the formulas directly from the data. As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future.

Vendor 199

How to Adapt Your Communication Style to Every Type of Colleague

Hubspot

If you can run an experiment or regression that proves your team has a pressing problem, they'll more willing to support you. Growing up, you most likely didn't talk to your parents the same way you talked to your friends.

Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School

Modern Marketing

Others might be easily typecast as “right-brained” tastemakers (imagine a talented creative director or web designer) – if not for their impressive understanding of regression analyses, Chi-squared tests, and other go-to tools in the fledgling field of marketing statistics. Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle.

Do our B2B customers really want personalisation?

TaylorMadeIn KEW

The main tool that organisations use here is regression analysis, which correlates specific variables to buying behaviours and thus the degree to which each variable affects that behaviour. I’m back from my B2B marketing mini-sabbatical!

How Healthcare Companies Are Tackling The Opioid Crisis

EMagine B2B Blog

This active recovery program and interventional approach is 3x more effective than traditional treatment methods and is 92% more accurate at predicting 3 days before regressive behavior.

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

The company’s relevance increases with the report, but this relevance quickly regresses with the continued product focus in its communications. A good customer experience must be relevant.

2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

The business cycle has taken a little longer to heal but I believe we are more likely to take off in 2012 than we are to regress. I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them.

5 Personalized Prospecting Ideas You Can Use Today

Vidyard

No, this doesn’t mean we’re regressing. Let’s face it, regardless of how successful a rep you are, we can all use some fresh ideas every once in awhile.