Guide to recency use with Julie Pifer

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s chat recency use. JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. In terms of recency, that means that the age of my cookie starts from that 3pm site visit.

The role of recency use in digital marketing

Choozle

Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency FTW ??.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Turbocharge Your Segmentation with RFM Scoring

Oracle

How can you identify your key customer segments in order to provide a contextually relevant experience, with the goal of increasing retention and ROI? And once you’ve identified these segments, how can you quickly take action on these insights? RFM personas are generated in a three-step process: Each customer is scored based on recency, frequency and monetary value of his/her engagement over a look-back period.

4 ways to drive Black Friday customers to shop again over the holidays

DotDigital

Build relevant segments. Segmentation allows you to deliver targeted messages to specific audience groups. Using insights gathered during the Black Friday period, you can create granular segments to deliver relevant marketing throughout the holiday season.

What is eRFM?

DotDigital

Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing. Customer engagement models like RFM enable marketers to segment audiences in more sophisticated ways. eRFM: the future of segmentation. Creating eRFM segments.

B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships

Oracle

Having originated in catalog marketing, the concept of RFM (recency, frequency, monetary) modeling has been around for at least 25 years. You can use this approach to measuring and quantifying customer engagement to power your targeting and segmentation efforts online.

B2C 195

Search retargeting: Setup, optimization, & best practices

Choozle

Choozle partners with specialized data partners, including Cross Pixel, Datonics, and others, to create segments based on search behavior which can be used to power search retargeting campaigns. We can adjust the recency of audiences to best mirror sales cycles.

Are Your Customers Experiencing Marketing Oversaturation? Here’s How to Deal with it

Oracle

Gaining visibility into the undersaturated segment presents a huge opportunity for you to interact more with these customers. Targeting the undersaturated segment with personalized content is bound to significantly increase engagement.

Inbox Nightmares: Webinar Recording + Q&A

Litmus

For most of the year I’d suggest even tighter – 6-9 months, but with holidays coming up you can open your recency data window to 13 months to catch people who last engaged last holiday season.

A Data Marketplace: Unlock New Opportunities for your Organization

TrueInfluence

With the potential to house, manage, and distribute new data in near real-time, it can help you provide you with the data quantity, quality, and recency you need for your business. True Influence has partnered with LiveRamp to sell data segments on their Data Marketplace.

When Good Enough Shouldn’t Be: The Best Email Frequency

Oracle

Ask yourself… Which segments of my audience are the most likely to engage with me during a particular peak season window? If you've not tested the impact of this across different segments, try it out. A Better Email Frequency Includes Engagement Segments.

Playing With F.I.R.E.-Backed Account-Based Marketing

HG Data

The better your segmentation is at the top, the greater your conversions will be at the bottom, where all the leverage is. stands for “Fit,” “Intent,” “Recency,” “Engagement.” Recency. Back to Our Blog. Ed Locher. VP, Marketing.

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. They are: Identify segments that will benefit the most from individualized content. Either use an objective lead scoring system to separate prospects from customers or use some form of Recency, Frequency and Monetary (RFM) model to segment your database. Reuse, repurpose and/or create specific content tailored to each segment.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Oracle

Now you can connect identities across disparate mobile channels and devices to one person while easily building mobile audience segments using your owned proprietary data and third-party data. Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting.

Mobile 219

B2C Personalization Blog Series Part 3: Knowing Your Customers So Well You Can Predict Their Needs

Oracle

Think of this as a type of RFM (recency-frequency-monetary) model on steroids—it is a much more advanced predictive model that can take thousands of inputs. In part 1 of this series , we looked at the importance of responsiveness and reacting to customer behaviors.

B2C 142

Tips for successful automotive marketing strategy

Choozle

Automotive marketing strategies can leverage third-party data segments or utilize search retargeting to show ads on relevant websites your customers will be visiting.

Digital marketing for financial services: best practices

Choozle

The latter, the data you get from your website traffic, is used to create audience segments for retargeting campaigns. With retargeting, you can create different audience segments. The placement of your tag management solution helps with the segmentation of your website traffic. Your tag management solution will allow you to segment just those visitors in order to make highly relevant digital marketing campaigns. Data brands & segments for credit unions.

Don’t Play with FIRE, Unless You’re a B2B Marketer

Triblio

FIRE stands for – Fit, Intent, Recency, and Engagement. Segmenting target accounts by the topics they engage with helps marketing run the best campaigns for each account, and it helps sales know which plays to run for each account.

Insperity Shares How the Triblio Orchestrator Boots SDR Efficiency

Triblio

With the Triblio Orchestrator, Insperity can now deliver on a new account-based strategy centered on FIRE (fit, intent, recency, and engagement).

How Kele Developed a Personalized Email Strategy

Oracle

Defining Buyer Profiles and Segmentation Strategy. With this change they decided that their first priority was to analyze their customer base to compile accurate segments reflective of customers’ buying patterns. They then created “buying cycle campaigns,” which are automated campaigns that target different customers in a recency, frequency, monetary (RFM) model.

