The Definitive Guide to Data Recency

Zoominfo

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Let’s start with this: The concept of data recency is fluid and difficult to measure. Rather than viewing recency as a finite thing that can be achieved at measurable intervals, let’s rethink data recency altogether.

What is Recency?

EverString

The post What is Recency? We’ve. appeared first on EverString. Fit Data Intent Data Predictive Marketing

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Guide to recency use with Julie Pifer

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s chat recency use. JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. In terms of recency, that means that the age of my cookie starts from that 3pm site visit.

The role of recency use in digital marketing

Choozle

Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency FTW ??.

80% of Marketers Believe Their Customers Care About Personalization

KoMarketing Associates

Overall, most respondents (31%) stated that they have some customer-centric metrics, such as a repeat purchase rate and engagement recency.

Only 17% of Marketers Say They Have a Fully Customer-First Approach

KoMarketing Associates

The majority of respondents (31%) said that they have some customer-centric metrics, such as repeat purchase rate and engagement recency, but they are secondary to campaign and channel performance metrics.

BFT Named to Exclusive Clutch 1000 List

Blue Flame Thinking

The Clutch 1000 is compiled from actual client interviews, taken over the phone by Clutch analysts, and is based on the following criteria: Recency, number, and quality of Clutch-verified published reviews.

Inbox Nightmares: Webinar Recording + Q&A

Litmus

For most of the year I’d suggest even tighter – 6-9 months, but with holidays coming up you can open your recency data window to 13 months to catch people who last engaged last holiday season.

Social Media Algorithms: A 2023 Guide for Every Network

Hootsuite

Recency. Many of the algorithms include recency and early engagement as key ranking signals. Social media algorithms are the backbone of all social networks.

Marketing Analytics and Lead Nurturing – A Strategic Combination

B2B Marketing Analytics

Analyzing the frequency and recency of the engagements together is a strong indicator of qualification. The recency of sales conversation and sales activities. Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations.

B2B lead qualification and scoring

Sales Lead Insights

Frequency, quality, quantity, recency of actions taken. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales.

The Value of Investing in Customer Value Management

Vision Edge Marketing

You will need data related to value attributes, tenure, share of wallet, recency and frequency of purchase, cost to acquire, and cost to serve. My very first business job which was in the in the financial services industry, my title was customer relationship manager.

Email Personalization – From Engagement To Conversion

Litmus

You can also show personalized content based on recency, frequency, or monetary factors such as price points. If you haven’t noticed, we’re excited about email personalization and we think you should be too.

[case study] A national retailer increased brand reach and engagement through V12’s reactivation program

V12 Data

They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. A national retailer increased brand reach and engagement through V12’s reactivation program. The story. A national retailer wanted to reactivate a large file of lapsed email addresses. V12 provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. V12 reactivated 3.5

The real benefits of implementing a loyalty program

DotDigital

The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model tool. One such success story is our client Cellar One, an exclusive invitation-only online store for Australia’s second-largest wine company, Accolade Wines.

5 Measures to Gauge a Brand’s Loyalty Through RFM

The Customer

And one of the simplest, most reliable is an old standby: recency, frequency and monetary, or RFM. For the unfamiliar, here’s the pocket guide: RFM scores customers on three measures – recency, frequency and monetary – and then averages the values.

Are we “digital” yet? An algorithmic answer to a philosophical question

Chief Martech

Hello, recency bias. “We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ ’ They are digital.”

How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

Assign values based on recency. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues. Many marketers are still evaluated based on the number of leads provided to sales. Most of the time, the leads are handed off to sales with the expectation that all the leads will be called.

Eloqua 200

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

Much like Facebook or Instagram, LinkedIn arranges users’ feeds by relevancy rather than recency. Note: Users can still choose to see posts arranged by recency if they prefer through some setting swaps. Follow a natural posting schedule: Because relevancy outweighs recency, when you post matters far less than what you post. If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke.

