Guide to recency use with Julie Pifer

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s chat recency use. JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. In terms of recency, that means that the age of my cookie starts from that 3pm site visit.

The role of recency use in digital marketing

Choozle

Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency FTW ??.

What is Recency?

EverString

The post What is Recency? We’ve. appeared first on EverString. Fit Data Intent Data Predictive Marketing

The Definitive Guide to Data Recency

Zoominfo

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Rolling Recency.

Go the Distance on a Shoestring Marketing Budget

Marketing Action

The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase. Marketing Metrics & Measurement direct marketing Recency Frequency Monetary RFM small marketing budget

Search retargeting: Setup, optimization, & best practices

Choozle

These custom audiences populate the next day with Cross Pixel’s nightly job push, and the cookie recency can be one to 45 days. We can adjust the recency of audiences to best mirror sales cycles.

Turbocharge Your Segmentation with RFM Scoring

Modern Marketing

RFM stands for Recency, Frequency and Monetary analysis, and is a customer segmentation model that hypothesizes that customers who engage or purchase more recently and frequently , and spend more , are more likely to respond positively to future promotional offers. RFM personas are generated in a three-step process: Each customer is scored based on recency, frequency and monetary value of his/her engagement over a look-back period.

Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

In fact we would argue recency = relevancy in many cases today. by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

Much like Facebook or Instagram, LinkedIn arranges users’ feeds by relevancy rather than recency. Note: Users can still choose to see posts arranged by recency if they prefer through some setting swaps. Follow a natural posting schedule: Because relevancy outweighs recency, when you post matters far less than what you post. If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately.

The Only 2 Account-Based Sales Development Metrics You Need To Measure

FunnelCake

Account engagement Account engagement measures the frequency and recency of activities to those leads within an account. Account engagement – the frequency and recency of activities to those leads within an account.

Are Your Customers Experiencing Marketing Oversaturation? Here’s How to Deal with it

Modern Marketing

This tactic is commonly implemented as an RFM (Recency, Frequency, Monetary) score. Crafting engaging and highly personalized communications for your customers across different channels is crucial to the success of your business. It helps build stronger relationships, increase brand recognition, and boost interaction with customers. But what if you’re overcommunicating? Well, you’re running a significant risk that your customers will become burned out and disengaged.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting. Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud.

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Digital marketing for financial services: best practices

Choozle

Recency. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for financial services is rapidly evolving.

[case study] A national retailer increased brand reach and engagement through V12’s reactivation program

V12 Data

They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. A national retailer increased brand reach and engagement through V12’s reactivation program. The story. A national retailer wanted to reactivate a large file of lapsed email addresses. V12 provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. V12 reactivated 3.5

B2B lead qualification and scoring

Sales Lead Insights

Frequency, quality, quantity, recency of actions taken. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales.

Set your Account Intelligence on FIRE

HG Data

FIRE (Fit, Intent, Recency, Engagement) consists of four parts which, when applied together, enable your teams to build powerful ABM campaigns that target the right accounts at the right time. RECENCY — How recently did their contracts end, and/or begin signaling intent to buy via engagement with your channel? Long recency times probably mean you missed the boat. Account-based strategies can be particularly resource intensive for your sales and marketing teams.

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Another really powerful method for landing page personalization is using the RFM (recency, frequency, monetary) model. Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content.

When Good Enough Shouldn’t Be: The Best Email Frequency

Modern Marketing

This is a gold mine of data that can be used to generate basic segments that indicate value metrics associated with recency, frequency, and monetary (RFM) dimensions of engaging with you. Based on six months of data, these subscribers were moderately engaged in terms of recency and frequency of engagement early on, but haven’t opened, clicked, or converted since. How often should I email my subscribers?

Don’t Play with FIRE, Unless You’re a B2B Marketer

Triblio

FIRE stands for – Fit, Intent, Recency, and Engagement. In the latest episode of “ Ask an ABM Expert ,” our Chief Customer Officer, Andrew Mahr, introduces the FIRE methodology for account selection and prioritization. Today, we’re going to summarize episode 6 and dive into why FIRE is a great way for marketers to scale their target account strategies and identify hundreds or even thousands of companies that are worth pursuing. Tune in to this episode here.

