Guide to recency use with Julie Pifer


HM: Now that we’ve got the important stuff out of the way, let’s chat recency use. JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. In terms of recency, that means that the age of my cookie starts from that 3pm site visit.

The Definitive Guide to Data Recency


As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Let’s start with this: The concept of data recency is fluid and difficult to measure. Rather than viewing recency as a finite thing that can be achieved at measurable intervals, let’s rethink data recency altogether.


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What is Recency?


The post What is Recency? We’ve. appeared first on EverString. Fit Data Intent Data Predictive Marketing

The role of recency use in digital marketing


Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency FTW ??.

80% of Marketers Believe Their Customers Care About Personalization

KoMarketing Associates

Overall, most respondents (31%) stated that they have some customer-centric metrics, such as a repeat purchase rate and engagement recency.

Only 17% of Marketers Say They Have a Fully Customer-First Approach

KoMarketing Associates

The majority of respondents (31%) said that they have some customer-centric metrics, such as repeat purchase rate and engagement recency, but they are secondary to campaign and channel performance metrics.

B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships


Having originated in catalog marketing, the concept of RFM (recency, frequency, monetary) modeling has been around for at least 25 years. For instance, consider your email program and the recency and frequency of open and click behaviors.

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Search retargeting: Setup, optimization, & best practices


These custom audiences populate the next day with Cross Pixel’s nightly job push, and the cookie recency can be one to 45 days. We can adjust the recency of audiences to best mirror sales cycles.

Does Automation Impact Lead Conversion Rates? [CHART]


In fact we would argue recency = relevancy in many cases today. by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

Much like Facebook or Instagram, LinkedIn arranges users’ feeds by relevancy rather than recency. Note: Users can still choose to see posts arranged by recency if they prefer through some setting swaps. Follow a natural posting schedule: Because relevancy outweighs recency, when you post matters far less than what you post. If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke.

Inbox Nightmares: Webinar Recording + Q&A


For most of the year I’d suggest even tighter – 6-9 months, but with holidays coming up you can open your recency data window to 13 months to catch people who last engaged last holiday season.

Are Your Customers Experiencing Marketing Oversaturation? Here’s How to Deal with it


This tactic is commonly implemented as an RFM (Recency, Frequency, Monetary) score. Crafting engaging and highly personalized communications for your customers across different channels is crucial to the success of your business.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience


Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting. Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud.

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The Best Time to Post on Instagram in 2021, According to Experts


In general, posting when your followers are online is key, because the Instagram algorithm prioritizes recency. Recency is honestly one of the quickest, easiest wins when it comes to optimizing a post for success. When’s the best time to post on Instagram to make sure a post gets seen?

When Good Enough Shouldn’t Be: The Best Email Frequency


This is a gold mine of data that can be used to generate basic segments that indicate value metrics associated with recency, frequency, and monetary (RFM) dimensions of engaging with you. How often should I email my subscribers?

B2B lead qualification and scoring

Sales Lead Insights

Frequency, quality, quantity, recency of actions taken. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales.

The Only 2 Account-Based Sales Development Metrics You Need To Measure


Account engagement Account engagement measures the frequency and recency of activities to those leads within an account. Account engagement – the frequency and recency of activities to those leads within an account.

Don’t Play with FIRE, Unless You’re a B2B Marketer


FIRE stands for – Fit, Intent, Recency, and Engagement. In the latest episode of “ Ask an ABM Expert ,” our Chief Customer Officer, Andrew Mahr, introduces the FIRE methodology for account selection and prioritization.

5 Surefire Ways To Increase The Lead Quality

Only B2B

Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. Are you generating huge numbers of leads? But how many of them are the ‘quality’ ones?In In the earlier blog episode, we checked the method to measure the quality lead, right?!

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[case study] A national retailer increased brand reach and engagement through V12’s reactivation program

V12 Data

They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. A national retailer increased brand reach and engagement through V12’s reactivation program. The story. A national retailer wanted to reactivate a large file of lapsed email addresses. V12 provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. V12 reactivated 3.5

Digital marketing for financial services: best practices


Recency. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for financial services is rapidly evolving.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately.

B2C Personalization Blog Series Part 3: Knowing Your Customers So Well You Can Predict Their Needs


Think of this as a type of RFM (recency-frequency-monetary) model on steroids—it is a much more advanced predictive model that can take thousands of inputs. In part 1 of this series , we looked at the importance of responsiveness and reacting to customer behaviors.

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What is eRFM?


Using insights such as the recency, frequency, and monetary value of past purchases (RFM) enables you to identify customers who have the highest potential. Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing.

Set your Account Intelligence on FIRE

HG Data

FIRE (Fit, Intent, Recency, Engagement) consists of four parts which, when applied together, enable your teams to build powerful ABM campaigns that target the right accounts at the right time. RECENCY — How recently did their contracts end, and/or begin signaling intent to buy via engagement with your channel? Long recency times probably mean you missed the boat. Account-based strategies can be particularly resource intensive for your sales and marketing teams.

5 B2B Brands That “Get” Storytelling


Besides the original articles Intel produces, the iQ platform uses an algorithm to identify the content employees are consuming by analyzing actions “likes” and retweets while taking into account recency and shares. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]


For Internet Explorer, to balance the comparison with predominance (IE8) and recency (IE10) I included versions 8,9 and 10 with the same aggregate share. by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers. As a product manager on a web application, browser support is a big part of my everyday discussions, simply because there is so much variation between browsers in terms of security, adoption, and support for standards and interactive features.

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?


Subscriber RFM (recency, frequency, monetary). Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements.

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How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

Assign values based on recency. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues. Many marketers are still evaluated based on the number of leads provided to sales. Most of the time, the leads are handed off to sales with the expectation that all the leads will be called.

The Value of Investing in Customer Value Management

Measure Up Marketing

You will need data related to value attributes, tenure, share of wallet, recency and frequency of purchase, cost to acquire, and cost to serve. My very first business job which was in the in the financial services industry, my title was customer relationship manager.

New dawn for retailers as Bronto fades into the sunset


The solution must be able to build campaigns around customer personas based on recency, frequency and monetary (RFM) and it must be flexible enough to identify and report on how these personas change over time.

Mobile customer lifecycle management in 2019: How to reach the hyperconnected


We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention. Customer lifecycle management (CLM) isn’t a new idea. But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more.

Email Marketing Trends for 2020: Competitive Differentiators


Recency, frequency, and monetary (RFM) modeling gives you an effective way of measuring the engagement and value of your email subscribers. In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." But what they really want are more quality leads.

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Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Recency issues can also arise as data ages or as it gets passed from one system to another for processing. Customer experiences are one of the most complex challenges marketers face today. Consumers are constantly streaming data about their wants, needs, and preferences with every interaction they have with brands. And in return they expect companies to provide relevant and personalized experiences on every channel, or else they will go elsewhere. Consumer data is no longer optional.

Insperity Shares How the Triblio Orchestrator Boots SDR Efficiency


With the Triblio Orchestrator, Insperity can now deliver on a new account-based strategy centered on FIRE (fit, intent, recency, and engagement).

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Either use an objective lead scoring system to separate prospects from customers or use some form of Recency, Frequency and Monetary (RFM) model to segment your database. Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Not so fast!