What is Recency?

EverString

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The Definitive Guide to Data Recency

Zoominfo

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Rolling Recency.

Go the Distance on a Shoestring Marketing Budget

Marketing Action

The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase.

Turbocharge Your Segmentation with RFM Scoring

Modern Marketing

RFM stands for Recency, Frequency and Monetary analysis, and is a customer segmentation model that hypothesizes that customers who engage or purchase more recently and frequently , and spend more , are more likely to respond positively to future promotional offers.

Digital marketing for financial services: best practices

Choozle

Recency. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert.

Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

In fact we would argue recency = relevancy in many cases today.

Digital marketing best practices for travel & hospitality

Choozle

Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for travel is transforming the tourism industry.

Mobile customer lifecycle management in 2019: How to reach the hyperconnected

ClickZ

We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately.

Digital marketing best practices for travel & hospitality

Choozle

Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for travel is transforming the tourism industry.

B2B lead qualification and scoring

Sales Lead Insights

Frequency, quality, quantity, recency of actions taken. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement).

[case study] A national retailer increased brand reach and engagement through V12’s reactivation program

V12 Data

They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. A national retailer increased brand reach and engagement through V12’s reactivation program. The story. A national retailer wanted to reactivate a large file of lapsed email addresses. V12 provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. V12 reactivated 3.5

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Another really powerful method for landing page personalization is using the RFM (recency, frequency, monetary) model. Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting.

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How important is real-time data? It’s all relative

Buzz Marketing for Technology

Real time means different things to different people when the term is used as a proxy for recency. The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority?

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Recency of visits. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise.

Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Recency issues can also arise as data ages or as it gets passed from one system to another for processing. Customer experiences are one of the most complex challenges marketers face today.

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price. It’s still a modest multiple of 2.4

A Simple Hack To Activate Dead Leads In Your Insurance Marketing Database

LeadSquared

Note: leads that have enquired in the last 30 days have a recency effect working for them.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

That way, they won’t be distracted by their natural recency bias, and you can set quotas aligned with realistic conversion rates. This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog.

5 B2B Brands That “Get” Storytelling

Modern Marketing

Besides the original articles Intel produces, the iQ platform uses an algorithm to identify the content employees are consuming by analyzing actions “likes” and retweets while taking into account recency and shares. by Jesse Noyes | Tweet this Corporate storytelling is nothing new.

How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

Assign values based on recency. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues.

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

Primacy and Recency Effect. Scientists refer to the phenomenon as serial positioning effect , but it’s also commonly called the primacy and recency effect. Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

lead scoring assigns separate scores for “fit” against a target buyer profile (which LeadLiaison calls “grading”), for recency, total activity, buying signals, and specific actions the user has assigned points.

Deltalytics' Lloyd Merriam Comments on LTV

Customer Experience Matrix

My friend Lloyd Merriam has left a thoughtful comment on last week's post about Lifetime Value. It's worth treating as a post of its own. Here's Lloyd: I completely agree that customer lifetime value (LTV) is the single metric against which all strategic business decisions should be evaluated. Although non-trivial, determining the current value of a customer isn’t particularly challenging.

Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4

Marketing Action

Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward.

Top ABM Sessions From Dreamforce: Summaries, Slide Decks and Key Takeaways

Engagio

Fit, Intent, Recency and Engagement. Another Dreamforce is in the books! The world’s most innovative leaders and company were in attendance, and the show did not disappoint. It was as inspiring, exciting, and motivating as ever.

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Modern Marketing

For Internet Explorer, to balance the comparison with predominance (IE8) and recency (IE10) I included versions 8,9 and 10 with the same aggregate share. by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers.

The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn

Hootsuite

The Instagram algorithm favors “recency” when it determines which posts you will see in your feed. Is there really a best time to post on social media? The best time to post on social media is whenever your audience is most likely to see and engage with your content.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads.

Why Annual Planning In B2B Marketing Is Seriously Flawed, And How To Fix It

bizible

Weighted Touchpoints Based On Recency. A revenue plan is a set of revenue targets with an accompanying plan to reach them. High quality data, forecasting techniques, and large Excel spreadsheets are the typical tools marketing leaders use to build a revenue plan.

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Freelance Writers: When to Invoice Your Client

nDash

Having your own freelance writing business is like consistently balancing a scale of pros and cons.

Power-up your campaigns with intent data

Modern B2B

When I was a whippersnapper it was recency, frequency and value (RFV) modelling to pull out those that were likely to generate the most revenue from or more likely to purchase again. I recently bought a Nintendo Switch for my son and it’s all about power-ups, battles and other techniques used to boost health and extend game play. The marketing equivalent of a power-up? Intent data.

5 trade show marketing mistakes

Biznology

The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees.