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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. The next release of its Salesforce.com integration is expected to add top positive and negative factors on individual records. Infer takes a similar approach.)

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B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. PRWeb – write a press release and link it up. Jump in and see what they are saying about you or your space. Easy as 1.2.3.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

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New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs

Customer Experience Matrix

My detailed study of Customer Data Platforms should be released next week. CDP vendors in this group include Infer , Lattice Engines , Mintigo , and ReachForce. Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. B2B data enhancement. YOLO, so you might as well attend.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it. Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. Was this Martechaggedon?