What is Recency?

EverString

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The Definitive Guide to Data Recency

Zoominfo

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Rolling Recency.

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Go the Distance on a Shoestring Marketing Budget

Marketing Action

The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase.

Turbocharge Your Segmentation with RFM Scoring

Modern Marketing

RFM stands for Recency, Frequency and Monetary analysis, and is a customer segmentation model that hypothesizes that customers who engage or purchase more recently and frequently , and spend more , are more likely to respond positively to future promotional offers.

B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships

Modern Marketing

Having originated in catalog marketing, the concept of RFM (recency, frequency, monetary) modeling has been around for at least 25 years. For instance, consider your email program and the recency and frequency of open and click behaviors.

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Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

In fact we would argue recency = relevancy in many cases today.

Don’t Play with FIRE, Unless You’re a B2B Marketer

Triblio

FIRE stands for – Fit, Intent, Recency, and Engagement. In the latest episode of “ Ask an ABM Expert ,” our Chief Customer Officer, Andrew Mahr, introduces the FIRE methodology for account selection and prioritization.

Set your Account Intelligence on FIRE

HG Data

FIRE (Fit, Intent, Recency, Engagement) consists of four parts which, when applied together, enable your teams to build powerful ABM campaigns that target the right accounts at the right time. Long recency times probably mean you missed the boat.

Digital marketing for financial services: best practices

Choozle

Recency. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately.

B2B lead qualification and scoring

Sales Lead Insights

Frequency, quality, quantity, recency of actions taken. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web.

Mobile customer lifecycle management in 2019: How to reach the hyperconnected

ClickZ

We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention.

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement).

When Good Enough Shouldn’t Be: The Best Email Frequency

Modern Marketing

This is a gold mine of data that can be used to generate basic segments that indicate value metrics associated with recency, frequency, and monetary (RFM) dimensions of engaging with you. How often should I email my subscribers?

Finding Meaningful Patterns in Intent Data Requires Advanced Analytics

TrueInfluence

Since then, we’ve constantly honed Relevance Engine’s algorithms to find patterns in purchase intent activity that go well beyond just recency and frequency. By Ray Estevez – Chief Data Officer, True Influence.

How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

Assign values based on recency. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting.

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[case study] A national retailer increased brand reach and engagement through V12’s reactivation program

V12 Data

They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. A national retailer increased brand reach and engagement through V12’s reactivation program. The story. A national retailer wanted to reactivate a large file of lapsed email addresses. V12 provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. V12 reactivated 3.5

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Another really powerful method for landing page personalization is using the RFM (recency, frequency, monetary) model. Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content.

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

Primacy and Recency Effect. Scientists refer to the phenomenon as serial positioning effect , but it’s also commonly called the primacy and recency effect. Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.

Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Recency issues can also arise as data ages or as it gets passed from one system to another for processing. Customer experiences are one of the most complex challenges marketers face today.

B2C Personalization Blog Series Part 3: Knowing Your Customers So Well You Can Predict Their Needs

Modern Marketing

Think of this as a type of RFM (recency-frequency-monetary) model on steroids—it is a much more advanced predictive model that can take thousands of inputs. In part 1 of this series , we looked at the importance of responsiveness and reacting to customer behaviors.

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5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads.

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Webinar Recap: 4x Your Sales Opportunities with the Right Intelligence

HG Data

Effectively prioritize your accounts by using the right platforms, refreshing sales personas, analyzing recency in roles, and much more.

Why Annual Planning In B2B Marketing Is Seriously Flawed, And How To Fix It

bizible

Weighted Touchpoints Based On Recency. A revenue plan is a set of revenue targets with an accompanying plan to reach them. High quality data, forecasting techniques, and large Excel spreadsheets are the typical tools marketing leaders use to build a revenue plan.

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Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Hubspot

The trends we found in our sample data match trends in search engine algorithm updates that punish keyword stuffing while reward quality content, which is often measured by comprehensiveness (proxy: word count) and relevance (proxy: recency). Recency matters.

Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4

Marketing Action

Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward.

Digital marketing best practices for travel & hospitality

Choozle

Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for travel is transforming the tourism industry.

5 B2B Brands That “Get” Storytelling

Modern Marketing

Besides the original articles Intel produces, the iQ platform uses an algorithm to identify the content employees are consuming by analyzing actions “likes” and retweets while taking into account recency and shares. by Jesse Noyes | Tweet this Corporate storytelling is nothing new.

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Modern Marketing

For Internet Explorer, to balance the comparison with predominance (IE8) and recency (IE10) I included versions 8,9 and 10 with the same aggregate share. by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers.

Digital marketing best practices for travel & hospitality

Choozle

Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for travel is transforming the tourism industry.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

That way, they won’t be distracted by their natural recency bias, and you can set quotas aligned with realistic conversion rates. This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog.

A Simple Hack To Activate Dead Leads In Your Insurance Marketing Database

LeadSquared

Note: leads that have enquired in the last 30 days have a recency effect working for them.

Five tips for your holiday advertising campaigns

Choozle

Retargeting (with recency): Recency one of the most critical variables in retargeting, especially during the holiday season. Less than 24 hours after Thanksgiving, it’s Black Friday. Forty-eight hours after Black Friday, it’s Cyber Monday.

Top ABM Sessions From Dreamforce: Summaries, Slide Decks and Key Takeaways

Engagio

Fit, Intent, Recency and Engagement. Another Dreamforce is in the books! The world’s most innovative leaders and company were in attendance, and the show did not disappoint. It was as inspiring, exciting, and motivating as ever.

First World Problems: What To Do With Too Many B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads. Wait, Too Many Leads Can Be A Problem?

Content curation for communication teams: your guide for external audiences

Scoop.it

With Research Content, you can set up searches based on one or more terms at once (with modifiers like AND and OR), filter by recency, languages, content format, and even the domain. . We talk a lot about content curation and how it can help companies thrive in their industries.