Litmus

OCTOBER 12, 2020

For most of the year I’d suggest even tighter – 6-9 months, but with holidays coming up you can open your recency data window to 13 months to catch people who last engaged last holiday season. You can also look to target them in other channels as some folks prefer SMS/push. Helen : I agree that 12-13 months is good.

Webinar Metrics 90

Webinar Metrics Domain Deliverability CAN-SPAM 90

chiefmartech

AUGUST 2, 2022

Emails, website personalization, direct mail, SMS messages, (re)-targeted advertising, etc., Hello, recency bias. Maybe even someone else from that same company, firing your account-based marketing spidey-sense, calculated algorithmically, and reacted to algorithmically? all being executed algorithmically by software.

Digital Transformation 109

Digital Transformation Marketing Proposals SMS Zoominfo 109

ClickZ

JUNE 26, 2019

We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention. Send SMS with reactivation offer/discount. Use RFM analysis to identify crucial segments.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

DotDigital

OCTOBER 4, 2021

Customer modeling tools such as Recency, Frequency, Monetary ( RFM), and lead scoring ?will Identify the most successful conversion method – email, socials ads, SMS, Messaging apps and accordingly create promotions prior to the Singles’ Day that taps into your customer’s sentiments, and they will love you. .

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

Marketing Insider Group

SEPTEMBER 2, 2015

You can start with the data generated by your mobile web/application channels, offline sources/point-of-sale, CRM, email/SMS databases, beacons and sensors, as well as your call centers. Recency issues can also arise as data ages or as it gets passed from one system to another for processing.

Personalization 100

Personalization Marketing Management SMS Mobile Marketing 100

SmartBug Media

APRIL 17, 2020

Sales reps see their leads ranked by recency of engagement and overall lead score. Other add-ons include a variety of advanced analytics and reporting tools, Mobile Push Messaging and SMS Messaging , and more. Here are five popular Marketo add-ons for mid-sized businesses, along with a few considerations for each. Sales Insights.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

ClearVoice

MARCH 1, 2021

The most important review factors: 1) Star rating, 2) Legitimacy, 3) Recency, 4) Sentiment, 5) Quantity. Sending an email or SMS with a link isn’t the only way to ask. In 2020, Brightlocal found that: 87 percent of consumers read online reviews for local businesses in 2020 — up from 81 percent in 2019.

Work Management 98

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 98