The Only 2 Account-Based Sales Development Metrics You Need To Measure

Varicent

Account engagement Account engagement measures the frequency and recency of activities to those leads within an account. Account engagement – the frequency and recency of activities to those leads within an account.

The Best Time to Post on Instagram in 2021, According to Experts

Hootsuite

In general, posting when your followers are online is key, because the Instagram algorithm prioritizes recency. Recency is honestly one of the quickest, easiest wins when it comes to optimizing a post for success. When’s the best time to post on Instagram to make sure a post gets seen?

A Data Marketplace: Unlock New Opportunities for your Organization

TrueInfluence

With the potential to house, manage, and distribute new data in near real-time, it can help you provide you with the data quantity, quality, and recency you need for your business. If your organization is data driven (who isn’t these days?)

Lead(HER)Ship Recap: Women’s History Month Wrap Up

SalesIntel

Proximity and recency biases are real. March is wrapping up for this year, and it’s been a great month discussing Women’s History and supporting women in their careers.

5 Surefire Ways To Increase The Lead Quality

Only B2B

Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. Are you generating huge numbers of leads? But how many of them are the ‘quality’ ones?In In the earlier blog episode, we checked the method to measure the quality lead, right?!

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Marketing in a Recession: How to Plan Ahead

The Marketing Blender

Strangely enough, this also means you must fight your brain, especially since our brain has a recency bias: Everything in front of us becomes a priority. Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . Marketing in a Recession: Preparing and Prioritizing.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." But what they really want are more quality leads.

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Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Either use an objective lead scoring system to separate prospects from customers or use some form of Recency, Frequency and Monetary (RFM) model to segment your database. Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Not so fast!

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Subscriber RFM (recency, frequency, monetary). Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements.

Digital marketing for financial services: best practices

Choozle

Recency. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for financial services is rapidly evolving.

Reputation.com’s 2020 Property Management Reputation Report Shows a Growing Digital Disparity Between Property Management Firms During the Pandemic-fueled Migration

Nuvi

The lowest-performing residential locations underperformed in all review categories, particularly star rating average, review volume, review recency, and review response. Property managers need to focus on requesting reviews to increase and improve their star average and review recency. .

How to find the best time to post on Instagram

ConvertKit

Recency: Instagram will prioritize fresh content over content that is older. As “recency” is a primary ranking factor, it's still important to be posting when your audience is online and can view new content from you. Jump ahead. Why is it important to know when to post on Instagram?

First World Problems: What To Do With Too Many B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads. Wait, Too Many Leads Can Be A Problem?

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

Primacy and Recency Effect. Scientists refer to the phenomenon as serial positioning effect , but it’s also commonly called the primacy and recency effect. The primacy and recency effect shows that when people are given a list of words to remember, the words at the beginning and the end of the list are remembered the most. Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.

Finding Meaningful Patterns in Intent Data Requires Advanced Analytics

TrueInfluence

Since then, we’ve constantly honed Relevance Engine’s algorithms to find patterns in purchase intent activity that go well beyond just recency and frequency. And, as I’ve said earlier, Relevance Engine bases its analysis on more than frequency and recency – it also considers firmographic intelligence, such as revenue, number of employees, and significant events in recent company history. By Ray Estevez – Chief Data Officer, True Influence.

First World Problems: What To Do With Too Many Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads. Wait, Too Many Leads Can Be A Problem?

How Costumes.com.au got a 30% increase in email revenue

DotDigital

In the near future, we plan to run loyalty and rewards strategies using the dotdigital Recency, Frequency, and Monetary (RFM) value modeling tool. Based in Melbourne, with more than 10,000 items for people of all ages, the retailer ships costumes all over Australia and New Zealand.

Everything you need to know about identity resolution

Liveintent

Confirm data sources and acquisition recency. Whether you’re a small, new business or a large, well-established organization, understanding how consumers engage with your brand is challenging.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price. It’s still a modest multiple of 2.4

What is: Retargeting

Choozle

Additionally, the dealership used recency and frequency optimization tools in order to adjust impressions and bids based on how recently the user had engaged in the desired actions to effectively target their most interested customers.