What is Recency?

EverString

The post What is Recency? We’ve. appeared first on EverString. Fit Data Intent Data Predictive Marketing

Guide to recency use with Julie Pifer

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s chat recency use. JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. In terms of recency, that means that the age of my cookie starts from that 3pm site visit. HM: Why does recency matter? JP: Recency allows you to bid more aggressively or less aggressively depending on when a user entered into the audience you are currently targeting.

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The role of recency use in digital marketing

Choozle

Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency FTW ??.

The Definitive Guide to Data Recency

Zoominfo

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Let’s start with this: The concept of data recency is fluid and difficult to measure. Rather than viewing recency as a finite thing that can be achieved at measurable intervals, let’s rethink data recency altogether.

Go the Distance on a Shoestring Marketing Budget

Marketing Action

The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase. Marketing Metrics & Measurement direct marketing Recency Frequency Monetary RFM small marketing budget

Only 17% of Marketers Say They Have a Fully Customer-First Approach

KoMarketing Associates

The majority of respondents (31%) said that they have some customer-centric metrics, such as repeat purchase rate and engagement recency, but they are secondary to campaign and channel performance metrics.

Search retargeting: Setup, optimization, & best practices

Choozle

These custom audiences populate the next day with Cross Pixel’s nightly job push, and the cookie recency can be one to 45 days. We can adjust the recency of audiences to best mirror sales cycles.

B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships

Oracle

Having originated in catalog marketing, the concept of RFM (recency, frequency, monetary) modeling has been around for at least 25 years. For instance, consider your email program and the recency and frequency of open and click behaviors. In Part 1 of this series on personalization , we discussed the importance of responsiveness and reacting to customer behaviors.

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Does Automation Impact Lead Conversion Rates? [CHART]

Oracle

In fact we would argue recency = relevancy in many cases today. by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

Much like Facebook or Instagram, LinkedIn arranges users’ feeds by relevancy rather than recency. Note: Users can still choose to see posts arranged by recency if they prefer through some setting swaps. Follow a natural posting schedule: Because relevancy outweighs recency, when you post matters far less than what you post. If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke.

Inbox Nightmares: Webinar Recording + Q&A

Litmus

For most of the year I’d suggest even tighter – 6-9 months, but with holidays coming up you can open your recency data window to 13 months to catch people who last engaged last holiday season.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Oracle

Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting. Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud.

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With the identity crisis looming, do publishers and marketers have their head in the sand?

Liveintent

What are the recency and frequency of the provider’s linkages? This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end.

Are Your Customers Experiencing Marketing Oversaturation? Here’s How to Deal with it

Oracle

This tactic is commonly implemented as an RFM (Recency, Frequency, Monetary) score. Crafting engaging and highly personalized communications for your customers across different channels is crucial to the success of your business. It helps build stronger relationships, increase brand recognition, and boost interaction with customers. But what if you’re overcommunicating? Well, you’re running a significant risk that your customers will become burned out and disengaged.

5 Surefire Ways To Increase The Lead Quality

Only B2B

Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. Are you generating huge numbers of leads? But how many of them are the ‘quality’ ones?In In the earlier blog episode, we checked the method to measure the quality lead, right?!

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B2B lead qualification and scoring

Sales Lead Insights

Frequency, quality, quantity, recency of actions taken. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales.

Digital marketing for financial services: best practices

Choozle

Recency. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for financial services is rapidly evolving.

[case study] A national retailer increased brand reach and engagement through V12’s reactivation program

V12 Data

They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. A national retailer increased brand reach and engagement through V12’s reactivation program. The story. A national retailer wanted to reactivate a large file of lapsed email addresses. V12 provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. V12 reactivated 3.5

Set your Account Intelligence on FIRE

HG Data

FIRE (Fit, Intent, Recency, Engagement) consists of four parts which, when applied together, enable your teams to build powerful ABM campaigns that target the right accounts at the right time. RECENCY — How recently did their contracts end, and/or begin signaling intent to buy via engagement with your channel? Long recency times probably mean you missed the boat. Account-based strategies can be particularly resource intensive for your sales and marketing teams.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement). Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For much of the world, it’s a must-have (free!) tool to discover insights into how your website is performing. In China, however, it’s a different story.

