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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.

Trends 183
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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 243
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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 201
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Reuniting Your Salesforce: 3 Ways to Make Realtime Count

Mereo

Marketo and Reachforce found that organizations are 67% better at closing deals with aligned teams. According to the recent McKinsey Employee Experience survey , employees who have regular positive experiences at work are 16 times more engaged and 8 times more likely to stay with an organization than those who do not. Learn more here.

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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Close more deals.

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The Rise of Account-Based Marketing, in 7 Charts

Contently

In the past year, 59 percent of B2B marketers surveyed by EverString and Domo have implemented ABM. According to a study from Uberflip, Heinz, ReachForce, Radius, and Bizible, most practitioners believe their ABM efforts are only moderately effective. ABM isn’t a miracle worker. percent) than extremely effective (5.7

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts. Likewise, proper conversion architecture, A/B testing, and website form management is a must. Now, back to the typewriter. .