Go the Distance on a Shoestring Marketing Budget

Marketing Action

The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase.

Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Hubspot

The trends we found in our sample data match trends in search engine algorithm updates that punish keyword stuffing while reward quality content, which is often measured by comprehensiveness (proxy: word count) and relevance (proxy: recency). Recency matters.

Trending Sources

Why Annual Planning In B2B Marketing Is Seriously Flawed, And How To Fix It

bizible

Weighted Touchpoints Based On Recency. A revenue plan is a set of revenue targets with an accompanying plan to reach them. High quality data, forecasting techniques, and large Excel spreadsheets are the typical tools marketing leaders use to build a revenue plan.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting.

SMS 101

12 Sneaky Psychological Biases That Affect How You Sell

Hubspot

9) Recency Bias. Recency bias is the tendency to believe patterns that have recently emerged are likely to continue in the future even if they contradict long-term data. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

In fact we would argue recency = relevancy in many cases today.

Peer Reviews With a Difference

Paul Gillin

A spokesman said the rating is a calculated from a combination of friends, location, rating and recency. People love online review sites even if they don’t always trust them.

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. It’s easy to search statistics by recency, category, and type of research.

How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

Assign values based on recency. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement).

B2B lead qualification and scoring

Sales Lead Insights

Frequency, quality, quantity, recency of actions taken. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web.

Need Marketing Inspiration? Here Are 12 Places to Find Great Examples

Hubspot

You can either browse all of their collections at once by recency, or you can sort by category, including architecture, logos, photography, typography, and more. Each screenshot is called a "shot," and you can browse shots by popularity, recency, designer, or by "featured playoffs."

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

lead scoring assigns separate scores for “fit” against a target buyer profile (which LeadLiaison calls “grading”), for recency, total activity, buying signals, and specific actions the user has assigned points.

Help 64

How Kele Developed a Personalized Email Strategy

Modern Marketing

They then created “buying cycle campaigns,” which are automated campaigns that target different customers in a recency, frequency, monetary (RFM) model.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Infer

That way, they won’t be distracted by their natural recency bias, and you can set quotas aligned with realistic conversion rates. This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog.

6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask

bizible

The limitation of this model is that it doesn’t take into account recency or the different impacts of particular touchpoints. It seems like more and more people are talking about marketing attribution these days. That’s a good thing.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI

bizible

Engagement refers to how accounts respond to your marketing efforts, the recency of those responses or interactions, whether they engage with key content associated with closed-won deals, and the quality and duration of those responses.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace.

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

It is used for segmentations such as RFM (recency, frequency, monetary value) cells, age/gender/cluster cells, branch or dealer assignments, and product splits. On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing.

B2C 72

What a Lost iPhone, an Airport, and a Puppy can Teach you About Video that Sticks

Vidyard

Due to the recency effect, those crappy peanuts will phenomenally taint your impression of the flight. As I was scrolling through my newsfeed recently, I came across a video posted by KLM Royal Dutch Airlines in 2014 titled “KLM Lost & Found service”.

Psychology for Marketers: 9 Revealing Principles of Human Behavior

Hubspot

7) Recency Illusion. While that may be part of some clever ad retargeting online, it most likely is because of the “recency illusion.” One key part of being a great inbound marketer is understanding how -- and why -- other people think and act the way they do.

4 Reasons You Need a Blog

Digital B2B Marketing

However, if Google determines recency is relevant to the search query, that won’t matter. Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ).

4 Reasons You Need a Blog

Digital B2B Marketing

However, if Google determines recency is relevant to the search query, that won’t matter. Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ).

A Deep Dive Into Two Examples Of Predictive Marketing

bizible

Each account gets scored based on the quantity, recency, and weight of touchpoints, telling marketers who is further along in the buying cycle. What is the core reason vacations are so great? The absence of serious decision-making.

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price. It’s still a modest multiple of 2.4

idio Does Sophisticated Content Recommendation

Customer Experience Matrix

Interest profiles take into account the recency of each selection and give different weights to different types of selections – e.g., more weight to sharing something than just reading it.

7 Places to Find Quality Email Newsletter Templates

Hubspot

They're rated using a four-star system, and you can filter by rating, price, recency, and popularity. If you had to guess, how many email newsletters do you think you're subscribed to? Twenty? Fifty? To be honest, I've lost count. and I know I'm not alone.

Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Recency issues can also arise as data ages or as it gets passed from one system to another for processing. Customer experiences are one of the most complex challenges marketers face today.

Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content

bizible

The order of the top blog posts reveals that our demand gen report values the recency of posts more than our ABM engagement report. When there are so many ways to measure content success, how do you know which articles are the best?

The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision

Marketing Action

Activity history is not just about behavior but also the recency of that behavior. Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer.

Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4

Marketing Action

Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward.

The Amazing Power Of Multi-touch Lead Engagement

IKO-Systems

The recency bias tells us that people tend to believe the things they see most recently. A young man was walking with his boss on the way to talk business with a client. The boss was carrying a small plant under his arm. Why the plant?,’” asked the young man. “It’s

10 Tips to Help Marketers Make Political Emails Great (Again)

Modern Marketing

Customer activity dimensions such as recency (how long ago an individual opened or clicked within an email) and frequency (how often an individual performed an action) are the best ways to determine how often a marketer should be sending to them.

What do bounce, user, session and other Google Analytics terms mean?

Leadfeeder

Recency The average time between visits to website by a certain user. Anyone using Google Analytics will probably see terms such as session, bounce, conversion rate and user. But do you really know what they mean? This is a Google Analytics glossary to define all these terms once and for all. It’s easy to get confused with Google Analytics terms. Some of them are industry-standard terms, some have their Google-specific meaning and some – I’m looking at you, conversions! –

How to transition from being a martech consultant to a full-timer

chiefmartech

There are two factors I suspect are at play here: The recency effect. In a couple of years, you’ll be in a different place, with a more conventionally parse-able resume and a new recency effect at play, opening the door to a wider range of opportunities.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons?

Tools 95

The Amazing Power Of Multi-touch Lead Engagement

IKO-Systems

The recency bias tells us that people tend to believe the things they see most recently. A young man was walking with his boss on the way to talk business with a client. The boss was carrying a small plant under his arm. Why the plant?,’” asked the young man. “It’s

How to Use Hashtags on Twitter With #Confidence

Marketing Action

One click and you’ll see all the tweets for a given hashtag, sorted by recency. I tried to explain Twitter to my father over the Christmas holiday. He’s 78. He particularly wanted to know what a hashtag is.

First World Problems: What To Do With Too Many B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads. Wait, Too Many Leads Can Be A Problem?

What is Account-Based Marketing? Everything You Need to Know

bizible

Indicators like key contacts interacting with your website, bottom of the funnel touchpoints, total number of contacts engaged, and recency of touchpoints, are all used to inform the score. Account-based marketing is seemingly everywhere these days.