Guide to recency use with Julie Pifer


HM: Now that we’ve got the important stuff out of the way, let’s chat recency use. JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. In terms of recency, that means that the age of my cookie starts from that 3pm site visit.

The Definitive Guide to Data Recency


As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Let’s start with this: The concept of data recency is fluid and difficult to measure. Rather than viewing recency as a finite thing that can be achieved at measurable intervals, let’s rethink data recency altogether.


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What is Recency?


The post What is Recency? We’ve. appeared first on EverString. Fit Data Intent Data Predictive Marketing

The role of recency use in digital marketing


Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency FTW ??.

80% of Marketers Believe Their Customers Care About Personalization

KoMarketing Associates

Overall, most respondents (31%) stated that they have some customer-centric metrics, such as a repeat purchase rate and engagement recency.

Only 17% of Marketers Say They Have a Fully Customer-First Approach

KoMarketing Associates

The majority of respondents (31%) said that they have some customer-centric metrics, such as repeat purchase rate and engagement recency, but they are secondary to campaign and channel performance metrics.

Turbocharge Your Segmentation with RFM Scoring


RFM stands for Recency, Frequency and Monetary analysis, and is a customer segmentation model that hypothesizes that customers who engage or purchase more recently and frequently , and spend more , are more likely to respond positively to future promotional offers. RFM personas are generated in a three-step process: Each customer is scored based on recency, frequency and monetary value of his/her engagement over a look-back period.

B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships


Having originated in catalog marketing, the concept of RFM (recency, frequency, monetary) modeling has been around for at least 25 years. For instance, consider your email program and the recency and frequency of open and click behaviors.

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Does Automation Impact Lead Conversion Rates? [CHART]


In fact we would argue recency = relevancy in many cases today. by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.

Marketing Analytics and Lead Nurturing – A Strategic Combination

B2B Marketing Analytics

Analyzing the frequency and recency of the engagements together is a strong indicator of qualification. The recency of sales conversation and sales activities. Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations.

Inbox Nightmares: Webinar Recording + Q&A


For most of the year I’d suggest even tighter – 6-9 months, but with holidays coming up you can open your recency data window to 13 months to catch people who last engaged last holiday season.

The real benefits of implementing a loyalty program


The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model tool. One such success story is our client Cellar One, an exclusive invitation-only online store for Australia’s second-largest wine company, Accolade Wines.

Playing With F.I.R.E.-Backed Account-Based Marketing

HG Data

stands for “Fit,” “Intent,” “Recency,” “Engagement.” Recency. Back to Our Blog. Ed Locher. VP, Marketing. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook.

Are Your Customers Experiencing Marketing Oversaturation? Here’s How to Deal with it


This tactic is commonly implemented as an RFM (Recency, Frequency, Monetary) score. Crafting engaging and highly personalized communications for your customers across different channels is crucial to the success of your business.

A Data Marketplace: Unlock New Opportunities for your Organization


With the potential to house, manage, and distribute new data in near real-time, it can help you provide you with the data quantity, quality, and recency you need for your business. If your organization is data driven (who isn’t these days?)

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience


Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting. Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud.

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The Best Time to Post on Instagram in 2021, According to Experts


In general, posting when your followers are online is key, because the Instagram algorithm prioritizes recency. Recency is honestly one of the quickest, easiest wins when it comes to optimizing a post for success. When’s the best time to post on Instagram to make sure a post gets seen?

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?


Subscriber RFM (recency, frequency, monetary). Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements.

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B2B lead qualification and scoring

Sales Lead Insights

Frequency, quality, quantity, recency of actions taken. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales.

When Good Enough Shouldn’t Be: The Best Email Frequency


This is a gold mine of data that can be used to generate basic segments that indicate value metrics associated with recency, frequency, and monetary (RFM) dimensions of engaging with you. How often should I email my subscribers?

