B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. For a relatively broad custom built list that is telemarketing verified, expect to pay at least $5 per name. Potential providers: ReadyContacts or ReachForce. Recipients do not expect email from you, giving lists a far lower average response rate than an opt-in list built organically over time.

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