Go the Distance on a Shoestring Marketing Budget

Marketing Action

The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately.

Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

In fact we would argue recency = relevancy in many cases today.

This Is Exactly How Social Media Algorithms Work Today

Content Standard

Recency Algorithm : Launched in March 2018, it places content in feeds based on each post’s timeliness. Content Engagement : The total views, total likes, update topic, post recency, language, and mentioned people or companies.

B2B lead qualification and scoring

Sales Lead Insights

Frequency, quality, quantity, recency of actions taken. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web.

Why Annual Planning In B2B Marketing Is Seriously Flawed, And How To Fix It


Weighted Touchpoints Based On Recency. A revenue plan is a set of revenue targets with an accompanying plan to reach them. High quality data, forecasting techniques, and large Excel spreadsheets are the typical tools marketing leaders use to build a revenue plan.

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Deltalytics' Lloyd Merriam Comments on LTV

Customer Experience Matrix

My friend Lloyd Merriam has left a thoughtful comment on last week's post about Lifetime Value. It's worth treating as a post of its own. Here's Lloyd: I completely agree that customer lifetime value (LTV) is the single metric against which all strategic business decisions should be evaluated. Although non-trivial, determining the current value of a customer isn’t particularly challenging.

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price. It’s still a modest multiple of 2.4

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

lead scoring assigns separate scores for “fit” against a target buyer profile (which LeadLiaison calls “grading”), for recency, total activity, buying signals, and specific actions the user has assigned points.

How to transition from being a martech consultant to a full-timer


There are two factors I suspect are at play here: The recency effect. In a couple of years, you’ll be in a different place, with a more conventionally parse-able resume and a new recency effect at play, opening the door to a wider range of opportunities.

How important is real-time data? It’s all relative

Buzz Marketing for Technology

Real time means different things to different people when the term is used as a proxy for recency. The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority?

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Recency of visits. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise.

Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Recency issues can also arise as data ages or as it gets passed from one system to another for processing. Customer experiences are one of the most complex challenges marketers face today.

Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4

Marketing Action

Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

That way, they won’t be distracted by their natural recency bias, and you can set quotas aligned with realistic conversion rates. This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog.

What does intent data mean for the data-driven marketer?

Ignite Tech

Behavioral data can help you surface good prospects from the nurture pile who have recently re-engaged, which helps to overcome sales’ recency bias. This byline by Infer’s Sean Zinsmeister was originally published on Marketing Land.

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5 B2B Brands That “Get” Storytelling

Modern Marketing

Besides the original articles Intel produces, the iQ platform uses an algorithm to identify the content employees are consuming by analyzing actions “likes” and retweets while taking into account recency and shares. by Jesse Noyes | Tweet this Corporate storytelling is nothing new.

6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask


The limitation of this model is that it doesn’t take into account recency or the different impacts of particular touchpoints. It seems like more and more people are talking about marketing attribution these days. That’s a good thing.

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

HG Data

What is the recency, the velocity and how widespread is their activity? In our last blog post , we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness.

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How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

Assign values based on recency. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues.

4 Reasons You Need a Blog

Digital B2B Marketing

However, if Google determines recency is relevant to the search query, that won’t matter. Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ).

4 Reasons You Need a Blog

Digital B2B Marketing

However, if Google determines recency is relevant to the search query, that won’t matter. Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ).

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads.

Peer Reviews With a Difference

Paul Gillin

A spokesman said the rating is a calculated from a combination of friends, location, rating and recency. People love online review sites even if they don’t always trust them.

idio Does Sophisticated Content Recommendation

Customer Experience Matrix

Interest profiles take into account the recency of each selection and give different weights to different types of selections – e.g., more weight to sharing something than just reading it.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI


Engagement refers to how accounts respond to your marketing efforts, the recency of those responses or interactions, whether they engage with key content associated with closed-won deals, and the quality and duration of those responses.

10 Tips to Help Marketers Make Political Emails Great (Again)

Modern Marketing

Customer activity dimensions such as recency (how long ago an individual opened or clicked within an email) and frequency (how often an individual performed an action) are the best ways to determine how often a marketer should be sending to them.

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A Deep Dive Into Two Examples Of Predictive Marketing


Each account gets scored based on the quantity, recency, and weight of touchpoints, telling marketers who is further along in the buying cycle. What is the core reason vacations are so great? The absence of serious decision-making.

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Modern Marketing

For Internet Explorer, to balance the comparison with predominance (IE8) and recency (IE10) I included versions 8,9 and 10 with the same aggregate share. by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers.

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

It is used for segmentations such as RFM (recency, frequency, monetary value) cells, age/gender/cluster cells, branch or dealer assignments, and product splits. On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing.

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5 trade show marketing mistakes


The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees.

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Either use an objective lead scoring system to separate prospects from customers or use some form of Recency, Frequency and Monetary (RFM) model to segment your database. Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Not so fast!

How (and Why) to Map Your Company’s Digital Landscape


YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace.

Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content


The order of the top blog posts reveals that our demand gen report values the recency of posts more than our ABM engagement report. When there are so many ways to measure content success, how do you know which articles are the best?

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Why Journalists Are Outranking Marketers in Search (And How We Can Compete)


The trends we found in our sample data match trends in search engine algorithm updates that punish keyword stuffing while reward quality content, which is often measured by comprehensiveness (proxy: word count) and relevance (proxy: recency). Recency matters.

How Kele Developed a Personalized Email Strategy

Modern Marketing

They then created “buying cycle campaigns,” which are automated campaigns that target different customers in a recency, frequency, monetary (RFM) model.

What a Lost iPhone, an Airport, and a Puppy can Teach you About Video that Sticks


Due to the recency effect, those crappy peanuts will phenomenally taint your impression of the flight. As I was scrolling through my newsfeed recently, I came across a video posted by KLM Royal Dutch Airlines in 2014 titled “KLM Lost & Found service”.

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Building a Customer Experience Simulation, Part II

Customer Experience Matrix

Since our simple model can generate Recency and Frequency statistics, it’s reasonable to incorporate these into the probability function. Yesterday’s entry showed that a simple simulation model, predicting only whether customers make a purchase in each time period, could generate meaningful statistics about customer value and status. Such a model can be generated with a few lines of code in an agent-based modeling system. (I

Building a Customer Experience Simulation

Customer Experience Matrix

Anyone trained in direct marketing will immediately recognize those as Recency and Frequency: two thirds of the classic RFM measure. What’s the simplest possible Customer Experience Matrix? You probably haven’t spent a lot of time wondering that, and I don’t generally lose sleep over it myself. But as we at Client X Client start building more sophisticated simulation models, defining the simplest possible case gives us an important reference point.

First World Problems: What To Do With Too Many Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads. Wait, Too Many Leads Can Be A Problem?