recency target 
Choozle
JULY 8, 2020
HM: Now that we’ve got the important stuff out of the way, let’s chat recency use. JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. In terms of recency, that means that the age of my cookie starts from that 3pm site visit. HM: Why does recency matter?
Martech
DECEMBER 4, 2023
Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience. Additional pain points include rage clicks and multiple-use targets.
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Choozle
AUGUST 26, 2020
Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency in context. So, what can you do?
Choozle
SEPTEMBER 9, 2020
Expand your search strategy to display advertising with search retargeting (also known as search targeting) through specialized data partners, including Cross Pixel, Datonics, and others. This audience-based targeting approach enables the ability to reach users on other sites based on their search queries. Creating two-hour audiences.
Liveintent
DECEMBER 21, 2022
By collecting email and website data and insights on reader behavior, preferences, and interests with its email newsletters, The New York Times improves advertising targeting and personalization, increasing the likelihood that audiences will engage with ads and ultimately drive increased revenue. What to look for in identity solutions.
Litmus
OCTOBER 12, 2020
Always monitor your domains by adding a tracking pixel to your emails and target engaged users within the past year. For most of the year I’d suggest even tighter – 6-9 months, but with holidays coming up you can open your recency data window to 13 months to catch people who last engaged last holiday season.
KoMarketing Associates
MAY 3, 2018
Behavior >> Frequency & Recency >> Count of Sessions. There are many medium to large organizations that run their own named network and by adding a Secondary Dimension of City you can verify you are hitting the right targets. Behavior >> New vs. Returning.
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