The Definitive Guide to Data Recency
OCTOBER 7, 2018
As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Let’s start with this: The concept of data recency is fluid and difficult to measure. Rather than viewing recency as a finite thing that can be achieved at measurable intervals, let’s rethink data recency altogether.