The Value of Investing in Customer Value Management

Measure Up Marketing

To achieve CVM, you must know what customers value, which can vary greatly among customer segments. Different customer segments value different benefits – such as return policies, warranties, service level, and as this example shows, financing options.

Email Marketing Trends for 2020: Competitive Differentiators

Oracle

Recency, frequency, and monetary (RFM) modeling gives you an effective way of measuring the engagement and value of your email subscribers. This data can be used to create audience segments for email segmentation purposes or for email personalization purposes.

Quality Contact Data Makes the Difference in Account-Based Marketing

TrueInfluence

The Engine assigns an intent score using signal strength, recency and historical lookback. These account profiles can be used to create and manage target account segments and audiences for campaign orchestration and activation.

Mobile customer lifecycle management in 2019: How to reach the hyperconnected

ClickZ

Use RFM analysis to identify crucial segments. We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. This will allow companies to focus marketing resources on the segments that matter most. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention. Suddenly, each segment becomes intuitively actionable. Segment.

5 trade show marketing mistakes

Biznology

The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. That’s a good thing, and by enhancing this accurate list with other demographic data, the opportunity for profiling and segmentation is dramatically enhanced. Not segmenting the registration list creatively. Segmentation comes from two sources – existing knowledge of the market segments or data analysis that identifies new ways to segment. The U.S.

How CleverTap Improves Customer Engagement With AI in Marketing

Martech Advisor

Consolidating data within an AI-powered platform like CleverTap allows companies to seamlessly integrate, store and analyze data, as well as generate insights and enable micro-segmentation for marketers to leverage when devising strategic campaigns orchestrated across multiple channels. "

How Kele Developed a Personalized Email Strategy

Oracle

Defining Buyer Profiles and Segmentation Strategy. With this change they decided that their first priority was to analyze their customer base to compile accurate segments reflective of customers’ buying patterns. They then created “buying cycle campaigns,” which are automated campaigns that target different customers in a recency, frequency, monetary (RFM) model.

New dawn for retailers as Bronto fades into the sunset

DotDigital

The threat is that retailers continue to rely on single channel, unintegrated communications with consumers and rely on shallow segmentation to create sales and promotional messages.

Digital marketing best practices for travel & hospitality

Choozle

Jump to choosing data brands & segments to find out how to leverage this strategy. The latter, the data you get from your website traffic, is used to create audience segments for retargeting campaigns. Just make sure you’re upfront about how you collect your data , and that you have a tag management solution in place, like the Choozle Smart Container Tag , so you can collect and segment data from your website visitors.). Choosing data brands & segments.

Digital marketing best practices for travel & hospitality

Choozle

Jump to choosing data brands & segments to find out how to leverage this strategy. The latter, the data you get from your website traffic, is used to create audience segments for retargeting campaigns. Just make sure you’re upfront about how you collect your data , and that you have a tag management solution in place, like the Choozle Smart Container Tag , so you can collect and segment data from your website visitors.). Choosing data brands & segments.

Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

DotDigital

eRFM customer modeling looks at a customer’s RFM (recency, frequency, and monetary value) score and adds engagements such as email opens and online browsing. You can build dynamic segments based on eRFM scores to target customers on the verge of conversion or on the edge of unengagement.

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. Beyond all that, my February notes include some vague but intriguing mention of automated analytics to help marketers do more effective lead scoring, segmentation, and workflow design.

A Simple Hack To Activate Dead Leads In Your Insurance Marketing Database

LeadSquared

Step 1 : The customer created a segment of all leads that had enquired for their flagship health insurance program IN THE LAST 30 DAYS BUT NEVER RESPONDED TO CALLS & EMAILS. These leads were comprised of two segments – the first segment did a quote-check and the other just dropped their lead without a quote check. Note: leads that have enquired in the last 30 days have a recency effect working for them.

It’s Time to Focus on Retargeting and Re-Engagement

Martech Advisor

Before running our app retargeting and re-engagement campaigns – which were fully programmatic – YouAppi’s Dynamic Audience Segmentation Engine segmented all users into granular cohorts based on app visit recency and frequency and purchase funnel position. With less than 80 days until Christmas, many Ecommerce apps are making final adjustments to their marketing plans for Q4.

Guide to programmatic campaign optimization

Choozle

Add additional targeting such as third-party data segments, categories, or keywords. Segment your creative event retargeting audiences based on how much of the video they have watched with other creative formats like display.

How Today’s Go-to-Market Teams Generate Revenue

Terminus

Successful GTM teams start by creating demand by not only knowing their audience, but by obsessing over their highly targeted account segments. These segments are created from several components including: Firmographics. Can we tell you a secret?

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

Predictive can also play a big role when you’re expanding into new markets or segments. That way, they won’t be distracted by their natural recency bias, and you can set quotas aligned with realistic conversion rates. This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Even if you’re not the “early adopter” type, you’ve probably heard about the rise of predictive analytics for sales.