Kabbage
NOVEMBER 29, 2016
In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.
Biznology
DECEMBER 3, 2015
Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). Not only do they fact check, they’ll also look at reviews, comments, and other online validation. Make it effortless. Use auto-populate techniques for forms, where possible. Mobile-enable all communications. Ask for referrals.
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Adobe Experience Cloud Blog
JUNE 13, 2017
For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Technographics— An organization’s technological profile can now be scraped by companies like Datanyze and BuiltWith.
ANNUITAS
SEPTEMBER 7, 2010
Often, the fallacy is that because there is a marketing automation and/or CRM system in place (and the two are integrated), the data will be maintained and kept valid. This includes processes for data validation, data segmentation, data standardization, de-duplication rules and data control.
Anything Goes Marketing
JANUARY 26, 2010
If these people are in the right industry and have the right title, it may make sense to have your inside sales team call some of these contacts to see if they still exist or outsource this task to companies like ReachForce or MarketOne. Don’t forget about the other options that are out there and rely on email as your all in one magic bullet.
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