B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. List rentals are still the only way to access lists from some trade publications, and these lists often support the most extensive industry-relevant selection criteria. For a relatively broad custom built list that is telemarketing verified, expect to pay at least $5 per name.

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