recency spot 
Martech
DECEMBER 4, 2023
The most critical factor for marketing success is creativity (47%), followed by media (38% encompassing reach, targeting, recency, and context), according to Nielsen. Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience.
SocialPilot
DECEMBER 6, 2023
Not just that, YouTube constantly segregates authoritative and trustworthy content from misleading content and educates its users to spot misinformation at all levels. Recency: Twitter’s algorithm also emphasizes recency when determining which tweets to show in a user’s timeline.
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Heinz Marketing
OCTOBER 20, 2021
What reminded me of all of this was a very recent case of frequency illusion… (AKA the recency bias). I didn’t think much more of it, but about a week later, I spotted a dinosaur taco holder when I was walking through a store! ” [5]. I thought, “What are the odds?”
SmartBug Media
APRIL 30, 2020
Find that sweet spot when your customer has gotten a groove of using your SaaS and knows the features well enough to speak about them. Then, set up an internal notification for your team to make the request once your customer has hit that sweet spot after days or months of using your solution. Build the request into your process.
Hubspot
MAY 7, 2019
The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. And you can filter by country or recency for a more relevant feed. In many ways, marketing is a game of trend watching. But how do you search for trends? And where do you start? Source: Reddit.
Sprout Social
JUNE 13, 2022
Pro tip: According to the Sprout Social Index™, the majority of content consumers think posting 1-2 times a day is the sweet spot for brands. According to TikTok, recency is a factor in determining which videos show up in the coveted For You Page—one of the best places to get discovered and grow on the platform.
Jackie Walts
SEPTEMBER 27, 2019
In getting started, a useful perspective is the frequently cited FIRE checkpoints: Fit, Intent, Recency, and Engagement. When a surge of interest in these keywords is spotted, you want to know by what account. Similar percentages are cited by Marketo and Alterra Group. Putting the List to Work. Next, put the list to work.
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