recency Response Rate Related Topics 
Litmus
OCTOBER 12, 2020
Oops emails often have great response rates, perhaps because it humanizes the organization. For most of the year I’d suggest even tighter – 6-9 months, but with holidays coming up you can open your recency data window to 13 months to catch people who last engaged last holiday season. Jason: I agree with Helen.
Nuvi
JUNE 12, 2019
The report found that the average Reputation Score for the retail banking industry is significantly lower than other industries, with banks indexing poorly in for online sentiment, recency of reviews, review response rate, review volume and other key factors.
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Exo B2B
APRIL 29, 2021
If you leverage survey data, purchase cycle analysis (recency, frequency, purchase type and amount) by applying certain business rules, you will have much higher conversion results (opens, clicks, inquiries, purchases). There are a multitude of possibilities for B2B email customization. Keep a conversational tone.
Customer Experience Matrix
APRIL 24, 2008
During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. Let’s start at the beginning. WiseGuys imports customer and transaction records from an external fulfillment system.
Hubspot
JANUARY 11, 2012
Instead of worrying about the number of messages you send to your database, what you should be concerned about is your subscriber recency. Dan's research showed that the older a subscriber was, the lower their response rates were. Klout is worthless.
NetLine
JANUARY 23, 2020
The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. Once they score up enough points over time based on recency, frequency, and engagement types, they are routed to business development teams for qualification.
Hubspot
MAY 28, 2012
Study after study shows that email response rates decline over the age of the lead. In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement.
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