What is Recency?


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The Definitive Guide to Data Recency


As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Rolling Recency.

Go the Distance on a Shoestring Marketing Budget

Marketing Action

The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase.

[case study] A national retailer increased brand reach and engagement through V12’s reactivation program

V12 Data

They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. A national retailer increased brand reach and engagement through V12’s reactivation program. The story. A national retailer wanted to reactivate a large file of lapsed email addresses. V12 provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. V12 reactivated 3.5

Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

In fact we would argue recency = relevancy in many cases today.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately.

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

Primacy and Recency Effect. Scientists refer to the phenomenon as serial positioning effect , but it’s also commonly called the primacy and recency effect. Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.

Four Great Ways to Use Personalization in Digital Marketing


Another really powerful method for landing page personalization is using the RFM (recency, frequency, monetary) model. Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement).

How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

Assign values based on recency. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting.

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Why Annual Planning In B2B Marketing Is Seriously Flawed, And How To Fix It


Weighted Touchpoints Based On Recency. A revenue plan is a set of revenue targets with an accompanying plan to reach them. High quality data, forecasting techniques, and large Excel spreadsheets are the typical tools marketing leaders use to build a revenue plan.

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Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Recency issues can also arise as data ages or as it gets passed from one system to another for processing. Customer experiences are one of the most complex challenges marketers face today.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price. It’s still a modest multiple of 2.4

A Simple Hack To Activate Dead Leads In Your Insurance Marketing Database


Note: leads that have enquired in the last 30 days have a recency effect working for them.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

lead scoring assigns separate scores for “fit” against a target buyer profile (which LeadLiaison calls “grading”), for recency, total activity, buying signals, and specific actions the user has assigned points.

How important is real-time data? It’s all relative

Buzz Marketing for Technology

Real time means different things to different people when the term is used as a proxy for recency. The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority?

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Recency of visits. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise.

Top ABM Sessions From Dreamforce: Summaries, Slide Decks and Key Takeaways


Fit, Intent, Recency and Engagement. Another Dreamforce is in the books! The world’s most innovative leaders and company were in attendance, and the show did not disappoint. It was as inspiring, exciting, and motivating as ever.

Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4

Marketing Action

Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

That way, they won’t be distracted by their natural recency bias, and you can set quotas aligned with realistic conversion rates. This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog.

5 B2B Brands That “Get” Storytelling

Modern Marketing

Besides the original articles Intel produces, the iQ platform uses an algorithm to identify the content employees are consuming by analyzing actions “likes” and retweets while taking into account recency and shares. by Jesse Noyes | Tweet this Corporate storytelling is nothing new.

Deltalytics' Lloyd Merriam Comments on LTV

Customer Experience Matrix

My friend Lloyd Merriam has left a thoughtful comment on last week's post about Lifetime Value. It's worth treating as a post of its own. Here's Lloyd: I completely agree that customer lifetime value (LTV) is the single metric against which all strategic business decisions should be evaluated. Although non-trivial, determining the current value of a customer isn’t particularly challenging.

Why Journalists Are Outranking Marketers in Search (And How We Can Compete)


The trends we found in our sample data match trends in search engine algorithm updates that punish keyword stuffing while reward quality content, which is often measured by comprehensiveness (proxy: word count) and relevance (proxy: recency). Recency matters.

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Modern Marketing

For Internet Explorer, to balance the comparison with predominance (IE8) and recency (IE10) I included versions 8,9 and 10 with the same aggregate share. by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers.

Freelance Writers: When to Invoice Your Client


Having your own freelance writing business is like consistently balancing a scale of pros and cons.

6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask


The limitation of this model is that it doesn’t take into account recency or the different impacts of particular touchpoints. It seems like more and more people are talking about marketing attribution these days. That’s a good thing.

This Is Exactly How Social Media Algorithms Work Today

Content Standard

Recency Algorithm : Launched in March 2018, it places content in feeds based on each post’s timeliness. Content Engagement : The total views, total likes, update topic, post recency, language, and mentioned people or companies.

Behind The Brilliance: Building a Legendary ABM Program with Peter Herbert


This approach is often referred to as FIRE (Fit, Intent, Recency, Engagement), and it is a killer approach to improving tactics and sales insight that add up to dramatically better account conversion. Building a successful ABM program for an organization can be a herculean task. To build a successful ABM program for three companies? That will get your name etched in stone and talked about in marketing lore for years to come. Aligning teams. Managing change. Trying new things.

idio Does Sophisticated Content Recommendation

Customer Experience Matrix

Interest profiles take into account the recency of each selection and give different weights to different types of selections – e.g., more weight to sharing something than just reading it.

5 trade show marketing mistakes


The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees.

36 Updates Content Marketers Can Be Thankful for in 2018


A company representative explained that recency, relationship, and interest are the main factors that determine post visibility. Yes, content marketing is stressful. Yes, content creation is demanding. Yes, keeping up on the latest content strategies is time-consuming. We get it.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI


Engagement refers to how accounts respond to your marketing efforts, the recency of those responses or interactions, whether they engage with key content associated with closed-won deals, and the quality and duration of those responses.

First World Problems: What To Do With Too Many B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads. Wait, Too Many Leads Can Be A Problem?

Content Curation and WordPress: The Perfect Fit


From there, you can filter the suggested content by: Recency, relevancy, and freshness. The demand for companies to create quality content is at an all-time high—and it’s no surprise. The alternatives simply don’t work.

How (and Why) to Map Your Company’s Digital Landscape


YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace.

Peer Reviews With a Difference

Paul Gillin

A spokesman said the rating is a calculated from a combination of friends, location, rating and recency. People love online review sites even if they don’t always trust them.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

It is used for segmentations such as RFM (recency, frequency, monetary value) cells, age/gender/cluster cells, branch or dealer assignments, and product splits. On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing.

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A Deep Dive Into Two Examples Of Predictive Marketing


Each account gets scored based on the quantity, recency, and weight of touchpoints, telling marketers who is further along in the buying cycle. What is the core reason vacations are so great? The absence of serious decision-making.