[case study] A national retailer increased brand reach and engagement through V12’s reactivation program

V12 Data

They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. A national retailer increased brand reach and engagement through V12’s reactivation program. The story. A national retailer wanted to reactivate a large file of lapsed email addresses. V12 provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. V12 reactivated 3.5

Insperity Shares How the Triblio Orchestrator Boots SDR Efficiency


With the Triblio Orchestrator, Insperity can now deliver on a new account-based strategy centered on FIRE (fit, intent, recency, and engagement).

The Only 2 Account-Based Sales Development Metrics You Need To Measure


Account engagement Account engagement measures the frequency and recency of activities to those leads within an account. Account engagement – the frequency and recency of activities to those leads within an account.

Don’t Play with FIRE, Unless You’re a B2B Marketer


FIRE stands for – Fit, Intent, Recency, and Engagement. In the latest episode of “ Ask an ABM Expert ,” our Chief Customer Officer, Andrew Mahr, introduces the FIRE methodology for account selection and prioritization.

Digital marketing for financial services: best practices


Recency. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for financial services is rapidly evolving.

Tips for successful automotive marketing strategy


You are also able to further refine the audience targeted with search retargeting by optimizing your campaign around the recency of user’s intent signals to mirror your sales cycles and ensure you are only targeting customers in the consideration phase.

Playing With F.I.R.E.-Backed Account-Based Marketing

HG Data

stands for “Fit,” “Intent,” “Recency,” “Engagement.” Recency. Back to Our Blog. Ed Locher. VP, Marketing. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook.

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

Much like Facebook or Instagram, LinkedIn arranges users’ feeds by relevancy rather than recency. Note: Users can still choose to see posts arranged by recency if they prefer through some setting swaps. Follow a natural posting schedule: Because relevancy outweighs recency, when you post matters far less than what you post. If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke.

5 Surefire Ways To Increase The Lead Quality

Only B2B

Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. Are you generating huge numbers of leads? But how many of them are the ‘quality’ ones?In In the earlier blog episode, we checked the method to measure the quality lead, right?!

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“Ask an ABM Expert” Season 1 Highlights


Andrew dives into why FIRE (fit, intent, recency, and engagement) is a great way for marketers to scale their target account strategies and identify hundreds or even thousands of companies that are worth pursuing.

5 B2B Brands That “Get” Storytelling


Besides the original articles Intel produces, the iQ platform uses an algorithm to identify the content employees are consuming by analyzing actions “likes” and retweets while taking into account recency and shares. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.

5 Measures to Gauge a Brand’s Loyalty Through RFM

The Customer

And one of the simplest, most reliable is an old standby: recency, frequency and monetary, or RFM. For the unfamiliar, here’s the pocket guide: RFM scores customers on three measures – recency, frequency and monetary – and then averages the values.

How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

Assign values based on recency. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues. Many marketers are still evaluated based on the number of leads provided to sales. Most of the time, the leads are handed off to sales with the expectation that all the leads will be called.

Set your Account Intelligence on FIRE

HG Data

FIRE (Fit, Intent, Recency, Engagement) consists of four parts which, when applied together, enable your teams to build powerful ABM campaigns that target the right accounts at the right time. RECENCY — How recently did their contracts end, and/or begin signaling intent to buy via engagement with your channel? Long recency times probably mean you missed the boat. Account-based strategies can be particularly resource intensive for your sales and marketing teams.

B2C Personalization Blog Series Part 3: Knowing Your Customers So Well You Can Predict Their Needs


Think of this as a type of RFM (recency-frequency-monetary) model on steroids—it is a much more advanced predictive model that can take thousands of inputs. In part 1 of this series , we looked at the importance of responsiveness and reacting to customer behaviors.

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Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]


For Internet Explorer, to balance the comparison with predominance (IE8) and recency (IE10) I included versions 8,9 and 10 with the same aggregate share. by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers. As a product manager on a web application, browser support is a big part of my everyday discussions, simply because there is so much variation between browsers in terms of security, adoption, and support for standards and interactive features.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately.