Four Great Ways to Use Personalization in Digital Marketing


When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Weather conditions: sunny, raining, the temperature in Celsius or Kelvin. Guest post by Stefan Debois.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI


Certain soil is more fertile, and located in areas with optimal climate conditions, thus more likely to sustain a healthy crop yield. A farmer can see his crop yield and know whether the soil and climate conditions were ideal.

Why Customer Reviews Matter and How to Get Them


For reviews to have the most impact, you need both recency and quantity. Check the review website’s terms and conditions Check the guidelines when seeking reviews on a third-party website. When’s the last time you read a review?

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How to discover and curate content with

As you can see, you can choose: If the content needs to match your exact search term How old can the content be Sorting by relevance or freshness Filtering by format types including articles, documents, pictures, videos, and social networks.

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Splits can be based on logical conditions, random selections, or auto-generated cells with all possible combinations of specified variables.

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31+ of the Coolest Social Media, Search and Web Tools of 2010


Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

Still, it’s probably significant that “flexibility,” not simplicity, was the first term she used to describe the system. Her second term was “intuitive”, so she wasn’t saying the system is designed only for expert users. To me, those terms reflect an ambition to support more than just the simplest marketing programs. The same interface is used to set up selections, campaign conditions, and lead scoring.

B2B Marketing Plan; A Compelling Case for B2B Content Marketing

Inbox Insight

From our previous article: B2B Marketing Plan; Why It All Starts With Market Research we covered the importance of market research to establish: • Market conditions (short & long term) • Your internal capabilities • Your competitor landscape • Your most profitable audience segments.

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