6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market

DemandBase

keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common?

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement). Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For much of the world, it’s a must-have (free!) tool to discover insights into how your website is performing. In China, however, it’s a different story.

5 B2B Brands That “Get” Storytelling

Modern Marketing

Besides the original articles Intel produces, the iQ platform uses an algorithm to identify the content employees are consuming by analyzing actions “likes” and retweets while taking into account recency and shares. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.

How to find the best time to post on Instagram

ConvertKit

Recency: Instagram will prioritize fresh content over content that is older. As “recency” is a primary ranking factor, it's still important to be posting when your audience is online and can view new content from you. Jump ahead. Why is it important to know when to post on Instagram?

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Modern Marketing

For Internet Explorer, to balance the comparison with predominance (IE8) and recency (IE10) I included versions 8,9 and 10 with the same aggregate share. by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers. As a product manager on a web application, browser support is a big part of my everyday discussions, simply because there is so much variation between browsers in terms of security, adoption, and support for standards and interactive features.

Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

Recency, frequency, and monetary (RFM) modeling gives you an effective way of measuring the engagement and value of your email subscribers. In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy.

How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

Assign values based on recency. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues. Many marketers are still evaluated based on the number of leads provided to sales. Most of the time, the leads are handed off to sales with the expectation that all the leads will be called.

Mobile customer lifecycle management in 2019: How to reach the hyperconnected

ClickZ

We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention. Customer lifecycle management (CLM) isn’t a new idea. But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more.

B2C Personalization Blog Series Part 3: Knowing Your Customers So Well You Can Predict Their Needs

Modern Marketing

Think of this as a type of RFM (recency-frequency-monetary) model on steroids—it is a much more advanced predictive model that can take thousands of inputs. In part 1 of this series , we looked at the importance of responsiveness and reacting to customer behaviors. In part 2 , we looked at the rules for relationship marketing and how to further level up your communications so that your customers know you know (and love) them. So you may be asking: What’s next?

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Finding Meaningful Patterns in Intent Data Requires Advanced Analytics

TrueInfluence

Since then, we’ve constantly honed Relevance Engine’s algorithms to find patterns in purchase intent activity that go well beyond just recency and frequency. And, as I’ve said earlier, Relevance Engine bases its analysis on more than frequency and recency – it also considers firmographic intelligence, such as revenue, number of employees, and significant events in recent company history. By Ray Estevez – Chief Data Officer, True Influence.

Digital marketing best practices for travel & hospitality

Choozle

Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for travel is transforming the tourism industry.

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

Primacy and Recency Effect. Scientists refer to the phenomenon as serial positioning effect , but it’s also commonly called the primacy and recency effect. The primacy and recency effect shows that when people are given a list of words to remember, the words at the beginning and the end of the list are remembered the most. Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." But what they really want are more quality leads.

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Webinar Recap: 4x Your Sales Opportunities with the Right Intelligence

HG Data

Effectively prioritize your accounts by using the right platforms, refreshing sales personas, analyzing recency in roles, and much more.

Digital marketing best practices for travel & hospitality

Choozle

Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for travel is transforming the tourism industry.

Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Recency issues can also arise as data ages or as it gets passed from one system to another for processing. Customer experiences are one of the most complex challenges marketers face today. Consumers are constantly streaming data about their wants, needs, and preferences with every interaction they have with brands. And in return they expect companies to provide relevant and personalized experiences on every channel, or else they will go elsewhere. Consumer data is no longer optional.

The Value of Investing in Customer Value Management

Measure Up Marketing

You will need data related to value attributes, tenure, share of wallet, recency and frequency of purchase, cost to acquire, and cost to serve. My very first business job which was in the in the financial services industry, my title was customer relationship manager. This was long before the emergence of customer relationship management (CRM) tools.