When Good Enough Shouldn’t Be: The Best Email Frequency

Oracle

This is a gold mine of data that can be used to generate basic segments that indicate value metrics associated with recency, frequency, and monetary (RFM) dimensions of engaging with you. Based on six months of data, these subscribers were moderately engaged in terms of recency and frequency of engagement early on, but haven’t opened, clicked, or converted since. How often should I email my subscribers?

5 B2B Brands That “Get” Storytelling

Oracle

Besides the original articles Intel produces, the iQ platform uses an algorithm to identify the content employees are consuming by analyzing actions “likes” and retweets while taking into account recency and shares. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.

Insperity Shares How the Triblio Orchestrator Boots SDR Efficiency

Triblio

With the Triblio Orchestrator, Insperity can now deliver on a new account-based strategy centered on FIRE (fit, intent, recency, and engagement).

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Oracle

For Internet Explorer, to balance the comparison with predominance (IE8) and recency (IE10) I included versions 8,9 and 10 with the same aggregate share. by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers. As a product manager on a web application, browser support is a big part of my everyday discussions, simply because there is so much variation between browsers in terms of security, adoption, and support for standards and interactive features.

How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

Assign values based on recency. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues. Many marketers are still evaluated based on the number of leads provided to sales. Most of the time, the leads are handed off to sales with the expectation that all the leads will be called.

The Only 2 Account-Based Sales Development Metrics You Need To Measure

FunnelCake

Account engagement Account engagement measures the frequency and recency of activities to those leads within an account. Account engagement – the frequency and recency of activities to those leads within an account.

Don’t Play with FIRE, Unless You’re a B2B Marketer

Triblio

FIRE stands for – Fit, Intent, Recency, and Engagement. In the latest episode of “ Ask an ABM Expert ,” our Chief Customer Officer, Andrew Mahr, introduces the FIRE methodology for account selection and prioritization. Today, we’re going to summarize episode 6 and dive into why FIRE is a great way for marketers to scale their target account strategies and identify hundreds or even thousands of companies that are worth pursuing. Tune in to this episode here.

Mobile customer lifecycle management in 2019: How to reach the hyperconnected

ClickZ

We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention. Customer lifecycle management (CLM) isn’t a new idea. But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more.

B2C Personalization Blog Series Part 3: Knowing Your Customers So Well You Can Predict Their Needs

Oracle

Think of this as a type of RFM (recency-frequency-monetary) model on steroids—it is a much more advanced predictive model that can take thousands of inputs. In part 1 of this series , we looked at the importance of responsiveness and reacting to customer behaviors. In part 2 , we looked at the rules for relationship marketing and how to further level up your communications so that your customers know you know (and love) them. So you may be asking: What’s next?

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Finding Meaningful Patterns in Intent Data Requires Advanced Analytics

TrueInfluence

Since then, we’ve constantly honed Relevance Engine’s algorithms to find patterns in purchase intent activity that go well beyond just recency and frequency. And, as I’ve said earlier, Relevance Engine bases its analysis on more than frequency and recency – it also considers firmographic intelligence, such as revenue, number of employees, and significant events in recent company history. By Ray Estevez – Chief Data Officer, True Influence.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." But what they really want are more quality leads.

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Digital marketing best practices for travel & hospitality

Choozle

Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for travel is transforming the tourism industry.

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

Primacy and Recency Effect. Scientists refer to the phenomenon as serial positioning effect , but it’s also commonly called the primacy and recency effect. The primacy and recency effect shows that when people are given a list of words to remember, the words at the beginning and the end of the list are remembered the most. Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.

Digital marketing best practices for travel & hospitality

Choozle

Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for travel is transforming the tourism industry.

Why Annual Planning In B2B Marketing Is Seriously Flawed, And How To Fix It

bizible

Weighted Touchpoints Based On Recency. A revenue plan is a set of revenue targets with an accompanying plan to reach them. High quality data, forecasting techniques, and large Excel spreadsheets are the typical tools marketing leaders use to build a revenue plan. Unfortunately there is a flaw in the typical forecasting process. The Flaw Of Averages. One of the fundamental elements of a typical revenue plan is the conversion rate used to estimate growth.

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First World Problems: What To Do With Too Many B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads. Wait, Too Many Leads Can Be A Problem?